Info session 2010 com

THE BLUE AND GOLD Info Session 2010

Thursday, 2 September 2010

What We Are Not

• Propaganda arm of SMUSA

• Professor-run

• An SMU tabloid

• Boring crap (well...)


What We Are

• Purely student-run

• Under SMUSA’s wing, though not held by the neck

• Publish 4 times a year

• An avenue for student activism


Credits

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51'.#6$47,-,8#-8%9#1':6(1Michael Ng Wai Ting;.#6(1<#-<5"#')!"#$%&'()*+(,-%.(/05(==&-#:,6#(-$%>':1'6,12?>7@>A1%2'*.3(40.5;.#6(1$4>:"((+%;B'-6$6#%$%7#(8%.5%.%7#%.C#'D0(#-6,-$0.(8%97*5&E#8"'1%F',1-#-8Truong !i Ngoc AnhG(1+.$:(0'!97#0$(:0*(,#-(;&%.4%2&9%(<%-$(=#%2&>%29#8#6,+?$%.%@(6%AB2&>%2!1,B'+%Truong !i Ngoc Anh5,=0&$%A16$?%.5(C-&(D&.5/1,0"#:%9'$#8-E%&7#(C-(/&.5+&H++&$61,6(1<%.&B%(F%2&BI,16%()4

I1#-6'1KHL Printing Co Pte Ltd

It has been a whirlwind journey. And what’s more, a !urry of arts events in SMU over the last month as we slogged to bring this issue from screen to print.

In fact, I’ve had my own share of arty-farty stu" too. Having spent the last few weeks of the past year !ying my friends’ kites. Not in a literal sense though. It was an artwork on “freedom of expression” which was exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival.

I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the title. Wished the romance could have lasted a little longer.

Catching Honk! #e Musical made me wonder realise why the story was synonymous with SMU. #erein lies the di"erence. It was a nice way to wrap up the festivities with a classic story.

And then I hopped over next door from the Victoria #eatre to the Victoria Concert Hall for a treat most pleasing to the ears. Fit for a queen, if I could draw some similarities, this concert presented by Symphonia.But just as all the arty stu" was going on, serious things take place too. A new SMUSA Exco had stepped up to serve the SMU community. An exclusive interview with the new team on topics close to our hearts awaits as you !ip the pages.

Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?

On the world stage, a new US President sworn in, a Gaza strip con!ict and a recession as deep as the Great Depression.

Tough and exciting times hit us. How do we deal with such challenges?

Ephraim LoyEditor-in-Chief

Credits

!"#$%#$$&'%()%!"'%*+&'%,-.%/(+.%#$%01(&.+2%$0(-$(1'.%324

51'.#6$47,-,8#-8%9#1':6(1Michael Ng Wai Ting;.#6(1<#-<5"#')!"#$%&'()*+(,-%.(/05(==&-#:,6#(-$%>':1'6,12?>7@>A1%2'*.3(40.5;.#6(1$4>:"((+%;B'-6$6#%$%7#(8%.5%.%7#%.C#'D0(#-6,-$0.(8%97*5&E#8"'1%F',1-#-8Truong !i Ngoc AnhG(1+.$:(0'!97#0$(:0*(,#-(;&%.4%2&9%(<%-$(=#%2&>%29#8#6,+?$%.%@(6%AB2&>%2!1,B'+%Truong !i Ngoc Anh5,=0&$%A16$?%.5(C-&(D&.5/1,0"#:%9'$#8-E%&7#(C-(/&.5+&H++&$61,6(1<%.&B%(F%2&BI,16%()4

I1#-6'1KHL Printing Co Pte Ltd

It has been a whirlwind journey. And what’s more, a !urry of arts events in SMU over the last month as we slogged to bring this issue from screen to print.

In fact, I’ve had my own share of arty-farty stu" too. Having spent the last few weeks of the past year !ying my friends’ kites. Not in a literal sense though. It was an artwork on “freedom of expression” which was exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival.

I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the title. Wished the romance could have lasted a little longer.

