Infofriend english december 2015

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Publisher & Managing EditorBetson MathaiChief EditorShajan PonnamattomEditorAnjana RajendranSub EditorAmritha S.M.AdvertisementShobana Ranjan: 9037077299, 9946662655, 0495-4040906, [email protected]@gmail.comLayout & DesignJeeja N.K., Infofriend PublicationsPrintingGeethanjali Offset Prints, Calicut.Head OfficeInfofriend, 2nd Floor, Jose Building,Wayanad Road, East Nadakkavu,Nadakkavu. P.O., Kozhikode - 673 011.Kerala, S. India.Tel : 0495 -2366575, 4040906www.infofriend.comPrinted and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

Rashi wins the award for the best distributor for new partner acquisition by Lenovo28th October 28, 2015- Rashi Peripherals the “True” value added Distributor, against the backdrop of Angkor Watt UNESCO world Heritage Centre hoisted the inau-gural award for The Best Distributor for new Partner Acquisition, at a recently held first-ever annual commercial & EBG part-ner event by Lenovo, ‘Legends of Lenovo 2015’. Grande assemblage organized by Lenovo on the 9th October to not only strengthen the ties between its existing partners but also to commemorate their ef-forts in establishing Lennovos supremacy in the Indian Subcontinent. Rashi Periph-erals recipient of the 2015 Best Distributor for new Partner Acquisition was lauded for its efforts in adding more partners in the commercial channel category. Rashi currently bills to over 145 partners as compared 80 partners in the previous year, thus highlighting her increased focus in the Lenovo Business. The un-parallel reach of Rashi across India has tipped the scale of victory in her favor.

It’s the micro reach that has enabled Rashi to add more partners to its ever growing list. “Rashi Peripherals has never followed the common Jargon of being the First or second, we have believed in sustainable growth and increasing our breadth, it will directly affect the number of partners we bill to, and this award is a testimonial of our success story through our sustainable model” – Rajesh Goenka, Vice President- Sales and Marketing, Rashi Peripherals.

TP-LINK Archer AC2600 TP-LINK has introduced its latest AC2600 Wireless Dual Band Gigabit Router - Archer C2600, a powerhouse solution for extreme entertainment and gaming enthusiasts. Featuring blazing 2600Mbps Wi-Fi speed as well as Multi-User MIMO technology, 4-stream 11 AC wireless tech-nology, and a 1.4GHz dual core proces-sor, the Archer C2600 delivers flawless and seamless Wi-Fi performance during high-bandwidth activities like multi-player online gaming and multi-device video streaming. The Archer C2600 features the industry leading Multi-User, Multiple-Input, Multi-ple-Output (Multi-User MIMO) technol-ogy to boost efficiency and deliver a faster Wi-Fi experience. Instead of supporting just one internet-enabled device at a time, Multi-User MIMO technology enables the router to support several devices simul-taneously, effectively multiplying Wi-Fi performance for multitaskers. The router is equipped with 4-stream 11

AC wireless technology that boosts its peak Wi-Fi speed to multiply and maxi-mize performance. It leverages this power to deliver four independent, yet sharable, spatial data streams across all internet-enabled devices including smartphones, tablets, TVs and game consoles. The powerful 1.4GHz dual-core processor also ensures the smooth handling of simultane-ous surfing, streaming, and gaming. With four long-range external antenna-sand high-powered amplifiers, the Archer C2600 provides full coverage maximizing signal strength so users can stream videos and game freely without losing their wire-less connections. The router’s beamform-

ing technology also targets wireless signals to specific devices to enhance the home networking environment. To maintain a superior quality experience across multiple devices, the Archer C2600 utilizes its dual 2.4GHz and 5GHz bands to reach a combined blazing 2600Mbps speed, delivering more than two gigabits per second. The Archer C2600 has four gigabit Ether-net ports for easy connection with other internet devices, and two USB 3.0 sharing ports for data transfer ten times faster than the USB 2.0 standard. Archer C2600 will be available in all mar-kets from 20-Nov-2015 for Rs15699 INR.

