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Anil Gandham| IMBA'15 | Research Proposal V0.1
Program IMBA 2014-15
Course Introduction to experimental learning
Assignment Research Proposal
Surname : Gandham
First Name: Anil
Email : [email protected]
DECLARATION
By submitting this work electronically, I, Anil Gandham, declare
that the entirety of
the work contained therein is my own original work; and that I
have not previously in its entirety or
in part submitted it for obtaining any qualification or in
fulfilment of any other academic assignment.
In this I acknowledge that I understand the following elements
of ethical academic conduct:
Plagiarism: I understand the rules with regard to referencing
and use of content that is
contained in either hard or soft copy sources, including the
internet or any other electronic
medium.
Repetition of content: I understand the rules regarding the
extent to which I may resubmit
content that I have already submitted as part of any other
academic assignment.
I acknowledge that it is my responsibility to clarify any
concerns or queries with
regard to this declaration with the faculty member concerned,
and that lack of knowledge about
these requirements does not constitute a defence for any
transgression whether I am aware of it or
not.
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Anil Gandham| IMBA'15 | Research Proposal V0.1
MANAGEMENT PROBLEM
With the advent of technology and with majority of the
population using internet to
make purchases, e-commerce has changed the way people buy and
businesses sell their
goods and services. However, the sudden eruption of technology
and with it e-commerce
has a great impact on the supply chains of the Retail
sector.
RESEARCH OBJECTIVE
The research is aimed at gaining knowledge and insights with
respect to changing
supply chains concerning the sudden surge of e-commerce in
Retail sector.
RESEARCH QUESTIONS
Why will e-commerce have an impact on the supply chains of
companies?
Why should all this investment in technology and
communication
have an impact on the supply chains of companies?
Where will e-commerce affect the supply chain in the future?
What flows of supply chain are effected by e-commerce ?
How is e-commerce affecting supply chains already?
When will the major impact of e-commerce on supply chains
emerge?
What is the future impact of e-commerce that we should be
preparing for?
To what degree do the current supply chains needs modifications
to cater to e-
commerce ?
Are there any other influencing factors, which along with
e-commerce effect the
supply chains ? If yes, what ?
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Anil Gandham| IMBA'15 | Research Proposal V0.1
CONCEPTUAL MODEL
INTENDED USE OF RESEARCH OUTCOMES
The research outcome is intended to be used by experts in the
fields of supply chain,
e-commerce and also by leaders in the same domain to understand
the effect of e-
commerce on supply chain, to work on undesirable effects and to
leverage the desirable
effects to the benefit of the organization.
RESEARCH METHOD
The research method will consist of a mix of a quantitative
survey and a qualitative
data collection. Therefore, the method of data collection will
consist of a quality
questionnaire to all the supply chain managers, experts and
operations managers etc. The
qualitative part consists of data being collected from various
retailers in the retail industry
that have different supply chains and management.
POPULATION RESEARCH
With 300 for the questionnaire and a 100 for the qualitative
data collection, the population
for both research methods vary.
Physical Flows
Supply Chain
Financial Flows Supply Chain E-Commerce
Information Flows
Supply Chain
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Anil Gandham| IMBA'15 | Research Proposal V0.1
SAMPLE PROCEDURE
Regarding the online questionnaire I will use a non-random
sample. Since, the retailers I get
data from and the supply chain experts I get the answers from
must be in sync, I would use
non- random sampling.
