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OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2016

LG’s latest flagshipsmartphone – unveiled onthe eve of MWC16 – beat

competition from Alcatel, Huaweiand Samsung to win this year’scoveted Best in Show award.Picked by a panel of expertjudges, the prize presentation willbe shown on Mobile World LiveTV this morning.

LG G5 picksup Best inShow AwardBy Anne Morris and Joseph Waring

The industrial world is set toembrace the internet anddigitisation as companies

seek to return to the levels ofproductivity gains they have notseen in a decade.

William Ruh, CEO of GE Digital,said yesterday during his keynote atCongress that the last decade wasmore about the consumer internet.“But by and large if you look at the

industrial world, it really didn’t takeadvantage of any of this technologyin a meaningful way.”

The reason for this shift, he said,is that for 20 years from 1990, wesaw 4 per cent productivity gainsevery year in the industrial world.“Then 2011 happened, and sincethen we have had 1 per centproductivity gain. So if you are anindustrial business today you aretrying to get back to that 4 per centproductivity,” Ruh said.

Chuck Robbins, Cisco CEO,agreed, noting that almost everycompany in the world is thinkingabout how to use technology tofundamentally change theirbusiness models for the future.

Robbins believes we’re on thefront end of the most phenomenal

technology revolution that we’veever seen. “The pace of change issomething we’ve never witnessedbefore,” he said

For example, digitisation willboost the number of connecteddevices from 18 billion to 50 billionby 2020, said Robbins, and tohundreds of billions of connectionsin the decade after that, so theopportunities are vast.

GE’s Ruh warned that ifindustrial companies do notembrace digitisation, they will notbe able to compete in the nextdecade. If they can figure out howto capture the efficiency benefits,“this is probably the biggestopportunity we have seen in two tothree decades”, he added.

While the last decade was all

about the consumer and enterpriseinternet, “the next decade is theindustrial internet”, he said.

Robbins noted that governmentsin many cases are leading thethought process and developingdigitisation strategies to addresseverything from economic growth tojob creation to more efficient travel.

He pointed to initiatives Cisco iscarrying out in China, India, France,Italy, Spain and the UK. “When itcomes to healthcare, education andother citizen services, these countryleaders actually get it. They aredriving a very aggressive agenda,which is great to see.”

Companies are also starting torecognise they have a societalobligation to re-skill people beingdisrupted by automation technologies.

“The good news is that we’regetting ahead of the discussionabout what we need to do, eitherretrain employees, so they are betterequipped for the jobs associatedwith this revolution, or educatethem to do different jobs,” he said.

Historically, corporationshaven’t thought about that earlyenough, remarked Robbins.

Industrial worldprepares to reapdigital benefits

By Saleha Riaz

Chinese smartphone playerXiaomi yesterday unveiled itslatest flagship smartphones,

the Mi5 and Mi5 Pro, as it attemptsto turn around its fortunes aftermissing its handset target last year.

The once fast-rising firm missedits 2015 handset target of 80 millionby 12 per cent and also reportedly

failed to reach its $1 billion targetfor revenue from internet services.

The flagship models – which will beearly users of Qualcomm’sSnapdragon 820 – are targeted at boththe domestic Chinese market, whichhas been slowing, as well asinternational markets – although Indiawas the only one name-checked.

Xiaomi VP Hugo Barra said the newSnapdragon chipset makes the devices

“insanely fast”. The 820 reportedly istwice as fast as the Snapdragon 810and offers “double the performancewith half the power consumption”.

The Mi5 Pro comes with a 3Dceramic body that Barra claims isextremely durable and wear-resistant,but is not common in devices becauseit is 75 per cent more expensive than3D glass (which is used for the Mi5).Cont. on P3 f

Xiaomilooks torevivegrowthwithflagships

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MANAGING EDITOR:Justin Springham

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In an effort to minimise the environmental impact ofour event, the GSMA promotes the usage of recycledmaterials and waste reduction wherever possible.Building on this commitment, we are now pursuingofficial Carbon Neutral certification of Mobile WorldCongress under the international standard PAS 2060.

By Kavit Majithia

Karim Khoja, Roshan CEO,urged the global communitynot to forget the ongoing

connectivity issues in Afghanistan,in light of recent problems in otherparts of the world.

Khoja founded Roshan in 2003and is one of six providers in thecountry, and the company now hasmore than 7 million subscribers.

In his Mobile is Digital Inclusionkeynote, Khoja opened up on someof the issues that exist in operatingin Afghanistan, a country thatcontinues to be plagued by politicalinstability.

“We have a bomb almost everyday in Kabul, and it causeswidespread devastation,” he said.“But the good news is our networksstand up, emergency services getthrough and people can call theirfamilies – that’s our version ofdigital inclusion.”

Khoja also praised some of hismain rivals in the country, includingEtisalat, MTN and Afghan Wirelessfor deciding to invest in the country.

And in a subtle hint, he suggestedthat global internet giants shouldalso help the cause.

“If it wasn’t for Roshan, and theother three operators investingmore than $2.4 billion in thecountry, Facebook, WhatsApp, theUN, and people at MasterCard,wouldn’t be able to do anything inAfghanistan,” he said.

“It’s important to understandwhat mobile operators invest in,and we do need a return on our investment.”

Roshan CEO opens up onAfghanistan challenges

By Richard Handford

Martin Sorrell, chiefexecutive of advertisinggroup WPP, bemoaned

some shortcomings in his industrythat mean mobile advertising is stillnot taking off as much as it should.

“Probably the mobile revolutionhas not registered yet withcompanies, although it might haveregistered more ironically with thelong tail than it has with largercompanies. But it still has notpenetrated companies to the

degree it should have,” he saidduring the afternoon keynote,Mobile is Commerce yesterday.

He referenced research byanalyst Mary Meeker whichshowed an underinvestment by theadvertising industry in mobile,alongside an overinvestment inanalogue newspapers andmagazines.

As to why, Sorrell looked insidethe advertising industry for anexplanation:

“Some of the things are to dowith the industry we are part of. We

haven’t adapted. When people talkabout creative industries they aretalking about Don Draper [of MadMen], they are not talking about thenew definitions.”

There are many “creativepeople” such as software engineersinside the industry too, he pointedout, as an example of changingroles. It’s a question of definition.“We haven’t contextualisedcorrectly yet. A lot of what we see,and not in mobile but digital, is notcontextualised effectively as itshould be.”

He connected this shortcomingwith a rise in talk of adblockers atCongress. “The launch of anotheradblocker and people are obviouslythinking hard about it,” he said.

Ad chief Sorrell – stillwaiting for the mobile ad revolution

HPE wins Swiss,Argentine telcodealsHewlett Packard Enterprise(HPE) won network dealswith Swisscom and TelecomArgentina’s TelecomPersonal. It will supply NFVtechnology to Swisscom andexpand and upgrade part ofthe Argentine company’score network.

Veniam,Qualcomm teamfor demoVeniam and Qualcomm aredemonstrating aconnectivity platform forconnected cars and smartcities at MWC. Veniam’sproducts combine DSRC(dedicated short-range)connected vehicletechnology, 4G, Wi-Fi andmesh networking to providehandoff between networkinfrastructure and vehicles.

NEWS IN BRIEF...

j Xiaomi Cont. from P1He was keen to point out that the

device is 14 grams lighter than theiPhone 6s – at 129 grams – and alsohas better screen to body ratio, witha 5.15” screen (though it “has thefeel of a 5-inch device”).

Barra also said the companyachieved a “technical breakthrough”with the rear camera, featuring four-axis optical image stabilisation (theiPhone has two), which reduces blurwhen the phone is moved whiletaking photos.

The rear camera has a 16MPsensor and a sapphire glass lens.The front camera is 4MP, the sameas the Mi Note. It also comes withQualcomm’s Quick Charge 3.0,which is said to be 20 per centfaster than the previous generation.

Ian Fogg, head of mobile at IHSTechnology, said the Mi5 has“innovative design elements and thevery latest hardware technology”,but Xiaomi needs to do more withits software ecosystem tosignificantly grow its businessbeyond its home market of China.

“Until Xiaomi tackles thefundamental international issueswith its portfolio, its shipmentgrowth will continue to be low,”he said.

With its new “subdued design”,this is the first time a Xiaomi devicecomes with a home button. It alsohas a fingerprint sensor. The Mi5($262) and the Mi5 Pro ($354) willbe available in China from 1 Marchand will come to India and othermarkets soon.

“The launch ofanother adblockerand people areobviously thinkinghard about it”

“We have a bombalmost every day inKabul, and it causeswidespreaddevastation”



NEWS


By Saleha Riaz

The smartwatch market will“increase exponentially” inthe years to 2018, hitting $20

billion in revenue and eating intothe market for health and fitnesstrackers, according to GfK dataprepared for Mobile World Daily.

Smartwatches will generate morethan 50 per cent of the demand forwearables at the end of the period,with one smartwatch sold for every

ten smartphones.Assuming that more vendors will

enter the market, increasedcompetition could lead to cheapermodels with added functionality,and smartwatches could“eventually cannibalise health andfitness trackers”.

However, before that happens, thegrowth in health and fitness trackersis expected to continue, driven bylower price points and increasedadoption among healthcare providers

and in the workplace, with more than100 million units being sold in 2018.

For 2016, the report forecaststhat 50 million smartwatch unitswill be sold in North America, 33million in China, 17 million inWestern Europe and 16 million indeveloped APAC, a shift from 2015,when developed APAC made up 81per cent of the total market.

Locators, which track theposition of the wearer, are verypopular in China, where theyaccount for 30 per cent ofwearables sold last year. However,unless they move into new markets,they are expected to be slowlycanniballised by other devices.

Uptick in smartwatchpopularity – GfK

By Paul Rasmussen

Facebook maintains that itsefforts to bring the internet toa much wider audience are

progressing, as it focuses on tacklingthe issues of cost, access andawareness which remain the biggestchallenges to adoption today.

Yael Maguire, Facebook’sengineering director and head of itsConnectivity Lab, told Mobile WorldDaily: “We’re tackling thesechallenges in different ways –

addressing issues of affordabilityand awareness with Free Basics andthe challenge of access toinfrastructure with some of the newtechnology we’re working on in theConnectivity Lab.”

“In the Connectivity Lab, we’reworking on technologies like lasercommunication systems, solarpowered aircraft and satellites that aremore appropriate for remote regionswith different population densities.”

Maguire confirmed that it wastesting laser communications in

real-world conditions, but declinedto offer any update to earlierreports that the technology wasdelivering data at 10s of Gb/s –approximately 10x faster than theprevious industry state-of-the-art.

Facebook is still in the early daysof testing its aircraft technologyand lasers, confirmed Maguire, “butyou can expect us to have more toshare on progress on those in thecoming months.”

“Eventually, the hope is that ourlaser communications system can beused to connect our aircraft with eachother and with the ground, making itpossible to create a stratosphericnetwork that can extend to the mostremote regions of the world.”

The company is reported to havebeen testing a lightweight drone thesize of a small commercial airlineras part of ambitious plans to bringthe internet to remote areas isthrough a network of solar-powered internet drones.

Early days forFacebook’s lasercomms trials,admits exec

By Saleha Riaz

Personalisation and optimisingservices for specific targetgroups are both crucial for

the mobile sector, especially giventhe trend of on-demand services,according to Kakao’s chief businessofficer, John Jung.

“Service providers capable ofcapturing both aspects ofpersonalisation will grasp the heartsof users,” said the Kakao executive,who will be speaking in today’sPersonalisation and On-DemandContent session.

Last year, the South Koreancompany got approval to set up anonline-only bank and it is “busy settingup the entity, figuring out employmentconcerns, security issues andequipment”. It will apply for finalapproval in the second half of this year,in the hope of launching a service bythe end of 2016 or early 2017.

“Kakao Bank will provide bankingperfectly suited for today's mobile

lifestyle and will offer financialservices to those underserved bypre-existing banks,” Jung said.

In the meantime, the companyhas its hands full with services likeKakao Taxi, which has attractedmore than 20,000 drivers – close to80 per cent of registered cabdrivers in its home country – sinceit launched in March 2015, and hasrecorded 70 million accumulatedcalls as of January 2016.

“We will continue to work onshifting the habits of our users toexpand the user base, while expandingto other services such as a premiumtaxi service called Kakao Taxi Black in2016,” said the executive.

“Kakao has proved itself multipletimes as a habit-changer over time,from the way people communicateto the way people consumecontent,” he continued.

Just last month, the companyunveiled a deal to buy a controllingstake in South Korea’s leadingmusic streaming player, Loen

Entertainment, for $1.6 billion.The buyer believes “music is a

powerful content genre in the mobileera, one which can set trends thatinfluence the global pop culture. Bycombining Kakao’s variousplatforms and content services andLoen’s leading music content, weexpect tremendous synergy thatcould establish a foundation forfuture global expansion”.

Commenting on operating inSouth Korea, he said it is “one ofthe few countries where adomestic search engine still carriessignificant dominance overGoogle” and believes a localpartner is of “utmost importance”for building a successful businessin the country.

He said advanced infrastructure,high ARPU and population densitymake South Korea open to newopportunities, although culturalsensitivity and language barriersact as challenges, especially forforeign businesses.

Kakao spreads its messageto banks, taxis and music

By Kavit Majithia

Energy company Shell’sinvolvement in thedevelopment of connected

cars is a “natural fit”, according toDavid Bunch, global VP of retailmarketing at the company.

Shell is currently in the processof co-engineering a concept citycar in collaboration withautomotive firm Gordon MurrayDesign and engine specialist GeoTechnology, pledging to come up“with some solutions to the world’senergy and mobility challenges”. Itis also developing mobile paymentservices directly from in carscreens, among other innovations.

Speaking to Mobile World Daily,Bunch believes there won’t be “manytechnology developments as excitingand transformative of the connectedcar”, and said he saw the company’srole in the space as providing supportfor platforms that matter to customers.

“With the imminent introduction ofautonomous cars, consumers will belooking for smarter ways to ensuretheir vehicles remain charged orfuelled,” said Bunch. “That’s where

our work in connectivity comes in.”With autonomous cars widely

expected to run on electricity, andnot internal combustion engines,questions have also been raisedabout the future demand for fuel,one of Shell’s primary resources.

Bunch addressed the issue,stating that Shell wants to play anactive role ensuring both “energyand car manufacturing industrieswork together to develop possiblesolutions for customers”.

Shell drivingsupport forconnected carapplications

By Richard Handford

BlackBerry acquired UKsecurity firm Encription,bolstering a move into

cybersecurity consulting that wasalso announced here at MWC.

The company has created aProfessional CyberSecurityServices practice which will offerorganisations consulting services,tools and best practice.

BlackBerry was tight-lipped onthe detail of the Encription deal,which closed late last week (19February).

Talking about the move intoconsulting, David Kleidermacher,BlackBerry’s chief security officer,said: “We had capabilities internallybut now we have launched thatpractice externally.”

Another announcement involveda partnership with Microsoft thatenables BlackBerry to offer secureenterprise solutions via the former’sAzure cloud platform.

The deal means enterprises can optto install and manage their BES12deployment through Microsoft’scloud platform, giving full access totheir BES12 licences while benefitingfrom the Azure architecture – andwithout having to invest in their ownIT infrastructure.

The third, and final, announcementfrom BlackBerry was the expansionof its existing partnership withSharecare, a digital health firm. Thetwo have now launched a newchannel via BBM, which offersconsumers answers on theirsmartphones to their health questionsthrough expert information from thelikes of the American Cancer Societyto licensed medical staff.

During the Q&A following theannouncements, the company wasguarded, declining to offer anyupdates on its handset business, forinstance in terms of plans for moreAndroid devices beyond the Priv. Thecompany instead pointed to an updateit made at CES 2016 in January.

BlackBerry talkssecurity, Microsoftand health


NEWS

Thursday 25th February MOBILE WORLD CONGRESS DAILY 2016 | www.mobileworldcongress.comPAGE 6

By Ken Wieland

Patrick Collison, co-founder andchief executive of US paymentscompany Stripe, used his

keynote presentation yesterday tospeak about Atlas, a beta productdesigned to help entrepreneurs basedin developing markets “gain access tothe same business infrastructureenjoyed by tech companies here inEurope or the US”.

Collison spoke of an unevenplaying field, where startups outsidethe G20 – which depend on theinternet to grow their businesses –are often excluded from theinternational banking system andcannot accept payments in differentcurrencies.

One way to get round this would befor emerging-market startups to

incorporate in the US or Europe, butCollison said it could take months –and chew up lots of resources – if theyembarked on this process themselves.

Stripe Atlas is designed to getround that problem. The producthas been developed in partnershipwith Silicon Valley Bank, whichwill provide newly-establishedbusinesses with US bank accounts.

Stripe is also working with lawfirm Orrick to provide standardisedpaperwork and with PwC toprovide startups with freeconsultancy advice. “We’re alsoworking with AWS [Amazon WebServices], which are going toprovide a smoother and easier on-ramp to their services.”

Collison asserted that companiesthat sign up to Atlas could beaccepting payments within a matter

of days, with a “fully-fledged US bankaccount”, as well as a Stripe account“to charge customers from anywherein the world”.

He added that Atlas was in invite-only mode, to hold back what hethinks will be huge demand and tomake sure that customers areproperly served.

Expansion, however, is in thepipeline. Aside from US-basedaccounts, Collison wants to addother places – or “hubs” – whereinternet-based startups fromemerging markets can beincorporated.

Growth is on the cards for Stripetoo. Collison ruefully noted thatStripe, while present in 24 countries– after only four years in operation– it still left 170 countries where itdid not have a presence.

Stripe gives payments lift to startups inemerging markets

By Anne Morris

When it comes to theopportunity to monetisecustomer data, mobile

operators still have their work cutto improve the level of trust amongsubscribers, according to a panel ofmobile network vendors andoperators at Congress this week.

Matt Beal, director of innovationand architecture at VodafoneGroup, said the operator has areasonable trust relationship withits customers. “But we have a lot todo to strengthen that,” he said,noting that this applied to the telcoindustry as a whole.

In terms of how the companywould seek to monetise data, Bealsaid Vodafone has a fairly basicapproach: to try to give customerswhat they want, when they want it.He suggested that real-timetransactions rather than monthlypayments would be one way forward.

Yogesh Malik, group CTO ofVimpelCom, had a toughermessage for telcos, saying that thetelecoms model in its current state“will not survive”.

More needs to be done to drivecustomer engagement and security,he noted, suggesting that mobileoperators should be taking an Uber-like approach to storing data and

engaging with customers, creating a“segment of one”.

Rima Qureshi, group SVP ofstrategy at Ericsson, said that evenbefore the industry looks at how itcan monetise data, it should first goback to basics and understand thevalue of what the telecoms industrywas first established to provide:voice and text services.

“As an industry we have hadaccess to all the same data fordecades but we have notmonetised it,” she said. “We arenow obliged to monetise it in a waybecause in some respects the valueof the services we are providinghas been lost.”

First build trust andcreate value, thenmonetise data - panel

Q&A r

Many of the benefits to LTE-U seem to be focused on the operator. Whatare the gains for the end-user over free or low-cost Wi-Fi?If the operators’ make better use of all their potential spectrum assets, theycan process more data, and support more services for consumers. What’smore, they will make their networks more reliable and robust, and create theopportunity for personalised, localised services.Enhancing the service capability through LTE-U will actually enablecustomers to get the maximum benefit from their data allocation and enjoyan overall better mobile data experience. And let’s not forget that LTE-U willimprove the economics of service delivery for operators and encouragecompetition – all of which is good news for customers.

Are there differing views among operators as to the benefits of LTE-U, andwhat are the factors behind this?The end goal for all operators is to deliver the best sustainable service theycan to their customers, and to do so at an affordable price. To do this, everyoperator is looking at a network modernisation programme. Of course, they are at different stages of that evolution and therefore havedifferent views of what’s next. But I believe that, in the end, every operatorwill recognise that LTE-U has a role to play in that transformation and that itprovides an opportunity to deliver new services and open up new markets.

Is the Wi-Fi industry likely to push back against LTE-U – and what could itdo? Who is best placed to moderate this debate?Those vendors and Wi-Fi operators that have invested heavily in the technologywill be concerned about the impact LTE-U could have on their business. At Small Cell Forum we have already been working on Wi-Fi integration andalso have a group that I lead which is looking specifically at the licence-exempt space. We’re well placed to moderate this debate and that’ssomething we’ll address in the conference panel here at MWC.

How does LTE-U fit into the small cells roadmap – why will the two be aneffective combination?Firstly, our roadmap is defined by our operator members, it matches thedrive to network densification, and looks to boost coverage and capacity byusing all the available spectrum.The best network performance gains will be achieved by having themaximum understanding of the network environment and all the availableresources. With a fully-integrated small cell, this is easy to achieve as thedynamic allocation of radio channels can be controlled by the small cell on anear instantaneous level.

What are the timeframes for LTE-U to move through pilots towards fullcommercial launch?There are so many variables here – the local licence requirements, theoperators network plans, and the handset availability for starters – but thingsare moving, and moving quickly. Verizon has already announced plans todeploy, Qualcomm is now actively testing in Germany, and I think we’ll seecommercial launches as early as this year.

Alan Law,distinguished engineer, Vodafone & chair, Small Cell Forum

LTE Network Diversity: LTE Unlicensed and Beyond

Hall 4 – Auditorium 2Thursday 25 February, 12:15-13:15

By Paul Rasmussen

Dutch energy supplier Enexissaid the reason to deploy itsown, private MVNO service

was to avoid being locked to aparticular SIM card provider ormobile operator.