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01/DECEMBER/2015 6NATIONAL UPDATES

ASUS announces as-sociation with CRY Based on the overall theme of #Harpalhappiness, Asus has an-nounced its association with CRY – Child Rights and You, a leading non-governmental organization (NGO) that works for the underprivileged children protect their rights in India. It will be based on the Asus’ overall festive season theme called ‘Har Pal Happiness’ and will be a part of its Corporate Social responsibility (CSR) initiative .Through this initia-tive, Asus will use Tweet Fuel Mech-anism to give away one brand new laptop for every 1000 tweets with hashtag #HARPALHAPPINESS, which will be given away to CRY to help underprivileged children.Commenting on this initiative, Mr. Peter Chang, Region Head – South Asia &India Country Manager said “The idea is to spread smiles & give back to the society in as much possible way you can. We truly believe that all children, no matter where they come from deserve equal education and our #HARPALHAP-PINESS campaign exactly resonates with these sentiments. We are proud to associate with an organization like CRY with whom we share com-mon goals of increasing literacy in India. There is no other happiness that can equal the joy of giving and through this, we are coming together and asking everyone to tweet for a cause.”Asus has launched one more initiative wherein consumers can recommend any particular person who really, truly needs a laptop but doesn’t have adequate resources to buy one. The user needs to upload a great compelling story explaining why that particular person deserves a laptop along with a picture and accumulate votes.

Sophos appoints Sunil Sharma as VP Sales, India and SAARCSophos has announced the appointment of Sunil Sharma as vice president sales for its India and SAARC region. This new strategic leadership position will focus on strengthening the company’s sales and channel strategy for India and SAARC.Sunil joined Sophos through the acqui-sition of Cyberoam in 2014 where he successfully led channel strategy and sales operations for the same region. In this new role, he will drive business development opportunities, and oversee the integra-tion and expansion of Sophos and Cy-beroam channel ecosystems across India & SAARC. Commenting on his new role Sunil said,

“Over the years, security has become central to business strategy and CXOs in the region recognize this fact very well. The fact that In-dia and SAARC is among the fastest growing mar-ket for security solutions amply validates this point. As a result, we have seen increased opportunity for our next generation security solutions."

DataWind is among Top 20 Most Innovative Public Companies Soon after bagging NTA ICT World Communication Awards 2015 for providing Most Innovative Solution for Achievement of Digital India recently, DataWind has been recognized as one of the 20 most innovative public Canadian technology companies by CIX. The CIX selection committee evaluates all Canadian small and mid-cap publicly traded technology companies and rates each based on their business model, depth of management, market opportunity, and quality of product or service offer-ing.“This recognition for innovation reflects the success of our revolutionary technol-ogy that is bringing the experience of high-bandwidth Internet to people around the world in an entirely new way,” commented Mr Raja Tuli, Chairman, DataWind.

Lenovo Global CEO Hosts ‘Innovation Never Stands Still’ in IndiaLenovo interacted with the press, cus-tomers and partners at an evening event “Innovation Never Stands Still”. The event, hosted by Lenovo Chairman and CEO, Yang Yuanqing along with Lenovo Execu-tive Council and the Indian Leadership Team, showcased an impressive range of PCs, Smartphones, Tablets and other disruptive technologies. Special experi-ence zones were created to display over 20 innovative devices across all segments. In the past decade, the company transformed exponentially. Lenovo has grown from a pure play PC brand to a global leader offer-ing a diverse range of innovative consumer, commercial, and enterprise technology

products. Being front-runners in innovation and having claimed the No 1 PC brand position for over 3 years, today, Lenovo has also become a strong player in tablets and smartphones. With the acquisition of the x86 server business last year, the company has become the only PC brand to suc-ceed across all categories of computing devices. With AIOs and Tiny,

01/DECEMBER/2015 7NATIONAL UPDATES

ViewSonic offers free 30-Day DOA Service ViewSonic Corp. has announced that it will provide free 30-day Dead-On-Arrival (DOA) ser-vice from 1st November to 31st December, 2015, for the selected range of Ultra HD monitors, including VX2475SMH-4K, VX2573-SHW, VX2573-sg, and VP2780-4K. ViewSonic has been devoted to providing customers in India with high-performance products and guaranteed excellent service. Consumers can now apply for this special service by register-ing their newly-purchased ViewS-onic products online at the official website http://ap.viewsonic.com/in/register.The 30-day DOA Service Policy is valid only for customers in India. To apply for this free 30-day DOA service, consumers must first register on ViewSonic website, and call the ViewSonic India toll free customer service hotline, 1800-419-0959 or 120-612-1200. The original purchasing invoice or receipt must be kept as proof of purchase; purchase date, name & address, serial number of the prod-uct, and detailed description of the problem have to be provided to complete the application process. Viewsonic’s pick-up service will then arrive on site to verify the sit-uation, and the complete package of product (with all original acces-sories included) shall be collected along with the original invoice copy. Within few days, ViewSonic will offer a full replacement for the returned product. The 30-day DOA Service is avail-able for selected Ultra HD LCD monitors.

