Infobeans Software Development Company Ppt International Marketing

8/6/2019 Infobeans Software Development Company Ppt International Marketing

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Presentation on CountryPresentation on Countryanalysis andanalysis and

International MarketInternational MarketResearch for Info beansResearch for Info beans

Presented by-Puneet MishraShikher Virma

Asad GourAshish KumarRohan Sinha



BackgroundBackground

y Development base in Indore, India

y

Founded by three software engineers inthe year 1999

y Primarily working for U.S market withsome penetration in the U.K market

y Current employees strength is 75 and has3 development offices

y Looking for expansion in and out of U.S



Advantage IndiaAdvantage India

y Vast software engineering talent

y

Acceptance of off-sharingy On time and best quality delivered

y Reasonable costs compared globally

y Ability to execute on software

development projects



The U.S MarketThe U.S Market

y 8 years of reputation

y

Local conditions known with workexperience

y U.S market has largest consumer of software services/products

y Highly developed consumer markety Open to technology, politically stable

environments



DisadvantagesDisadvantages

y Visa policies are tightening everyday,

denied of visasy Overdependence has created problems

due to post 9/11 conflicts(Attack on Worldtrade center)



OpportunitiesOpportunities

y Labor cost deference is attractive for U.S.

y

Use of the µINDIA¶ brand namey Trust and relationship building for

business contacts

y Once trust is buildup cross-sell and up-sell

opportunitiesy U.S software market is a mature market



Causes of action for the USACauses of action for the USA

y Permanent sales officesy

Continuous monitoringy Good mix of off share and onsite

employeesy Local workforce effective being working

communityy Innovation to charge premium like

customizationy Video conferencing from every developers

machine



U.K and EuropeU.K and Europe

y Second most important market

y

Info beans looking to be aggressivey The U.K English is widely used



AdvantageAdvantage

y Reduces the overdependence of USA¶s

markety Try out providing new services

y Company become global

y U.K market more stable in terms of

foreign fluctuationy U.K costumers fallows the U.S

y Huge hub of financial companies, targetspender on IT and ITES



Disadvantage in Europe marketDisadvantage in Europe market

y English not commonly spoken

y

Culture deferent from the USy The difference of 5 hours behind UK

,significant overlap of working hours

y European people slow to adopt internet



Info beans course of ActionInfo beans course of Action

y Initial start of with UK then look at otherdistribution

y Start off with regular visits to UK as it wouldbe easy to stop over

y Building relationship do fructify into businessat some point or the other

y Participation in local technology trade fairsy Local membership in technology related

bodiesy Last but not the least :China ,Japan, South-

east Asia, Canada and Australia are also theopportunities

Documents

Infobeans Software Development Company Ppt International Marketing