“We had been searching for anacceptable solution to our smartmeter deployment plans for twoyears with regard to wirelessconnectivity,” said Frank Bodewes, atelecoms consultant with Enexis,speaking at Wednesday’s Reinventionof the MVNO conference session.

“The Dutch energy regulator waskeen to see the smart meterprogramme move ahead, but it tooktwo years to involve and convinceour telecoms regulator that aprivate MVNO was the right wayforward.”

Bodewes admitted that the utility

firm had looked at wirelesstechnologies other than cellular, butwas persuaded by the requirednetwork coverage.

“We considered using smart orprogrammable SIMs but didn’twant to be locked to a particularsupplier. This was a real issue for us.”

The company claims to be thefirst to launch a private MVNOservice with the singular objectiveof connecting the three millionsmart meters that will beprogressively installed across its

customer base by 2020.“We consider our private MVNO

approach the most cost-effectivesolution to connecting smartmeters. We don’t have anyambitions to use the network forothers services, and we’re unable tolaunch anything in the publicdomain,” said the Enexisconsultant.

The company recently confirmedthat Sagemcom had been selectedto supply smart meter wirelessmodules developed by SierraWireless.

Private MVNO launchedto avoid SIM lock-in


NEWS


By Joseph Waring

MulteFire, an LTE-basedtechnology for small cellsoperating in unlicensed

spectrum, now has the support of11 vendors and interest is startingto strengthen.

Unlike Licensed Assisted Access(LAA), which sees unlicensedspectrum used alongside existingLTE technology, MulteFire deliversLTE in unlicensed spectrum withoutthe need for an anchor channel.

The technology is designed toboost the performance andovercome Wi-Fi’s biggest issue –limited coverage area. Its coverageand capacity will be similar to LAA’sperformance in unlicensedspectrum, said Stephan Litjens, theMulteFire Alliance chair and headof innovation steering at Nokia.

“MulteFire is a fully standalonesystem that can augment existingnetworks, and has many use cases inverticals, including public and privatevenues, as well as for fixed operators,

ISPs and cable operators,” he said.The MulteFire Alliance is billing

it as LTE-like performance with Wi-Fi-like simplicity that enhancesoverall cellular coverage.

Co-existence between licensedand unlicensed LTE has come a longway from the early days whenoperators thought there would bemajor obstacles. The group also saidit has been careful not to disrupt theexisting Wi-Fi ecosystem.

A few years ago these two groupsprobably wouldn’t be holding a jointdiscussion and sharing drinks later,joked Signals Research CEOMichael Thelander, during a paneldiscussion. The industry hasevolved, he added, party because ofeducation, but also because there’sa better understand of how LTE-Uand LAA perform.

He cited the example of AT&Tnot long ago taking a wait-and-seeattitude, but recently movingtoward a trial. “They haven’tcommitted to deploying it, butclearly they are starting to see an

interest in the capabilities.”One powerful application is to

cover the unconnected, the nextfour billion people, in emergingmarkets by making it more costeffective for new types of players tocover areas that have less of aneconomic incentive to cover, saidAthonet CEO and founder KarimEl-Malki.

“Giving people the same quality,or higher quality with the latesttechnology could be veryinteresting,” he said.

Ruckus COO Dan Rabinovitsj notedthat the DNA of the Wi-Fi industry ismore focused on enterprises than thecellular operators. He argued thatthere’s an opportunity for fixed-lineplayers, which have strongrelationships with enterprises butnever had licensed spectrum, to takeadvantage of MulteFire.

The MulteFire Alliance technicalspecification group is developingthe MulteFire specification basedon 3GPP Release 13 and Release 14advancements.

MulteFire Alliance claimsgrowing momentum

By Saleha Riaz

Developers of apps that usebuttons to send users toother apps should make

sure the experience “feels native,and map to relevant content”, saidMichael Jaconi, CEO of the aptlynamed Button.

Button uses contextualcommerce – the ability to surfacecommerce-driven actions peoplewant to take, at the exact time andplace they want to take them – togive users “delightful experiences”

and help developers monetise. “Our best partners will

repeatedly test the types ofactions they surface, and thecontent these actions areassociated with to measure theclick-to-conversion rate,” saidJaconi, who spoke in theContextual Commerce Opportunitysession earlier this week.

The result is users feel buttonsthat help them make requests orpurchase from other apps are avalue-add feature and a positiveexperience, “unlike a disruptive or

intrusive interstitial or banner ad”.One challenge is that developers

often fear sending users outside theirapp, as time spent within an app isconsidered “the holy grail of KPIs”.

However, he said this is a result ofdevelopers not understanding howpeople use apps, which could be for“point-in-time content consumptionor services”.

“We continue to stress that addingcontextual commerce experiencesthat put the user experience firstpays immense dividends for appdevelopers,” he said.

By Joseph Waring

SoftBank chairman and CEOMasayoshi Son used hisreturn to Mobile World

Congress to talk about theincredible power of AI and theimplications of singularity – thepoint when computing powersurpasses the power of the humanbrain – for humans and networks.

Son, who spoke at the GTISummit, said the average human IQis 100 and the most intelligent hasan IQ of about 140.

“That’s 40 per cent more brain

power. But 30 years from now whatwill be the IQ of artificialintelligence? It will be 10,000,versus 100 for humans. Of coursecomputers will be much smarterthan us and quicker than us.”

Son forecast 20 years ago that thenumber of transistors in a chipwould surpass the number ofneurons in the brain in 2018. Hecalculated the number at 30 billionchips. In 30 years, he predicts thenumber of transistors on a chip willbe one million times higher than thenumber of neurons in the brain.

Hardware with that level of

intelligence will power a wave ofsmart robots of all sizes that canrun and swim like humans. "Willthat be good or bad? I say that willbe interesting,” he noted, eliciting achuckle from the audience.

Of course when everything isconnected, data traffic will continueto soar. He forecasts in 30 years itwill be one million times higherthan today. “Do we have onemillion times more bandwidth? No,we don’t. The size of spectrum islimited. The only solution is toevolve the technology, which willmake things happen.”

Developers should not fear linkingto other apps, says Button chief

SoftBank head says age of“singularity will be interesting”

GSMA ANNOUNCES WINNERSOF 2016 GLOMOS

CATEGORY 1: THE CONNECTED LIFEAWARDS

Best Mobile Innovation for HealthEtisalat for Etisalat “Drones for Good”

Best Mobile Innovation for Education Worldreader & Opera for WorldreaderMobile

Best Mobile Innovation for AutomotiveAnagog for Crowdsourced ParkingTechnology

Best Mobile Payment SolutionVodafone India for Vodafone M-Pesa Ltd

Best Use of Mobile for Retail, Brands& CommercePoint Inside for StoreMode™

Best Use of Mobile for Travel, Leisure& HospitalitySapientNitro for Lufthansa Apple WatchApp

Mobile Connect Award forAuthentication & Identity Orange Spain, Telefonica and VodafoneSpain for Mobile Connect

Best Mobile Innovation for ‘TheInternet of Things’SIGFOX - A Global IoT communicationservice provider

Outstanding Innovation for theConnected Life (Joint Winners)Etisalat for Etisalat “Drones for Good”Orange Spain, Telefonica and VodafoneSpain for Mobile Connect

CATEGORY 2: BEST MOBILE SERVICES

Best Mobile Service or App forEnterpriseKPN and Accenture for ConnectedWorkers

Best Use of Mobile for Advertising orMarketingOpera Mediaworks, Mindshare &Wanda Digital for Rexona

Best Mobile Cloud Service or AppInnoQuant for MOCA Platform

Best Mobile Network Solution forServing CustomersDialog Axiata PLC for Self-CareApplication Framework

CATEGORY 3: SOCIAL & ECONOMICDEVELOPMENT

Best Mobile Innovation for EmergingMarketsM-KOPA III Solar Home System for M-KOPA Solar

Best Mobile Service for Women inEmerging Markets Vodafone Telekomunikasyon forVodafone Kırmızı Işık (Easy Rescue)

Mobile in Emergency or HumanitarianSituationsFlowminder, Ncell and TeliaSonera for Aidthe displaced post Nepal earthquake

Best Use of Mobile for Accessibility &Inclusion Turkcell for Turkcell My DreamCompanion Mobile Audio Description

The Green Mobile AwardTelefónica for Telefónica Global EnergyEfficiency Programme 2010-2020

CATEGORY 4: BEST MOBILE APPS

Best Mobile Music AppSoundCloud for SoundCloud App

Best Mobile GameSuper Evil Megacorp for Vainglory

Best Mobile App Media, Film, TV or VideoQuickplay for HOOQ app

Best Mobile App for Social and Lifestyle Turkcell for Turkcell Healthmetre

Most Innovative Mobile AppL'Oréal Paris Worldwide for MakeupGenius

Best Overall Mobile App (Judge’s Choice)Google Cardboard

CATEGORY 5: BEST MOBILE HANDSETS &DEVICES

Best Smartphone 2015Samsung Galaxy S6 Edge

Best Low Cost Smartphone (Sub $100)Xiaomi Redmi 2

Best Mobile TabletMicrosoft Surface Pro 4

Best Wearable Mobile TechnologyWell Being Digital Ltd for ActivHearts

Best Connected Consumer ElectronicDeviceSamsung for Samsung Gear S2

CATEGORY 6: BEST MOBILE TECHNOLOGY

Best Mobile InfrastructureEricsson for Ericsson Radio System

Best Mobile Technology BreakthroughZTE for Pre5G Massive MIMO base station

Best Technology Enabler Accedian & SK Telecom for QoE-AwareSDN Control

Best Solution for Growing Smaller orIndependent NetworksAthonet for Athonet Software BroadbandMobile Core Solution

Best Mobile Security or Anti-FraudSolutionTrustonic for Trustonic Secured Platform

Broadband for All: Outstanding LTEContributionAccenture, Oi and TIM Brasil for RANSharing

Outstanding Overall Mobile Technology –The CTO’s choiceZTE for Pre5G Massive MIMO base station

CATEGORY 7: GOVERNMENTEXCELLENCE AWARDS

Government Leadership AwardThe Federal Government of the UnitedMexican States

Spectrum for Mobile Broadband AwardThe Government of the Republic ofColombia

CATEGORY 8: OUTSTANDING ACHIEVEMENT

Chairman’s AwardsThe Chairman’s Award for 2016 is acollaborative award presented to 6 of India’smobile operator groups for outstandingachievement in support of the GSMA’sMobile Connect Initiative. The operators are:Aircel, Bharti Airtel, Idea Cellular, TataTeleservices, Telenor and Vodafone.

THE WINNERS ARE:


NEWS


4 1 11:10

By Paul Rasmussen

The 5G technology roadmapwill include Wi-Fi and theuse of unlicensed

spectrum bands, said Nokia’shead of e2e mobile networksolutions, Peter Merz.

“Wi-Fi has become a de-factoservice and needs to be integratedinto 5G,” claimed Merz at a panelsession on 5G technology,timelines and applications. “Whilethe use of unlicensed spectrumneeds agreed standards, it could beconsidered a goldmine for 5G,offering huge potential.”

This viewpoint was supported byKen Stewart, Intel’s chief wirelesstechnologist for its platformengineering group.

“802.11’s roadmap will run

alongside that of 5G,” said Stewart.“The IEEE standard provides a veryimportant ecosystem, and isthought to carry more than 50 percent of today’s wireless data traffic.The development of 802.11 willcontinue, and will include supportfor IoT applications in the future.”

However, the Intel exechighlighted the effort involved todesign and develop thesemiconductor technologynecessary to support 5G integratedwith other wireless standards.

“5G will require profoundsemiconductor and softwaredevelopment for the devicemarket. There is a hugeengineering effort needed if we’reto meet the timescales.”

A side effect of this, according toStewart, will be the disappearanceof a physical SIM card, especially insmall devices. “Operators should beable to embed this functionality intothe device, but it has implicationson how security is managed andperceived by the subscriber.”

On a more philosophical note,Stewart said that the wirelessindustry could never really perceivea use for the megabit speeds it wasinventing. “I’m still not sure what theuse case will be for 5G, but our pastefforts have always paid off.”

By Joseph Waring

No silver bullet exists forsecuring the Internet ofThings (IoT), and the

responsibility lies with allstakeholders, from users through tonetwork operators, according toTelenor Connexion.

Jimmy Johansson, the company’sinformation security and privacyofficer, told Mobile World Daily thereare no specific products ortechnologies that can mitigate allpossible threats in one swoop, to makeevery solution completely secure.

He complained about thecontinued lack of understandingabout security. “Not the fact that itmust be considered, but moreabout the profound importance todo it properly.”

Asked who should takeresponsibility, he said everybody hada role. “Actually I cannot think of ascenario where this is not the case.”

Since companies and individualsknow they cannot protect

themselves completely, theimportant thing is to be able todetect anomalies and address themquickly to minimise damage.

Johansson believes end-to-endencryption of payload isnecessary, instead of just relyingon an encrypted VPN-tunnel. “ButI also want to note that privacyconcerns are among the bigchallenges for IoT.”

He noted that the internet is notdesigned with national borders –and the differences in local lawsand regulations that comes withthem – in mind.

“For cellular connectivity, andespecially with roaming where datausually crosses many nationalborders, properly implemented,strong, end-to-end encryption ismandatory for data to stay secretand unprocessed until it reaches itsdestination and can be decryptedand verified for integrity,” he said.

Johansson is participating in the session: Securing the Internet of Things.

5G toembraceunlicensedbands andWi-Fi

By Marlene Sellebraten

When it comes to watchingvideos, including longerformats, convenience

wins over quality, said JimmyMaymann, executive vicepresident and president at AOLContent and Consumer Brands,during a keynote at 4YFN.

“Mobile is a convenient device,almost an extension of your bodyfor the younger generation.Audiences value convenience overviewing quality when choosing adevice. Mobile will win any daybecause it is the easiest device tocarry around,” he said.

This has far-reachingconsequences not only on contentconsumption but on contentcreation itself, as anyone with amobile device is now a potentialcontent producer.

According to Maymann, 55 percent of mobile data consumptionin 2015 was video-led and 85 percent of all content on the internetwas created by individuals.

“They have been empowered

and want to create content,” hesaid. “[With a traditional]broadcasting model, you can’treport from an event unless youhave five cameras. This model isbeing disrupted, people have thepower in their pocket to becomecreators.”

The shift from print to digital hashad a profound impact on mediaand seen titles disappear afterfailing to adapt to the new digitalreality.

Maymann predicted that the shiftfrom desktop to mobile is going tohave much deeper consequences.

“Mobile is the first device, thefirst platform and it means as adeveloper it becomes the placewhere you start everything you do.Don’t make the same mistakespaper newspapers did ten yearsago, by putting paper contentonline. If you already have a lot ofcontent, you need to challengepeople in your organisationbecause it is much easier to takecontent from a small screen to alarger screen than vice versa,” he said.

Mobile video:conveniencewins over quality

By Richard Handford

User concern about privacy ison the rise, a finding borneout by a number of surveys,

and the issue is attracting theattention of some heavyweightregulators, according to DenelleDixon-Thayer, Mozilla’s chief legaland business officer.

Citing the National Cyber SecurityAlliance’s consumer privacy indexand its own internal studies, Dixon-Thayer told Mobile World Daily: “Userprivacy and the way companieshandle user data is top of mind for uson both mobile and desktop – and wesee a significant risk of losing trustunless we collectively focus on theuser and actively bring the user intothe value exchange.”

Regulators have turned their eyestowards the subject. US FederalTrade Commission chair EdithRamirez urged companies toaddress the security and privacyrisks arising from connected homes.

Meanwhile, the EuropeanCommission has also looked intoInternet of Things (IoT) and dataprotection. It says companies mustlook at security and privacy

challenges from the draft stages ofdeveloping a product, according toMozilla.

The perception of what isacceptable, in terms of howcustomer data is used, varies byregion, she said. In countries likeBrazil and Germany, people aremore likely to consider privacy afundamental right, and as a resultlegislation tends to have higherprotection standards, she said.

The US contrasts here becauseprivacy is perceived as a valuerather than a right: great to have inan ideal world, but susceptible tocompromise, added Dixon-Thayer.

In another observation, shepointed out how device formfactors continue to evolve but thereis no consideration of how toengage with users about data andprivacy policies. The pressure fallson the network.

Instead the industry needs to lookat shifting responsibility for privacyand security to the client side.

“The more control of theinformation you put in the user’shands, the less that responsibilityand liability is on the server,” saidDixon-Thayer.

User trust atrisk on privacy– Mozilla

Securing IoT iseveryone’sresponsibility

Gemalto, Jasperpartner on IoTGemalto and Jasperannounced a partnership tosimplify the global deploymentof connected devices andservices through on-demandsubscription management,integrating Jasper’s IoT serviceplatform with Gemalto’s LinqUson-demand connectivity.

ip.access unveils 4Gsmall cell productsip.access, a small cellproduct and solution provider,announced three new small-cell LTE access points, and a4G access control gateway tosupport the growing demandfor 4G small cells.

Openwavelaunches SDN/NFV-compliant SDMSoftware specialist OpenwaveMobility launched what itclaimed to be the industry’s firstfully SDN/NFV-compliantsubscriber data management(SDM) solution. SDM CloudEdition (SDM:CE) is a virtualiseduser data repository for carriersto deploy in NFV environments.

Amdocs integratesRed HatOpen source softwarespecialist Red Hat said Amdocshas integrated the Red HatEnterprise Linux OpenStackPlatform with the AmdocsNetwork Cloud ServiceOrchestrator – an open,vendor-agnostic, catalogue-driven solution designed tohelp communications serviceproviders (CSPs) transitionfrom physical networks tocloud service environments.

Telefonica Spainpicks Juniper Telefonica Spain selectedJuniper Networks to providethe core infrastructure for itsnext generation FusionNetwork. Telefonica hasdesigned Fusion Network totransform its customerexperience for mobile,residential and businessservices across Spain.

Radwin takes tothe skiesIsrael-based Radwinannounced a drone equippedwith smart beam-formingantenna, which is designed tohelp operators simplify smallcell deployments. The firm saidthat while site survey tools areavailable, there are times whensite access is problematic – ona rooftop perhaps – which iswhere the drone comes in.

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11:10


NEWS

By Anne Morris

Sebastian Tolstoy, VP ofbusiness development atEricsson, said it will likely

take a combination of continueddevelopments in operatornetworks, business models andpartnerships with innovators in newtechnologies to bring internet toeveryone in the world.

“In the coming five years we willnarrow the gap from nearly half toless than 10 per cent of the globalpopulation that lacks mobileinternet coverage. That issignificant,” Tolstoy said.

For its part, Ericsson is looking topartner with other innovators tohelp eliminate the remaining gap.

“For example, Ericsson andFacebook established anInnovation Lab for Internet.org in2014 and later that year our worktogether yielded network insights todrive up to 70 per cent appcoverage improvement on operatorXL Axiata’s network,” Tolstoy said.

The Ericsson executive pointedout that many consumers indeveloping markets first experiencethe internet on a smartphone,usually due to limited access tofixed broadband.

“It took over five years to reachthe first billion smartphonesubscriptions, a milestone that waspassed in 2012, and less than twoyears to reach the second billion.The 4 billion mark is expected to be

reached by 2016, according to thelatest Ericsson Mobility Report. Soto some degree it is rectifying itself.Especially as the cost of devices iscoming down – basic smartphonesnow run below $35,” he said.

Indeed, greater deviceaffordability is encouraging newsubscribers in developing regions.Growth is expected to beparticularly strong in the MiddleEast and Africa due to a young andgrowing population and rising GDP.

“Several countries in the AsiaPacific region will experience astrong subscription uptake over thenext five years – so much so thatAsia Pacific will generate 40 percent of total smartphone traffic bythe end of 2021,” Tolstoy added.

By Kavit Majithia

UK operator EE is steppingup efforts to enhanceconnectivity in public

stadiums, but revealed that dealingwith content rights and venueowners remains a big challenge.

EE’s head of video and mobilecontent, Matt Stagg, told MobileWorld Daily that the company,recently acquired by BT, foundworking with stadium owners andcontent rights owners the mainbarrier when developing innovativetechnology within stadiums thathost high profile sporting eventsand concerts.

Stagg said both parties had to“recognise the role of theconnected experience for their fansand work with us to deliver that”.

“This is all about enhancing thelive experience, not taking awayfrom it,” he added.

EE last year vowed to make theUK’s Wembley Stadium the mostconnected in the world, anddemonstrated a live LTE networkdelivering 400Mb/s speed, as wellas using LTE Broadcast to provideexclusive live and replay content ata high profile football game held atthe venue in May 2015.

Stagg also noted that therequirements for connectivity“differed extensively depending onsport and venue”.

“Football is all about access toreplays and highlights from multipleangles, while motor racing requiresreal time footage of an entire race”.

“Currently, as cars go past youhave nothing to do but listen to

commentary until they come back,”he said. “Using 4G technology cangive the fan access to multipleangles, and also comes with realtime statistics, drive and pit lanecommentary – the experience canbe as rich as you want it,” he said.

At Mobile World Congress 2016,the company, along with Finnishvendor Nokia, is also demonstratingMobile Edge Computing servicesover an LTE network, which it saysis designed “to enhance customerexperience in high traffic locations”.

Partnerships andinnovation required tobring internet to all

By Anne Morris

Growing consumer concernover how private data isbeing used is undermining

confidence in the ability of mobileoperators to protect thisinformation and will impact thepotential to develop morepersonalised mobile services,according to new research.

