FINDING INFLUENCERS

The scenario

A large FMCG brand wanted to seek

endorsements from influential beauty

experts in the UAE

The challenge

The brand needed to avoid

controversy in its choice of

advocates

Trufflenet solution

Developing a rolling list of

candidates selected by 15 different

quantitative metrics

Mining the content of each candidate

across all their social media

platforms

Semantic analysis by a mother

tongue speaker to identify attitudes

and behaviour

DELIVERABLES

Network map to identify key

nodes

Heatmap showing attitudes to key

issues