Trend Micro Acquires HP TippingPointTrend Micro International signed a definitive agreement to acquire HP Tip-pingPoint, a leading provider of next-generation intrusion prevention systems (NGIPS) and related network security solutions. The approximately $300 mil-lion agreement encompasses security technology, intellectual property, industry expertise, as well as a large, loyal enterprise customer base. This acquisition positions Trend Micro as the go-to enterprise secu-rity provider of dynamic threat defense solutions spanning endpoints, network, data center and the cloud. Trend Micro will also combine current and acquired capabilities to create a Network Defense business unit, serving more than 3,500

enterprise customers.Since 2014, Trend Micro and Tipping-Point have had a strategic partner relation-ship. HP and Trend Micro will continue to be strong partners post transaction. The two companies will form a strategic partnership with TippingPoint around re-sale, managed services and OEM activi-ties, as well as security intelligence, app security and data security.

Savera Marketing Launches Its Own Brand ‘Manzana’Savera Marketing has announced the launch of its consumer brand ‘Man-zana’ - an exquisite range of high-quality computer peripherals, audio systems and security & surveillance systems for pro quality consumer segments. Manzana’s line of products includes a premium range

of Speakers, Headphones, Keyboards and Mice. Manzana plans to launch various se-curity and surveillance products in the near future. Manzana products will be avail-able in almost all the major cities of East, North and Western regions by first week of November.

Transcend appears on Interbrand’s Best Taiwan Global Brands RankingTranscend Information ranked 16th in Interbrand’s “Best Taiwan Global Brands 2015” with a brand value of USD $150 million, according to the Ministry of Economic Affairs (MOEA). Transcend has appeared on the top 20 brands on Interbrand’s list since 2007.“We are honored that Transcend was once again recognized as one of Taiwan’s best global brands.

01/DECEMBER/2015 8PRODUCTS EXPLORER

ZyXEL UAG50: Small Business gets Big Prof-itsZyXEL introduces Unified Access Gateway UAG50, an all-in-one access hotspot integrated with a built-in ther-mal ticket printer and billing functions to help small businesses to attract and retain customers while making profits from offering hassle-free Wi-Fi ser-vices. The ‘third-generation’ product provides opportunities to businesses like cafés, bistros or salons much more than what meets the eye. The device, integrates a WLAN gateway with a thermal receipt printer to enable SMEs to deliver and make profits from Wi-Fi services. Upon connection to the modem, UAG50 is capable of providing wire-less access to up to 50 users simultane-ously with equal bandwidth. Whether complimentary or on a pay-per-use basis, Wi-Fi users just need to press a pre-configured button on the device to opt for their preferred surfing pack-age. The business owners can charge through time or amount of usage while customers can print out Wi-Fi ac-counts/passwords directly through the UAG50, and pay for the access online by credit card.These functions are possible because UAG50 is not only a gateway but also an automatic authentication machine which can authorize and bill customers for Wi-Fi services. Though, similar products are avail-able in the market, but UAG50 has all potentials to outcaste them.

GIGABYTE Expands XTREME GAMING Lineup GIGABYTE is ready to roll out five more high-end cards in its premium XTREME GAMING lineup, each crafted with over-powering performance, astonishing design, and added gamer-centric features.The latest XTREME GAMING series offerings include TITAN X (GV-NTI-

TANXXTREME-12GD-B), GTX 980 Ti WINDFORCE Edition (GV-N98TXTREME-6GD) and WATER-FORCE Edition (GV-N98TXTREME W-6GD), GTX 980 (GV-N980XTREME-4GD), and GTX 970 (GV-N970X-TREME-4GD).

Kingston Releases Entry-level UV300 SSD in India Kingston has announced the release of the ultra-value UV300 solid-state drive (SSD) in India. It is Kings-ton’s first SSD to use TLC (triple-level cell) NAND to provide speed and performance at the best possible price. The new UV300 SSD is now available in 120GB, 240GB and 480GB capacities at MRPs of Rs. 3700, Rs. 6,500 and Rs. 12,700 respectively. Replacing a computer’s hard disk drive (HDD) with the economical UV300 SSD is like gaining a whole new system, as it will run up to 10x faster2. UV300 SSD is powered by the Phison S10 quad-core controller for optimized performance and endurance.

