Influence - The Psychology of Persuasion

  • Published on
    23-Oct-2014

  • View
    340

  • Download
    5

Embed Size (px)

Transcript

  • Table of ContentsIntroductionWeapons of InfluenceReciprocation: The Old Give and Take.. and TakeCommitment and Consistency: Hobgoblins of the MindSocial Proof: Truths Are UsLiking: The Friendly ThiefAuthority: Directed DeferenceScarcity: The Rise lf the FewEpilogue Instant InfluenceNotesBibliographyIndex