A survey commissioned bySyniverse examined consumerattitudes to mobile privacy amongmore than 8,000 people across eightcountries, and found that more than50 per cent of people trust mobileoperators and brands from othervertical sectors less today than theydid three years ago, with 70 per centof consumers now not trustingthem to safeguard private data.

An overwhelming majority ofconsumers (89 per cent to 94 percent) also admit to having at leastsome concern when sharing datawith brands in the retail, financialservices, travel and hospitalityvertical markets as well as withmobile operators.

Mary Clark, chief marketingofficer of Syniverse, which providestechnology and services to mobile

operators, said it is wrong to assumethat consumers will willingly sharepersonal data in return for morepersonalised services.

“Consumers are far from willing,”she said. “What is clear above allelse is that brands and mobileoperators face a ‘privacypredicament’ that must be overcomefor mobile to continue to flourish.”

Syniverse said some of the findingsare “alarming” for mobile operatorsplanning to develop personalisedservices. For example, fewer than 20per cent of consumers are willing toshare more rich “contextual” data,such as location, browsing historyand shopping habits.

“Personalisation depends onpeople’s willingness to sharepersonal and contextual

information to enhance their mobilejourney, and that’s largely missingat the moment,” said Clark.

“Consumers clearly do not feelthat their mobile experiences havebeen significantly improved to dateby the sharing of personal data.”

However, the executive said thestakes are too high to give up onpersonalisation, with too manybusiness models and engagementstrategies at risk. She said all playersin the mobile value chain must nowrethink how they obtain and usepersonal data, with transparency ofparamount importance.

“It is on this foundation that a new‘mobile privacy pact’ will beestablished to ensure business modelsand engagement strategies of thefuture are fully realised,” Clark added.

Privacy concerns erodingconsumer trust in mobileoperators, research finds

By Anne Morris

Companies that make smartconnected devices rangingfrom wearables through to

connected cars will now be able tointegrate Visa payments capabilityinto their products and services.

The Visa Ready programme,which already includes mobiledevice manufacturers, is now beingextended to include the broad varietyof connected devices associatedwith the Internet of Things (IoT).

The first IoT companies to jointhe Visa Ready programme willfocus on payments for wearables

and automobiles. Initial Visa Readypartners include Accenture, Coin,Giesecke & Devrient, Fit Pay andSamsung, which will work withdevice manufacturers includingChronos and Pebble.

Luke Fromowitz, co-founder andCTO of Chronos, said there is “noquicker or more convenient methodfor payments” than “payment on thewrist”, for example.

Fit Pay, meanwhile, hasdeveloped its own paymentplatform services for wearabledevices and will now be able tointegrate the Visa card network.

Michael Orlando, co-founder and

CEO of Fit Pay, noted that this is “acritical step to bringing contactlesspayment capabilities to a wholenew generation of IoT devices,including Pagare – a payment smartstrap we have developed for thePebble Time”.

All partners in the Visa Readyprogramme will use the Visa TokenService (VTS) security technologythat replaces payment accountinformation found on paymentcards, such as the 16-digit accountnumber, with a unique digitalidentifier that can be used toprocess payments without exposingactual account details.

Visa payments technologyto be added to IoT devices


EE revealschallenges indriving stadiumconnectivity

“This is all aboutenhancing the live experience, not taking awayfrom it”


NEWS



MVenturesbcn, which is the entrepreneurshipprogramme of Mobile

World Capital BarcelonaFoundation, is partnering withFrance-based accelerator Numa tocreate an accelerator programmewith global reach in the city ofBarcelona.

The programme will focus onprojects related to innovativemobile solutions. “We are reallyhappy about partnering with Numabecause we share the same vision,”said Aleix Valls, CEO of MobileWorld Capital Barcelona, to MobileWorld Daily.

Founded in Paris in 2000, globalinnovation network Numa hasaccelerated 104 startups since2011, raising on average €500,000per startup and a total of €50million. In total, 80 per cent ofstartups accelerated by NUMA areactive today.

It runs accelerator programmesin Russia, India, Morocco andFrance, and plans on deploying itsmodel in 15 countries by 2019.

Commenting on theannouncement during a panelsession on corporate venturing at4YFN, Olivier Mougenot,investment director at Numa, saidhe hoped the new venture was thefuture of acceleration in Europe.

Valls added: “We will create a realbridge between the two ecosystemsand we have the ambition to createa digital global hub in Europe.”

Startup selection will start inMay with the goal of starting thefirst four-month bootcamp inBarcelona in November. In total,ten startups will be chosen toparticipate every year.

The new joint venture will take asix per cent equity stake in all

participating start-ups. In return,startups will receive a convertiblenote of €50,000 to fundinvestments during the programmeand fund their relocation toBarcelona.

If everything goes to plan, moreaccelerators of the same kind couldopen their doors in additionalcities. “If this works well then wewill launch other programmes,”said Valls.

mVenturesbcn andNuma launch aEuropean accelerator


UK-based mobile virtualnetwork operator ThePeople’s Operator (TPO) is

to enter new markets. “We have launched in the UK and

in the US and our plan is to go asglobal as possible, as fast aspossible, starting later this year orearly next year,” said Jimmy Wales,chairman of TPO, during a keynoteat 4YFN on Wednesday.

Wales also co-founded onlineencyclopedia Wikipedia.

TPO, which differentiates itselffrom other operators and MVNOsby redistributing ten per cent ofevery subscriber’s bill tocharitable organisations, hasgrown its subscriber basesubstantially in 2015.

The number of UK subscribersincreased by 50,000 to a total of70,000 in 2015. TPO estimates thatit will have 75,000 subscribers inthe US by the end of the year. “Weare aiming for two per cent of themarket in UK and in the US by2021,” said Wales.

Established in 2012, TPO wentpublic in late 2014, raising £20million. The operator has today amarket capitalization of £57million, which is significantly lowerthan its initial market capitalisationof £100 million.

In 2015, TPO launched anadvertisement-free social networkincluding TPO Giving, a fundraisingplatform that prides itself in nottaking a cut.

“We are very cause-driven. Whenyou are joining TPO, you aresupporting a particular cause. The10 per cent comes out of themarketing budget,” said Wales.

To market itself, TPO reliesheavily on word-of-mouth andactivity on its social platform ratherthan traditional advertising.

“We have to compete like anyother mobile phone provider,” saidWales. “We can’t afford to be thecheapest in the market but we haveto offer good value. Because wedon’t have a big marketing budget,it is crucial that our customers goout and sell the proposition andsign other people up.”

The People’sOperator to enter newmarketsend of year


Virgin, Bosch, BMW andZurich have all chosen toengage with the startup

community to boost innovationwithin their organisations – but theyhave all chosen different ways ofleveraging external skills.

According to consultancy firmHeywood and Sons, there is no one-size-fits-all corporate innovationmodel, and organisations choose onaverage 2.5 different methods.

Using various innovation modelsis exactly what Virgin does. Thecompany has a long tradition ofventuring into new areas, such astelecoms, travel, space andholidays, among others, via bothinternal and external initiatives.

“We have a 40-year history andhave created nine 1-billion-dollarcompanies using differentinnovation models. We are alsotoday an active corporate investor.Innovation is in our DNA,” saidClaudia de Antoni, investmentprofessional and director at Virgin.

Virgin Media has also launchedan accelerator with TechStars inLondon.

Bosch has created IoT Labs andchosen to partner with a universityto stimulate its internal R&D.

“When the topic of IoT came up,Bosch thought it was time to trynew ways of innovating. But wehave a long history of acquiringother businesses and also ofcreating small businesses,” saidMarkus Weinberger, director ofBosch IoT Labs, a partnership thatfocuses on innovations within thesmart home and connected devices.

“We not only do Powerpointengineering. Instead we try andtransfer ideas to colleagues atBosch, to feed new features andnew functionalities into theirproduct roadmaps. And if we donot find the right enthusiasm aboutit, we can spin off our own startup.”

Bosch did just that with smarthome security startup Comfylight,in which it has retained a stake.

For BMW, Gregor Gimmy,founder and head of Startup

Garage, said internal corporateventuring efforts have their merits,but believes the very reason theywant to work with startups isbecause these are highly specialisedand not constrained by the existingcorporate environment.

He refers to their model as a co-development partnership.

“For startups to [survive], theyneed to work with a big corporateat one point. We are seeing manyaccelerators out there. But what arethey really achieving?” he asked.“Maybe instead of being a venturecapitalist for startups we should bea venture client,” he added.

The BMW innovation modelentails that startups becomesuppliers from day one in order tovalidate their product with BMW’sR&D. “They can share networksand they have a foot in theenterprise. They can prove thetechnology works and there is noneed for exclusivity. If theproposition is convincing, we hookyou with R&D and pay you.”

Insurance company Zurich haschosen yet another path, relying on

internal innovation but starting withzero budget (BMW invests €4billion in R&D very year).

“We believe innovation shouldcome from the employees internallyso we set up a process for ouremployees to become moreinnovative,” explained ZavierTuduri, CEO of Servizurich.

Servizurich does not have a specificteam working for innovations. Itapplies two rules: no Powerpoint anda prototype within three months. Theinnovators must then seek buy-infrom the organisation to go ahead anddevelop a real product.

The company is also workingwith the 350 startups present inBarcelona.

Corporateinnovation: no one-size-fits-all

“For startups to[survive], they needto work with a bigcorporate at onepoint.”




CommunityEngagement

Since its opening in February 2013, morethan a million people have visited MobileWorld Centre

This year, for the second year in a row,Mobile World Centre becomes a window toMobile World Congress from 22nd Februaryto 6th March. For two weeks MWCentreinvites all citizens to experience a selectionof the latest developments exhibited atMobile World Congress by leadingmanufacturers. Last year more than 40,000visitors took part in “A Window to MobileWorld Congress”.

The Mobile World Centre, located in theheart of Barcelona on Plaza Cataluña – c/Fontanella 2 is open to the public Mondaythrough Saturday from 09:00 to 21:30,admission is free.

Espacio Movistar, located on the groundfloor, is a Telefonica retail area showcasingservices and state of the art technological innovations. During Mobile World Congress theretail area will convert itself into a showcase for companies the likes of Samsung, Huawei,LG, Motorola, Alcatel, BQ, ZTE and Acer exhibiting their latest trends.

MWCentre’s exhibition showroom, located on the first floor, will offer visitors aninteractive tour of Smart Cities and an exhibition on the Internet of Things (IoT). Learn howIoT is applied in transportation, at home and in cities.

The second floor auditorium will be home to a series of ongoing events, inspirationallectures and presentations.

For more information please visit: www.mobileworldcentre.com

Mobile World Centre is a public-private initiative of the mobile WorldCapital Barcelona Foundation andTelefonica. Mobile World Centre is anopen platform and exhibitionshowroom designed to enablecommunity engagement. A placewhere citizens are able to understandand experience how mobile isenhancing our live.

ADVERTORIAL

MOBILE WORLD CENTRE – “A Window to Mobile World Congress”



Come visit us at CONGRESS SQUARE 70 (CS70).

+Info at www.mobileworldcapital.com

Mobile World Capital Barcelona

Mobile World Capital Barcelona is an initiative driving the mobile and digital transformation of society while helping improve people’s lives globally.

With support of the public and private sector throughout Barcelona, Catalonia and Spain, MWCapital focuses on three areas: the digital empowerment of new generations, professionals and citizens; the digital transformation of industries; and the acceleration of digital innovation through entrepreneurship.

Collectively, our mSchools, mHealth, mLiving, mVenturesBcn programmes are positively transforming the health and education system, the industry, and the economy. MWCapital hosts the Mobile World Congress and delivers 4YearsFromNow [4YFN], a business platform for the startup community.


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2EMR.D11

2EMR.B5

2EMR.D9

2EMR.A12

2EMR.B12

2EMR.C11

2EMR.A5

2EMR.C2

2EMR.D7

2EMR.C10 2EMR

.A82EMR

.C72EMR

.B82EMR

.C8

2EMR.B9 2EMR

.A9

2EMR.B10

2EMR.C9

2EMR.B7

2EMR.J4

2EMR.K3

2EMR.K1

2EMR.L3

2EMR.L5

2EMR.L11

2EMR.L7

2EMR.L2

2EMR.L4

2EMR.L6

2EMR.L8

2EMR.L10

2EMR.L12

2EMR.M11

2EMR.M9

2EMR.M7

2EMR.M3

2EMR.M1

2EMR.M6

2EMR.M4

2EMR.M8

2EMR.M10

2EMR.M12

2EMR.D10

2EMR.L9

Upper Level

Ground Level

2A3MR

2A5MR

2A7MR

2A9MR

2A11MR

2A13MR

2A15MR 2A34

MR

2A16MR

2A18MR

2A22MR

2A28MR

2A2MR

2A36MR

2A42MR

2A24MR

2A4MR

2A30MR

2A10MR

2A20MR

2A38MR

2A44MR

2A6MR

2A32MR

2A26MR

2B25MR

2B29&31MR

2B13MR

2B1MR

2B5MR

2B21MR

2B17MR

2B27MR

2B23MR

2B9MR

2B7MR

2B15MR

2B19MR

2B30MR

2B2MR

2B40MR

2B24MR

2B26MR

2B18MR

2B52MR

2B46MR

2B60MR

2B4MR

2B32MR

2B42MR

2B20MR

2B54MR

2B48MR

2B6MR

2B22MR

2B44MR

2B56MR

2B28MR

2B8MR

2C27MR

2C15MR

2C19MR

2C7MR

2C23MR

2C25MR

2C5MR

2C9MR

2C11MR

2C13MR

2C17MR

2C21MR

2C3MR

2C1MR

2C10MR

2C8MR

2C4MR

2C16MR

2C28MR

2C6MR

2C12MR

2C24MR

2D7MR

2D17MR

2D11MR

2D37MR

2D33MR

2D15MR

2D21MR

2D5MR

2D10MR

2D35MR

2D61MR

2D13MR

2D19MR

2EMR.D51

2D60

2D42

2D04MR

2F21

2E46

2E60

2E36

2E40

2F50

2F12

2F60

2F18

2F20

2F36

2F40

2G13

2G29

2G61

2G21

2G31

2G26

2G30

2G60

2G10

2G20

2H31

2H26

2H30

2H20

2H60

2H2

2I25

2I31

2I30

2I60

2I2

2I20

2I4

2J28

2J29

2J51

2J61

2J32MR

2J60

2J20

2K30

2M2

Z1.3

2M10

2N2

2N60

Z1.2

Cloa

kroo

m1

2K20

2L1

Z1.5

2M37

2L20

2N23MR

2M33

2N17MR

2N15MR

2N21MR

2N19MR

2E37

2E39

2D9MR

2C26MR

2J30

2J34MR

2K21MR

2A12MR

2D06MR

2E04MR 2E06

MR

2E08MR

2EMR.D50

2EMR.D52

2EMR.E51

2EMR.E50

2K19MR

2A08MR

2A19MR

2B3MR

FLOORPLANS | HALLS 1 & 2

Stand: 2C16MR



VIP Waiting Area

Ref

resh

men

tsP

lasm

aP

lasm

a

Meeting Rooms

Meeting RoomsMeeting Rooms

Meeting Rooms

Meeting Rooms

Vending Machines

LIFT

B

B

B

B

3A9MR

3A1MR

3A31

Z3B.1

3A10

3A20

3B30

3B20

3C10

3B10

3C20

3C30

3D10

3D30 3E30

3E10

3F30

3G2MR

3G10

MWLive 1

3G4MR

3H32MR

3H30

3H10

3H34MR

3I30

3I10

3J22

3J30

3K2MR

MWLive 2

3K20

3K30

3L20

3K4MR

3K10 3M10

3M30

3N10

3N30

3N21

3N11

3N31

3A3MR

3A2MR

Z3B.2

3J20

Z3A.20

3A5MR 3G01

3M41

3A6MR

Z3E.20

3A11

3K6

3A13

3N33MR

Broadcast villageW

eara

bles

Pav

ilion

CC7.10 CC7.9

CS200

CC7.16

CC7.15

CC7.14

CC7.11

CC7.8

CS100

CS122

CS124

CS213

CS202

CS50

CS70

CS90

CS120

CS130

CS210

CC7.13

CC7.12

CC7.7

CS121

CS125

CS123

CS204

CS212

CC7.6

CS76

CS140

CS168

CS60

CS73

CS80

CS135

CS150

CS180

CS77

CS145

CS156

CS165

CS206

CC7.5

CC7.2

CC7.1A

CC7.1C

CC7.1B

CS208

CC7.4

CC7.3

CS69

CS85

CS87

CS65

CS160

CS96

CS72

CS82

CS74

CS172 CS170

CS86

CS119

CS117CS118

HALL 3 & CONGRESS SQUARE | FLOORPLANS

Intel Paves the Way to 5GIntel will announce new partnerships and technologies that will accelerate

the road to 5G and help make amazing experiences of the future possible. Theproliferation of smart and connected devices, data-rich personalized services,and cloud applications are placing unprecedented demands on wirelessnetworks. Faster, smarter, more efficient 5G networks and technologies will becritical to support our devices, data and the incredible experiences they willenable. Working alongside key partners and applying its networking andwireless communications expertise, Intel will lay the path to 5G, enabling fasterspeeds, lower latencies, higher capacities and increased efficiencies – allessential for disruptive use cases including smart cities, telemedicine,autonomous driving and more.

Visit Intel in Hall 3, Stand #3D30 for 5G demos.

