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Indonesian Footwear, Step to The World, create by Double P Orange, contact: [email protected]
Citation preview
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Ministry of Trade of The Republic of Indonesia
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“ Indonesian Footwear : Step to The World ”is developed as part of national efforts to create mutual beneficial economic cooperation and partnership betwen Indonesia and wold comunities.
Published in 2009 by :Trade Research and Development AgencyMinistry of Trade, Republic of Indonesia
Handbook of Commodity Profile
Cetakan Pertama
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The footwear industry is an important industry for Indonesia. It is one of the largest
contributors of jobs and revenues for the country. It employs millions both directly and
indirectly. The industry in recent years is showing a sign of robust growth after a period of
intense global competition. It is only fitting that the Ministry of Trade through its Research
and Development Agency shall make a promotional booklet on this industry.
The Indonesian footwear industry is an industry which relies on creativity and ingenuity
to survive. It also, by no accident, one of the most creative in the world, as the reader shall
see in this booklet. Our team of researchers and surveyors have travelled to the centers
of Indonesian footwear industry, all in a spirit to provide the reader with a mesmerizing
picture of the world of Indonesia-made footwear. I hope that this booklet will entice its
readers to find out more about Indonesian footwear industry and its endless potentials.
Introduction
MuchtarHead
Trade Research and Development Agency (TREDA)
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Minister of Trade Republic of Indonesia
Message
Mari Elka Pangestu
It is our great pleasure to share with you one special type of numerous product lines
belonging to Indonesian creative industries, in this particular case, footwear. Throughout
the ages, the creativity of Indonesian people has given birth to numerous products and
also industries that are both strong during economic expansion and resilient in times of
downturn.
The footwear industry, in particular, is intensely competitive. There are many producing
countries and efficient manufacturers. Yet, Indonesian firms have a long experience in
producing high-quality products. In this era of globalization, Indonesian footwear makers
are pushing the limits further to develop footwear with better designs and footwear
manufacturing system that are more efficient.
As part of our national efforts at improving Indonesian share in the world market, this
booklet present background information on Indonesian footwear for the readers to appre-
ciate. Enriched with vivid illustrations, this book is dedicated to those who are interested
in exploring the richness and economic potentials of footwear industry and fashion.
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Global Trade in Footwear
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The foot is arguably the most important limb
of a human being. It supports the entire human’s
weight, and what makes mobility possible, and
therefore define the human “animal”. The foot itself is
the product of millions of years of evolution. It has the most bones than any other limbs. It has 26
bones, 37 joints, 107 ligaments and 19 muscles and tendons. It is also the part of the human body
with the most direct contact with the environment. It is therefore only natural that humans take
extraordinary measures to protect their feet. Good feet protection improves mobility, enhances
health by reducing risks to injury, and ultimately improves life quality by making life more comfort-
able for the human being. Recently, what began as simple feet protection articles have evolved
to serve as body adornments and status symbols in human societies. Enter the world of footwear.
Footwear serves many uses and purposes. It is an indispensable piece of wearable article.
It protects its wearer from the environment. In industrial settings safety footwear are a must in
order to protect workers from falling objects, chemical spills and other hazards. In sports footwear
are further designed and engineered to improve the performance of athletes. Sport shoes make
athletes run faster, jump higher and kick harder, all with yet less fatigue and lower risk of injury.
In the military, footwear is designed to be durable, light and protect soldiers from environmental
factors, including waterproof and pathogen-proof boots. There is footwear for every climate and
field conditions.
The foot is the most important limb. Good footwear improves mobility, enhances health, and
improves life’s quality9
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Some people have suggested that you can tell a man/woman by his/her shoes. Although the
result you will likely get from applying it may not be entirely accurate, this view certainly suggests
that shoes and footwear have entered the realm of style and cultural significance. Shoes at most
can tell about a person’s attitude, his/her likes and dislikes, his/her occupation, where they have
been, and to some degree, how important material things are to him/her (as shown by the amount
of money that person is willing to spend on a pair of shoes).
While it is obvious that foot-
wear plays an important role
in a person’s wardrobe, it also
plays an important role in the
economies of many develop-
ing countries. Cheap labor and
materials have made some de-
veloping countries into footwear manufacturers’ paradise. The labor intensive nature of footwear
production makes cheap labor attractive. There is also a growing appetite for an ever expanding
range of footwear for all uses and purposes. As a result, large footwear industry began to develop
tremendously in developing countries. Indonesia is no exception.
The footwear industry in Indonesia has developed much in the last few decades. From small
boutique shops to large factories making footwear for many of the world’s leading brands. The
Indonesian footwear industry today boasts a massive catalogue of footwear products of all types,
uses, designs and styles. The Indonesian footwear industry today produces about 131 million
pairs of footwear a year worth approximately 2.5 billion US dollars, while employing more than
440 thousand workers (2008 data), and millions of other workers in related industries. Indonesian
footwear is also exported. Indonesia’s primary footwear export markets are United States, Europe
and Japan.
The Indonesian footwear industry has had its ups and downs, however. Mass footwear manu-
facturing in the country began in the 1970’s. Since then, the industry has continued to grow. Indo-
nesia was once one of the world’s premier exporters of shoes and footwear during the 1990s. In
the 1990s Indonesia was the third largest footwear exporter to the world. Benefiting from cheap
labor, supportive government policies and a dose of local ingenuity, Indonesian footwear makers
were making a name for themselves in the international market. This position was challenged in
the early 2000s as other producers enter the market. Indonesian products had to compete with
new producers and brands from other emerging economies. Since the mid 2000s however, the
Indonesian footwear industry has begun a steady recovery. This is in no small part thanks to the
determination of the local footwear manufacturers and their ingenuity and creativity in the face of
adversity.
Footwear plays an important role in a person’s wardrobe. You
can tell a man/woman by his/her shoes.
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Footwear is defined as any garment or piece of clothing worn over the feet for protection and/
or adornment. One can easily conclude footwear has been around for at least almost as long as
humans walked the earth. The oldest known (i.e. found) footwear is dated at 10,000 BC, while
experts estimated that humans started wearing some form of footwear beginning in 40,000 to
26,000 BC. Historically, footwear throughout the world varied according to climate, environment,
terrain and available raw materials. They have also varied throughout history influenced by tech-
nological advances, the fashion of the time and and developments in local culture, which in turn
is also influenced by other cultures.
Footwear can make or break your day, or in the case of the Romans, create an empire. The
Roman army was the first to provide footwear to its soldiers. They were the first to realize that
good footwear is an essential piece of a soldier’s equipment. The result of providing durable
footwear suitable for long distance marches and combat was that the Roman army is much more
battle-ready and resilient than any other army that opposed them. This fact (along with other in-
novations in tactics and organization) enabled the Romans to carve out a massive Empire which
lasted for 900 years, all mostly on the soles of the Roman boots.
In the 20th Century, the introduction of and advances in mass production techniques, the
processing of rubber, synthetic materials and the introduction of industrial adhesives further im-
proved upon the footwear industry, making footwear cheaper and more durable. It was only in
the 20th Century that shoe (as opposed to simple footwear) wearing became predominant as a
good pair of shoe becomes affordable. New types of shoes were born, particularly the sneakers
and sports/athletic shoes. Technological advances found their way into modern-day footwear.
Advances in science made possible for the first time ergonomically designed shoes that not sim-
One Step at a Time:
The History of FootwearHistorically, footwear throughout
the world varied according to cli-
mate, environment, terrain and
available raw materials.
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ply fit the wearer but also made them more comfortable and, in some, enhances their physical
performances as in the case of athletic shoes.
The 20th Century also saw the first instances of outsourcing. With labor becoming increas-
ingly expensive in the developed world, major footwear manufacturers from the developed world
began to set up factories or contract their footwear production to firms outside their home country.
Indonesia is one of the countries that gain benefit from this outsourcing boom.
One can trace Indonesian industry to the early 20th Century. In the 1920s, a number of local
workers of a Dutch shoe factory left their jobs to start their own shoe-making businesses. They
became the embryo of Cibaduyut shoe industry cluster, with now has grown to around 800 busi-
nesses and annual production of 4 million pairs. This area becomes well-known nation-wide for
their quality and their competitive pricing.
Another landmark in modern footwear manufacturing in Indonesia was in the 1940s when
Bata, a Czech company, set up its factory in what is now known as the Kalibata (literally, “Bata
stream” as the locals came to name the neighborhood) area of Jakarta. Mass footwear manufac-
turing boom in the country began in the 1970’s. Since then the industry has continued to grow.
Not only they produces local brands or custom-made footwear (the way most businesses in Ci-
baduyut or Mojokerto do), but also global brands. Companies like Nike, Adidas, Bata, etc. have
large manufacturing partners in Indonesia. Indonesia was one of the world’s premier exporters of
shoes and footwear during the 1990s when it was the third largest footwear exporter to the world.