TRENDnet launches AP Management SoftwareTRENDnet has announced the launch of its free AP Management Software for its line of IP67 weather rated outdoor wireless access points.The new AP Management Software is designed to accommodate varying network setups and simplify device management of multiple TRENDnet outdoor access points. The web-based management tool permits network administrators to configure mul-tiple outdoor access points simultaneously, change configurations or update firmware remotely, and view network status reports

for each supported unit.TRENDnet’s new AP Management Software can be used within a large and extensive network, supporting up to 200 TRENDnet outdoor access points. The intuitive controller auto-detects supported access points on the existing network and inherits current configuration settings. TRENDnet’s AP Management Software is now available.

01/DECEMBER/2015 9FEATURE

The channel partners have an ex-citing opportunity with the 2nd Imaging Solution India Expo 2016. After the grand success

of 1st Imaging Solution Expo held on Feb 14-15-16, 2015, the 2nd Imaging Solution Expo 2016 will be held on Feb 26-27-28 at Chennai Trade Center, Chennai, India. The expo is expected to be visited by over 5000 distributors, dealers, resellers, etc from the Imaging Industry and also by executives from government and corporates. For improving footfall, the 2nd Imaging Solution Expo 2016 is being aggressively promoted both independently and also jointly with ICRRA (imaging aftermarket association).Imaging Solution India Expo 2016 will be an ideal platform to display and promote your Printers Consumables. So we request you to participate as an exhibitor and make best of the business opportunities. We wish

2nd Imaging Solution India Expo 2016

you will make your presence felt.Why in expo India? As you all know, India is a big market and is a growing market. With the new govern-ment being more manufacturing-friendly with ‘Make In India’ slogan, manufacturing and businesses are expected to see robust growth. Laser printers and consumables have witnessed a sharp growth during the last 2 to 3 years. Then, inkjet consumables are making a comeback as low-cost alterna-tives to laser and colour segment is grow-ing very fast--both in laser and in inkjet segments. Colour printing is the future and India is on the forefront in this segment. Indian market definitely offers attractive opportunities for both international play-ers and their local partners.Why in South India in particular? South India accounts for nearly 40% of all the importers of printer consumables in

India. Chennai is close to all the 5 South Indian states, such as Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala with good access from all the major Indian cities. We observed that in all imaging industry expos anywhere in India nearly 30-35% clients come from South. We also found that clients in South are more quality and technology conscious. So far few major expos have been conducted in South. Weighing all the above factors, this year too we have decided to conduct the Expo in Chennai. Benefits from participat-ing in the show:2nd Imaging Solution India Expo 2016 is an opportunity-generating trade show for the vendors, channel partners and visitors from across India and abroad who are look-ing for a one-stop-solution for their busi-ness opportunities in the imaging supplies industry. With many new manufacturers of various types of imaging products making their appearance every year, visitors can meet potential suppliers and buyers at the show and explore new business opportuni-ties. This innovative Expo is intended to help clients forge and cement new business partnerships.Participating in this Expo will give you a great opportunity to promote your brand, products and services; and you can enter into tie-ups with new partners and forge new alliances to enhance your business op-portunities. The Expo is expected to attract distributors, resellers, re-fillers, consumers, Ad agencies, CEOs, vendors to a common platform.


ViewSonic Light-Stream PJD5151 projectors ViewSonic Corp has introduced the PJD5151 in their popular Light Stream PJD5 Series, which projects high-quality images, fea-tures smart applications for user-friendly interface and impres-sive image performance. With advanced audiovisual features, flexible connectivity options and an affordable price, the PJD5151 is ideal for use in education and small business environments.The PJD5151 features an all-black model design and has a handsome look, with tapered sides. It measures 316 x 228 x 103.7 mm (HWD) and weighs 4.85 pounds, and should be easi-ly portable and compact enough to be transported from meet-ing rooms or classrooms. The full 3D 1080p projector, with high contrast ratio of 22,000:1, produces bright vivid colours due to its 3,300-lumen bright-ness. Expect crisper and sharper images with crystal clear resolu-tion on your projector screen or wall, thanks to its 30 inch screen and powerful and flexible 1.1x zoom lens. ViewSonic’s propri-etary SuperColor Technology offers a wider color range than conventional DLP projectors for true-to-life color performance in any light. The PJD5151 comes installed with a set of cleverly designed applications for quick and simple plug and play opera-tions that saves electricity cost, reduce energy consumption and extend the life of the projec-tor. The PJD5151 LightStream projector is the ideal choice for a school or business that needs a bright and solid projector.