Stand: 3J22



Mee

ting

Roo

ms

5M8MR

5L39MR

5L3MR

5L5MR

5L7MR

5L13MR

5L15MR

5L17MR

5L19MR

5L21MR

5L23MR

5L31MR

5L37MR

5L38MR

5L4MR

5L8MR

5L10MR

5L14MR

5L16MR

5L18MR

5L20MR

5L22MR

5L24MR

5L26MR

5L28MR

5L32MR

5L36MR

5K11

5K13

5K21

5K29

5K31

5K41

5K49

5K51

5K63

5K67

5K71

5K81

5K83

5K08

5K12

5K20

5K26

5K28

5K46

5K50

5K70

5J41

5J63

5K84

5J09

5J11

5J21

5J31

5J51

5J71

5J16

5J20

5J10

5J70

5J76

5J50

5J60

5J66

5J80

5J18

5J22

5J08

5I31

5I41

5I77

5I67

5I73

5I83

5I51

5I61

5I05

5I11

5I15

5I69

5I81

5I36

5I40

5I10

5I20

5I26

5I30

5I50

5I60

5I80

5I72

5H81

5H41

5H11

5H19

5H27

5H31

5H51

5H61

5H80

5H83

5H16

5H26

5H74

5H20

5H30

5H40

5H70

5H72

5H18

5G51

5G61

5H28

5G11

5H76

5G17

5G23

5G77

5G31

5G41

5G71

5G27

5G21

5G81

5G66

5G10

5G16

5G20

5G70

5F61

5G40

5G68

5F31

5F81

5F73

5F41

5F11

5F21

5F75

5F71

5F10

5E21

5E31

5E41

5E61

5E71

5E81

5E30

5E40

5D61

5D81

5D31

5D70

5D10

5D60

5D66

5C21

5D42

5C81

5C71

5C11

5C61

5C51

5C65

5C10

5B71

5C22

5B41

5B61

5C82

5B05

5B26

5B10

5B20

5B40

5A61

5A81

5A31

5A21

5A41

5A40

5M38MR

5M2MR

5M4MR

5M6MR

5M12MR

5M14MR

5M16MR

5M18MR

5M20MR

5M24MR

5M22MR

5M30MR

5M32MR

5M34MR

5M36MR

5J81

5A80

5C31

5D41

Z3B.5

5L29MR

5L11MR

5L9MR

5M10MR

5L27MR

5M26MR

5B21

5A725A70

5K57

5C80

5B825B84

5B815B83

5D11

5E20

5H73

5I70

5I74

5H71

5C45

5D40

5C43

5C41

5D09

5K06

5E42

5B08

5J61

5J65

LiftLow Barrier

Low Barrier

Low B

arrier

i

Exit downfrom CC4

Exit down from CC4

4A1

4A2

PIPE 4.8m H

PIPE 4.8m H

4EMR.5

4EMR.4

4EMR.6

4EMR.7

4EMR.8

4EMR.3

4EMR.1

4EMR.2

Ministerial Programme

&Mobile World

Summit

GSMA Auditorium

ACC

ESS

TOO

THER

HA

LLS

FLOORPLANS | HALLS 4 & 5



Green Technology Pavilion NFC & Mobile Money Pavilion

Mee

ting

Room

s

Lift

Low Barrier

Low Barrier

Low B

arrier

7O27MR

7O33MR

7O31MR

7O1MR

7O15MR

7O17MR

7O19MR

7O21MR

7O25MR

7O35MR

7O37MR

7O4MR

7O2MR

7O6MR

7O8MR

7O12MR

7O14MR

7O18MR

7O22MR

7O24MR

7O26MR

7O28MR

7O30MR

7O32MR

7O34MR

7O36MR

7M08

7M39

7M47

7N59

7N63

7N67

7N73

7M53

7M59

7N77

7M07

7M13

7M21

7M29

7M37

7M45

7N45

7N61

7N65

7N71

7M51

7M57

7M11

7N81

7M27

7M49

7M55

7M06

7M09

7M43

7N94MR

7M19

7M25

7N60

7N95

7L51

7L65

7L71

7L81

7M36

7M40

7L61

7M20

7M30

7M28

7M16

7M22

7M32

7K45

7M03

7K27

7K35

7K17

7K64

7L76

7L78

7K21

7K31

7K51

7K61

7K65

7K71

7K25

7K41

7K15

7K63

7K81

7K72

7K40

7K20

7K68

7K70

7K78

7K01

7K74

7K04

7K50

7J61

7J27

7K30

7J17

7J63

7J73

7J43

7J05

7J21

7I83

7J11

7J25

7J31

7J15

7J65

7J71

7J06

7J10

7J16

7J20

7J30

7I51

7I61

7I71

7I81

7J38

7J40

7J08

7J12

7J18

7J22

7J28

7J32

7H17

7H23

7H13

7H05

7H41

7H31

7I90

7H15

7H21

7H11

7H03

7I82

7I92

7I84

7I94

7H10

7H20

7G71

7G61

7H08

7H40

7H18

7H12

7H22

7G31

7G81

7G05

7G37

7G41

7G11

7G21

7G09

7G40

7G50

7G60

7G68

7G70

7G76

7G80

7F21

7F31

7F03

7F41

7F51

7F61

7F67

7F71

7F81

7F30

7F80

7E19

7E21

7E41

7F60

7E31

7E51

7F70

7D81

7D61

7E06

7E20

7E12

7E08

7E14

7D70

7E30

7C41

7D76

7D80

7C07

7C13

7D68

7C73

7C21

7C61

7C67

7C05

7C71

7C81

7C65

7C40

7C50

7C60

7B11

7C18

7C70

7C86

7B31

7B41

7B51

7B61

7B44

7B54

7A11

7A21

7A41

7A61

7A71

7A81

7A40

7A60

7A807P40MR

7P38MR

7P14MR

7P16MR

7P18MR

7P28MR

7P42MR

7P44MR

7C12 7B157B19

7K03

7O11MR

7O7MR

7O5MR

7O23MR

7P30MR

7B25

7C147B17

7C80

7C88

7B81

7B87 7B85

7C68 7B67

7B21

7P36MR

7N69

7N89MR

7C84

7K087M04 7K06

7K077M017M02

7O9MR

7K05

7B39

7K43

Meeting Rooms

China Pavilion

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

6A60

6A50

6A40

6A32

6B62

6B52

6B60

6B50

6B40

6B10

6B30

6C61

6C41

6C56

6C60

6C10

6C20

6C40

6C58

6D73

6C36

6D61

6C30

6D71

6D55

6E11

6E21

6D40

6D50

6D60

6E10

6E20

6E30

6F60

6F46

6F50

6F40

6F62

6G57

6G11

6G21

6G52

6G63

6G47

6G31

6G37

6G41

6G51

6G61

6G56

6G60

6G30

6G20

6G40

6G46

6G50

6G58

6G62

6G10

6H37

6H57

6H63

6H31

6H21

6H41

6H47

6H51

6H61

6H46

6H56

6H60

6H50

6H38

6H40

6H10

6I69

6H20

6H30

6I57

6I53

6I63

6I67

6I27

6I37

6I11

6I55

6I51

6I61

6I10

6I60

6I20

6I30

6I40

6I50

6I06

6I36

6I12

6I21

6I22

6I58

6I62

6J13

6J29

6J37

6J41

6J51

6J21

6J07

6J11

6J55

6J61

6J06

6J10

6J20

6J28

6J60

6J26

6J08

6J18

6J22

6J30

6J36

6J40

6J50

6K11

6K37

6K61

6K05

6K15

6K21

6K35

6K38

6K40

6K60

6K10

6K20

6K30

6K36

6K50

6L41

6L61

6L05

6L11

6L21

6L6

6L10

6L20

6L26

6L50

6L60

6L36

6L40

6M7

6M13

6M15

6M17

6M29

6M53

6M57

6M08

6M10

6M20

6M26

6M30

6M36

6M38

6M40

6M56

6M60

6N1MR

6N3MR

6N5MR

6N7MR

6N11MR

6N13MR

6N17MR

6N19MR

6N21MR

6N25MR

6N27MR

6N2MR

6N4MR

6N6MR

6N12MR

6N14MR

6N18MR

6N22MR

6N30MR

6N26MR

6O1MR

6O3MR

6O7MR

6O11MR

6O13MR

6O15MR

6O19MR

6O21MR

6O23MR

6O25MR

6O31MR

6O33MR

6O20MR

6O24MR

6O2MR

6C50

6I56

6O16MR

6O9MR

6M55

6A30

6L28 6L30

6D69

6K08

HALLS 6 & 7 | FLOORPLANS

Stand: 6E20

Stand: 7B85



ENTRANCE

ENTRANCE

ENTRANCE

Mobile C

loud Pavilion

Catalan Zone

8.1B77

8.1D72

8.1D70

8.1I63

8.1B75

CC8.16

8.1F71

8.1G70

8.1G71

8.1H70

8.1K70

8.1K62

CC8.24A

8.1D71

8.1E70

8.1A73

8.1B74

8.1J65

8.1J71

8.1E67

8.1D68

8.1D66

8.1I61

8.1B71

8.1K68

8.1K66

8.1K64

CC8.15

8.1G69

8.1H68

8.1D65

8.1E68

CC8.24B

8.1F78

8.1I68

8.1G63

8.1H64

CC8.14

8.1F65

8.1D61

8.1E60

8.1J67

8.1K54

8.1I59

8.1G61

8.1H60

8.1E61

8.1G58

8.1B61

8.1D60

CC8.13

CC8.23

8.1D59

8.1E58

8.1G59

8.1H58

8.1K52

CC8.12

8.1B58

CC8.11

8.1H50

8.1I51

8.1B51

8.1D50

8.1D51

8.1E51

8.1F50

8.1H51

8.1I50

8.1G49

8.1H48

CC8.10

8.1F49

8.1K48

8.1I49

8.1B53

8.1D53

8.1D49

8.1E49

8.1I48

Tech4

Tech1

8.1G47

8.1H44

CC8.21

CC8.9

8.1G41

8.1I40

8.1I41

CC8.20

CC8.8

Tech3

Tech2

8.1C41

8.1D41

8.1K42

8.1K31

8.1A41

8.1B41

8.1J34

CC8.7

AppLounge

8.1G23

8.1G35

Damm Bar

CC8.19

8.1C31

CC8.6

8.1J30

8.1K40

8.1D31

8.1E30

8.1G33

CC8.5

8.1E41

8.1K41

8.1H21

8.1I20

8.1J15

8.1J17

8.1K24

8.1I21

8.1J20

CC8.4

8.1D21

8.1E20

8.1B21

8.1C20

8.1D20

8.1G20

8.1H20

8.1K22

8.1A21

8.1B20

8.1C21

8.1H19

8.1I18

8.1J13

8.1K20

CC8.3

8.1D15

8.1E22

8.1I11

8.1J14

8.1F31

8.1B15

8.1H15

8.1I16

8.1K11

8.1C14

8.1D14

8.1B13

8.1C13

8.1H13

8.1J7

8.1J9

8.1K16

CC8.2

8.1G11

8.1H22

CC8.17

8.1A11

8.1B12

8.1D11

8.1E10

8.1I10

8.1I13

8.1J10

8.1K14

8.1B11

8.1C10

8.1C11

8.1D10

8.1H11

8.1J3

8.1J5

CC8.1

8.1K79

8.1K65

8.1K518.1K738.1K85

8.1B73

8.1F70

8.1H65

8.1H61

8.1A67

8.1A63

8.1E33

8.1F42

8.1E37

8.1F39

8.1F33

8.1J63

CC8.18CC8.22

8.1J358.1J33

8.1J31

8.1H49

8.1K50

8.1K778.1K75

8.1G34MR

8.1J11

ACCESS TOOTHER HALLS

NO

RTH

EN

TRA

NC

E

Meeting Rooms

Meeting Rooms

Meeting Rooms

Meeting Rooms

8.0E80

8.0C49

8.0D50

8.0C45

8.0E40

8.0F38

8.0F40

8.0J40

8.0J37

8.0K41

8.0C35

8.0D42

8.0E39

8.0D33

8.0F34

8.0F36

8.0I37

8.0I35

8.0J34

8.0J33

8.0K35

8.0G60

8.0D30

8.0D29

8.0E30

8.0J30

8.0L30

8.0J27

8.0K31

8.0E29

8.0F30

8.0C25

8.0D24

8.0D25

8.0I27

8.0J24

8.0J23

8.0K23

8.0E22

8.0D21

8.0G21

8.0H20

8.0C19

8.0D20

8.0G20

8.0I23

8.0J20

8.0J17

8.0K21

8.0G19

8.0H16

8.0E19

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Theatre E

Theatre C

NetworkingLounge

Theatre ATheatre B

Theatre D

Foyer FTheatre F

ACCESS TOOTHER HALLS

Stand: 8.1A63

FLOORPLANS | HALLS 8.0 & 8.1



HALL 1

3D World 1C195G Test Network Finland 1E04A3&O Limited 1F46Accanto Systems 1E04, 2A44MRAccenture 1E40, 2H2, 2H20ACER EUROPE SA 1G50Acsys Technologies Ltd 1A08Akyumen Technologies Corp. 1C04Altai Technologies Limited 1G45ARCHOS SA 1G29Argela 1E19Article12 Technologies Inc. 1A40ASMO Solutions 1E04Assurant Solutions 1C17, 2EMR.A1Bagel Labs co., Ltd. 1C19BaiCells 1A21Bango 1E22BaseN 1E04BIGDATAPUMP 1E04Binbit 1A30Blue Danube Systems 1G11, 2A26MRBoogie Software Oy 1E04C Squared Systems, LLC 1E50Capricode 1E04Cataleya 1C41CITI SAPI de CV 1A30Cloudstreet 1E04CÓATL 1A30Comba Telecom 1G45, 5A31Consejo para el Desarrollo de la Industria de Software de Nuevo León AC 1A30Convergentia Ltd. 1E04COS Phones 1G2Creanord 1E04Creoir Oy 1E04Crucialtec co.,ltd. 1C30Daegu Technopark(Mobile Technology Convergence Center) 1C19Dai Nippon Printing Co., Ltd. 1G30DDS, Inc. 1H18Dhatim 1G09Doria International Inc. 1G08DUALi Inc. 1F50Elisa Videra 1E04epay, A Euronet Worldwide Company 1G49Equal Experts 1D41Ethertronics, Inc. 1E20Exomi Oy 1E04FastROI Oy 1E04Fingerprint Cards 1B42, 2A11MR, 2A13MR, 2A15MRFinland Pavilion 1E04Flitto 1G5Ford-Werke GmbH 1A38, 3C20FraSen Inc. 1C19Gadmobe Interactive Limited 1G45Gamma Nu Inc. 1A12GOOD WAY TECHNOLOGY CO., LTD. 1E12Goodix 1F40Goonies 1C19Graphite Software 1E24Green Packet 1G4Hannam University, ICT Marketing Center 1A19Hanyang Information & Communications Co., Ltd. 1E51HAOHAN Data Technology Co., LTD. 1E49Hong Kong Applied Science and Technology Research Institute (ASTRI) 1G45Hong Kong Science and Technology Parks Corporation 1G45Honpe Technology(Shenzhen)Co.,Ltd 1F49Huawei Technologies Co., Ltd. 3I30, 1J50, 2EMR.A11, 8.0E80HZO Inc. 1H19Iber-Cel 1A30Iceblink Digital, Inc 1D46ICT-CRC 1C19Idealink Inc, (SMARTGOLF LLC) 1C19IDEX ASA 1H25, 2C8MRIITP (Institute for Information & communications Technology Promotion) 1C19ILIAS PROJECT Inc. Limited. 1C19iMusicTech Limited 1G45INCELL International 1E09Indalgo 1E04IndoorAtlas 1E04Industryhack 1E04INFACOM 1D50Infinet Malta Ltd 1E46INSight Power 1C19Insta DefSec Oy 1E04InteQsoft/ Queretaro Mexico Information Technology Cluster 1A30Interop Technologies 1C02Invest Hong Kong 1G45Invest in Finland 1E04IT Health Co. Ltd 1C19Ixonos 1E04JD SOUND INC 1G3JDLab 1E45JL-Soft Oy 1E04JSpectrum Software Limited 1G45Keysight Technologies 1E10, 2M2KISED(Korea Institute of Startup & Entrepreneurship Development) 1G3KnowRoaming Ltd. 1A07Lenolink Telecomminication Co.,ltd 1F47LigoWave 1H26Magconn Inc. / TennRich Intl. Corp. 1C20MagmaLabs 1A30Mammamia 1C19Marvel Digital Ltd. 1G45MediaMotive 1A17MexicoIT/CANIETI 1A30MobiSystems, Inc. 1D48MYCOM OSI 1A20MYMEDIA CO.,LTD. 1C19Mypop Inc. 1C19

NAES Group 1C15Navigil Ltd 1E04NEOPON 1C19NEOPOP 1C19Neowine Co., Ltd. 1A15NETSCOUT 1C40Neus 1G45NTT DOCOMO, INC. 1C39Nurugo 1G6ONEm Communications 1C29, CC8 8.18 TuesOy Cap-Net Finland Ab 1E04P.I.Works 1G20P2 Wireless Technologies 1G45PCS Wireless 1E30Piceasoft 1E04, 2A5MRPLATFORMBASE 1F50Pluribus Networks 1E05POSH Mobile 1E30PricewaterhouseCoopers LLP. 1A48Prinics co.,Ltd 1F50Project People Limited 1H09PrometalTech Co. LTD 1E26ProMexico 1A30Pulse Electronics 1E04Quiubas Mobile SMS 1A30Quuppa 1E04RADWIN 1G25RealNetworks, Inc 1H42RippleBuds Inc. 1C19RNware Co., Ltd. 1C19ROKIT,inc. 1E43Rugged Tooling 1E04Sarokal Test Systems Oy 1E04Securifi 1E48Sense Of Intelligence 1E04Sensire 1E04Shenzhen RFLC Technology Co.,Ltd 1H20Shuangdeng Group Co., Ltd 1C14Sico 1H07Sikur 1G19, 8.1E33Small & medium Business Corporation (SBC) 1F50Smartlink SA 1H16Sofica Ltd. 1E04Sunkyoung S.T Co., Ltd 1F50Suwon 1F50Taiwan External Trade Development Council (TAITRA) 1D49, 7L81Tangoe 1C16, 2B1MRTaoglas Ltd 1A11Taqua 1H27Tekes - the Finnish Funding Agency for Innovation 1E04Teleplan International N.V. 1E03The Alpha Labs Co., Inc. 1C19TOYO Corporation 1G10TREEBYS CO., LTD. 1C19UMVEN (Wow Venture) 1D44Union Golden Rich 1C19UROS – Uni-fi Roaming Solutions Ltd 1E04Valor Communication, Inc. 1C12Varaani Works Oy 1E04Verkotan Ltd. 1E04Vincit Oy 1E04Voxox 1H31VTT 1E04We Software Lmited 1G45WebRadar 1H21WEVERCOMM CO., LTD. 1F50Wirepas 1E04X Engineering 1C19xEdu 1E04XXLSEC 1E04Yepzon 1E04ZEPETRONIX 1C19ZUP 1C13

HALL 2

AAC Technologies featuring WiSpry 2B40MRAb Initio Software 2EMR.C5Accanto Systems 1E04, 2A44MRAccenture 1E40, 2H2, 2H20AdaptiveMobile 2B28MRADTRAN 2EMR.K10, 2EMR.K8Advanced Micro Devices 2B52MRAffirmed Networks 2C19MRAirvana (now CommScope) 2J30Allianz Global Assistance 2EMR.B9Alpha Networks Inc. 2B17MRAltera, now part of Intel 2B13MRAmerican Express 2EMR.J7, 2EMR.J9Analog Devices International 2EMR.D4Aria Systems 2EMR.J6Aricent 2EMR.L10, 2EMR.L8, 2EMR.M7, 2EMR.M9Artesyn Embedded Technologies 2B9MRAsavie 7F70, 2B46MRASOCS 2E46Assurant Solutions 1C17, 2EMR.A1AudioCodes 5E71, 2B54MRAviat Networks 2B56MRAzimuth Systems 2A9MRBehavioReal 2E46BICS 2E40BlackBerry 2L20BLU Products 2EMR.K7Blue Danube Systems 1G11, 2A26MRBoost Communications AS 2J34MRBrightstar 2I20Broadcom Limited 2B3MRBrocade 2G29BT 2A38MRBTI Wireless 2D21MRCapgemini Technology Services 2EMR.B6Cavium, Inc. 2M33

CELISTICS HOLDINGS, S. A. 2E36Cellwize 2E46CENX 2F50Ciena 5C61, 2J51Cirrus Logic 2F12Citigroup 2EMR.A2, 2EMR.A4, 2EMR.A6Citrix 2EMR.J10, 2EMR.J12, 2EMR.K11, 2EMR.K9Cohere Technologies 2EMR.C11, 2EMR.C9CommScope 2J30Consumer Physics 2J32MRCorephotonics 2C9MRCoriant 2I30Coronet 2E46Cradlepoint 2D7MRCTDI Europe 2M37CYANOGEN, INC. 2EMR.A12D-Link 2D33MRDeezer 2B20MR, 2B22MRDeloitte 2EMR.D7Dialog Semiconductor 2EMR.K4DMI (Digital Management Inc.) 2C13MRDolby 2J28Dropbox Ireland 2B5MR, 2B7MRDSP Group 2A32MREMERSON NETWORK POWER 2G13EQUINIX 2EMR.B12ERICSSON 2N60ESS Technology 2C6MREtisalat 2J20EUROTECH S.p.A. 2A34MReVolution Networks 2E46Evolving Systems 2D10MR, 2D9MRFederated Wireless 2EMR.J8Fingerprint Cards 1B42, 2A11MR, 2A13MR, 2A15MRFirefox 2EMR.E51, CC8.16Fon Wireless 2EMR.L3FotoNation 2A16MR, 2A18MRGameloft 2C25MRGENBAND 2I31General Motors 2EMR.B2Gfi Informatique 2D37MRGilat Satellite Networks 2E46, 2C17MRGiraffic 2E46Global Certification Forum (GCF) Ltd 2EMR.D5GLOBALFOUNDRIES 2A28MRGSMA Managed Services 2A2MRGuavus 2EMR.L1, 2EMR.L2Harman International Industries 2K30HCL 8.0E20, 2H30HERE Europe BV 2EMR.C1HSBC 2EMR.L11, 2EMR.L12, 2EMR.L9HUAQIN Telecom Technology Co.,LTD 2B18MRHuawei Technologies Co., Ltd. 3I30, 1J50, 2EMR.A11, 8.0E80i-Blades 2N21MRiconectiv 2D35MRIcontrol Networks 2B6MRIDEX ASA 1H25, 2C8MRIMA 5D60, 8.1B12, 2D60, 2E46, 2E60Infinera 2EMR.B5, 2EMR.C6Ingram Micro 2E37InMobi 2B42MRINRIX 2EMR.J11INTEGRATED DEVICE TECHNOLOGY 2B26MRIntel Corporation 3D30, 2EMR.D12, 4EMR.3, CC1 1.3 MonInvenSense 2C16MRironsource 2E46, 8.1A73, 8.1I48Italtel 2G10Jacada 2E46JMA Wireless 2E08MRJolla Ltd. 2EMR.K6Juniper Networks 2I60, 2J61Kaltura 2E46Keysight Technologies 1E10, 2M2Knowles Corporation 2B23MRKPMG International 2EMR.L5Kumu Networks 2B27MRKYOCERA Corporation 2F60Lattice/SiBEAM 2EMR.M11LG Electronics 3K20, 2K20, 2N19MRLimitless Mobile 2EMR.J2LinkedIn 2A36MRLONGCHEER TECHNOLOGY (SHANGHAI) CO.,LTD 2C12MRLuminate Wireless, Inc. 2N2Luxoft 2EMR.K5Mahindra Comviva 2E39Maxim Integrated 2EMR.D1, 2EMR.D3Mellanox 5K29, 2D11MRMetaswitch Networks 2EMR.C10, 2EMR.C12, 2EMR.C8Micron 2EMR.K3Microsemi Corporation 2C27MRMirantis 2A6MRMitraStar Technology 2B24MRMobileIron 2EMR.M10, 2EMR.M12Mosaik 2C28MRMozilla 2EMR.E51, CC8.16Myriad Group 2EMR.B10NetComm Wireless 2B19MR, 2B21MRNetCracker Technology 5G21, 2H31Netronome 2N17MRNeustar 2B44MR, 2C15MRNextbit 2N23MRNGMN 2B60MRNoveto Systems Ltd 2E46, 2D04MRNuro Secure Messaging 2E46OASIS SMART SIM 2D13MR, 2D15MR, 2D19MROoredoo 2H60Openet 2F36OSRAM Opto Semiconductors GmbH 8.1I59, 2EMR.B7Overture Networks 2B32MRPalo Alto Networks 2EMR.J4PayPal 2EMR.A3, 2EMR.A5, 2EMR.A8PCCW Global Ltd. 2G26