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Sandals, Boots, and Other Footwear
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The footwear industry today has developed much and is a far cry from what it was just 10
years ago. New materials, production methods and styling are constantly being added to the
ever-expanding product catalog. Today’s footwear market offers a wide variety of footwear to suit
every need and occasion. Basically today’s footwear can be categorized based on their function
and intended use, and also their general shape. Indonesia produces almost every type of shoes,
but is particularly strong in the sports and leather segments.
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Adidas Cerini Fly Michelin Ananda Singgih GAP
Mod 8 Chatham Andre Valentino Converse New Era Nike
Sledgers Hush Puppies Oakley Specs Deichmann Kappa
Osh Kosh Starmon Bata Diadora Sunly Beltoni
Dockers Kickers Pakalolo Piero Tomkins Benetton
Eagle Pierre Cardin Tommy Hilfiger Bertinni Ecco
Lacoste Reebok Bubblegummers Ellesse Rockport Unicorn
Logo Marie Claire Fila Salamander Yongki Komaladi Carvil
There are so many foreign and local brands that are produced in Indonesia. The catalog
includes sport shoes giants (Nike, Reebok, and Adidas), designer brands (Benetton, Tommy Hil-
figer and Pierre Cardin), and many others. Below is an inexhaustive list of those brands.
As mentioned earlier, Bata may have been the oldest major manufacturer still in operation.
The products are mostly leather formal shoes for men and women, but it also has business units
producing casual and sports shoes, injection moulded sandals and slippers, and industrial safety
footwear. Bata, Marie Claire, Power, Bubblegummers, and Weinbrenner are brands owned by
the company.
The manufacturing of Nike shoes maybe the most high profile of all in recent times. About 55
million Nike sport shoes are produced in Indonesia, an estimated USD 1.3 billion in value and
considered its largest production base. Production cost is often cited as the main reason multi-
nationals move their production out of industrialized nations. Nevertheless, this doesn’t change
the fact that Indonesia has the infrastructure and manufacturing capability to mass produce high-
quality shoes. It is no mean feat, considering the rigorous standards demanded by the brands
and their consumers.
Less well known by the general public is Indonesia’s accomplishment in other categories.
There are few examples to briefly illustrate this. Unicorn, for example, has been producing safety
footwear since 1976 and boasts dozens of local and multinational corporations as clients. In-
donesia is also entrusted of supplying a large quantity of NATO-standard military boots. In the
category of HS 950670 (which includes ice skates and roller skates), in 2008 Indonesia was the
13th largest supplier to Europe (with over USD 6 million) and rank 3rd for NAFTA countries (with
more than USD 12.5 million)—both are stunning growth considering the value was not significant
in 2005, as reported by Trade Map website.
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Materials
In modern footwear industry today, many different kinds of materials are used for footwear
making. In addition to the traditional wooden and rubber for soles, leather for uppers and steel for
everything that needs hard reinforcements, modern materials spawned out of industrial research
labs have entered the world of footwear making. These include materials that are waterproof,
fast-drying, breathable (allows moisture to escape from the footwear, and thus improving comfort
and hygiene), germ-proof, etc. There are also innovative sole materials and design which provide
and improve the wearer’s comfort and protection. Plastics, polymers, and new threads and mate-
rials have all been used in footwear making. Some of today’s footwear are made from layers and
some are equipped with special linings for added protection or properties.
Most of footwear production today has undergone industrialization and are typically organized
into four distinct steps. These are cutting, closing, lasting and finishing. Cutting involves cutting
the fabric and base materials of the footwear into the desired shape. Closing is the process of
sewing the cut uppers and forming a three dimensional shape of the footwear. Lasting is the
process of forming the upper around a “footwear mold” or a last. The last is needed to give the
footwear a uniform fit and shape and to keep the right and left side of the pair in equal measure.
Finally the footwear product undergoes finishing processes for applying the final touches such as
trimming excess materials, attaching laces if needed, labeling and packaging.
The machineries used for footwear-making have made progresses. From simple traditional
footwear-making tools of the early days into today’s advanced computerized industrial machines
with laser-guided precision. Despite of the advances in industrial machinery, much of the work
and ProcessesMost of footwear production today has
undergone industrialization and are typi-cally organized into four distinct steps: cut-
ting, closing, lasting and finishing.
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that goes into footwear-making however still requires the nimble and flexibility of human hands. In
fact, the degree of complexity that goes into footwear-making makes total automatization practi-
cally impossible. Machines exist mostly to aid its human operators in performing . These chores
include sewing, which is still done mostly by hand aided by simple sewing machines. Sewing by
hand is typically done especially for complex patterns which would be done cheaper by hand
rather than using expensive machines. Lasting final checks and quality assurance are also done
by humans for obvious reasons.
The most common material used for footwear manufacturing is leather and Indonesia pos-
sesses good quality leather. Javanese cow-hide leather is one of the highest quality leather types
in the world. Javanese cow-hide leather is typically more flexible and less susceptible to tearing
compared to other types of leather in the world. It is also found to generally have very little defect
and thus not much is wasted in the process of footwear making. The unique property of the Java-
nese cow-hide leather is due to the unique climate and cattle-feed used. All these factors support
the Indonesian footwear industry in its bid to face competition in the international marketplace.
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The Indonesian footwear industry has a long history. Most of the oldest local footwear manu-
facturers still in business today however, were founded in the late 1960s to early 1970s. Foreign
footwear manufacturer investment began as early as 1940 when Bata, a Czech company set up
its factory in what is now known as the Kalibata (literally, Bata stream as the locals came to name
the neighborhood) area of Jakarta. In 1988, the Indonesian footwear industry was strengthened
by the founding of Aprisindo (Asosiasi Persepatuan Indonesia, Indonesian Footwear Associa-
tion), which acts as the industry’s voice and facilitator and also its lobbyist. The footwear industry
in Indonesia began to boom in the early 1990s to 2000.
Since the early 2000s however, new competitors appeared from the emerging economies of
China, Vietnam, and others. They flooded the market with cheaper goods and and was able to
gain much market share. This trend has changed in recent years, however. Today, Indonesian
footwear makers are slowly regaining their foothold in both global and local markets. Chinese
goods are slowly becoming more expensive as their industrial capacity and value chain expand-
IndonesianFootwear Industry
The Indonesian footwear industry has a long history. The footwear industry in Indo-nesia has grown in many locations around
the country. From small-shop footwear mak-ers to large internationally connected manu-facturers, one can find footwear makers of all
sizes and specialties in Indonesia.18
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ed. Allegations of dumping tactics, poor labor practices and inadequate control of toxic materials
have further tarnished their reputation to the global footwear industry. Today, once again Indone-
sian footwear makers are being inundated by foreign orders.
Indonesia holds a number of advantages as we will see in the following chapters. These
qualities are namely the well-established culture of creative footwear-making among Indonesian
footwear makers, an industrious footwear-making industry accustomed to handling foreign buy-
ers’ exacting demands, supportive government policies and a well-established domestic footwear
market.
The footwear industry in Indonesia has grown in many locations around the country. From
small-shop footwear makers to large internationally connected manufacturers, one can find foot-
wear makers of all sizes and specialties in Indonesia. The footwear industry in Indonesia today
consists of more than 250 registered industries. These are however concentrated in the island of
Java, and include such major cities and urban centers, e.g. Jakarta, Bekasi, Tangerang, Yogya-
karta, Surabaya, Sidoarjo, Bandung and Garut. Small manufacturers typically cater to domestic
markets. Medium to large-sized manufacturers typically have some of their manufacturing ca-
pacities used for catering to foreign orders. While manufacturing for the foreign market remains
strong, most large internationally-exposed manufacturers however, also produce for the local
market. This will help them to cushion any hard impacts from the fluctuations of foreign demands.
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The Indonesian footwear industry can be proudly claimed as one of the best in the world. It is
also an export-oriented industry. Indonesia exports 20 times as many footwear as it imports. In
addition to makers of sports footwear and sneakers, some of the world’s most exclusive, luxuri-
ous (and expensive) brands outsource their products’ manufacturing to Indonesia. Some special-
ized Indonesian footwear manufacturers are used to taking orders from the exacting demands of
foreign buyers. They may even propose new designs to the buyers, in addition to taking design
directions from them. Some manufacturers even manufacture high-end footwear products for
exclusive events all over the world, in addition to exclusive European high-end brands. A number
of Indonesian manufacturers also manufacture NATO-standard military boots. In addition, as
mentioned in earlier chapter, Indonesia also possesses good quality leather, the most common
material used for footwear manufacturing.
Indonesian footwear industry today produces a broad and ever-increasing range of products.
All kinds of types of footwear for both the domestic and foreign markets can be found manufac-
tured in a number of industrial centers around the country. Some of them are as follows:
Jakarta, Tangerang, Bekasi and the Surrounding AreasAs the nation’s capital and its most populous city, Jakarta and its surrounding cities, totaling
some 20 million in population is home to large industrial complexes. Its location near the nation’s
largest seaport also facilitates export. Jakarta is also a site for many exhibitions and trade shows,
including those that are important for footwear and footwear-related industry.