Catching Honk! #e Musical made me wonder realise why the story was synonymous with SMU. #erein lies the di"erence. It was a nice way to wrap up the festivities with a classic story.

And then I hopped over next door from the Victoria #eatre to the Victoria Concert Hall for a treat most pleasing to the ears. Fit for a queen, if I could draw some similarities, this concert presented by Symphonia.But just as all the arty stu" was going on, serious things take place too. A new SMUSA Exco had stepped up to serve the SMU community. An exclusive interview with the new team on topics close to our hearts awaits as you !ip the pages.

Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?

On the world stage, a new US President sworn in, a Gaza strip con!ict and a recession as deep as the Great Depression.

Tough and exciting times hit us. How do we deal with such challenges?

Ephraim LoyEditor-in-Chief

The Blue and GoldA Singapore Management University Students’ Association Publication

Because You Need to Know.Issue 5 MICA (P) 200/03/2009 March 2009

Good cause for protest? Or just policy-making gone wrong?

The GSR debate

Interview with the new SMUSA ExcoSMU Students’ Association’s take on the big and small issues

New Section: CCA Pages!Breeming with content generated by SMU RUN TEAM, SMU AQUATHON PAW, SMUKI, and SMU ISE

THE BLUE AND GOLDAlmost 10

and still growing

ALSO: The SMU Dragonz win big

President Howard Hunter

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ALSO: The 4.5 year SMU degree • How green can SMU get? • Brand building in a global market • Norway in a nutshell • Let’s look at the next 10 years ! rst • 2009: The year the world changed?

Issue 10


Our Team (current)

Managing DirectorOwen Tan

Editor-in-Chiefvacant

Managing EditorsSenthil Sukumar

Shobana Nadaraja

Senior EditorTalisa Kaur Dhaliwal

EditorsAnkita Prasad

Nadim Ali KapadiaSheena Lee

Aashna NastaTobias Yeo

Media Directorvacant

Photographervacant

Layout Directorvacant

IT Directorvacant

Admin/HR DirectorHu Nian Bo

Marketing DirectorDeborah Lim

Illustratorvacant


Announcements

• The “new” Exco took over officially March 2010

• Departures of two major honchos:

• Michael Ng

• Ephraim Loy

• Next issue - September 2010 - comes out end of this week or next


Our Mission, Vision, Whatever



• Mission: To inform.




• Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals.





• Yawn.





• Yawn.

• But at the end of the day, nothing is more important than providing good value to people. - Thanks Raymond and Choo Kiat (Glassroom)!


Only one principle:

Great thinking, writing, reporting.


Word Limit

600-800


Editors vs journalists vs contributors



• Contributors - no-frills writing and reporting

• Requirements: communicate/write well

• No minimum contribution required






• Journalists - regular writers.

• Requirements: attend and report on events + as above

• Minimum contribution: one article per issue

• Expected to regularly attend weekly meetings






• Journalists - regular writers.

• Requirements: attend and report on events + as above

• Minimum contribution: one article per issue


• Editors - oversees writers and edits articles

• Requirements: have written at least five solid articles + passion for writing + as above

• Minimum contribution: one article per issue + editorial duties + additional duties



What’s in it for me being a journalist...?

• Exclusive access to special events

• Toys & Games Convention

• World Cities Summit

• APEC Summit

• HPAIR

• Musicals - Honk!

• Other school events


Editorial workflow


Workflow structure

Journalists ad hoc

Editors edit

Editor-in-chief sets the topic

Designer sets layout

Managing Editor

assigns/collates articles

Publish articles online


Sections in Magazine

• Viewpoint

• School News (now incl. Campus Arts)

• Worldscope

• Perspectives (formerly Higher Learning)

• Travel

• Digital and Misc.


Marketing efforts


theblueandgold.smusa.sg Spanking new


http://theblueandgold.smusa.sg

http://theblueandgold.smusa.sg

Facebook efforts The Group


Facebook efforts The Page


@theblueandgold Twitter


Photographers You’re wanted...


Designers You’re wanted too.


IT Experts We haven’t forgotten you.


Illustrators Got art? We like.


Documents

Info session 2010 com