PGi 2EMR.E50Piceasoft 1E04, 2A5MRPixelworks, Inc. 2A3MRPontis 2E46Qnovo 2C5MRQorvo 2I25Qwilt 2B30MRRAD 2E46RADCOM LTD 2E46Radware 2E46Radyoos Media 2E46Rambus 2EMR.B1, 2EMR.B3Real Impact Analytics 2K19MRRed Hat 2G30RingCentral 2EMR.L6Salesforce 2EMR.D50, 2EMR.D51, 2EMR.D52Samsung Electronics Networks 2M10Samsung Semiconductor 2F21SAS 2C7MRScreenovate Technologies 2E46Sensirion AG 2C10MRSercomm Corporation 2D5MRShanghai Feixun Communication Co., Ltd. 2EMR.K2Shanghai Tianma Micro-electronics Co.Ltd. 2B2MR, 2B4MRShanghai Wind Communication Technologies Co.,Ltd. 2A22MRSHENZHEN HIPAD TELECOMMUNICATION TECHNOLOG CO.,LTD 2A24MRShields 2D17MRShine Technologies 2B25MRSigma Systems 2B15MR, 2C21MRSisvel Group 2A42MRSivers IMA 2C4MRSkyworks Solutions 2F18SLA Mobile 2A30MRSmartpipe Solutions Limited 2B48MRSmith Micro Software, Inc. 2EMR.C2, 2EMR.C4Snype 2I4Sony Europe Limited 2EMR.C7Speedtest by Ookla 2EMR.M8STC 2G60SweetLabs 2E06MRSynaptics 2G61Syniverse 2G21Tangoe 1C16, 2B1MRTanla Solutions Ltd. 2EMR.B11Tata Communications 5I81, 2H26Technicolor 2F20Telenor Group 2G20The Boston Consulting Group 2A19MRTIMWE 2F40TM Forum 2EMR.K1TRANSATEL 2A10MRTropo, now part of Cisco 2EMR.L7u-blox 2B8MR, 2C1MR, 2C3MRUnlockd 2K21MRUpstream 2L1Verimatrix, Inc 2EMR.C3VESA/DisplayPort 2C23MRViavi Solutions 6I37, 2EMR.D10, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MRVonetize 5D81, 2D42WalkMe 2E46Western Union Digital 2C11MRWi-Fi Alliance 2A08MRWireless Broadband Alliance 2A12MR, 2EMR.B8Wistron NeWeb Corp. 2C24MRYahoo 2J29Yandex 2EMR.L4Yulong Technologies (Hong Kong) Co., Limited 2EMR.A9Zain 2G31

HALL 3

Akamai Technologies 3B30AMDOCS 3G10AT&T 3A31, 3A9MRBeijing Shu Zi Jia Yuan Technology Limited 3K4MRCanonical 3J30Cheil Germany GmbH 3K6China Mobile Communications Corporation 3A10Cisco 3E30Dell Inc. 3K30Deutsche Telekom AG 3L20EyeVerify 3K10Ford-Werke GmbH 1A38, 3C20Global M2M Association 3A11GSMA 3A13GSMA 3A11GSMA Innovation City 3A11Hewlett Packard Enterprise 3A20Huawei Technologies Co., Ltd. 3I30, 1J50, 2EMR.A11, 8.0E80IBM 3H30Intel Corporation 3D30, 2EMR.D12, 4EMR.3, CC1 1.3 MonJasper 3A11, 3A6MRKT 3A11, 3A5MRLENOVO 3N30LG Electronics 3K20, 2K20, 2N19MRMicrosoft 3M30MOBI 3H34MRMWC Shanghai 3C30NEC 3N10, 3N11, 3N21, 3N31Nereus 3N33MRNextivity Inc. 3H32MRNOKIA 3D10Nokia 3B10Oracle Corporation 3B20QLogic Corporation 3G2MRQualcomm Incorporated 3E10Samsung Electronics 3I10SanDisk 3J22SAP SE 3M41Sierra Wireless 3A11, 3A1MR, 3A2MR, 3A3MRSIMCom Wireless Solutions 3K2MRSK hynix Inc. 3H10

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING



SK Telecom 3H10Sony Mobile Communications Inc. 3M10Telefónica SA 3J20VMware Inc. 3K10Wind River UK Ltd 3D30ZTE Corporation 3F30

HALL 4

Asurion Europe 4EMR.7BroadSoft, Inc 4EMR.5, 4EMR.6GE Digital 4EMR.1, 4EMR.2Intel Corporation 3D30, 2EMR.D12, 4EMR.3, CC1 1.3 MonTeleCommunication Systems, Inc. 8.0C25, 4EMR.4

HALL 5

6WIND 5H18, 5L15MRA2iA 5B41ABC-SmartCard 5B61Accuris Networks 5J80, 5M36MRACCUVER/INNOWIRELESS 5M14MRACOME 5B61Action Technologies Co., LTD 5K20ADAX 5H16ADIPSYS 5B61Advantech 5L16MRAerotel Medical Systems 5F81AGold Communication (Shanghai) Co.,Ltd 5K63Ai pashi communication limited 5C80AIR-LYNX 5A72AirHop Communications 5L23MRALCINEO 5B61Allot Communications 5G41Altair semiconductor 5L38MR, 5L39MRAlvarion Technologies 5E81AMARISOFT 5K13Apliman Technologies 5C82AppDome 5E81Aptilo Networks 5G66, 5L28MRAquitaine Science Transfert 5B61Arcadyan Technology Corporation 5H72AriadNEXT 5B41ARKAMYS 5B61ASCOT INDUSTRIAL SRL 5J41Asentria Corporation 5F73ASKEY COMPUTER CORP. 5F11Aspenta 5F41ATES Networks 5B61Athonet SRL 5M2MRAudioCodes 5E71, 2B54MRAUSONIA Srl 5J81Autofactory Inc. 5E20AVSystem 5K83BD Multimedia - Payment.net 5B61Bittium 5E40Blancco Technology Group 5C45, 5L27MRBlueWaveTel Co., Ltd 5E20BoomeRing Communication (2005) Ltd. 5D81BoostEdge SAS 5B41Bretagne Commerce International 5B41BroadView Communications 5I31BUSINESS FRANCE / FRENCH TECH PAVILION 5B41, 5B61, 8.1D41, 8.1E49CALLUP 5E71CallVU 5D81Cambridge Broadband Networks Ltd (CBNL) 5H27Cartesian 5L9MRCasa Systems 5C51CCI DES HAUTS-DE-SEINE 5B61Celeno 5E81Cell Buddy 5D81Cellint Traffic Solutions 5D81CellMining 5C81CelPlan Technologies Inc., 5I40Centile Telecom Applications 5B81Ceragon Networks 5G61, 5L17MRChannelVAS 5H51Chubb 5J76Ciena 5C61, 2J51CIRPACK 5B61Clicktale 5C81Codal Inc 5I31COM4INNOV 5B61COMARCH 5J50Comba Telecom 1G45, 5A31Comigo 5E71CommuniTake Technologies 5E71Comptel 5G40Consilience I 5E20CopSonic 5B61CSG International 5B20cVidya 5D81, 7F30Cybercom Group 5J51CYSALYS 5B41DATA2B 5B41DATATRONICS, S.A. 5F71Defne 5G20dejamobile 5B41Deveryware 5B41DialogTech 5I31DigitalRoute 5L5MR, 5L7MRDigitata 5C10DONGGUAN ARUN INTERNATIONAL 5I70DTS Licensing Ltd. 5I30, 5L13MRDXO 5B41, 5M6MREastcompeace Technology Co., Ltd. 5I20EBlink 5B71ECI 5F81Elgazala Technopark 5I41Elitecore Technologies Pvt Ltd 5I80EMEK GROUP Telekomünikasyon ve Treyler Sanayi Ticaret Anonim Şirket 5F61ENENSYS 5B41

Enghouse Networks 5J31Enigmedia 5J65Epiq Solutions 5I31EpiWorks, Inc. 5I31Epudo(DongGuan)Digital Technology Co.,Ltd 5J08ERATO Wireless Audio CO., LTD 5K70Escape Communications 5I83ESET 5B05Esprit 5I41Essence 5E71Etiya 5F61EVISTEL 5H30Exalinks S.A.S. 5B61Expandium 5B61eyeSight Technologies 5D81F5 Networks 5G11, 5L19MR, 5M16MR, 5M18MRfathom 5H80FeelgoodHousing Co.,Ltd. 5E20Feitian Technologies Co., Ltd 5J18FIBARO 5J61FIGENSOFT 5F61FIRSTAK 5I41Flash Networks 5D60Flytxt 5I77FONYOU TELECOM 5K81Friendly Technologies 5E71Front Porch (Network Engagement) 5K67Fujian Sunnada Network Technology Co.,Ltd. 5G70Fujitsu 5A40, 5L4MR, 5L8MRFuzhou Rockchip Electronics Co., Ltd. 5D10G-Lab GmbH / Geneva Lab 5B10Gemalto 5A80Gemtek Technology Co., Ltd. 5I26Get'IT 5I41GIGASET PRO 5B81GIROPTIC 5B61Global Engineering Telecom 5B41Globitel 5H70Haltian 5C43HEC Paris 5B41Hefei Maniron Electronic and Technology Co., Ltd 5I72Hesvit Health Tech Co., Ltd 5I74Hewlett Packard Enterprise OpenNFV Partner Showcase 5F31, CC8 8.19 Wed (AM)Hi-Park Solutions LTD 5D81Hisense International Co 5E21Hoyos Labs 5M38MRHP Inc. 5D31Humavox 5F81HYTEM 5B61I-New Unified Mobile Solutions AG 5I15iBasis 5L24MRiJoon Co., Ltd 5E20IMA 5D60, 8.1B12, 2D60, 2E46, 2E60imVision 5F81Infonova 8.1B61, 5L11MRInMobiles OFF-SHORE S.A.L 5H11INNOPOLIS Foundation 5E20, CC1 1.3 WedINNOPRESSO, Inc. 5E20Innos Company Limited 5K84Innovile Communications 5F61Inovar 5I50Intense Technologies 5K51Intersec 5B26INVEST IN PROVENCE COTE D'AZUR 5B61INVEST, TRADE & INNOVATE IN LANGUEDOC-ROUSSILLON-MIDI-PYRENEES 5B61Invigo Off-Shore SAL 5I11ip-label 5B41IPDiA 5B61IPgallery 5D81IPT PowerTech Group 5J60IQP Corporation 5D81IQSIM 5B61Israel Export Institute 5C81, 5D81, 5E71, 5E81, 5F81, 5M30MRİstanbul Chamber of Commerce 5F61Istanbul Convention and Visitors Bureau 5F61IT-Development 5B41J2C Co., Ltd 5E20Japan Radio Co., Ltd. 5H76Jet Infosystems 5K21JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41JpU 5C81Kaspersky Lab 5D11, CC8 8.18 MonKenbotong Technology Co., Ltd. 5G77KERLINK 5C22KIDOZ 5D81KocharTech 5G27Kontron 5H41KTB Solution 5K12kwik 5D81La-Mark Vision Ltd. 5D81LANDOLSI TELECOM TECHNOLOGY - L2T 5I41Legos - Local Exchange Global Operation Services 5B61Lemko Corporation 5I31Lexifone 5C81LivingObjects 5B61LOGICOM 5K49Lucidlogix Technologies 5F81LuxCarta 5G23, 5L31MRM2M Solution 5B61Magisto 5D81Malata Mobile 5I60Mantu 5F81MARTIN TELEKOM 5F61MasterCard 5D61, 5L21MRmce Systems 5C81MCR Media Group 5D81MDS 5I10Mellanox 5K29, 2D11MRMER-CellO Wireless 5D81MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 5F75Mobile Tornado 5E81

MobiMESH - WiFi Engagement 5J63Monitorlinq Limited CS96, 5L37MRMovius 5L3MRMRV Communications 5D81MyPermissions 5D81NAMU Inc. 5E20Narada Power Source Co.,Ltd 5J22National Digital Certification Agency 5I41nblisscomz, Inc. 5E20NCC Group 5H28Netas 5F61NetCracker Technology 5G21, 2H31NETGEAR 5F21Netvision Telecom Inc. 5E20NEWRACOM Inc. 5E20Ningbo Yuda Communication Technology Co., Ltd. 5D70NOV'IT 5B41NowSecure 5I31NTS RETAIL 8.1B61, 5L29MRNubo Software 5C81NuCurrent Inc. 5I31OLEDCOMM 5B41Omnitele Ltd 5D40One Smart Star 5D81ONOFF TELECOM 5B41Oodrive 5B41OpenCloud 5E30OptoFidelity Ltd 5C43Optulink, Inc. 5I31Orange 5A61P-OSS SOLUTIONS 5J09Panamax Inc. 5J70Pangea Money Transfer 5I31Paris Ile-de-France Regional Chamber of Commerce and industry 5B61PeerApp 5M8MRPETER-SERVICE 5J21PetPace LTD 5D81Pixagility 5B61PKC Electronics Oy 5J16Planet Network International 5B61playthe.net 5D09PLUSSH 5B41Polaris Networks Inc 5K50POLE STAR 5B61PopPay, Inc. 5E20Power HF Co., Ltd 5D66PowerReviews 5I31PRAGMA 5B61PRINTSECURE 5I41PRISMA 5I41Procera Networks, Inc. 5H61, 5M4MRProcolombia Z3B.2, 5M32MRPROTEI 5H20Q-Factor LTD 5D81Qosmos 5G31Qowisio 5B41QUCELL 5M12MRQvantel 5A41Radisys 5I61, 5M24MRRaisecom Technology Co., Ltd 5C11RCS - Rampal Cellular Stockmarket 5F81, 5L22MRRecommerce Solutions 5B61, 5L26MRRED TECHNOLOGIES 5B41Redknee 5C31Reeko Communication Technology Co., Limited 5H81Reliefwatch 5I31REVE Systems India Pvt Ltd 5I05RFM WIRELESS 5I73RoamSmart 5I41Ruckus Wireless 5E41SafeDK 5D81Saft 5I69Sagemcom 5B61Saguna 5C81Sandvine 5I51scanovate 5D81SCS Cluster / Pôle SCS 5B61Secure-IC 5B41Seju Engineering Co.,Ltd. 5E20SELECOM 5B61SELP 5B61Sensineo 5B61SERMA SAFETY & SECURITY 5B61SETELIA 5G17SHENZHEN BLEPHONE TECNOLOGY CO., LTD 5H74SHENZHEN CHUANGXINQI COMMUNICATION CO.,LTD 5I36Shenzhen Crave Communication Co., Ltd 5H73shenzhen cyber blue electronic co., limited 5H26Shenzhen Diadem Technology Co.,Ltd 5G68Shenzhen Fortuneship Technology Co.,Ltd 5G81Shenzhen GrenTech Co., Ltd 5J11Shenzhen Hengnuo I.O.T Tech Company Limited 5G16Shenzhen Hilinks Technology Co.,Ltd. 5K08Shenzhen Hong Ding investment development Co.,LTD 5B83ShenZhen Huihong Export & Import Co.,Ltd 5B84Shenzhen Iproda Technology Co.,Ltd 5K06Shenzhen Landing Technology Co., Ltd 5J71SHENZHEN PAN OCEAN NETWORK DEVELOPMENT CO.,LTD 5K57Shenzhen Unistrong science&technology co.,Ltd. 5K26Shenzhen Xin Kingbrand Enterprises Co., Ltd 5H40Sichuan Province Langfeng Information Technology Co.Ltd 5H71Siemens Convergence Creators 5G71Simgo 5D81SiNode Systems 5I31Siradel 5A70Sisteer 5B41Six dee Telecom Solutions Pvt. Ltd. 5K41SleepRate 5E81Smartcom 5B61SmartViser 5B41Sofrecom 5A61Solmitech Co., Ltd. 5E20

SOPHOS 5H31SOTI Inc. 5B40SPB TV 5D41Spirent Communications 5E71SQream Technologies 5E81STARDUST 5B61Start Innovation 5B82STATE OF ILLINOIS 5I31, 8.1I21StoreDot 5F81StreamWIDE 5C65Subex UK Limited 5F10SUNPARTNER TECHNOLOGIES 5B21SUNWAVE SOLUTIONS LIMITED 5I67SuperCom 5E81SURF Communication Solutions 5F81Svyazcom 5K28SyCy 5B61Symbio 5C43Synchronoss Technologies, Inc. 5A21Systematic Paris-Region 5B41Systems and Electronic Development FZCO (SEDCO) 5H70SYSTRAN 5B61Tango Telecom Ltd 5L20MRTata Communications 5I81, 2H26Tata Consultancy Services 5E31Tech Mahindra 5G51Techshino Europe B.V. 5H83Tecnotree 5L32MRTekoia 5F81Telcap 5B61Teleena 5J20TELENITY 5J66Telit Communications PLC 5E61, 5M26MRThe Redeem Group 5K11, 5M10MRThinkandGo 5B61Tieto 5L10MRTrackimo 5E81Transaction Network Services 5L36MRTTG INTERNATIONAL TELECOMMUNICATION SERVICES 5F61Tunisia Export 5I41Vasona Networks 5J10Vaulto 5D81Vedicis 5B41VERSCOM SOLUTIONS 5F61VESTEL 5A81Vexigo 5D81Viaccess-Orca 5C71Vidmind 5C81Vimmi Communications Ltd. 5E71VisualOn Inc 5L18MRVonetize 5D81, 2D42W-HA 5A61Wakingapp 5D81Wipro Lmited 5C21Wireless Power Consortium 5D42WiseSec Ltd. 5D81Wulff Entre Ltd. 5C41, 5E42Xilinx 5L14MRXOOLOO 5B61XTALIC 5K31ZetaPush 5B41Zhilabs 5M20MRZimperium, Inc. 5C81ZyXEL Communications Corp. 5G10

HALL 6

@-yet GmbH 6B402direct GmbH 6B402operate 6C503Z Telecom 6D614G Americas 6O16MR7layers 6C56Accolade Technology 6J61ADAPTit S.A. 6F46Airspan Communications 6J30ALBEDO Telecom 6K15Alcatel OneTouch 6B10, 6C30Altiostar 6M56Altom Consulting SRL 6H40AM3D A/S 6C50ams AG 6E20AMS Software & Elektronik GmbH 6L05Anite 6I50Anker Technology Co. Limited 6K10Anritsu 6F40, 6O24MRAppsCo 6H20ARGENTINA 6M26ARM 6C10, CC8 8.19 TuesArtiza Networks 6K11Ascom Network Testing 6L26ASELSAN A.S. 6G40ASTELLIA 6G20avinotec GmbH 6B40AVM GmbH 6D60BEIJING ZHONGGUANCUN OVERSEAS SCIENCE PARK CO.LTD 6G10, 7O9MRBIC-IRAP / atene KOM GmbH 6B40BQ 6B52Cabrio Investment SRL 6H40Cadence Design Systems 6L36, 6M36, 6N14MR, 6O13MR, 6O15MRCBS Interactive 6O33MRCelfocus 6L40Cellebrite 6H37CellMax Technologies 6G37CellVision AS 6H20CEVA, INC 6A50CHECKD AS 6H20Chemtronics 6I11CI Mobile Minds GmbH 6B40Clean Messaging 6I58Cloudera 6M30Cobham Wireless 6D50


EXHIBITOR LISTING



COMLAB 6K08COMPRION GmbH 6I20Computaris International Ltd 6N6MRComputaris Romania 6H40cPacket Networks, Inc. 6M08CPS.HUB NRW 6B40Cumulocity GmbH 6B40Dali Wireless 6J60Danish IT Industry Association 6C50Dantracker Technology Company ApS 6C50Dapredi Soft Systems 6H40Deltanode Solutions AB 6I22Dencrypt 6C50DEUTSCHE POST AG 6B40Dialogic 6B62Digilink Technology Co,.Ltd 6I57Dmax Electronic Technology Co.,Limited 6I69Düsseldorf, City of 6B40Eahison Communication Co.,Ltd 6G61EC SYSTEM 6D69EDCH 6L60Elliptic Laboratories AS 6H20Empirix 6C20Energy Sistem Technology 6M29eta automatizari industriale 6H40Evozon Systems 6H40EXFO 6K36F-Secure 6B60Focus Infocom GmbH 6J11Forsk 6J20Foshan Amplitec Tech Development Co.,Ltd 6H60FROG CELLSAT LIMITED 6J06Fujian Helios Technologies Co.,Ltd 6F46G DATA Software AG 6B40GSMK CRYPTOPHONE 6J07Guizhou Sunshine Photoelectric Group Co., Ltd. 6J40Haier telecom Co.,Ltd 6K30Hansen Technologies 6C50Hansen Technology Co., Ltd. 6I53Hanwang Technology Co., Ltd 6G51Hitachi 6G21Hong Kong Topwise Communications Limited. 6G46Huadoo Bright Group Ltd. 6H21Ibys Technologies 6I10iGlobalTracking AS & Tetronik Gmbh 6H20Imagination Technologies 6E30IMG Communication Technology Co.,Ltd 6C58Infineon Technologies AG 6C41, 6N25MR, 6N27MR, 6N30MRInfinite Peripherals 6J08Infobest Romania 6H40Innovation Norway 6H20INVEST IN DENMARK 6C50IPM HK LIMITED 6J13ipoque, a Rohde & Schwarz company 6B50IT SIX GLOBAL SERVICES 6H40Ixia 6M15, 6N4MRJiangsu Hengxin Technology Co.,Ltd 6H47Jiangsu Trigiant Technology Co., Ltd 6G56JQL Electronics Inc 6H57Kaelus 6O9MRKATHREIN-Werke KG 6J36KLEOS 6L30Li Tong Group 6M38LitePoint 6N5MR, 6N7MRLS telcom 6L11M&M MEDIANET 6H40Materna GmbH 6B40MAX4G 6D55MeaWallet AS 6H20MediaTek Inc. 6E21Message Mobile GmbH 6B40Microlab 6K05, 6O7MRMicrotel Innovation srl 6K61Mobile Atlanta 6L61Mobileum, Inc. 6H41MODELABS MOBILES 6D73Moota Telecom AS 6H20Morpho 6G30, 6N12MR, 6N2MR, 6O11MRMSI - Mobile Systems International 6L21MTI Wireless Edge Ltd. 6J22Mymo Wireless Technology Pvt Ltd 6I12N.A.T. GmbH 6B40Napatech 6J21Narda Safety Test Solutions GmbH 6M40Nash Technologies GmbH 6L41National Instruments 6L50, 6N21MRNEXT Biometrics AS 6H20Nihon Dengyo Kosaku, Co., Ltd. 6J51Nordic Semiconductor 6H20Norwegian Computing Center 6H20NRW.International GmbH 6B40NRW.INVEST GmbH 6B40NuAns 6M60OBERTHUR TECHNOLOGIES 6H30, 6I27, 6I30, 6N26MRObi Worldphone 6A60OCRMO TECHNOLOGY INC 6H40ONIX 6L6Opencode Systems 6I36Openwave Mobility 7C70, 6N11MROPTICOM GmbH 6M20Otter Products EMEA 6N1MR, 6N3MRP2i CS165, 6N17MRPanasonic System Communications Company Europe 6H31, 6O2MRPanorama Antennas Ltd 6J10PCTEST and ART-Fi 6I56POLYSTAR 6G31Power Idea Technology (Shenzhen) Co., Limited 6H46Prisma Telecom Testing 6G41QiTASC GmbH 6M13QRC Technologies 6J55, 6O31MRQROi 6L28, 6N19MRQualigon GmbH 6B40