Tangerang and Bekasi host some of the largest industrial complexes in the country and con-
tain some of the largest industrial-scale footwear manufacturers in the country. Through the many
government agencies and industry associations and representatives, Jakarta and its surrounding
area is the ideal place when one seeks to experience the breadth of the Indonesian footwear
business.
Jakarta, Tangerang, Bekasi
Bandung and West Java area
Yogyakarta and Central Java
Surabaya, Sidoarjo and East Java Area
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In addition to large industrial estates, Jakarta also hosts a small-business footwear indus-
try complex in the Perkampungan Industri Kecil (PIK). This center, located in the Penggilingan,
Cakung area of East Jakarta. This complex houses large number of local small-scale businesses,
including a great number of footwear businesses. Most of their footwear products are made by
hand and are rather innovative and affordable. This complex was built by the government to fa-
cilitate small industries’ development in the Jakarta area.
Bandung and West Java AreaBandung is one of Indonesia’s major cities and also one of its industrial centers. In addition to
a number of industrial manufacturers, Bandung is home to the country’s oldest and best-known
footwear making community in its Cibaduyut area. Cibaduyut is a 14 square km area located
south of Bandung city center. The local footwear-making industry started in the 1920s when a
number of local workers of a Dutch (Indonesia was then under Dutch administration/colonization)
shoe factory left their jobs and started their own footwear making business. The small mom-
and-pop footwear shops grew and soon many other locals started along the same business.
The area’s footwear making industry continued to grow and became a sizable community by the
1950s. The area gained national-renown in the late 1970s and early 1980s. Since then it has
become one of the most well-known local destination for quality footwear at low prices. Cibaduyut
footwear makers however, not only manufacture low-priced footwear. Some of them also work as
suppliers to large footwear manufacturers both from domestic and abroad. Today the Cibaduyut
area boasts more than 800 footwear making businesses with capacity to produce more than 4
million pairs annually.
In addition to the traditional footwear making community at Cibaduyut, Bandung and its sur-
rounding area also contain industrial complexes and are home to a large number of footwear
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manufacturers. One can find a great many variety of footwear manufacturers. They cater to
the foreign as well as domestic markets. Their existence help Bandung to be the trendsetter of
the fashion industry where millions of consumers and commercial buyers flock to the “Factory
Outlets” and “Distros” located around the city.
Also located in the West Java Province, the cities of Garut, Bogor and Sukabumi are also
large footwear making sites. Garut is well known for its leather tanning and leather goods in-
dustry. There are more than 300 leather tanning shops of all sizes in Garut. This makes Garut a
natural footwear-maker home. It also supplies footwear makers around Jakarta and West Java
Province with leather. Bogor is a city located in a hilly region some 60 kilometers South of Jakarta
in the West Java Province. This temperate, rainy city is home to a footwear industry with a 16.5
million annual capacity. In Sukabumi, one can find some of the largest footwear maker factories
making products for a number of overseas footwear brands. The capacity of footwear industry in
Sukabumi is around 30 million pairs annually.
Surabaya, Sidoarjo and East Java AreaEast Java Province produce some 300 million pairs of footwear annually. Located in the East-
ern part of Java, Surabaya and Sidoarjo are two of the nation’s major footwear industrial sites. In
addition, these two cities contain a number of government industry-development and supporting
agencies. Surabaya is the capital of the East Java Province and is the country’s second larg-
est city with about 3 million inhabitants. The footwear industry in Surabaya is well developed.
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Many of Indonesia’s large sports footwear manufacturers, especially sports footwear, are located
in Surabaya. In Surabaya, one can find some of the finest examples of Indonesian footwear-
making. It is home to some of the companies supplying the world’s most exclusive and expensive
brands. These include (among others) Belaggio and Rotelli (Italian brands), SPM (Netherlands)
and GTK2 (UK brand). One of the companies making footwear for these upscale brands is the
PT. Karya Mitra Budi Sentosa of Surabaya. In addition, there are also a number of factories mak-
ing sneakers for the local and foreign markets. Surabaya is also a port city which facilitates easy
export and delivery of goods by sea.
Sidoarjo is a Regency located in the East Java Province of Indonesia, close to Surabaya.
With its 1.6 million inhabitants, the Regency of Sidoarjo is one of the footwear industry hotspots
in the country. The Sidoarjo area is being set up by the Indonesian government to become a pilot
project of a footwear industry cluster. An industry cluster system seeks to integrate businesses
in an industry within a geographical region to their markets and suppliers. This pilot project has
been in operation since 2005 and thus today, one can find a well-entrenched footwear industry in
Sidoarjo. The footwear industry in Sidoarjo exports approximately 50% of its products. Sidoarjo
also hosts the Indonesian Footwear Service Center. The Indonesian Footwear Service Center
provides industrial skills training and industrial development for Indonesian footwear maker, es-
pecially small and medium sized businesses. It also provides job trainings for the footwear-mak-
ing workforce.
Yogyakarta AreaProvince of Yogyakarta is a Special Administrative Region located in the southern part of
central Java. It has long been the center of creative industries in the country. As footwear goes,
Yogyakarta hosts the Indonesian Center for Leather, Rubber and Plastic (Balai Besar Penelitian
dan Pengembangan Kulit, Karet dan Plastik) which provides technical services in the materials
essential to footwear-making. Yogyakarta is also the home to the Indonesian Leather Technology
Academy (Akademi Teknologi Kulit). These centers were built in Yogyakarta not without
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a reason. Yogyakarta is one of the academic centers of the country. A number of the nation’s
premier universities is located in Yogyakarta. It is a highly creative city and also hosts industrial
centers, especially in creativity-oriented industries, which footwear-making has quickly become.
The footwear market center in Yogyakarta is located in the Manding area of the city. In addition,
the greater Special Administrative Area Province of Yogyakarta, in the Regency of Bantul, there
is a leather goods center located on Wahidin Sudirohusodo Avenue.
Other Industrial CentersThe footwear industry can also be found in other industrial centers throughout the country.
These are located in Central Java, East Kalimantan, South Sulawesi, West Sumatera, Riau and
North Sumatera Provinces.
Indonesian Footwear Industry : Creativity, Quality and AdaptabilityThe footwear industry in Indonesia today survives on three unique properties: creativity, qual-
ity and adaptability. As one tours the Indonesian industrial centers, one can easily witness the
creativity of Indonesian footwear makers. Indonesian footwear makers do not simply copy or work
to order. Many survive by making their own designs and brands. From small to large manufactur-
ers one can easily find the high degree of creativity.
Some of the finest footwear made in Indonesia are made to satisfy the requirements of some
of Europe’s finest brands. The quality of Indonesian made footwear brands are evident in the
increasing amount of orders directed to Indonesia. Since the culture of accepting and working
to foreign orders (“outsourcing”) has been well-entrenched in some parts of the industry, it is no
wonder that more and more foreign orders flood the country’s manufacturers. As of the writing
of this booklet, the footwear industry in Indonesia is booming yet again after experiencing a long
downturn throughout the mid 2000’s.
One reason the Indonesian footwear industry in Indonesia is thriving again is its adaptabil-
ity. The Indonesian footwear industry when it was being devastated by Chinese imports turned
inward and focused on some things the mass-producing factories of China could not produce:
quality and creativity. Quality of outputs can only be obtained from good inputs. Inputs include raw
materials and skilled workers. In the area of skilled workers, one needs only to tour the various
Indonesian footwear making workshops and find that they are really workshops, not sweatshops.
The increasingly open and democratic society in Indonesia makes it virtually impossible to keep
inhumane working conditions. Indonesia also has some of the most worker-oriented labor laws
in the region. Also, an Indonesian company in contract with a foreign (Western) buyer are used
to treating their workers humanely to comply with the strict labor regulations typically imposed
by such contracts. These regulations typically include conditions on the minimum wages, safety
equipment, fire protection and health/sanitation facilities provided for their employees. With these
quality and good inputs, the products of Indonesian manufacturers are increasingly favored by
foreign footwear manufacturers.
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Indonesian Footwear :
Creativity, Qualityand Adaptability
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One of the ways that the Indonesian government works to develop the country’s footwear
industry is by providing regulatory supports. The government also sponsors regular trade shows
and organizes local businesses to go to exhibitions abroad. There is also a virtual exhibition
space provided by the National Agency for Export Development, at www.nafedve.com. The In-
donesian government also works as intermediaries during labor disputes and also has shown
itself to be helpful in keeping jobs at home. In the past few years there had been cases where the
government had been able to influence large footwear brands to keep their outsourcing jobs in
Indonesia. Indonesia has also been viewed as providing the most conducive footwear business
climate in the region. This is evident that in 2009, Nike, a prominent footwear manufacturer de-
cided to close 4 factories in other region, yet none in Indonesia.