Frontech launches its latest 5.1 Home Theater: JIL-3386 & JIL-3387Frontech has launched another series of 5.1 Speakers in consecutive months – JIL 3386 & JIL 3387 which shall bring in the heart thumping bass and clear sound, a complete 360 degree surround sound. JIL 3386 & JIL 3387 are designed not to break your wallet, but to offer incredible sound for the money you spend.

Priced at Rs. 6000/- and 6500/- respec-tively both the speakers offer bombastic sound and are perfect to pump your home cinema experience.The sturdy and stylish speaker features bass reflex design that makes for an impressive addition to your home decor.

ZEB PG 4000L1 Power Bank Zebronics India Pvt. Ltd has introduced its latest ZEB PG 4000L1 Power Bank.The opulently stylish Power Bank with its Rapid Charge Technology charges batteries and gad-gets almost two times faster. Moreover with its 4000mAh battery capacity and 2A output, it promises to get your battery fully charged in half the time. Also the power bank supports 2A input, the power bank itself can be charged in half the time required by power banks with 1A input.Available in harmonious combination of glossy black and monochrome grey the power bank is priced at Rs.999/-.

Genius SP -925 BT & SP -906BT speakersGenius has unveiled a festive treat for its customers this Diwali with the launch of its new range of Bluetooth speakers: the ultimate stereo music cube : SP – 925 BT and the sweet acoustic effect in puck size: the SP – 906BT The SP-925BT cube shaped speaker is armed with the latest Bluetooth 4.0 capa-bility and is an ideal wireless companion for your smart devices The SP-925BT is built with two powerful speakers housed on two sides of the cube, delivering a full range of 360° projected sound plus a passive radiator base driver subwoofer on

the bottom, pushing out exceptional bass effect. The speaker offers up to 8 hours of continuous music playback. In addition, you won’t miss any important calls during music playback as it comes with a built-in microphone. The SP-925BT come in five vibrant colors: Black, White, Brown, Purple, and Blue and is priced at Rs. 3600


Panache Air PC gets World Class F Secure featureF Secure, a global security leader, has announced its partnership with Panache, a brand of Vardhaman Technology to safeguard its Air PC computer-on-a-stick experi-ence and enable its users to stay protected from online threats. The Panache brand will be employ-ing the online privacy and cyber Security Company’s world class internet security to fortify the device’s usage. Panache launched “Air PC– the world’s smallest PC-on-stick” ear-lier this month and available in two variants (16GB and 32GB) along with one year free subscription of F-Secure Internet Security for the Indian consumer. The device when plugged into the HDMI port of any TV, turns it into a fully functional Windows PC.

Zebronics ZEB 4001 LED TVZebronics has launched its latest ZEB-4001 LED TV which pushes the bound-aries of performance with solid features and monster audio, the perfect blend of supremacy which unleashes the real depth of sound at modest prices of Rs. 29,990/-.To top it all there has never been a bet-ter time to buy new TV until this festive

season. Zebronics lights up this Diwali with surround sound and best viewing experience with its latest promotional offer which includes Zebronics Juke Bar worth rs5499/- as the compliments to ZEB-4001 102cms(40) LED TV. Indeed it’s Double Bonanza. Shop One – Take home two with Zebronics!

Konica Minolta launches bizhub PRESS C71hcKonica Minolta Business Solutions India Pvt Ltd introduces the bizhub PRESS C71hc to provide enhanced printing services based on the advanced colour reproduction capabilities of the manufactur-er’s proprietary high-chroma toner. Truly amazing quality results can be achieved for photo books and photo merchandise, promotional materials, and other sophisticated print products.With the growing need to print product images or photo albums from digital cameras, but also with the demand to combining online with printed communication, the requirement for the accurate reproduction of RGB workflows is rapidly increasing.