QUALITY TECHNOLOGY INDUSTRIAL CO., LTD 6I55Raycap Inc. 6K20Relia Communication Equipment Co., Ltd 6G63Rflight Communication Electronic Co., Ltd 6G61Rohde & Schwarz 6B50, 6C40Romanian Association for Electronics and Software Industry - Timisoara Branch (ARIES-TM) 6H40ROPARDO 6H40Rosberg System 6H20Rosenberger Hochfrequenztechnik GmbH & Co. KG 6G37RWTH Aachen University 6B40Samsung 6A30Sanjole Inc. 6M53Seagate CSSG / formerly Dot Hill Systems 6I21Secusmart GmbH 6B40Seluxit ApS 6C50SevOne Inc 6O20MRShenzhen AAPPAA Technology Co.,Ltd 6I60Shenzhen Banana Technology Co.,Ltd 6G57Shenzhen Cheng Fong Digital-Tech Ltd 6I63SHENZHEN GOTRON ELECTRONIC CO., LTD 6G62SHENZHEN HONGKAIJIAWEI TECHNOLOGY CO.,LTD 6H63ShenZhen Huano Mobile Technology Co.,Ltd 6I61Shenzhen Huaptec Co.,Ltd 6G47Shenzhen JEKO Technology Co., Ltd. 6I62ShenZhen JINGFENG WEIYE Technology Co.,Ltd 6L10Shenzhen Jinxingyuantong Digital Tech. Co., Ltd 6M7Shenzhen Joyplus Technology Co., LTD 6I51Shenzhen KEP Technology Co., Ltd 6I67Shenzhen Kinstone D&T Develop Co., Ltd 6F50Shenzhen Luckystar Digital Technology Co., Ltd 6G58Shenzhen Neostra Technology Co.,Ltd. 6G50SHENZHEN POMP TECHNOLOGY CO.,LIMITED 6G52Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56Shenzhen United Time Technology Co., Ltd 6H51Shenzhen WJM Silicone&Plastic Electronic CO.,LTD 6F62SIAE MICROELETTRONICA 6J29Sichuan Jiuzhou Electric Group Co.,Ltd. 6H50SIGOS GmbH 6H38SIMARTIS TELECOM SRL 6H40SISWOO LIMITED 6E10SOFTECH 6H40SOLITON SYSTEMS K.K. 6K60Sonus 6G11Spectronite 6L30Speed Communication Equipment Co.,Ltd(Smalt Technology Co.,Ltd) 6H61Sphinx IT 6H40Spirent Communications 6J37Sprocomm Technologies CO.,LTD 6K50Sunsight Instruments LLC 6K40SuperD Co., Ltd. 6E11Synopsys, Inc 6O1MR, 6O3MRSystemics-PAB sp. z o.o. 6J28Tarana Wireless 6K21, 6N13MRTech Data Mobile 6A40TeleTrusT – IT Security Association Germany 6B40TEM MOBILE LIMITED 6M10Testplant 6J41The Eye Tribe 6C50Thin Film Electronics 6H20Tongyu Communication Inc. 6C36Trustonic 6I40V3D 6K38VALID 6J50Vector Data 6J18Viavi Solutions 6I37, 2EMR.D10, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MRVictorfon 6C50Viettel Group 6C61Visa Inc. 6D40Visual Fan S.r.l. 6H40VITSMO Co., Ltd. 6I11Vodafone España S.A.U 6B30Voipfuture 6M17W2BI, Inc. (an ADVANTEST Group Company) 6K37WIKO 6A32WIT Software SA 6C60WOLDER 6L20WUHAN FINGU ELECTRONIC TECHNOLOGY CO. LTD. 6J26Wuhan Gewei Electronic Technologies Co. Ltd. 6K35WUHAN GREENET INFORMATION SERVICE CO.,LTD. 6G60XCom Global 6M55zafaco GmbH 6B40Zylinc 6C50Zynk Software Srl 6H40

HALL 7

4iiii 7H416Harmonics Inc. 7K5087seconds sprl 7G71A1 Systems 7J27AAUXX 7G61Absolute 7H41Acadine Technologies 7A11Accelleran 7G71Actuator Solutions GmbH 7M37Acuragate 7G71adsquare GmbH 7L51ADVA Optical Networking 7H31Advantech Wireless 7B25Aequilibrium Software Inc. 7H41Ahope Co., Ltd. 7G61airG Inc. 7H41AirWire Technologies, Inc. 7D81AIT Corporation 7J28Alberta Government 7H41Alepo 7E14Alerant Inc. 7M43Alpha Wireless 7D80Amino Communications 7C80AMPHENOL ANTENNA SOLUTIONS 7C68

Analogix Semiconductor 7F03Anam Technologies 7F70ANT Wireless 7M49APP MEDIA 7L51AppCarousel 7H41Appland 7E41Applicata 7H10APPTIVATOR 7G71Arcinteractive Inc. 7E21Aria Networks 7C86Art and Technology Holdings. Co.,LTD 7E21Asavie 7F70, 2B46MRAsiaInfo 7B51Aspire Technology 7F70AT4 wireless 7H15Atlantis Internacional, S.L. 7E20Atos 7N65ATTO RESEARCH 7M03AttoCore 7K07Aurora Innovation 7E41Avanti Communications Group plc 7B41Avertim 7G71AWEX BARCELONA 7G71AWEX The Wallonia Foreign Trade and Investment Agency 7G71Awingu 7G71Azcom Technology 7G21BBB 7M02Beijing Dynamic Power Co., Ltd. 7M22BEIJING ZHONGGUANCUN OVERSEAS SCIENCE PARK CO.LTD 6G10, 7O9MRBELGIUM - BÉLGICA 7G71Bell ID 7J31, 7O28MRBenetel 7F70BERLIN.mobile c/o Berlin-Brandenburg 7L51Binatone Electronics (Official Motorola licensee) 7F81BLiNQ 7I51BLUEPIN Co., Ltd. 7E21Brainstorm Mobile Solutions 7C70Brandenburg Economic Development GmbH (ZAB) 7L51BridgeGateData 7H41Bright Creations 7F31Broadband 4 Africa Ltd 7C70BRUSSELS INVEST & EXPORT 7G71BRUSSELS INVEST & EXPORT SPAIN 7G71BSB POWER COMPANY LIMITED 7M28BugFinders 7B19BUJEON Electronics Co.,Ltd. 7G61Business Sweden 7E41, 7F41CACI 7C70Cambridge Consultants 7B21Carta Worldwide 7I51Case Station 7G41CasePower 7F41castLabs 7L51CCS 7B67, 7P36MRCCww (Communications Consultants Worldwide) 7C13CE+T Power 7G71CEKO Co., Ltd 7G61Cellular Italia S.p.A. Single Shareholder Company 7E51cellXica Ltd 7K07, 7O1MRCelly S.p.A 7E19Cerillion 7B61Cesanta 7F70CETECOM 7L65ChongQing Wasam Free-minded Times Industrial Co., Ltd. 7E08CICS AB - Customer Intelligence Consulting & Services 7F41Cigniti Technologies 7C73Clearbridge Mobile 7K50CLOUDALIZE 7G71Cluep 7I51CLX Networks 7G60COELMO spa 7M20Cognizant 7E41Coiler Corporation 7F71Colony Networks Inc. 7H41Combain Mobile AB 7E41CommAgility 7C88Commsquare 7G71Communication Components Antenna Inc. 7K50Compuverde 7E41Connio Inc. 7H41Contela, Inc. 7G61Contentful 7L51Copper Horse Solutions Ltd 7C70COSTER Co.,Ltd. 7J08CrowdCare Corporation 7K50Crunchfish 7E41Cubic Telecom 7F70Cummins Power Generation 7M16CUPP Computing AS 7K43Curate Mobile Ltd. 7I51cVidya 5D81, 7F30Dahl Sweden Mobile Technology AB (publ) 7F41DASAN Network Solutions 7G61DataWind 7H40DBM MAROC 7J61Deverto Systems Ltd. 7M43Dial Technologies 7J61Digital Virgo 7J61DIGITALK 7C70Disruptive-Digital-Studio 7G71DM TELECOM 7J61DNX Co., Ltd. 7G61Doro AB 7A81DPA technology Spain 7M04DragonWave Inc. 7E12Dream Payments 7J21Druid Software 7F70E-LINK TECHNOLOGY CO.,LTD 7M36EANTC 7L51Edgetier 7F70Edgewater Wireless 7K50Egis Technology Inc. 7K20

ELAN Microelectronics Corp. 7G68Electro Rent Europe 7G71Electronics and Telecommunications Research Institute(ETRI) 7N63Embassy of Canada to Spain 7H40, 7H41, 7O12MR, 7O15MR, 7O27MREmixis 7G71EMnify 7L51, 7O7MRENABIL Solutions Ltd. 7H41Encore Repair Services LLC 7C67Enea Software AB 7J30Energic Plus 7K25EnSilica 7C70Enterprise Ireland 7F70Epson Europe BV CS100, 7P14MR, 7P16MREquiendo Ltd 7F70ERCOM 7J40ESCAUX 7G71Escher Group 7F70eServGlobal 7I61Europlasma NV 7M55EVE Energy Co., Ltd. 7K27Eventbase 7H41Expeto Wireless Inc. 7H41Export Development Canada 7H40Fab-straps (Gmlens bvba) 7G71Fastback Networks 7O19MRFIME 7J10Flanders Investment & Trade 7G71FLANDERS INVESTMENT & TRADE 7G71FlexGroups 7H40FlexiTon Ltd. 7M43Fliplet 7B87Flybits, Inc. 7K50Fonesalesman 7K06Franklin Wireless 7K63Fraunhofer HHI 7G31Fraunhofer IIS 7G31FUEL Mobile 7H41FULL Enterprise Corp. 7N81FusionPipe Software Solutions Inc. 7H41FUTURE PRODUCT DESIGN a.s. 7D68GADMEI ELECTRONICS TECHNOLOGY 7J32Galtronics, A Baylin Technologies Company 7K50Garmin CS90, 7O25MRGeoPal 7F70GETNORD RUGGED PHONES 7K81Giesecke & Devrient 7A41, 7P18MRGionee Communication Equipment Co., Ltd. Shenzhen 7C50, 7C61Giza Systems 7F31glispa 7L51Global Device Network 7G37Global Wireless Solutions, Inc. 7H12Golla Oy 7C41GREAT Britain Pavilion 7C70, 7O33MR, 7P38MR, 7P40MRGreen Power Electronics Co., Ltd. 7G61Greenwave Systems 7K78, 7O23MRGuangdong OPPO Mobile Telecomm. Corp., Ltd. 7A80Guangzhou Sunruo Film Co.,Ltd 7M08GuardSquare 7G71Hama GmbH & Co KG 7C41HANCOM Inc. 7G61Hancom Secure Inc. 7G61HancomGMD Inc. 7G61HANK ELECTRONICS CO., LTD 7K51HAUD 7K65HEAD acoustics 7K74Heliocentris Industry GmbH 7K31Herbert Richter GmbH & Co. KG 7K72HeyStaks 7F70HIPA (Hungarian Investment Promotion Agency) 7M43HK TIANRUIXIANG COMMINICATION EQUIPMENT LIMITED 7H21HOI MEA 7F31Hootsuite 7H41HTC Corporation 7A40, 7A60Hungarian National Trading House 7M43i-Retail 7J18iBwave Solutions Inc 7C71ICT Association of Manitoba (ICTAM) 7H41ICT West 7H41IEEE 7L71IEI Integration Corp. 7J15imec 7G71, 7O17MRImint / Vidhance 7F41ImmerVision 7O11MRiMobMedia 7F70Incognito 7H41Infobright 7I51INFOMARK 7G61INFOPOLE Cluster TIC 7G71Information Technology Industry Development Agency (ITIDA) 7F31Infotecs GmbH 7L51InfoVista 7G40Infradata 7G71, 7O6MRINGECYS TELECOM 7J61Ingenico Group 7J43Ingenious Technologies AG 7L51Inhance Technology 7F70InnJoo Technology L.L.C 7C05interactive digital media GmbH 7G70Intercede 7B81InterDigital 7A71Intex Technologies (India) Ltd. 7B44, CC1 1.2 MonIntracom Telecom 7B54ip.access Ltd 7C60iPay International Limited 7E31iProov 7C14Itos Technology, S.L. 7J16IxDS GmbH 7L51Jamo Solutions NV 7G71JonDeTech AB 7F41Joy Electronics Appliances (Zhuhai) Co., Ltd 7I94JSC Ingenium 7M13k-free Technology Limited. 7M25


EXHIBITOR LISTING



KABELWERK EUPEN AG 7G71KDLAB Inc. 7G61Kernel-i Co., Ltd. 7G61Kingcomm Technology Co., Limited 7G05Kisan Telecom Co., Ltd. 7G76Koonsys Ltd. 7M43KOTRA(Korea Trade-Investment Promotion Agency) 7G61, 7O24MRLabSat by Racelogic 7H18Laird 7B85Lanner Electronics Inc. 7E06Lime Microsystems 7O36MR, 7O37MRLimes Audio 7E41Linquet 7H41LogiSense Corporation 7K50Loyaltek SA 7G71Lumata 7O32MRMade in Mind - Mu 7C70mADme 7F70MAG Consulting 7F31Maroc Export 7J61MATRIXX Software 7F60Maysun Info Technology Co., Ltd. 7F67MDS Technology Co., Ltd. 7G61MEMS Drive Inc. 7N94MRMeontrust Inc. 7J12Meunity Nilecode 7F31Micran, Research and Production company 7N95Micropross 7J06Miiya 7G71MIMOtech and CSG Science & Technology (Hefei) 7H08MiniCRM Zrt. 7M43MIO Global 7H41Mitel 7A21Mobeewave 7H40Mobile Arts 7F41MobiWeb 7D70Mobylla 7G71Mogencelab Co., Ltd. 7N69Mojio 7H41Mondial Telecom SA 7G71Moni Technologies 7C70MRF Geosystems Corporation 7H41mufin GmbH 7L51MultiPass UK Ltd. 7C70Multiwave Sensors Inc 7K50MYANDROID 7J61myFC 7F41Nakina Systems 7J11National IT Industry Promotion Agency (NIPA) 7E21Navayo Research Kft. 7M43Nearex 7K01Neofonie Mobile GmbH 7L51Neonode Inc 7F41Nestlean 7H41Netaxis Solutions 7G71Neth3D/ Intucomm 7I92NetNumber 7F80Netonomics AB 7E41Netsweeper Inc 7K50New Explorer Telecom CO.,LTD. 7M21NewNet Mobile Communications 7O22MRNII SOKB Ltd. 7J71Nixxis 7G71Noom, Inc. 7M02Novatti 7J25Novello srl 7N71NoviFlow inc. 7H40nquiringminds 7C70NRT TECHNOLOGY 7I51NTG Clarity Networks Inc. 7I51NuRAN Wireless 7H40NXP Semiconductors 7C21, 7E30OCTASIC 7N59, 7O26MROnePhone Holding AB 7F41Ontario, Canada 7I51, 7K50OP-TIM 7G71OPENGEAR 7C84OpenSignal 7B15, 7P42MROpenwave Mobility 7C70, 6N11MROption Wireless Technology 7G71OTOT GROUP - SHENZHEN AOLIZHENGGE ELECTRONIC. CO.LTD 7M53Peli Products S.L.U. 7J20Peraso Technologies, Inc 7K50, 7P28MRphd consulting 7G71plista GmbH 7L51PolyNet Ltd. 7M43POWERSTORM 7M30PressReader 7H41Primal Technologies Inc. 7K50ProLogium Technology Co., Ltd. 7M47Purple Forge 7K50PYCOGROUP 7G71Quamotion 7G71Quebec - Ministry of Economy, Innovation and Trade 7H40Quram 7G61RAMZO 7J61Ranplan Wireless Network Design Ltd. 7C12RealVNC 7C81Redflow 7K17ReFleX Wireless Inc. 7H41Relish New Brand Expereince 7H41Remerge 7L51ResponseTek 7H41reunit 7G71RF Window Co., Ltd. 7G61, 7O14MRRIFT.io 7N73Riot Micro 7H41Rogerthat 7G71Sangshin Elecom Co., Ltd. 7G61SBS SPA 7N45Scottish Development International 7B31SecureCom Mobile Inc. 7H41

Seglan 7J05Sendum Wireless Corp 7H41Sentinel Alert 7H41SEONTECH 7G61SEQR Portugal 7E41Sequans Communications 7I81Shanghai Tricheer Technology Co.,Ltd 7H22ShareWork 7E41Shenzhen ACT Industrial Co.,Ltd 7M09Shenzhen Ankede Communication Technology Co.,Limited 7K70Shenzhen Bmorn Technology Co.,ltd 7K68Shenzhen Boway Electronics Co., Ltd 7L61Shenzhen Bravo Technology Co.,Ltd 7J63Shenzhen Chuangwei Electronic Appliance TECH Co.,Ltd 7J38Shenzhen COTRAN New Material Co., Ltd 7M01Shenzhen Cylan Technology Co., Ltd. 7N67Shenzhen DBK Electronics Co., Ltd. 7M45Shenzhen Envicool Technoligy Co.,Ltd 7K15ShenZhen Honestda Electronic Co.,Ltd 7N60SHENZHEN HUIHUA EXPLOIT TECHNOLOGY CO.LTD 7M19ShenZhen IDWELL Technology Co.,Ltd 7H03Shenzhen Kechaoda Technology Co.,Ltd 7H05Shenzhen Konka Telecommunications Technology Co.,Ltd. 7I71SHENZHEN LENO INDUSTRY.,LTD 7E08Shenzhen Noitavonne Electronics and Technology Co..LTD 7K64, 7O18MRShenzhen Rainbow Time Technology Co., Ltd. 7I82SHENZHEN TIANLONG CENTURY TECHNOLOGY DEVELOPMENT CO LTD 7I90Shenzhen Tozed Technologies Co., Ltd 7M11SHENZHEN VIKIN COMMUNICATION TECHNOLOGY CO.,LTD 7K71Shenzhen Weile Electronics Co.,Ltd 7H20Shenzhen Wewins Wireless Co., Ltd 7K08Shenzhen WIME Communitcation Co., Ltd 7H11ShenZhen Xinghuabao Electronic Technology Co.Ltd 7H17SHENZHEN YUNJI INTELLIGENT TECHNOLOGY CO., LTD. 7J73Shenzhen Zhanweixun (ZOPO) Technology Co., Ltd. 7G50Sicap 7K61Silicon Mitus, Inc. 7G61SiteSpy 7F70Sliden'Joy 7G71Small Cell Forum 7F61Smart Villages Company 7F31SmartStudy Co., Ltd. 7E21SOLiD/Pantech 7G81SoundOfMotion 7H41SPLICE Software 7H41SPS Inc 7E21Starhome Mach 7F51Statflo Inc. 7I51STK 7F21STMicroelectronics 7A61Stream Technologies Ltd 7C18Striim 7G80Summit Tech 7N61Sun Cupid Technology (HK) Ltd 7J65Superdigital Technology Co.,Limited. 7L78SuperTab 7G71Suprema Inc. 7J17Sweden Mobile Association 7E41SwiftKey 7P44MRSymsoft 7G60T2M 7C13Tag Systems 7J05Taiwan External Trade Development Council (TAITRA) 1D49, 7L81TalkPool 7E41Teclo Networks AG 7G11TEDEXIS - APHEX CAPITAL LLC 7J22TEKSAN JENERATOR ELEKTRIK SANAYI VE TICARET A.S. 7K35Tektelic Communications 7H41TELEFIELD Inc. 7G61Telepin Software 7I51TeleSign 7O2MR, 7O4MRTEOCO 7I83TESSARES 7G71TestObject GmbH 7L51The Campfire Union 7H41Thinkeco Power Inc 7H41THINKPLUS CO., LTD 7M57TierOne OSS Technologies Inc. 7K50Timeline Global Telecom Solutions 7I84Topdisk Technology Limited 7K21TP-LINK 7B11Trade and Investment British Columbia 7H41TRAIS Co., Ltd. 7G61Trust International B.V. 7M29Trustly Group AB 7K03TTAG Systems Corporation 7I51Tutela Technologies 7H41tyntec 7O31MRTyrone Fabrication 7M40UKTI 7C40, 7O30MRUL Transaction Security Division 7K40Unidocs Inc. 7E21uniqCast 7M51Universally Apps Ltd 7C70UXP Systems 7K50ValueLabs 7M27VARRAM System Co., Ltd 7E21VASCO Data Security 7G71Veritran 7H13VISA SPA 7M06VISICOM 7C65Vistatec 7F70VUiDEA, INC 7E21WALTOP International Corp. 7C07Wbird AB 7E41Wedge Networks Inc. 7H41WeDo Technologies 7G09WEENKO 7J61West One Technology 7B39whatever mobile GmbH 7L51WiMatek Systems 7H41