A Ministry of Trade paper in 2003 outlined development programs for small and medium-sized
footwear companies. Some of the programs stated by the Ministry are facilitating specific market
development, assisting exhibition and promotion in and out of the country, encouraging intel-
lectual property rights and local brand development, improving human resources in production,
assists in capital raising, and implementing ISO 9000 standard. One notable program is the setup
of Indonesia Footwear Service Centre (IFSC) in Sidoarjo, East Java.
The paper also listed four main development areas: Regency of Bogor and the City of Band-
ung (in West Java), the Regencies of Sidoarjo and Mojokerto as well as the City of Surabaya
(East Java), the City of Medan (North Sumatra), and East Jakarta.
From the diagram one can clearly see that a footwear industry cluster is aimed at having a
The Government and
The role of the Indonesian government in spurring the growth of the footwear industry is through many
approaches and supporting efforts. These are through providing regulatory supports, industrial trainings, set-ting and/or encouraging the forming up of industrial
clusters and organizing various promotional efforts and exhibitions and also in managing industrial relations,
especially with foreign partners.
the Footwear Industry
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robust industry having all its supporting elements and markets well integrated. This in turn will en-
able the industry to better compete while drawing from the agglomerated creative energies within
the cluster. It will also act as a catalyst for the development of the region’s economy as the cluster
needs an ever increasing supply of everything it needs to support its continued existence.
One success story of footwear industrial cluster development by the government is in Sido-
arjo. Sidoarjo is a Regency located in the East Java Province of Indonesia, close to Surabaya.
With its 1.6 million inhabitants, the Regency of Sidoarjo is one of the footwear industry hotspots
in the country. The Sidoarjo area is being set up by the Indonesian government to become a pilot
project of a footwear industry cluster. An industry cluster system seeks to integrate businesses
in an industry within a geographical region to their markets and suppliers. This pilot project has
DYNAMIC AND STRONG CLUSTER
STRONG ECONOMIC INFRASTRUCTURE
HUMAN RESOURCES INVESTMENT
NEW TECHNOLOGY NEW BUSINESS PARTNER
CYCLES OF CLUSTER DEVELOPMENT
been in operation since 2005 and thus today, one can find a well-entrenched footwear industry in
Sidoarjo. The footwear industry in Sidoarjo exports approximately 50% of its products. Sidoarjo
also hosts the Indonesian Footwear Service Center. The Indonesian Footwear Service Center
provides industrial skills training and industrial development for Indonesian footwear maker, es-
pecially small and medium sized businesses. It also provides job trainings for the footwear-mak-
ing workforce.
A unique feature of the cluster system developed by the government is “the champion.” As
the majority of businesses here are on home-industry level, capital will always pose a challenge.
The “champions” are high-capital businesses that own their own brands and nurtured a group of
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FOOTWEAR INDUSTRY CLUSTER
Footwear IndustryCluster Forum
(Core/Champion)
Core/Champion Industry(SME)
Supplier IndustryForum
Supplier Industry(Agglomeration Industry)
(SME)
Establishment of footwearindustry cluster and supplier
cluster with Decree of Director of Miscellanous
Industry (Ministry of Industry)
Progress of collaborationbetwen big footwear
companies and suppliers
Collaboration positionduring diagnostic stage
MOU
MOU
MOU
COLLABORATION OF FOOTWEAR INDUSTRY CLUSTER
TARGET STRUCTURE OFA FOOTWEAR INDUSTRIAL
CLUSTER
OverseasMarket
Domestics
FOOTWEAR INDUSTRIAL CLUSTER
SUPPLIERINDUSTRY
FOOTWEARINDUSTRY
Core/Champion
SupportingIndustry Related
Financial Service
Research and Development
Center
Training Center and Universities
Government Agencies in Central and
Regional
Strong Infrastructure
Industry Association
Labor Association
Warehouse and Transportation
Services
SUPPORT
SUPPLIER INDUSTRY
RELATED SUPPORTING
INDUSTRY
FOOTWEAR INDUSTRY
Core/Champion
OVERSEAS MARKETDOMESTIC
FOOTWEAR INDUSTRIAL CLUSTER
TARGET STRUCTURE OF A FOOTWEAR INDUSTRIAL CLUSTER
smaller operations. They set up quality standards and train the other workshops. A small business
can submit designs to the champions, and once approved, it will be mass-produced by the group.
The cluster development strategy however also has its drawbacks. One of the most obvious draw-
back is that it can only be developed in areas where existing potentials already exist. This limits
its development scope. It also requires much planning, coordination and implementation efforts,
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particularly among the involved parties, which limits the number of cluster that the government
is able to develop at any given time. The government however plans to develop more clusters in
potential locations.
Another example of illustrating the Government’s role in developing the industry, one can look
at West Java’s Cibaduyut area (a sub-district of Bandung, the capital of West Java Province). In
the case of Cibaduyut (as mentioned in the previous chapter), the Government quickly realized
its potentials. This area of around 14 sq. km is dubbed “the Shoe Heaven.” In the 1970s, the Gov-
ernment, through the hand of the Ministry of Industry and the non-profit Institute for Social and
Economic Research, Education and Information (LP3ES), tried to develop the area by assigning
Technical Service Unit (UPT) for the shoe and leather industry here. The office was later trans-
ferred to the West Java Provincial Government and renamed Installation for the Development of
Small and Medium Shoe Industry (IKM Persepatuan). The Ministry of Trade and the Postal Cor-
poration (PT Pos Indonesia) has been involved since the 1990s to assist in logistics and delivery.
While supply of leather raw materials was negotiated by the Shoe and Leather Cooperatives in
the area.
In the technical, research and development areas, the government operates a number of
agencies. One example is the Indonesian Center for Leather, Rubber and Plastic (Balai Besar
Penelitian dan Pengembangan Kulit, Karet dan Plastik) and the Indonesian Leather Technology
Academy (Akademi Teknologi Kulit) located in Yogyakarta. The Indonesian Center for Leather,
Rubber and Plastic provides technical services in the materials essential to footwear-making. The
Indonesia Leather Academy on the other hand provides job training for workers destined for the
footwear making industry and also related research and development projects.
On the marketing side, the Ministry of Trade through the National Agency for Export Develop-
ment (NAFED or known as BPEN in Indonesian) actively promotes Indonesian products national-
ly and internationally. It has an online virtual exhibition at www.nafedve.com and organizes Trade
Expo Indonesia (TEI) in Jakarta, an annual exhibition to promote Indonesian products.
It is the country’s largest exhibition on Indonesian products and industries. The
Agency also conducts trade mission and send companies to attend
international exhibitions in other countries.
Other notable exhibitions in Indonesia that the Government
supported or co-organized includes: Indo Leather and Footwear,
Pameran Alas Kaki, Kulit dan Produk Kulit Indonesia (Indonesian
Footwear, Leather and Leather Products Exhibiton, and Pameran
Produksi Indonesia (Indonesian Products Expo). All are held in Jakarta.
Jakarta is chosen not only because it is the largest and most developed
city, but also because it is the largest exporter of footwear in Indonesia (as
we can see from the data in the following chapter).
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Source: ITC - Trademap
WORLD’S FOOTWEAR EXPORT (HS 64) in US$
Footwear business is a huge business, amounting to US$ 91 billion worth of export in 2008. The Peo-
ple’s Republic of China is the biggest supplier to the world with nearly one-third of world exports. Italy is a
distant second and Vietnam third.