NETGEAR flaunts R7000 Nighthawk AC1900 Smart WiFi Router The next-generation Nighthawk AC1900 Smart WiFi Router (R7000) delivers best-in-class experience of speed, range, sharing, reliability, security, and ease of use with enhanced features. Night-hawk now supports NETGEAR ReadyCLOUD for easier remote access to USB Storage, features an enhanced NETGEAR genie for remote network management, and includes a new install wizard to make it easier than ever to use your Nighthawk in conjunction with your existing Internet Service Pro-vider (ISP) gateway and upgrade to next-generation 802.11ac WiFi. WithNETGEAR ReadyCLOUD, you can easily access files stored on a USB hard drive connected to your NETGEAR Nighthawk router. The ReadyCLOUD app for desktop PCs, iOS and Android mobile devices enables easier ac-cess to files anytime, anywhere, and from virtually any mobile device or computer. The NETGEAR genie app for Nighthawk (R7000) now offers remote capabilities when you are away from home, enabling you to easily access your home network, view the network map, block WiFi devices, set up guest WiFi, and manage parental controls, anytime, anywhere, all through the app. NETGEAR R7000 Nighthawk AC1900 Smart WiFi Router is available at INR 22,000/-. R7000 Nighthawk AC1900 Smart WiFi Router device comes with a war-ranty of 2 years and is available withNETGEAR’s authorized distributors in India.

DIGISOL 300Mbps Wireless VDSL2/ADSL2+ Broadband Router Smartlink has introduced a new 300Mbps Wireless VDSL2/ADSL2+ broadband router DG-VG4300NU that supports blazing-fast Internet speeds, better wireless range and Internet connectivity with back-up of cable net and 4G/3G connection. The DG-VG4300NU is designed for small / medium sized offices and branch offices which need Internet connection always On. Apart from the VDSL2/ADSL2+ interface it has 1Gbps Ethernet WAN interface for cable net connection and an USB interface to connect 4G/3G dongle. The multiple Internet connection option gives users the flexibility to switch to any type of Internet connection. It also ensures

that the users are always connected to Internet. The DIGISOL DG-VG4300NU, is available at Rs.5,399/-.

Zebronics Happy Head HeadphoneZebronics has rolled out its latest – ‘Happy Head Headphones’ a perfect combination of sound and style promising an unmatched powerful audio experience. Happy Head Headphones with its soft sponge cushioned ear pads & adjustable soft padded headbands provides a comfortable fit even for long hours of audio play. With strong built-in battery, it gives up to 6 hrs of playback time. It also comes with 3.5mm input option with a stereo cable.The product is available at leading retail stores in 4 variant colors – white, black, brown and grey. It is priced at Rs. 1499/-.

Targus Wireless BlueTrace Mouse Targus has announced the launch of Wire-less BlueTrace Mouse (W573). Targus W573 Wireless BlueTrace Mouse features 1,600 DPI sensors with BlueTrace tech-nology, combining the power of optical technology with the precision of laser for remarkable tracking on almost any surface including wood, granite and carpet. Its compact design makes it the ideal device

for the office desk or to carry with on the go. The mouse offers users the wireless freedom and built-in USB receiver storage for ultimate mobility.The mouse is comfortable to use with either hand and comes with a scroll wheel. Targus BlueTrace Mouse comes with Ener-gizer MAX AA batteries and is priced at MRP 799/-.


TP-Link Archer D20 TP-LINK has launched Archer D20 (AC750 Wireless Dual Band ADSL2+ Modem Router), coming with an elegant look and clam shell design with two external antennas Archer D20 is designed to comple-ment your interior decoration.Coming with the next generation Wi-Fi standard – 802.11ac, 3 times faster than wireless N speeds in a single stream, Archer D20 deliv-ers a combined wireless data transfer rate of up to 750Mbps with 300Mbps over 2.4GHz and 433Mbps over 5GHz. 802.11ac also brings higher power efficiency and robust security, making Archer D20 a perfect hub for your home or small office. Dual band connection works as a charm on Archer D20 by giving a justified connection to your devices.USB Storage on Archer D20 is blessing for those who need to access their hard-disk or printer wirelessly from any corner of their home. So no more hassle to give out a simple printout or no need to worry on connecting USB drive to your Laptop or mobile just wirelessly access it through your convenience.The Archer D20 supports ADSL and Ethernet WAN connections, providing you with the flexibility you need to get the most from your Internet connection. The ADSL port supports ADSL connections via any standard phone cable and the LAN/WAN port allows the Archer D20 to accept connections from fiber/cable modems using an Ethernet cable.Archer D20 is priiced at Rs 4999 INR.

Abacus Peripherals launches BIOSTAR H81MHV3Abacus has launched a new mid-range motherboard called BIOSTAR H81MHV3.Biostar H81MHV3 motherboard is a built on improved version of the prior entry level Biostar H81MLV3 with higher specifica-tion and new technology in the Biostar family. The product extends beyond your normal motherboard experience to provide

you with excellent 6+ experience in Audio, Video, Speed, Protection, Durability and DIY. The H81MHV3 gives users an additional HDMI port and Giga LAN providing them with a better internal LAN speed. The H81 chipset has two SATA 6Gb/s ports and 2 USB 3.0 ports.