WIP Factory 7H41Wirecard 7K30, 7O8MRWittra AB 7F41World Telecom Labs 7G71WORLDLINE 7N65, 7N89MR, 7O34MRWray Castle Limited 7B17Wyless 7O35MRXceed 7F31XINTEC 7F70XINYI SMART CARD CO.,LTD 7M32Xoanon Analytics AB 7F41Yagram Health 7G71YAP Company 7G61Yeahmobi 7K05Ying Tai Eelctronics Co.,Ltd 7L76YouAppi 8.1H13, 7O5MRYouxel Technology 7F31YuTong Intelligent Technology Co., Ltd 7K41Zhejiang Ebang communication co., ltd 7D76Zhuhai XH Smartcard Co., Ltd 7D61Zinwave 7O21MRZIRA Ltd. 7K04ZY4 7H41

HALL 8.0

Aban Telecom Solutions & Services 8.0F34Accedian 8.0I27Accelerite 8.0D53Actility 8.0E40, 8.0A05MRAdsNative 8.1K66, 8.0J56MRAIXTRON 8.0L30Altran 8.0F30AMO GmbH 8.0L30AP PHOTONICS 8.0K15Apptimize 8.0I35APPTURBO 8.1E30, 8.0A34MRAtende S.A. 8.0J13Avanzare Innovacion Tecnologica 8.0L30Avay Hamrah Hooshmand Hezardastan 8.0F20AXONIX 8.0I37Bangladesh | Uganda 8.0F10Basebone 8.0E68MRBeMyApp 8.0F36Brain Station-23 8.0F10Brite:Bill 8.0I19Brokerbabe.com 8.0I8CalAmp 8.1B71, 8.0A38MRCambridge Graphene Centre 8.0L30Cardtek 8.0F24CartoDB 8.0I13Catalan Institute of Nanoscience and Nanotechnology (ICN2) 8.0L30Cellomat 8.0F08ChatSim Srl 8.0D51Check Point Software 8.0D29, 8.0A06MRCheetah Mobile Inc. 8.0E9ClinicMaster INTERNATIONAL 8.0F10CNBC 8.0D48, CS200Compatel 8.0I12Consiglio Nazionale delle Ricerche-ISOF 8.0L30Cosmobile Srl. 8.0L20DataSoft Systems Bangladesh Limited 8.0F10Domotz 8.0E30Dongxin Telecom Co.,Ltd 8.0I15EIT Digital 8.0D42Expway 8.0J40, 8.0B31MRFlexEnable Ltd 8.0L30Fondazione Istituto Italiano di Tecnologia - Graphene Labs 8.0L30Genesys Telecommunications 8.0E29GNext sas 8.0L30Graphene Flagship 8.0L30GRAPHENEA 8.0L30Group 2000 Nederland B.V. 8.0I10GSMA Intelligence 8.0J50MR, 8.0J52MRGUANGDONG SHENGLU TELECOMMUNICATION TECH.CO.,LTD 8.0J14Hamamatsu Photonics Europe GmbH 8.0C19Haydale Limted 8.0J37HCL 8.0E20, 2H30Heptagon USA, Inc 8.0E22, 8.0E64MRHuawei Technologies Co., Ltd. 3I30, 1J50, 2EMR.A11, 8.0E80ICFO - The Institute of Photonic Sciences 8.0L30IKI Mobile 8.0J17Industrial Internet Consortium 8.0D21IneoQuest 8.0B10MRInsightus 8.0G4IOFIT 8.0K5IPONWEB & BidSwitch 8.0B30MRIskratel 8.0C45Jampp 8.0A33MRJohn Alan GmbH 8.0J10Kaa IoT Platform 8.0D30KAONMEDIA 8.0H10Kaonsoft Inc 8.0H10KeyASIC Inc. 8.0F22Laboremus Uganda 8.0F10Libelium 8.0C11Libre Srl 8.0L30LLVISION TECHNOLOGY 8.0G21Massiveimpact 8.0J58MRmGage 8.0E60MRMicroblink Ltd 8.0G14Mixpanel 8.0G17, 8.0A40MRMoogsoft 8.0E21Multimedia Development Corporation Sdn Bhd 8.0G2myDevices - a division of Avanquest 8.1D41, 8.0A04MRNascenia Limited 8.0F10NetMediaEurope 8.0K21Nokia R&D UK 8.0L30Noxtak Group 8.0H9Numerex 8.0B32MRnVision 8.0L30O2Micro (Chengdu)Co.,Ltd 8.0L14

Open Interconnect Consortium 8.0C35, 8.0E62MROpenX 8.1F70, 8.0A37MRORBCOMM 8.0G11Pantheon pro GmbH 8.0I23PanzerGlass 8.0G19Pomeranian Science and Technology Park Gdynia 8.0C49Qube-OS srl 8.0K7Robert Bosch Car Multimedia GmbH 8.0D33Safe Host 8.0G20Safe4 Security Group AS 8.0D10Shanghai Notion Information Technology CO.,LTD 8.0J34Shenzhen Feipu Communication Technology Co.,Ltd. 8.0I6SIGFOX 8.0C10, 8.0A35MRSimulity Labs Ltd 8.0D25Sizmek 8.0J23, 8.0A29MRSpectrumMAX 8.0I7SpotX 8.0F15STICKGO 8.0H20Structured Data Systems Limited 8.0F10Swag Technologies Sdn Bhd 8.0J20SWH SETS 8.0J30Swrve 8.1H15, 8.0A30MRSytel Reply 8.0L6T-PAY Mobile 8.0E52Talent Swarm - Atheer 8.0F40Talking Data 8.0E53Taptica 8.1E70, 8.0A31MRTelecom Review 8.0K23TeleCommunication Systems, Inc. 8.0C25, 4EMR.4TeleSemana.com 8.0K31The Graphene Council 8.0J33The LoRa Alliance 8.0E10, 8.0A10MR, 8.0A12MRThe National Graphene Insitute 8.0L30ThingWorx 8.0C13ThroughTek Co., Ltd. 8.0E39Tile Inc. 8.0D24Torry Harris Business Solutions (THBS) 8.0E19TUNE 8.1F50, 8.0E66MRTwilio 8.1H51, 8.0A42MRUBICQUIA LLC 8.0D20UCOPIA 8.0I9Valid8.com 8.0I11VEFXi Corporation 8.0K41VIP Response B.V. 8.0H14Vkansee Technology 8.0J24Winjit Technologies 8.0D40WiseMo 8.0D50Z-Wave Alliance 8.0H16Zagg Inc 8.0A32MRZapgocharger Ltd 8.0L30

HALL 8.1

1001 Taxis 8.1D413db Access 8.1G5842matters AG 8.1G58A4G 8.1K77Accengage 8.1D41ACL Mobile 8.1K31Acrobits S.r.o 8.1K54Actionpay 8.1D72Adcash 8.1K14adjust 8.1D10Adobe CC8.2Adsmurai 8.1K48AdsNative 8.1K66, 8.0J56MRADSPLAY INTERNATIONAL 8.1K31AdTrax 8.1K31Advance Mobile Advertising 8.1E22ADVANTAGE AUSTRIA 8.1B61Adxmi 8.1B13Adxperience 8.1E49Adzmedia 8.1K50AGUILA Technologies 8.1E49AirConsole by N-Dream AG 8.1G58Airpush, inc. 8.1D60AMD Telecom 8.1E67AOL 8.1B41APImetrics 8.1B58App Annie 8.1D53Appaloosa.io 8.1D41Appcoach 8.1K79AppDynamics 8.1I61AppGrade 8.1K16Applause 8.1E60Applidium 8.1D41AppLift GmbH 8.1I50Appnext 8.1E10AppNexus 8.1F65Apps Panel 8.1E49Appsee 8.1G63AppsFlyer 8.1H22Apptamin 8.1E49Apptentive 8.1B58AppThis 8.1D61APPTURBO 8.1E30, 8.0A34MRApteligent 8.1D15Aptoide, SA 8.1G59Aquafadas 8.1E49ARM 6C10, CC8 8.19 TuesAtlantis IT 8.1K48Austria Card 8.1B61Avast Software 8.1H65AVG Technologies 8.1E41Award Solutions CC8 8.17 Tues, CC8 8.17 WedBaidu Inc. 8.1K73BAMBOO GROUP 8.1G49, 8.1J35baramundi software AG 8.1I59Barcelona SEO 8.1J11Batch.com 8.1B21Bayern International - Bavarian Bureau for International Business Relations 8.1I59Beekeeper 8.1G58


EXHIBITOR LISTING



Beintoo 8.1H19BERGER-LEVRAULT 8.1D41Bidul and Co 8.1D41BILLY PERFOMANCE NETWORK SLU 8.1J14BNSTAR 8.1K48Brasil IT+ 8.1E33BroadNet 8.1D70Broadpeak 8.1I18Bucksense, Inc. 8.1K40Buddy Platform Ltd. 8.1B58BUSINESS FRANCE / FRENCH TECH PAVILION 5B41, 5B61, 8.1D41, 8.1E49BuzzCity 8.1D66bwtech 8.1E33CAKE 8.1H11CalAmp 8.1B71, 8.0A38MRCatalogPlayer 8.1K48Catalunya Apps 8.1K48Catchy 8.1B58Cellfish 8.1D41Celltick Technologies Ltd. 8.1C20Cequens 8.1K22Certification Centre 8.1J35ClicksMob 8.1J34CloseConnexions 8.1K31CloudSense 8.1B73CM Telecom 8.1D50ComfyLight 8.1G58Coyote 8.1E49CreaLog GmbH 8.1I59CREOVA 8.1D41Criteo 8.1F31Crowd Mobile 8.1G69CRYPTO S.A. 8.1I49Cyberclick 8.1K48Cytech Mobile 8.1I49DaoPay GmbH 8.1B61DATACOM 8.1E33Daxium 8.1D41DeviceAtlas 8.1D11DIALOGA GROUP LLC 8.1D49Digital Horizons Limited 8.1H50Digital Turbine - Right App, Right Person, Right Time 8.1K11DIMOCO 8.1A67Displaylink 8.1H20dmg - DSNR Media Group CC8.8DOCOMO Digital 8.1B51Dogfish Software 8.1B58DPL 8.1K70DS Effects 8.1H60e-Residency / Enterprise Estonia 8.1J35Ecofleet Eesti Ltd 8.1J35EDELMAN CC8 8.22 Tues (AM)EiTV 8.1E33Elatec CSS GmbH 8.1I59eMotion Digital 8.1E33emporia Telecom GmbH & Co KG 8.1B61Enterprise Estonia 8.1J35ENTERPRISE GREECE 8.1I49Entersoft 8.1I49European Computer Telecoms AG 8.1I59Evamp & Saanga 8.1K70FAMOCO 8.1E49Fanpictor 8.1G58Ferpection 8.1D41Fiksu 8.1C31Firefox 2EMR.E51, CC8.16FLIR Systems 8.1C21Fortumo 8.1J35FrenchSouth.digital 8.1D41FS CC8.10, CC8.11, CC8.9FTAPI Software GmbH 8.1I59Fyber GmbH 8.1I11GaneshaSpeaks.com 8.1B15GENERAL MOBİLE CC8 8.22 Mon (PM)General UI 8.1B58GeoEdge 8.1J31Global Delight 8.1H70Glympse 8.1B58Going Up S.A. 8.1I49Golden Frog, GmbH 8.1G58GoodBarber 8.1D41Google 8.1F39GoSwift 8.1J35Government of Catalonia 8.1K48, CS50GTX GmbH 8.1J67Guppy Games | Media 8.1B58Gupshup 8.1H44GWiFi Limited 8.1J9HAMAC 8.1I49Headway Digital 8.1K20HealthApp 8.1K48Hewlett Packard Enterprise OpenNFV Partner Showcase 5F31, CC8 8.19 Wed (AM)Hewlett Packard Enterprise Software 8.1D14Highside 8.1D65HOB GmbH & Co. KG 8.1K68Homido VR 8.1D41hoolio 8.1G58Hub of Innovation & Entrepreneurship Technopolis City of Athens-INNOVATHENS powered by Samsung 8.1I49Hyetis Technologies SA 8.1G58ICAR 8.1K52Icaro Tech 8.1E33Idscan Biometrics LTD 8.1J13IMA 5D60, 8.1B12, 2D60, 2E46, 2E60Immersion 8.1G41iMobileMagic / PhoneNear 8.1H58INDIA PAVILION - BY IAMAI 8.1K31indoo.rs GmbH 8.1B61Indus Net Technologies 8.1H21Infobip 8.1F49Infonova 8.1B61, 5L11MRInneractive 8.1K42

Inqbarna (Coverbox) 8.1K48Insert 8.1I16Intertrust 8.1J17Intis Telecom 8.1H64ironsource 2E46, 8.1A73, 8.1I48ItsOn, Inc. CC8.21IXIA Corp. 8.1E33KANG 8.1D41Kantar 8.1D51kapptivate 8.1D41Kaspersky Lab 5D11, CC8 8.18 MonKeima Ltd 8.1H49Kimia 8.1J30Kirusa 8.1J15Kochava 8.1G34MRKonduko SA 8.1G58KUZZLE 8.1D41Kwanko 8.1K64Leadbolt 8.1C11Ledger 8.1E49Lextech Global Services 8.1I21Liftoff 8.1D68Lleida.net 8.1I41LOOPY MESSENGER 8.1D20LOVOO GmbH 8.1J3Lyra Network 8.1E49M-STAT 8.1I49M800 Limited 8.1K85MACOM CC8.15MADGIC 8.1D41Malwarebytes 8.1J35Manage 8.1J10Marfeel 8.1J20Mars Media Group 8.1G71Marvell CC8 8.23 Mon -Thurs, CC8.12Matomy Media Group 8.1K41Mblox 8.1C41MC1 8.1E33MediaMath 8.1G20MediaShakers 8.1K24Mellon Group of Companies 8.1I49MessageBird 8.1E58Microgaming 8.1G35Microtronics Engineering GmbH 8.1B61minimob 8.1I40Mitto AG 8.1H68Mobapi 8.1D41MobCo Media 8.1G70MOBI LAB 8.1J35MOBIBASE 8.1D41Mobiera 8.1J5mobile-pocket 8.1B61Mobusi 8.1E37Mobyt S.p.A. 8.1D71MOCA 8.1B75Mooncascade 8.1J35MOTIVIAN SA 8.1I49Mozilla 2EMR.E51, CC8.16MPASS Ltd 8.1I49MUBIQUO 8.1D20myDevices - a division of Avanquest 8.1D41, 8.0A04MRMyOmega System Technologies GmbH 8.1I59Nabd 8.1K75Navita 8.1E33NBA Properties, Inc. 8.1K65NCSR Demokritos 8.1I49NeoSOFT Technologies 8.1I20Netgem 8.1D41NetMotion Wireless 8.1B58New Frontier Innovation 8.1B61New Voice International AG 8.1G58NexStreaming 8.1D59NEXUS GEOGRAPHICS 8.1K48NovelTech - MitosTravelGuides.com 8.1I49NTH Mobile 8.1K51NTS RETAIL 8.1B61, 5L29MRNutiteq 8.1J35OLAmobile 8.1D31ONEm Communications 1C29, CC8 8.18 TuesOneVisage 8.1G58OnYourMap SA 8.1J71Opencell Software 8.1E49Opentrends 8.1J63OpenX 8.1F70, 8.0A37MROpera 8.1A63Ora Interactive 8.1I21Oral-B 8.1I68ORBIWISE SA 8.1G58OSRAM Opto Semiconductors GmbH 8.1I59, 2EMR.B7Oxigen Services India Pvt. Ltd. 8.1K31Pakistan Software Export Board (PSEB) 8.1K70PARKNAV 8.1I21pasiona 8.1K48pCloud 8.1H48Perk 8.1F71Pocket Media 8.1G61PortaOne 8.1K54Positium 8.1J35PRADEO 8.1E49PRIME SYSTEMS 8.1E33Priori IT Corporation 8.1E33Privately Sàrl 8.1G58Promotional Handling Ltd 8.1H49Protonyx Data Services S.A. 8.1I49PubMatic Ltd 8.1E61PubNative 8.1J65Qikspace 8.1B58Quantcast 8.1B11Quickplay 8.1G47RadiumOne 8.1A11RationalHeads Technologies Private Limited 8.1K31RecargaPay 8.1B77

REGATE SA 8.1I49RouteSms Solutions Limited 8.1E51Rubicon Project 8.1B20ScientiaMobile 8.1C13Secure Tech Consultancy (Pvt) Ltd 8.1K70Shenzhen D-Light Technology Corp.,Ltd. 8.1H61Shootr 8.1J33Sikur 1G19, 8.1E33SimilarWeb 8.1F42SINGULARLOGIC 8.1I49Sirqul, Inc. 8.1B58Sixtemia Mobile Studio 8.1K48Sky 8.1G33Smaato 8.1B53Smadex 8.1K48Smart AdServer 8.1F78SOFTWeb Adaptive I.T. Solutions® 8.1I49SONORYS GERMANY GMBH 8.1I59Spreadtrum Communications, Inc. CC8.14Spyke Media 8.1J67STARTAPP 8.1G23STATE OF ILLINOIS 5I31, 8.1I21Stefanini Consultoria e Assessoria em Informática S/A 8.1E33StickyADS.tv 8.1E49STORIT 8.1D41Stripe CC8.3SUMMVIEW 8.1D41Surikate 8.1D21Switzerland Global Enterprise 8.1G58Swrve 8.1H15, 8.0A30MRSyntonic 8.1B58Tapjoy Ltd 8.1E68Tappx 8.1K48TAPTAP Networks 8.1A21Taptica 8.1E70, 8.0A31MRTeads 8.1B74Tech21 CC8.20TEKONSULT 8.1I59TELENAVIS 8.1I49Telintel 8.1C10TellMePlus 8.1D41Testbirds 8.1I10The ASO Project 8.1J7Tiendeo Web Marketing, S.L 8.1K48TIM CC8.1TNG Technology Consulting 8.1I59Tokenlab 8.1E33TouchPal 8.1E20TRUSTe 8.1I63TUNE 8.1F50, 8.0E66MRTupl 8.1B58Twilio 8.1H51, 8.0A42MRTwinlife 8.1D41ubiqua 8.1K48UnSheeping 8.1K62Upcom 8.1I49UR 8.1E49Urban Airship 8.1C14USERDIVE - Uncover Truth Inc. 8.1K48VectorDynamix 8.1K70VerbaVoice 8.1I59Verscom Technologies & Services (Pvt) Ltd 8.1K70Vibes Media 8.1I21VIDAVO 8.1I49VimpelCom Ltd CC8.24A, CC8.24BVital Energy GmbH 8.1B61Viva Wallet 8.1I49VoiceWeb International 8.1I49VoluumDSP 8.1F33Vserv Digital Services Pvt Ltd 8.1G11Washington State Department of Commerce 8.1B58Wassa 8.1D41WebToGo GmbH 8.1I59Welsh Government 8.1H49WildTangent, Inc. 8.1I13xAd 8.1I51, CC8 8.22 Tuesday (PM)Xee 8.1E49Xura 8.1A41YouAppi 8.1H13, 7O5MRYuboto Ltd 8.1I49ZAYO 8.1D41

CONGRESS SQUARE

6TL Engineering CS50Accent Systems CS50ACUNTIA CS60AiQ Smart Clothing Inc. CS125Appszoom / Mobonaut CS60Arsys CS60AYSCOM CS60AZETTI NETWORKS CS60Barcelona Tv CS212BIID CS50Bismart CS50BlitWorks CS50Bloomberg CS210Bullitt Group / Cat Phones CS80Captio CS60CELLNEX TELECOM CS82CL3VER CS50CNBC 8.0D48, CS200CNET CS206CodiTramuntana, S.L. CS50Computer Vision Center CS50Conecta Wireless CS50CRAZY4MEDIA CS60CTTC CS50Culcharge CS118Dinero por tu Móvil S.L. CS60Direccio General de Telecomunicacions CS50DISASHOP SL CS60

eCooltra Motosharing CS50Enertika CS50Enterprise Europe Network Catalonia CS50Epsilon Technologies CS50Epson Europe BV CS100, 7P14MR, 7P16MREURECAT CS50European Commission CS74Eurostar Mediagroup CS60FACEPHI BIOMETRIA CS60Facomsa CS50ForceManager CS60FREETEL CS150Future Space CS60Garmin CS90, 7O25MRgestpointgsm CS60GOODRAM / Wilk Elektronik S.A. CS135Government of Catalonia 8.1K48, CS50GP TECHNOLOGIES LIMITED CS122GRUPO CYS CS60GUESS WATCHES CS124HEMAV CS50Hooptap CS60i2CAT CS50IDI EIKON CS60Igalia CS60inAtlas CS50Inovum IT Solutions SL CS50INTERNALIA GROUP - Smart Business Apps CS60IntesisHome CS50IvyHealth S.L. CS180J21 Partners - Consulting & Ventures CS60KEC CS50KITMAKER ENTERTAINMENT. S.A. CS60Landatel Comunicaciones, S.L. CS60LE MOUSTACHE CLUB, S.L. CS60Ledmotive Technologies S.L CS50Lexibook CS76Lhings CS50MASVOZ CS60Maxcom S.A. CS135Medtep CS50MERak CS50MGA CS50MINIBATT WIRELESS CS50Mobbeel CS60Mobile World Capital Barcelona CS70Monitorlinq Limited CS96, 5L37MRMonster Europe Ltd CS120Mooveteam by SFY CS60MOVILOK CS60MWC Tours CS204MyKronoz CS130MyScreen PROTECTOR CS135Neapolis CS50Nestwork CS60NEXIONA CS50Nice People At Work CS50Nite Ize Inc CS121Omate CS172OTC Engineering CS50P2i CS165, 6N17MRPICK DATA, S.L. CS50PNY CS72Qeexo, Co. CS86QQ.com CS208Quobis CS60Qustodio CS50Reticare CS60RTVE CS202Safelayer Secure Communications CS60Sanatmetal Ltd CS170Saygus CS65SD Association CS168SDP Telecom a Molex Company CS77Sensing & Control Systems S.L. CS60Shotl CS50Shoulderpod CS50Signaturit Solutions, S.L. CS50Sistelbanda CS60SlashMobility CS50Software Quality Systems, S.A. CS60SOMFY ESPAÑA CS96SPA CONDOR ELECTRONICS CS156SPANISH PAVILION CS60Sparsity Technologies CS50SpiderCloud Wireless CS85STARLAB CS50Summa Networks CS60Taisys Technologies Co., Ltd CS73Tecnocom CS60TELECOMING CS60TELNET Redes Inteligentes, S. A. CS60Telrad Networks CS160ThinkSmart, S.A. CS60Tinkerlink CS50Toro Development SL (TORO) CS50TRANSCOM INSTRUMENTS CS69TransferTo CS87Tu Pediatra Online CS50Unify Software and Solutions GmbH & Co. KG CS145Validated ID CS50Vuzix Corporation CS119Watchdata CS140WATTIOCORP, S.L. CS60Wavecontrol CS50


EXHIBITOR LISTING



EXHIBITOR NEWS

Garmin’s Health BandChallenge returns to Mobile WorldCongress in 2016 and this yearGarmin are giving you the chanceto win even more top prizes!Head to the Garmin stand,

Congress Square #CS90, to getinvolved in exciting fitnesschallenges with great prizes on offer.Garmin hostesses will also bedistributing 2000 scratch cardsduring the event with 1000’s of prizesto be won! Registered attendees caneven enjoy a 40% discount on aGarmin vivosmart HR wearable tokeep the fitness momentum fromMWC going all year!