Global Trade in
EXPORTERS 2004 2005 2006 2007 2008
1 China 15,202,613 19,052,504 21,813,376 25,305,588 29,649,896
2 Italy 9,306,159 9,138,428 9,820,190 11,011,374 11,383,657
3 Vietnam 2,725,752 3,078,616 3,654,750 4,076,199 6,857,160
4 Hong Kong 5,698,292 6,144,490 6,024,211 5,962,447 5,980,830
5 Germany 2,249,018 2,530,348 2,856,430 3,271,395 3,907,066
6 Belgium 1,940,964 2,522,321 2,974,277 3,396,171 3,703,291
7 Netherlands 1,365,895 1,525,036 1,607,206 1,842,887 2,164,217
8 France 1,476,242 1,517,628 1,677,839 1,984,034 2,142,325
9 Spain 2,321,866 2,189,177 2,308,977 2,626,815 2,029,042
10 Brazil 1,903,813 1,984,458 1,966,586 2,038,057 2,025,176
11 Portugal 1,651,822 1,599,548 1,595,865 1,801,224 1,975,019
12 Indonesia 1,320,479 1,428,518 1,599,766 1,637,955 1,885,473
13 Romania 1,512,494 1,589,037 1,703,177 1,782,507 1,749,188
14 India 849,999 1,049,255 1,234,676 1,412,039 1,581,201
15 UK 773,415 844,733 946,242 1,074,641 1,135,306
16 USA 650,866 726,828 829,360 887,422 1,038,396
17 Thailand 760,168 892,184 932,932 976,421 960,745
18 Slovakia 452,654 472,148 497,220 685,483 904,741
19 Austria 747,295 791,380 808,194 753,795 839,640
20 Denmark 460,875 489,228 578,924 640,846 742,133
Other Countries 6,544,559 6,990,331 7,844,626 9,035,892 8,959,178
TOTAL WORLD EXPORTS 59,915,240 66,556,196 73,274,824 82,203,192 91,613,680
Footwear
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Indonesian Export of Foowear Based on Categories
Footwear An d Related Types
Sports Footwear (Other Than Ski Footwear) Nesoi, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather
Footwear, With Outer Soles Of Rubber, Plastics Or Composition Leather And Uppers Of Leather Nesoi, Not Covering The Ankle
Sports Footwear, Including Tennis Shoes, Basketball Shoes And Gym Shoes, With Outer Soles Of Rubber Or Plastics And Uppers Of Textile Materials
Sports Footwear, Other Than Ski-Boots And Cross-Country Ski Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi
Footwear, With Outer Soles Of Rubber Or Plastics And Uppers Of Textile Materials, Nesoi
Footwear, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather, Incorporating A Protective Metal Toe-Cap
Footwear, With Outer Soles And Uppers Of Leather Nesoi, Not Covering The Ankle
Footwear Uppers And Upper Parts, Except Stiffeners
Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Not Covering The Ankle
Footwear, With Outer Soles Of Rubber, Plastics Or Composition Leather And Uppers Of Leather Nesoi, Covering The Ankle
Footwear Nesoi
Parts Of Footwear Nesoi, Including Removable Insoles, Heel Cushions And Similar Articles; Gaiters, Leggings And Similar Articles, And Parts Thereof
Footwear, With Outer Soles Of Leather And Uppers Which Consist Of Leather Straps Across The Instep And Around The Big Toe
Footwear, With Outer Soles Of Leather Or Composition Leather And Uppers Of Textile Materials
Footwear, With Outer Soles And Uppers Of Rubber Or Plastics, With Upper Straps Or Thongs Assembled To The Sole By Means Of Plugs (Zoris)
Ski-Boots, Cross-Country Ski Footwear And Snowboard Boots, With Outer Soles And Uppers Of Rubber Or Plastics (Excl. Waterproof Footwear Of Heading No
Footwear Nesoi, With Uppers Of Leather Or Composition Leather
Footwear Nesoi, With Uppers Of Textile Materials
Footwear Outer Soles And Heels, Of Rubber Or Plastics
Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Not Covering The Ankle
Ski-Boots, Cross-Country Ski Footwear And Snowboard Boots, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather.
Footwear, With Outer Soles And Uppers Of Leather Nesoi, Covering The Ankle
Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics, Incorporating A Protective Metal Toe-Cap
Parts Of Footwear Nesoi, Of Wood
Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Covering The Ankle But Not Covering The Knee
Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Covering The Ankle
Total Export
No. HS Code
1 640319
2 640399
3 640411
4 640219
5 640419
6 640340
7 640359
8 640610
9 640299
10 640391
11 640590
12 640699
13 640320
14 640420
15 640220
16 640212
17 640510
18 640520
19 640620
20 640199
21 640312
22 640351
23 640110
24 640691
25 640192
26 640291
Export in 2008 %
(US$)
889,355,024 47.169%
292,172,279 15.496%
210,263,412 11.152%
171,426,318 9.092%
60,925,255 3.231%
56,737,555 3.009%
56,717,503 3.008%
49,609,686 2.631%
31,287,448 1.659%
20,886,435 1.108%
15,310,716 0.812%
5,215,359 0.277%
4,469,963 0.237%
4,396,791 0.233%
2,993,152 0.159%
2,842,541 0.151%
2,828,185 0.150%
2,748,613 0.146%
2,090,528 0.111%
1,183,438 0.063%
756,716 0.040%
733,850 0.039%
234,141 0.012%
109,267 0.006%
98,956 0.005%
80,335 0.004%
1,885,473,466
With nearly US$ 2 billion worth of export in
2008, Indonesia is a major player in the worldmar-
ket. It is particularly strong in the sports footwear
segment, more than half of Indonesia’s export falls
in this category.
Source: ITC - Trademap
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No. PROVINCE VALUE EXPORTED : US$
2004 2005 2006 2007 2008
1 D K I Jakarta 1,147,891,878 1,237,697,969 1,358,403,671 1,349,068,832 1,666,660,733
2 East Java 150,909,339 168,609,111 182,556,568 229,063,383 171,046,247
3 Riau 854,877 3,045,992 18,972,813 26,528,972 33,629,808
4 Central Java 9,753,639 11,387,466 12,822,841 14,592,756 9,646,146
5 B ali 9,990,848 7,523,450 26,922,746 18,662,253 4,289,338
6 East Java 111,587 87,264 678 3,656 128,797
7 North Sumatera 797,302 103,573 69,984 35,305 72,336
Source: BPS-Statistics Indonesia
EXPORT BY PROVINCE
Source: BPS-Statistics Indonesia
HS 640219
Sports Footwear, Other Than Ski-Boots And Cross-Country Ski Footwear, With Outer Soles
And Uppers Of Rubber Or Plastics Nesoi
No. PROVINCE VALUE : US$
2004 2005 2006 2007 2008
1 DKI Jakarta 178,481,719 162,026,859 124,757,073 119,145,705 163,976,271
2 East Java 8,170,707 5,695,539 6,582,105 6,774,456 6,914,104
3 Central Java 62,844 587 232,531 1,092,959 498,500
4 Bali 95,440 26,892 149,398 158,671 37,383
Other Provinces 284,440 31 6 31,925 60
TOTAL 187,095,150 167,749,908 131,721,113 127,203,716 171,426,318
HS 640199
Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or
Plastics, Incorporating A Protective Metal Toe-Cap
Source: BPS-Statistics Indonesia
No. PROVINCE VALUE : US$
2004 2005 2006 2007 2008
1 DKI Jakarta 2,048,249 1,318,682 2,098,201 1,404,175 661,470
2 Bali 203,936 243,375 189,396 175,413 271,455
3 East Java 1,005,312 452,792 397,277 312,022 207,075
4 North Sumatera 37,611 31,671 27,933 3,278 36,536
Other Provinces 316,906 90,023 292,048 2,788 6,902
TOTAL 3,612,014 2,136,543 3,004,855 1,897,676 1,183,438
When you look to the regions of Indonesia, DKI Jakarta, the nation’s capital, is the largest
exporter of footwear. The massive industrialization of Java in recent years makes the island a
dominant producer, with three of the island’s six provinces sitting on the top 5 of exporters. The
leading provinces in terms of value of export for all categories of footwear are as follow:
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HS 640299
Footwear, with outer soles and uppers of rubber or plastic nesol, not covering the angkle
DKI Jakarta
East Java
Central Java
Bali
HS 640319
Sports Footwear (Others than ski footwear) Nesoi, with outer soles of rubber, plastic, leather
of composition leather and uppers of leather.
DKI Jakarta
East Java
Central Java
BaliNo. PROVINCE 2008
1 DKI Jakarta 867,863,597 2 East Java 14,258,616 3 Central Java 7,097,169 4 Bali 79,145 Other Provinces 56,497 TOTAL 889,355,024
No. PROVINCE 2008
1 DKI Jakarta 163,976,2712 East Java 6,914,104 3 Central Java 498,500 4 Bali 37,383 Other Provinces 60 TOTAL 171,426,258
Source: BPS-Statistics Indonesia
HS 640399
Footwear, with outer soles of rubber, plastic or composition leather and uppers of leather
nesoi, not covering the ankle
DKI Jakarta
East Java
Bali
Riau
No. PROVINCE 2008
1 DKI Jakarta 240,892,746 2 East Java 51,245,865 3 Bali 31,348 4 Riau 2,265 Other Provinces 55 TOTAL 292,172,224
Source: BPS-Statistics Indonesia
Source: BPS-Statistics Indonesia
in US$
in US$
in US$
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HS 640340
Footwear, with outer soles of rubber, plastics, leather or composition leather and uppers of
leather, incorporating a protective metal toe-cap
HS 640391
Footwear, with outer soles of rubber, plastics or composition leather and uppers of leather
nesoi, covering the ankle. in US$
HS 640359
Footwear, with outer soles and uppers soles and uppers of leather nesoi, not covering the
ankle.in US$
in US$
Indonesian footwear export may have fluctuates in value, but 2008 has been a record year for
most categories. The following charts show the total value of Indonesian footwear exports from
all provinces for the past 5 years.