D-Link DAP-1360, Wireless N Range Extender The D-Link DAP-1360 Wireless N Range Extender can provide the wired network with wireless connectivity, and thereby upgrade existing wireless network and extend its coverage. DAP-1360 makes surfing the web, checking e-mail, and chatting with family and friends online. DAP-1360 delivers faster speeds and wider range than 802.11g, while retaining backward compatibility with 802.11g and 802.11b devices. D-Link DAP-1360 is priced at Rs. 2699/- and comes with a warranty of 3 years.

NETGEAR ReadyNAS 200 seriesThe ReadyNAS 200 is powered by a dual core ARM Cortex A15 1.4GHz proces-sor, has 2 Gigabytes of RAM, dual Gigabit Ethernet ports with Link Aggregation technology and delivers up to 200MByte/sec data transfer speed. It offers 5 levels of protection on your documents, photos, videos and all types of data. Features Of (NAS) 200 series:• Dual gigabit Ethernet - Fast data trans-

fer and streaming• Up to 200MB/s read and 160MB/s

write, maximize simultaneous throughput at gigabit Ethernet and 802.11ac WiFi clients

• ReadyCLOUD portal-based user interface and app make building a private cloud easy and secure

• Advanced BTRFS file system delivers 5 levels of complete data protection

• Powerful desktop app for complete file syncing and automatic backup

NETGEAR RN202 and RN204 are avail-able at INR 35,100 and INR 44,050 re-spectively. These NAS devices come with a warranty of 3 years and is available in India.


ABACUS PERIPHER-ALS PVT. LTD launch-es INNO3D GeForce GTX 950Abacus has introduce a new mid-range graphics card called IN-NO3D GeForce GTX 950.This is a true gaming GPU designed for every PC gamer. It’s built to the exacting specifications of the GeForce GTX family and powered by NVIDIA Maxwell the most advanced GPU architecture ever created—to deliver up to 3x the performance of previous-gen-eration cards. It delivers incred-ible performance and unmatched power efficiency. And just when you thought what else does this card have let us tell you it is HerculesZ modular design which makes it easy to clean and install with fan design made with japan bearings allowing 24X7 operations, reduced fan noise and is 3times more durable. Plus, it offers cutting-edge fea-tures like advanced sampling and Dynamic Super Resolution technology that delivers 4K-quality gaming even on 1080p displays. This ground breaking new display technology delivers the smooth-est and fastest gaming experience ever. G-SYNC’s revolutionary performance is achieved by syn-chronizing display refresh rates to the GPU in your GeForce® GTX™ powered PC, eliminating screen tearing and minimizing display stutter and input lag. Scenes appear instantly, objects look sharper, and gameplay is super smooth, giving you a stunning visual experience and a serious competitive edge. This card is now available in the market at the price of 14495/-.

TP-LINK AC1900 Touch Screen Gigabit Wi-Fi Router TP-LINK has introduced its first wire-less 1900Mbps touchscreen display W-Fi router, the AC1900 Touch Screen Gigabit Wi-Fi Router – Touch P5, making it simple for even the most inexperienced users to tap into and take full advantage of their broadband networks. With itspowerful 1GHz dual-core processor and expansive coverage range, TP-LINK’s Touch P5is the perfect solution for households looking to tap into a smarter connected home and en-joys ultra-fast connectivity across multiple devices. Touch P5 was revealed to Indian audience on Stuff Gadget Show, where it received praises and was attention seeker on stall as well as on Stuff Hot stuff stage.

The Touch P5 features anovel4.3-inch color touch screen display that enables installation in mere minutes by simply tap-ping the Quick Setup function. The Touch P5 features powerful 1GHz dual-core processor.

D-Link Smart PoE Switches D-Link Smart Switch family brings together the plug-and-play ease of Un-managed switches along with key features of managed switches, and all this at an effective cost point. Moreover these smart switches are managed through a Web browser, and offer Layer 2 features like IGMP, port mirroring, Link aggrega-tion control protocol, IPv6 manage-ment. D-Link Web Smart PoE series automates the process of setting up IP surveillance and VoIP devices on a network. Another key highlight of this series is the time-based PoE for scheduling power of cameras during non-working hours of schools/shops and indoor surveil-lance.