Garmin Health Band Challenge

Comores Telecom is a universaloperator providing 3G, EVDO, ADSLand Wi-Fi services. Variety oftechnologies makes chargingprocess complicated, so theoperator required contemporaryand flexible system for on-linetraffic analysis and charging.PROTEI has created for ComorosTelecom a unique unified solution toenable flexible data trafficmanagement for all thesesegments. The solution is based oftwo key components – PROTEI DPIand PROTEI PCRF.

The same modules are workingwithin the Mobile domain accordingto 3GPP regulating PCC interworkingand charging and in fixed domain inaccordance with the Operator'spractice performing authentication,authorization and QoE enforcement.Having policy and charging core ofmulti-domain network built on asingle platform, the Operator iscapable of quickly launching tailormade but still united network-widecharging plans and offerings.

Stand 5H20, www.protei.com

PROTEI has launchedDPI-platform and PCRFfor Comores Telecom

Intracom Telecom, a globaltelecommunications systemsvendor, presents its innovativeSmart City Enabler solution whichtransforms the city lights intosmart communication hubs thatenable, facilitate and monetizeexisting or future applications &services, such as Smart Lighting,Smart Parking, Traffic Monitoring,Area Security and Tourism relatedContent. Intracom Telecom further

emphasizes on its cloud solutionsexpertise in fulfilling diverse andcustomizable businessrequirements in the areas ofprivate, hybrid and public cloud.

The company also presents itsinnovative cloud-based e-healthcare solutions, such asUKeMED, which enables remotetraining of medical professionalsand facilitate telemedicine and2nd opinion services, inpartnership with prestigious UKeducational medical institutions.

Contact Details: Alexandros Tarnaris,Communications Director, Email: [email protected]

For a live demo, visit us at Hall 7,7B54.

InnovativeSolutions forSmarter ConnectedSocieties byIntracom Telecom

Need space on your phone, buthate cleaning? Avast Cleanuphelps free space on Androiddevices, removing leftover files andunused apps to optimize phoneperformance and boost speed. Cleanup has two modes. Safe

Cleaner is a customizable scannerthat identifies unimportant data,like residual data and app caches,for instant removal. AdvancedCleaner runs in parallel mappingdevice storage and locating

inflated or unused applications tocreate an overview of all files andapplications that take up space,arranging them by type, size,usage, or name, so users canpermanently remove files and freeup storage space.Cleanup has freed up more than

9,000 petabytes of data since itslaunch during last year’s MWC.

Avast: Hall 8.1 (App Planet),Booth H65

Let Avast do thecleaning for you

CM Telecom adds pushnotification platform to services portfolio

CM Telecom, the global firmspecialised in mobile messagingservices and mobile payments, hasacquired the international pushnotification platform fromService2Media. They have now putthe focus on developing apps. CMTelecom acquired the messaging

portfolio of Service2Media.The CERTA push notification

platform, including its 27 servers,will be moved from Enschede andwill be integrated in the mobileplatform in to CM Telecom’sheadquarter in Breda, theNetherlands. Large organisations

as Al Jazeera, the Dutch NOSNews and Ajax football club usethe CERTA platform to interact withtheir clients and customers. (104words)

https://www.cmtelecom.comVisit CM Telecom at stand 8.1 D50



EXHIBITOR NEWS

ONEm Communications ispleased to welcome Antares to itsnew global mobile ecosystem.ONEm provides Mobile Operators

with a growing number of voice andSMS based services whichtransform the traditional mobileuser experience from simple Voiceand SMS closer to what peopleexperience on the Internet. Endusers will also be able to access arange of social content and servicescalled DEETS (Dynamic EcosystemEnabled Text Services).“We are very excited to launch

innovative service from ONEm forour future customers, said DmitryBragin, CEO of new LTE-only

MNO, to be launched in 2H 2016.“We value our partnership with

the advanced technology MobileOperator Antares,” statesChristopher Richardson, CEO ofONEm Communications. “As anLTE only network, it goes to showthat ONEm is truly an ecosystemthat has value for any type ofOperator Network.”In the face of relentless internet

innovation, ONEm sees anopportunity to provide MobileOperators with a new ecosystemthat is complementary to theirexisting business.

Visit ONEm – Hall 1, Stand 1C29

MYCOM OSI, the leadingindependent provider of Assurance,Automation & Analytics to the world’slargest Communications ServiceProviders (CSPs), is showcasing newproducts and solutions for nextgeneration, proactive NOC/SOC atstand 1A20.In the era of digital services,

virtualization and Internet of Things,MYCOM OSI helps CSPs to deploy aNext Generation NOC/SOC that iscustomer-aware, fast, efficient andfuture-proofed against new

technologies via use-cased basedsolutions that: deliver customer-centricity; enable proactive andpreventative operations; increaseproductivity with automation; andsolve complex incidents with guideddiagnostics.

MYCOM OSI enables ‘DigitalExperiences for a Smart World’.

Meet us at stand 1A20, visit www.mycom-osi.com or contact us on [email protected].

Digital Experiences for a Smart World:MYCOM OSI reveals new solutions for Next Generation NOC/SOC

Laird Public Safety DASAntennas Extend RadioCommunication Coveragefor Emergency Responders

To ensure consistent, highlyreliable emergency voice & dataradio coverage inside buildings,Laird engineers have designed arange of new antennas for aDistributed Antenna System (DAS).The CMS Standard and CMS LowPassive Intermodulation (PIM)Omnidirectional DAS Antennasdeliver superior wide bandperformance across the 380-960MHz and 1395-6000 MHz bandsincluding the Advanced WirelessServices (AWS-3) band and LTE 600MHz band.Both antennas are IP67 rated for

dirt and dust intrusion andtemporary water immersionmaking them ideal for highlyreliable operation in harsh indoorand outdoor conditions. The CMS Public Safety DAS

antennas come standard with anindustry leading five (5) yearmaterials and workmanshipproduct warranty.

Come and visit us at stand 7B85or email us at [email protected]

Managing RF interference hasbecome a key factor in HetNetdeployment, and the use of CPRIfor deployments has increaseddeployment flexibility and enabledmore complex HetNetconfigurations. These advances intechnology have created newrequirements for installation andmaintenance equipmentsupporting RFoverCPRI and fibretesting. The Anritsu “Installationand Maintenance workbench”shows a full range of RFinterference monitoring tools for

network operators and regulatorsto automatically detect, identifyand position sources ofinterference with best in classsweep speed for detectingintermittent bursts. The industryleading range of handheldinstallation test tools are shownwith CPRI test capability on bothRF and access network testers,including multi AxC traces andSFP eye diagram.

Come and visit us at stand 6F40www.anritsu.com

Managing RF interferencetakes centre role in C-RANand HetNet deployment.


Russia gains ONEm Ecosystemthrough LTE Operator Antares


SDN/NFV evolution-- what’s next?1. SDN/NFV -- FROM TALKS TO DEPLOYMENT

The telecommunications and IT industries have been working on SDN/NFV standardizationand demonstrations for at least two years. Last year, in particular, we saw significantadvancements towards SDN/NFV commercialization. Most of the architecture standards, andthe MANO interface (arguably the most difficult component for integration), have nearly beenfrozen by ETSI. More and more commercial cases of virtualized solutions have beenannounced, including the swapping out of legacy EPC and IMS solutions.

We see network virtualization expanding from core to access, and from mobile to fixednetworks. Ultimately, entire networks will be restructured based on SDN/NFV and multi-tiered data centers. With a distributed data center architecture, each virtualized networkelement can be deployed on selected physical data centers according to performancerequirements or other policies, a scheme that we call cloudification.

This cloudification approach, together with the MANO system, creates resource andmaintenance efficiencies, which will help operators deal with the increasing capacity andthroughput requirement of the 5G era. But, is that all? Of course not. One fundamentalaspect of this network and service evolution is network slicing.

2. WHAT IS NETWORK SLICING, AND WHY IS IT NEEDED?

The idea behind network slicing is to create the flexibility to deliver one or more performanceelements (such as capacity, throughput…) to a third party, in combination with any group ofnetwork functions and in different configurations. For example, Company A needs an internalcommunication system with voice and SMS for only 1,000 users, while Company B needs aninternal communication system with voice and video for 2,000 users.

With a legacy solution, operators would have to deploy two sets of such systems withdifferent functions and configurations, or select a customized solution with multi-tenantcapability. Since each system would only support a very small number of users, it would notbe feasible from a Return of Investment (RoI) perspective.

In this case, a virtualized solution is more appropriate. Operators would only need to buildtwo different software versions and instantiate two communication systems on one datacenter, using one software version for each company. Allocated resources would be justenough to satisfy the requirements of each company. This solution would make the businesscase, and Total Cost of Ownership (TCO), feasible when compared with the legacy solution.However, two drawbacks remain. One, is that each enterprise customer would need adedicated software version. The second, is that the communication system vendor wouldhave to perform some customizations. These two may present a challenge when approachingthe enterprise market.

The same situation exists for public network service. For new service innovation, operatorshave to rely on system software vendors to implement customized system releases, even forsmall service layer enhancements based on existing lower layer functions. That is reasonwhy a further evolution from SDN/NFV is still needed. This architecture should support thecapability of network slicing, which could provide any combination of existing micro functionswith different capacities and configuration to third parties (maybe the operator’s R&Dengineers or any group of small startup companies). With this architecture and capability,any third party could implement service customization, network-based innovativeapplications and services.

3. THE NEXT STEP: A CLOUDIFIED APPLICATION FACTORY

In our view, a network with these capabilities will evolve from a system that only providesnetwork services directly to subscribers to a factory: a PaaS platform. Developers canleverage the basic functions provided by this factory to create a variety of new cloudifiedapplications.

To give developers as much flexibility as possible for new application and service innovation,the network should be restructured using a modular architecture, where componentmodules are disaggregated from one another based on function, and not anymore on theirlogical position in the network. All these software components (within a components library)provide an open interface to be integrated by third parties. This factory provides anintegration framework that defines the integration rules and ensures the integration is asdesired by the developers.

To ease the developing process, the factory should integrate the develop environment, testtools, automatic verification tools, etc.…. Since a new application is based on other opencomponents provided by the factory, a continuous integration and deployment environmentshould also be provided, to reduce the resource requirements on the developers' side. Andbecause, unlike common web or IT applications, network applications have SLA (ServiceLevel Agreement) guarantees, performance benchmark tools are of great importance. Thispart of the factory works as the development framework for the developers.

One burden for most operators is network maintenance. Vendors must allocate considerablestaff resources for post-sale support, which is the reason why large vendors are most timesselected as the main providers. The maintenance staff requirements would still be achallenge for personal developers or small startup to enter this industry. A solution to thisproblem is the integration of the operation framework to the factory. Like the MANO systemdefined by ETSI, the operation framework provides lifecycle management of the cloudapplication all the way from deployment, scaling up/down, upgrading, self healing, toshutdown. All these management functions should be carried out automatically, to save asmuch staff resources as possible. A real-time monitoring system is needed within thisframework to provide real-time monitoring of the platform -- lower layer resource loads,upper layer KPIs and messages over the network. This is not only important to guaranteeSLAs but also helps developers in their debugging process.

A logical architecture example of this system is Cloud Works (solution of ZTE) in the abovefigure. The framework Portal is a unified portal for developers and maintenance staff toaccess the platform. This architecture enables end to end support for application innovation,from the initial phases of development, all the way to support, and maintenance.

ADVERTORIAL



CONFERENCE AGENDA*


DAY 4 Thursday 25 February

09:15 - 10:30

Keynote 12: Mobile is InnovationHall 4 Auditorium 1Twitter: #MWCKEY12

Moderator

Paul Dowling, CEO, Dreamstake

David Peto, Founder & CEO, Aframe

Xavier Carrillo-Costa, CEO & Founder, Digital Legends

Ed Rex, Founder & CEO, Jukedeck

Philip McAleese, CEO, See.Sense

Jon Reynolds, Co-Founder & CEO, Swiftkey

Professor Sir Konstantin Novoselov, FRS, University of Manchester

11:00 - 12:00

New Paradigms for Delivering Cost EffectiveQuality of ExperienceHall 4 Auditorium 2Twitter: #MWCQOE

ModeratorMonica Paolini, Founder & President, Senza FiliOzgur Genc, Director, Central Operations, Turkcell GroupRaul Amaya, SVP, Strategy, AvantelAn Jian, President, Global Wireless Network Marketing &Solutions, HuaweiBiren Sood, CEO, Vasona Networks

11:00 - 12:00

Personalisation and the On-DemandEconomy Hall 4 Auditorium 3Twitter: #MWCODE

ModeratorTony Poulos, Managing Editor, Disruptive ViewsRoy Ng, COO, TwilioMike Curtis, VP, Engineering, AirBnBJohn Jung, Chief Business Officer, KakaoAdrian Blair, COO, Just Eat

11:00 - 12:00

Mobile Innovation @ MWC2016: TheInnovation of ThingsHall 4 Auditorium 4Twitter: #MWCINO1

ModeratorJohn Occhipinti, Partner, Relay VenturesJudges

Cecilia Atterwall, Head of Strategy, Marketing &Communications, Business Unit Global Services, Ericsson Nicolas DeBock, Principal, Balderton CapitalMark Evans, Head of Payments Advisory, Global Payments& Cash Management, HSBC Omar Téllez, Executive Board, Riffsy – GIF Keyboard

SpeakersTodd Greene, Founder & CEO, PubNubKenny Hawk, CEO, MojioGillen Bilbao Baro, COO, Change Alert Denis Vitchevsky, VP, Strategy, Neura Nathan Anderson, CEO, ScanTrust

11:00 - 12:00

Securing The Internet of ThingsHall 4 Auditorium 5Twitter: #MWCSIOT

ModeratorGodfrey Chua, Principal Analyst, Machina ResearchSven Schrecker, Chief Architect, IoT Security Solutions, IntelMarc Jones, Chairman & CEO, Aeris CommunicationsJames Lyne, Global Head of Security Research, SophosJimmy Johansson, Information Security & Privacy Officer,Telenor Connexion ABMartin Oerder, Head of Software Product Group,Professional Lighting Systems, Philips Lighting

12:15 - 13:15

LTE Network Diversity: LTE Unlicensed andBeyond Hall 4 Auditorium 2Twitter: #MWCNDY

ModeratorPeter Rysavy, President, Rysavy ResearchShawn Covell, VP, 5G Advocacy, IntelDean Brenner, SVP, Government Affairs, QualcommIncorporatedAlan Law, Distinguished Engineer, Vodafone & Chair, SmallCell ForumEdgar Figueroa, President & CEO, Wi-Fi Alliance

12:15 - 13:15

News & Content on Mobile: New Trends inConsumer ConsumptionHall 4 Auditorium 3Twitter: #MWCNMM

ModeratorSam Evans, Partner, Redshift StrategyArlie Sisson, VP, Product & Design, Condé NastElisabetta Romano, Head of TV & Media, EricssonAndrew Hawken, Head of Digital Media, Sky News

12:15-13:15

Mobile Innovation @ MWC2016: Softwareand ServicesHall 4 Auditorium 4Twitter: #MWCINO2

ModeratorPaul Lee, Global Head of Research, TMT, DeloitteMike Molinet, Founder & COO, Branch MetricsAustin Hay, Product & Partner Growth Team Lead, BranchMetricsDidac Lee, Board Member, FC BarcelonaJorge Ruiz, Global Digital Acceleration Head, Citi

JudgesRonen David, Director, Amdocs Innovations, AmdocsMike Molinet, Founder & COO, Branch MetricsJorge Ruiz, Global Digital Acceleration Head, CitiBen Narasin, General Partner, Canvas VenturesDidac Lee, Board Member, FC Barcelona

SpeakersPat Phelan, CEO, TrustevNick von Christierson, CEO & Co-Founder, Baby BundleAnthony von Christierson, COO & Co-Founder, Baby BundleOmar Téllez, Executive Board, Moovit Ted Nash, CEO, Tapdaq

12:15 - 13:15

The Graphene RevolutionHall 4 Auditorium 5Twitter: #MWCGPH

ModeratorFrank Koppens, Group Leader, ICFOProfessor Andrea Ferrari, Director, The CambridgeGraphene Centre, University of CambridgeTapani Ryhänen, Head of Business Line, NokiaVittorio Pellegrini, Director, Italian Institute of TechnologyThanasis Georgiou, VP, BGT MaterialsMike Banach, Technical Director, FlexEnable

14:15 - 15:15

Crowdsourcing and Community MarketingHall 4 Auditorium 2Twitter: #MWCCRD

ModeratorGoncalo de Vasconcelos, Forbes Contributor, Co-Founder& CEO, Syndicate RoomFredrik Lindahl, CEO, Flightradar24 ABCarlos Gomez, Head of Business Growth, Europe, WazeNir Erez, Co-Founder & CEO, Moovit

14:15 - 15:15

New Security & Encryption ParadigmsHall 4 Auditorium 3Twitter: #MWCSEP

ModeratorDavid Rogers, Founder & CEO, Copper HorseIngrid van Engelshoven, Vice-Mayor, The HagueRaj Samani, VP & CTO, Intel Security EMEACiaran Bradley, CTO, Adaptive MobileJason Porter, VP, Security Solutions, AT&TDavid Kleidermacher, Chief Security Officer, BlackBerry

14:15 - 15:15

Mobile Innovation @ MWC2016: Hardwareand DevicesHall 4 Auditorium 4Twitter: #MWCINO3

ModeratorMatt Guest, Head of Digital Strategy, Deloitte

JudgesMarc Sommer, SVP Business Development & Partnerships,Deutsche TelekomMiquel Montana, Partner, Clifford ChanceJohn Occhipinti, Partner, Relay VenturesGary Stewart, Director, Wayra UKTony Pham, VP Marketing, CoinRichard Ollier, CEO, GIROPTICJoanna Montgomery, CEO, Little RiotDave Black, CMO, MeshhMats Horn, CEO, Tinitell

14:15 - 15:15

Connecting the HomeHall 4 Auditorium 5Twitter: #MWCCNH

ModeratorMatt Hatton, Founder & CEO, Machina ResearchSuraj Shetty, VP & GM, Mobility Solutions, Cisco Systems, Inc. Stephen Vincent, Executive Director, BusinessDevelopment, Digital Life, AT&TStephanie Huf, Head of Marketing & CommunicationsIndustry & Society, Ericsson


SHOW IN PICTURES



SHOW IN PICTURES



To move forward, you need to focus in one direction –

the direction your customers are facing. Focused forward

means taking steps to become nimbler and more

important to your customers today, while preparing for

an uncertain future.

We have the expertise, the culture, and the technology to

help you take your most important step ... the next one.

Focused Forward.

Find your focus at Booth # 2H31


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Industrial world prepares to reap digital benefitsmday.mobileworldlive.com/MobileWorldDaily/2016/DAY4/... · 2016. 2. 24. · more than 7 million subscribers. In his Mobile is Digital