Source: BPS-Statistics Indonesia
Source: BPS-Statistics Indonesia
Source: BPS-Statistics Indonesia
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EXPORT BY COUNTRY
NO. EXPORT DESTINATION COUNTRY VALUE EXPORTED TO : US$
2004 2005 2006 2007 2008
1 UNITED STATES 468,713,427 472,167,651 450,319,110 383,962,965 393,952,553
2 BELGIUM 90,955,285 104,159,003 121,699,849 146,779,075 187,861,993
3 GERMANY 77,767,591 97,118,279 131,648,852 156,535,862 187,077,717
4 UNITED KINGDOM 118,204,599 131,945,662 129,985,145 126,466,851 152,847,305
5 ITALY 46,628,696 59,867,872 97,432,596 119,746,330 139,548,741
6 NETHERLANDS 78,359,636 83,292,935 112,096,142 99,213,069 100,265,047
7 JAPAN 73,382,738 88,349,524 96,490,164 83,512,653 90,234,971
8 PEOPLE'S REPUBLIC OF CHINA 9,071,937 15,334,028 18,818,024 37,720,009 64,366,024
9 FRANCE 38,271,587 25,901,706 29,672,044 43,054,661 46,909,773
10 SINGAPORE 14,025,548 35,572,645 50,013,978 45,973,909 41,673,485
No. COUNTRY VALUE EXPORTED TO : US$
2004 2005 2006 2007 2008
1 UNITED STATES 66,902,612 63,314,087 40,405,681 31,326,410 37,487,638
2 BELGIUM 31,170,914 22,109,712 23,707,130 25,352,543 25,133,936
3 JAPAN 8,291,160 10,441,982 13,233,843 13,601,546 22,415,509
4 CHINA 2,131,054 4,020,963 3,073,330 7,703,109 18,044,037
5 MEXICO 5,184,097 3,839,686 3,373,893 4,996,816 9,919,062
6 BRAZIL 1,218,513 1,398,514 3,620,640 4,576,478 6,891,614
7 UNITED KINGDOM 14,954,864 15,587,418 9,565,977 8,295,594 6,353,251
8 GERMANY 4,196,378 3,553,254 1,772,629 3,336,067 5,392,309
9 NETHERLANDS 9,852,508 7,369,627 4,531,488 2,818,078 4,382,472
10 ITALY 6,421,487 3,009,688 7,217,991 4,162,480 3,602,926
HS6402190000
Sports footwear with outer soles,rubber or plastics
The world’s biggest market for footwear is USA with more than US$ 20 billion. For Indonesia,
USA is also the largest customer, taking in around US$ 400 million worth of goods every year for
the past five years.
Ten Largest Importers of Indonesian Footwear (HS 64)
Source : BPS - Statistics Indonesia
Source : BPS - Statistics Indonesia
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HS 6402990000
Footwear not covering the ankle with outer soles, rubbers, plastics
No. Country 2008 Value (US$)
1 UNITED STATES 67,857,154
2 GERMANY 28,732,807
3 NETHERLANDS 20,444,742
4 UNITED KINGDOM 20,318,485
5 BELGIUM 16,449,315
6 ITALY 10,916,286
7 RUSSIA 5,638,170
8 JAPAN 5,351,869
9 SPAIN 4,974,152
10 CHINA 3,293,684
Other Countries 26,284,158
TOTAL 210,260,822
HS 6403191000
Sports footwear fitted with studs, bar & the like,foot ball,running,golf shoes
USA
Germany
Netherlands
UK
Belgium
Italy
Russia
Japan
Spain
China
Other Countries
Japan
Malaysia
Italy
Germany
Singapore
Canada
USA
Taiwan
France
Australia
No. Country 2008 Value (US$)
1 JAPAN 4,423,661
2 MALAYSIA 4,262,310
3 ITALI 2,436,867
4 GERMANY 1,844,895
5 SINGAPORE 1,711,272
6 CANADA 1,534,216
7 USA 1,338,915
8 TAIWAN 1,334,075
9 FRANCE 1,225,568
10 AUSTRALIA 1,091,358
Other Countries 10,084,311
TOTAL 31,287,448
Source : BPS - Statistics Indonesia
Source : BPS - Statistics Indonesia
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NO. COUNTRY VALUE EXPORTED TO : US$
2004 2005 2006 2007 2008
1 UNITED STATES 334,793,056 337,193,367 338,140,016 190,977,930 183,004,587
2 BELGIUM 35,212,335 51,595,233 67,963,189 79,609,723 89,258,544
3 UNITED KINGDOM 67,776,683 84,511,878 88,422,983 57,755,603 73,435,911
4 GERMANY 25,088,649 37,599,275 53,684,518 63,631,429 67,941,648
5 ITALY 19,229,802 32,692,018 54,525,743 40,978,564 34,227,408
6 NETHERLANDS 40,963,827 47,530,840 79,025,233 37,586,795 31,535,040
7 CHINA 4,120,753 6,927,067 11,606,080 18,715,421 26,426,860
8 JAPAN 35,683,263 35,616,825 44,110,727 24,465,763 18,964,428
9 FRANCE 16,063,837 9,980,218 15,204,730 20,537,588 15,842,120
10 SPAIN 12,934,405 14,744,878 26,036,649 14,702,512 15,093,397
HS 6403199000
Sports footwear not fitted with studs, bar & the like
NO. EXPORT DESTINATION COUNTRY VALUE EXPORTED TO : US$
2004 2005 2006 2007 2008
1 SINGAPORE 1,586,801 3,369,938 13,602,091 24,079,821 30,639,639
2 AUSTRALIA 611,037 2,834,221 5,242,999 9,726,352 15,653,142
3 PHILIPPINES 1,032,482 1,669,799 2,310,303 2,375,007 2,818,710
4 FINLAND 40,743 - 22,871 1,053,181 1,628,447
5 NEW ZEALAND 837,408 1,098,675 1,615,210 971,234 1,435,736
6 PAPUA NEW GUINEA 230,697 410,381 502,446 882,713 1,106,113
7 CANADA 988,541 2,446,142 617,702 964,361 787,049
8 UNITED KINGDOM 761,914 1,314,160 4,163,466 2,767,683 665,996
9 NETHERLANDS 1,376,385 509,761 683,834 526,742 469,054
10 THAILAND 674,769 1,137,939 1,862,234 591,848 388,865
HS 6403400000
Footwear,incorp. a protective metal toe cap base/platform of wood
Source : BPS - Statistics Indonesia
Source : BPS - Statistics Indonesia
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HS 6403590000
Other footwear with outer sole of leather oth than covering the ankle
HS 6403990000
Other footwear other than covering the ankle
Italy
Germany
Netherlands
Belgium
France
USA
UK
Australia
Japan
New Zealand
No. Country 2008 Value (US$)
1 ITALY 17,969,625
2 GERMANY 12,583,551
3 NETHERLANDS 12,559,482
4 BELGIUM 6,010,043
5 FRANCE 1,905,883
6 UNITED STATES 1,474,657
7 UNITED KINGDOM 812,261
8 AUSTRALIA 732,270
9 JAPAN 675,137
10 NEW ZEALAND 468,951
Other Countries 1,525,643
TOTAL 56,717,503
Italy
UK
Denmark
Germany
USA
Netherlands
France
South Korea
Japan
China
No. Country 2008 Value (US$)
1 ITALY 40,107,853
2 UNITED KINGDOM 39,146,327
3 DENMARK 37,657,693
4 GERMANY 35,557,624
5 UNITED STATES 26,533,277
6 NETHERLANDS 13,787,936
7 FRANCE 12,963,680
8 SOUTH KOREA 10,588,676
9 JAPAN 8,725,847
10 CHINA 7,925,544
Other Countries 59,177,822
TOTAL 292,172,279
Source : BPS - Statistics Indonesia
Source : BPS - Statistics Indonesia
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No. Country 2004 2005 2006 2007 2008 Value (US$) Value (US$) Value (US$) Value (US$) Value (US$)
1 UNITED STATES 9,411,001 7,436,885 5,556,180 48,561,331 58,156,803
2 BELGIUM 3,500,509 3,860,520 1,716,160 30,338,256 43,592,265
3 MEXICO 7,003,451 8,242,603 10,407,944 14,988,824 16,159,156
4 ITALY 5,671,592 5,717,846 6,492,762 7,967,425 13,743,646
5 FRANCE 3,313,508 653,558 297,986 3,992,679 9,994,634
6 GERMANY 2,325,532 2,379,681 2,105,920 4,320,403 7,999,802
7 NETHERLANDS 14,915,252 10,707,994 6,745,330 6,537,876 6,654,595
8 CHINA 981,158 1,408,148 841,353 2,394,558 6,059,493
9 JAPAN 17,695,927 24,105,559 17,928,517 3,754,099 4,804,179
10 UNITED KINGDOM 14,799,396 14,751,838 2,909,289 1,735,726 3,907,489
HS 6404119000
Footwear with outer sole f rubbr/plastc sprt footwr fitt w/o spik, cleat/th like
No. Country 2004 2005 2006 2007 2008 Value (US$) Value (US$) Value (US$) Value (US$) Value (US$)
