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INFLUENCER MARKETING PITCH DECK
CREATING A POWERFUL
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Today’s Agenda
1 Discuss Current Agency Engagement
2 Review Results of Engagement
3 Introduce New Capability: Influencer Marketing
4 Next Steps
CURRENT ENGAGEMENT
DISCUSSION
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ENGAGEMENT RESULTS
REVIEW
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INFLUENCER MARKETING OVERVIEW
INTRODUCTION
• 92% of consumers trust user-generated content and word-of-mouth more than advertising
• 74% rely on social networks to guide purchase
• 60% of purchase research is done before going to brand’s site
FACTS
Influencer marketing is partnering with individuals who have significant audience and influence with a particular consumer segment.
DEFINITION
Influencers drive scalability via consumer reach, engagement and content.
REASONING
• Efficiently find and manage online content creators
• Easily publish content to multiple channels
• Accurately measure the effectiveness of the content
PROCESS
SAMPLE INFLUENCERS
Annabelle – VivaLuxuryLos Angeles-based fashion influencer who loves fashion and travel.
McKenzie – Girl Loves GlamWife. Mom. Cosmetologist. Beauty Junkie. Fashion Lover. Love Projects. Hair tutorials. Makeup Looks. Room Makeovers. YouTuber.
Kristie – Blushing BasicsBlushing Basics is your go-to resource for all things beauty and style.
Daniela – Nany’s KlozetMiami fashion blogger from Venezuela with a fun and fabulous look.
NEXT STEPS
FOLLOW-UP
THANK YOU!