1 SLOVAKIA 16,664,839 24,398,224 29,985,181 24,566,776 17,641,875
2 GERMANY 7,995,772 9,610,952 16,863,839 14,113,534 13,028,800
3 THAILAND 2,883,980 846,472 6,278,193 5,171,371 6,675,111
4 PORTUGAL 18,956,800 19,015,030 7,998,896 6,059,909 4,009,783
5 AUSTRALIA 3,442,472 5,117,424 3,994,959 4,148,453 3,372,393
6 JAPAN 5,187,427 7,139,879 8,876,669 5,980,420 2,122,857
7 UNITED KINGDOM - - 23,500 27,532 817,296
8 BRAZIL 5 1,510 65,381 205,878 159,370
9 DENMARK 111,446 131,785 220,215 366,420 151,953
10 BANGLADESH 155,479 67,350 37,339 152,931 126,235
HS 6406109000
Uppers & parts thereof, oth than stif feners of oth than metal
Source : BPS - Statistics Indonesia
Source : BPS - Statistics Indonesia
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Ministry of Trade Republic of Indonesia
Secretariat General JI. M.I. Ridwan Rais No.5 Main Building I, 7th FloorJakarta 10110 - INDONESIA Phone. (62-21) - 23522040 ext. 32040Fax. (62-21) - 23522050 E-mail sesjen@depda9•90.id
Inspectorate General JI. M.I. Ridwan Rais No.5 Building I, 10th Floor Jakarta 10110 - INDONESIA (62-21) - 384 8662, 3841961 Ext.1226 (62-21) - 384 8662 E-mail [email protected]
Directorate General of Domestic TradeJl. M.I. Ridwan Rais No.5 Building I, 6th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23524120, 2352 8620Fax (62-21) 23524130 E-mail [email protected]
Directorate General of Foreign Trade JI. M.I. Ridwan Rals No. 5 Main Building, 9th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23525160 Fax (62-21) 23525170 E-mail [email protected]
Directorate General of International Trade
Cooperation
JI. M.I. Rldwan Rais No.5 Main Building, 8th Floor
Jakarta 10110 - INDONESIA
Phone (62-21) 23526200, 23528600
Fax (62-21) 23526210
E-mail [email protected]
National Agency for Export Development
JI. M.I. Rldwan Rais No.5 Main Building, 4th
Floor, Jakarta 10110 - INDONESIA
Phone (62-21) 23527240
Fax (62-21) 23527250
E-mail [email protected]
Commodity Future Trading Regulatory
Agency (COFTRA)
Gedung Bumi Daya Plaza 4th Floor
JI. Imam Bonjol NO.61
Jakarta 10310 -INDONESIA
Phone (62-21) 315 6315
Fax (62-21) 315 6135
E-mail. [email protected]
Website www.bappebti.go.ld
Trade Research and Development Agency
(TREDA)
JI. M.I. Ridwan Rais No. 5 Main Building
4th Floor, Jakarta 10110 - INDONESIA
Phone (62-21)3858171 (hunting)
Fax (62-21) 23528691
E-mail [email protected]
JI. M.I. Ridwan Rais No.5 Main Building - 4th Floor Jakarta 10110 INDONESIA Phone. [62-21] 385 8171 (hunting) Fax. [62-21] 235 28691
E-mail. [email protected]
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INDONESIAN TRADE ATTACHES
AustraliaIndonesian Embassy8, Darwin Avenue,Yarralumia, Canberra Australia A.C.T. 2600T: (61-02) - 62508654F: (61-02) - [email protected]
BelgiumIndonesian Mission to the European UnionBoulevard de la Woluwe 38 Brussels, Belgium 1200T: (322) - 7790915F: (322) - [email protected]
CanadaIndonesian Embassy55 Parkdale Avenue, Ottawa, Ontario, Canada 1KY - 1E5T: (613) - 7241100 ext. 306F: (613) - 7241105, [email protected]@indonesia-ottawa.orgwww.indonesia-ottawa.org
DenmarkIndonesian EmbassyOrehoj Alle 1, 2900 Hellerup, Copenhagen, DenmarkT: (45) - 39624422 ext 215F: (45) - [email protected]
EgyptIndonesian Embassy13, Aisha EL Temoria St. Garden CityP.O. BOX 1661 Cairo, EgyptT: (20-2) - 7944698, 7947200/9F: (20-2) - [email protected]
FranceIndonesian Embassy47-49, Rue Cortambert Paris, France 75116T: (33-1) - 450302760 ext. 418, 45044872F: (33-1) - [email protected]
GermanyIndonesian EmbassyLehter Strasse 16-17 D-10557 Berlin, Germany 10557T: (49-30) - 4780700F: (49-30) - [email protected]
India Indonesian Embassy50-A Chanakyapuri New Delhi, India 110021(09-111) - 6114100(09-111) - 6885460, [email protected]
ItalyIndonesian EmbassyVia Campania, 55 Rome Italia 00187T: (39-06) - 4200911, 42009168F: (39-06) - 4880280, [email protected]
JapanIndonesian Embassy5-2-9, Higashi Gotanda Shinagawa-kuTokyo, Japan 1410022T: (81-3) - 34414201, 34470596F: (81-3) - [email protected]_embassy.or.jp
MalaysiaIndonesian EmbassyNo. 233 Jalan Tun Razak Kuala Lumpur, Malaysia 50400T: (60-3) - 21164000, 21164067F: (60-3) - 21167908, [email protected]
NetherlandsIndonesian Embassy8, Tobias Asserlaan The Hague, Netherlands 2517 KCT: (31-70) - 310 8115F: (31-70) - 364 [email protected]
People’s Republic of ChinaIndonesian EmbassyDongzhimenwai Dajie No. 4 Chaoyang District, Beijing, China 100600T: (86-1) - 65324748 -65325488-3014F: (86-1) - [email protected]
Philippines Indonesian Embassy185, Salcedo Street Legaspi Village, Makati City, Metro ManilaT: (63-2) - 8925061-68F:(63-2) - 8925878, [email protected]
RussiaIndonesian EmbassyApt. 76, Entr. 3 Korovy val 7Moscow Russia 117049T: (7-495) - 2385281F: (7-495) - [email protected]
Saudi ArabiaIndonesian EmbassyRiyadh Diplomatic Quarter P.O. Box 94343Riyadh, Saudi Arabia 11693T: (966-1) - 4882800, 4882131 ext 120F: (966-1) - [email protected]
SingaporeIndonesian Embassy7 Chatsworth Road Singapore 249761T: (65) - 67375420, 68395458F: (65) - 67375037, [email protected]
South KoreaIndonesian Embassy55, Yoido-dong Young Deoung po-Ku Seoul Korea SelatanT: (82-2) - 7835371-2, 7827750F: (82-2) - 7804280, [email protected]
SpainIndonesian Embassy65, Calle de Agastia Madrid, Spain 28043T: (34-91) - 4130294F: (34-91) - [email protected]
SwitzerlandIndonesian Mission on The United Nations And Other International Organizations16, Rue de Saint Jean Geneva Switzerland 1203T: (41-22) - 3455733F: (41-22) - [email protected]
ThailandIndonesian Embassy600-602 Pitchburi Road, Rajthevi P.O.Box 1318 Bangkok, Thailand 10400T: (66-2) - 2551264 ex 123F: (66-2) - 2551264, [email protected]
United Kingdom Indonesian Embassy38 Grosvenor Square London, England W1K2HWT: (44-20) - 72909613, 74997881F: (44-20) - [email protected]
United States of AmericaIndonesian Embassy2020 Massachusetts Avenue, N.W. Washington DC, USA 20036T: (1-202) - 7755350, 7755200 ext 350F: (1-202) - 7755354, [email protected]
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INDONESIAN TRADE PROMOTION CENTER
ITPC BarcelonaCalle Aribau 250, Ground Fl.Barcelona, [email protected]@depdag.go.id
ITPC Budapest1051 Budapest, Bajcsy-Zsilinszky ut.12, IV Floor, No. 409 Budapest HongariaT: (36-1) 3176382F: (36-1) [email protected]
ITPC Busan103 Korea Express Building 1211-1 Choryang Dong, Dong-GU Busan, South Korea T: (82-51) 4411708F: (82-51) [email protected]
ITPC ChennaiIspahani Center - 2nd Floor 123/124, Nungambakkan High Road, Chennai Chennai, [email protected]
ITPC Chicago70 West Erie 3rd FL. Chicago, Illinois 60610, [email protected]
ITPC DubaiArbift Tower4 floor # 403 Baniyas street Deira PO.Box 41664, Dubai - UAE T: (971-4) 2278544F: (971-4) [email protected]
ITPC HamburgMulti Buro Servise Glokengisserwall 1720095 Hamburg - Germany T: (49-40) 33313-333F: (49-40) [email protected]
ITPC JeddahJeddah Intl.Business Center / JIBC 2nd FlPO.BOX 6659, Jeddah 21452KSA. Ruwais District, Jeddah, Saudi [email protected]
ITPC JohannesburgSuite 02/E4, 2nd Floor, Village Walk Sandton P.O. Box 2146, RSA Johannesburg X9916T: (27)-118-846-240F: (27)[email protected]
ITPC LagosLagos, [email protected]
ITPC Los Angeles3457, Wilshire, Blvd, Suit 101 Los Angeles, USA 90010T: (1-213)-3877041F: (1-213)[email protected]@sbcglobal.netwww.itpcla.org
ITPC LyonLyon, [email protected]@depdag.go.id
ITPC Mexico CityCENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, [email protected]@depdag.go.id
ITPC MilanVia Vittor Pisani, 8 - 6° Piano 20124 Milano, ItalyT: (39-02) 3659 8182F: (39-02) 3659 [email protected]
ITPC OsakaITM-4-J-8, Asia and Pasific Trade Center 2-1-10 Nanko Kita, Suminoe-ku Osaka, JapanT: (81-6) 66155350F: (81-6) [email protected]
ITPC SantiagoClaro Solar Street No. 835, Office 304 Temuco District and City Santiago, [email protected]
ITPC Sao PauloAlameda Santos, 1787 - Conj. 111 Cerqueira Cesar, CEF: 01419.002Sao Paulo, BrasilT: (55-11) 32630472 / 35411413F: (55-11) [email protected]
ITPC ShanghaiXu Hui Distrik, Wend Ding Road 4th Fl, Shanghai [email protected]
ITPC SydneyLevel 2, 60 Street, NSW 2000Sydney, AustraliaT: (61-2) 92528783F: (61-2) [email protected]
ITPC Vancouver1500 West Georgia, Vancouver Vancouver, [email protected]@depdag.go.id
CONSULATE-GENERALS
INDONESIAN ECONOMIC AND TRADE OFFICE
United Arab EmiratesIndonesian Consulate General Villa No. 1Community 322/2A Al Hubaida P.O. Box 73759 Dubai UAET: (971-4) 3985666, 3985103F: (971-4) 23980804
Hong Kong Indonesian General Consulate 127-129 Leighton Road, 6-8 Keswick StreetCauseway Bay HongkongT: (852) - 28904421 - 28902481F: (852) - [email protected]
TaiwanIndonesian Economic and Trade Office to Tai-pei Twinhead Bld 6F No. 550 Rui Goang Roadeihu District Taipei Taiwan 114(886-2)-87526170(886-2)[email protected]://kdei-taipei.org
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List of Companies
PT. KHARISMA INDONESIAAddress : JL. Raya Candi No.20 Sidoarjo. Jawa Timur – IndonesiaTlp : 031-8056294Fax : 031-89633558
UD. JALUR REJEKI FOOTWEAR MANUFACTUREAddress : JL. Tropodo N.281-287 Sidoarjo East Java - Indonesia Tlp : 031-8667178-80Fax : 031-8671326
PT. Surya Intrindo Makmur TBKAddress : Kompleks Permata Industri E10-11 Tam-bak Sawah Waru Sidoarjo Indonesia Tlp : 031-8683888Fax : 031-8674445
PD. Karunia Address : JL. Raya SBY – Krian KM. 23 Desa Siderejo, Sidoarjo 61262, Jawa Timur- IndonesiaTlp : 031- 8973623-24Fax : 031-8973625
PT. Satrindo Utama MakmurAddress : JL. Raya Tambak Sawah No. 3 Tropodo Waru Sidoarjo – IndonesiaTlp : Fax :
PT. Berkat Ganda Sentosa Address : JL. Gunung Gangsir Desa Randupitu Kecamatan : Gempol – Pasuruan Jawa Timur – IndonesiaTlp : 0343- 631624Fax : 0343- 631395
Gradial Perdana Perkasa Address : JL. Simo Tambaan II No.72A Surabaya 60188 – Indonesia Tlp : 031-7492022, 031- 7493328Fax : 031- 7481322
PT. Artisanjaya Internusa MakmurAddress : Jl. Raden Intan No. 105 Arjosari, MalangJawa Timur – IndonesiaTlp : 0341- 414621Fax : 0341- 414622 ,0341- 492991
PT. Golden Step IndonesiaAddress : Jl. Tambak Sawah No. 06 Waru, Sido-arjo 61256- IndonesiaTlp : 031- 8667788Fax : 031- 8666752
CV. Kenie Karya IndonesiaAddress : Jl. Delman Indah I/7Tanah Kusir, Jakarta Selatan Tlp : (021) 7238407Fax : (021) 7239001
PT. Gading Wana Raya LestariAddress : Jl. Pangeran Jayakarta Komplek 24 No. 56, Jakarta 10730Tlp : (021) 6298645-48Fax : (021) 6497482
PT. PRESTASI IDE JAYA Address : JL. Raya Industri No. 17 Desa Betro. Kecamatan Sedati Kabupaten Sidoarjo 61253 Indonesia Tlp : 031- 8910135Fax : 031- 8911787
PT. Karya Mitra Budi Sentosa Address : Jl. Jaksa Agung Suprapto No.39-41 Kav. 36 Surabaya 60272 IndonesiaTlp : 031- 5320945Fax : 031-5313799
PT. Young Tree Industries Address : JL. Raya Banar RT: 07 RW :02 Ketimang Wonoayu Sidoarjo – Jawa Timur IndonesiaTlp : 031-8857417Fax : 031-8857416
PT. Daimatu Industry IndonesiaAddress : Jl. Dinoyo 31 Surabaya IndonesiaTlp : 031- 578187, 031- 575547Fax : 031- 578187
PT. Rikio Indonesia Address : JL. Raya Sentul Purwodadi Pasuruan Jawa Timur – IndonesiaTlp : 0341 -425102 , 031- 8467252Fax : 0341- 425103
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CV. Karatu Abadi Jaya Address : Jl. Raya Pradah Indah 39 Surabaya – Indonesia Tlp : 031-7319400Fax : 031- 7318134
PT. Surya Itrindo Makmur TBKAddress : JL. Kompleks Permata Industri Blok E10-11, Tambak Sawah Waru Sidoarjo 61256 Indonesia Tlp : 031- 8683888Fax : 031- 8674445
PT. Dwi Prima SentosaAddress : Desa Watesnegoro Dusun Gelatik RT : 006 RW : 005 Kecamatan : Ngoro Mojokerto Jawa Timur 61385 – IndonesiaTlp : 62-321-6817610
PT. Halim Jaya SaktiAddress : Jl. Raya Pabean No. 109. Kejapenan, Gempol Pasuruan 67155 – IndonesiaTlp : 0343- 8511080/81Fax : 0343- 852103
PT. Sumber Kreasi FumikoAddress : Jl. Sentani Raya Blok M No. 29 Gunung Sahari Utara, Sawah Besar, Jakarta Pusat 10720Tlp : (021) 6402277FX : (021) 64713562, 645871
PT. Kega (fashion Addict) Address : Jl. Gunawarman 71 Kebayoran Baru, Jakarta SelatanTlp : (021) 72800169 , 7665648Fax : (021) 7665648
PT. WIDAYA INTI PLASMA Address : JL. Industri No. 08 Bringin Bendo Taman- Sidoarjo Jawa TimurTlp : 031-7886584Fax : 031-07886584
PT. Lezen Indonesia Address : Jl. Rajawali Blok Industri No.9 Betro – Sedati Sidoarjo 61253 IndonesiaTlp : Fax :
PT. Cinderela Vila Indonesia Address : JL. Tanjung Sari No.20 Tandes Surabaya – IndonesiaTlp : 031- 7492520-5Fax : 031- 7492528
PT. Inti Dragon Suryatama Address : Pahlawan No.44 Kelurahan : Krang-gan, Kecamatan : Prajurit Kulon Mojokerto61321 IndonesiaTlp : 0321-321866Fax : 0321- 322886
PT. Wangta Agung Address : JL. Simo Pomahan 144P Tandes Sura-baya – IndonesiaTlp : 031- 7493302Fax : 031- 7481056
CV. Sepatu Sani Address : JL. Abdul Rachman Saleh 17 Pakis , Malang, Jawa Timur – IndonesiaTlp : 0341- 792222Fax : 0341- 792221
PT. Cinderella Vila IndonesiaAddress : Jl. Tanjung Sari No. 20 Tandes Surabaya – IndonesiaTlp : 031- 7492520-5Fax : 031- 7492528
PT. Golden Footwear IndotamaAddress : Jl. Raya Ketajen No. 08 Gedangan, Sidoarjo 61254IndonesiaTlp : 031- 8918353-6Fax : 031- 8918358
PT. Karya Mekar DewatamaliAddress : Jl. Soekarno Hatta 174-174A Jombang 61413, Jawa Timur – IndonesiaTlp : 0321- 866155Fax : 0321- 861009
D & A Handmade ProductsAddress : Jl. Fatmawati 52, Wisma Subud 34 A, Cilandak, Jakarta Selatan Tlp : (021) 7502809,98289472, 7660254Fax : (021) 7502809, 7667305
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