TRENDnet launches high-performance 10 Gigabit fiber and switch solutionsTRENDnet has announced the launch of its 10 Gigabit product categories for fiber and switch solutions. TRENDnet launches the new 10 Gigabit (10GE) category with three new fiber SFP+ modules, model numbers TEG-10GBS40, TEG-10GBS10, and TEG-10GBSR for reliable, long dis-tance fiber networking applications.

TRENDnet fiber and switch solutions are often the backbone of business network applications. The TEG-10GBS40, TEG-10GBS10, and TEG-10GBSR are available now, world-wide through major retailers and other authorized TRENDnet partners.

01/DECEMBER/2015 15ZEBRONICS BULLETIN

2.2 Multimedia Speaker

2.0 Multimedia Speaker External Power Charger

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As one of the leading group in digital entertainment products, what is Zebron-ics’ approach to the growing online retail market?Online business conspicuously has seen good growth in recent time. Still at Zebronics it contributes only a very small percentage of its overall business and con-sidering Indian tradition of business where bonding and relations equally matters, channel business will always be priority to Zebronics and would play a important role.The market for digital accessories has undergone tremendous change in the past few years. How would you evaluate the changing trends?Zebronics has a lot of accessories prod-ucts for mobile devices. In recent few year mobile device accessories has evolved rapidly. Like power banks have become a essential product for many in short period of time. As trends change in mobile device the accessories segment changes with it. As these devices are getting more powerful and multifunctional the market for acces-sories like power bank, bluetooth key-board, bluetooth earphone/headphone, portable speakers will keep on changing. Mobile devices are becoming primary computing devices for many. They will surely need accessories to go with that and

Zebronics Forging AheadInfofriend spoke with Mr Rajesh Doshi, Director, Zebronics India pvt ltd on their future plans and market growth.

this competitive segment?In last few year we have covered good ground in speaker segment. This seg-ment is very competitive and fierce. The core value of Zebronics brand EQR mantra(Excellence, Quality and reli-ability) and Value for money price have helped us in winning the consumers. Also our in-house Research and Development department has taken us to the next level in this segment, monitoring the latest de-velopments in the field of technology and innovation to find more suitable products for the market. The R&D team has been able to design products which are more inline with the local requirements. The recently introduced tower speakers ZEB-BT9900RUCF and ZEB-BT9990RUCF comes with crossovers which are designed by our R&D wing. In this price range, such audiophile quality speakers are unheard. The R&D team has helped also with strict QC control which we have for products. This has boosted confidence of channel and consumers in Zebronics speakers. We have won “Make in India” award for Audio Video products recently from SME channels. Zebronics has introduced its range of surveillance products. What is Zebronics strategy for its security range?Surveillance is new segment for Zebronics,

Zebronics is always ready with latest accessories for consumers. This is very dynamic market and you have to keep pace with changing technology and we hope to launch many more products in this segment. Zebronics has a great range of speakers in the market. How is Zebronics positioning its products in

we entered this product segment in Febru-ary 2015. In such a short period of time we have a huge lineup of products. Cameras in all the segments like analog, HDCVI and IP have been introduced in the market. The Digital Video Recorder and network video recorder range consists of various models in 4/8/16 channel configuration. There is a range of video door phone from 4.3” screen to 7” screen with touch feature. The CCTV power supply has has various models to choose from. Zebronics also has Micro Load Sense UPS for surveil-lance segment. Its first of its kind product in India, developed by Zebronics R&D division.As we know the opportunity is huge with large untapped market. Our plan is to give quality product at value for money prices. We initially want to tap the small home and office segment. We wish to update the products range regularly and bring the latest technology in surveillance to the customers. Reliability and quality backed by good service support would be our added strength. In the upcoming IFSEC expo at New Delhi we will be launching many new products. How would you evaluate the market for Webcams and headphones in India?Headphone segment is doing great for Ze-bronics. Our 7.1 channel virtual surround headphone Ironhead recently received best headphone award at DT awards. Re-cently we updated the gaming headphone range with Electro head and Metal head. Even for mobile device now we have wide range of bluetooth and wired headphones. Products like Happy Head and Airwalk 2 are huge success among channel and the consumer. These are high quality products with pocket friendly price. These products defines the Zebronics brand and what we stand for. Webcam is a IT peripheral product, we

01/DECEMBER/2015 17INTERVIEW

have quite a few models in webcams. The market for webcams has dropped. As all the mobile devices comes with built in cameras. In desktop space Zebronics web-cam still has small market. The digital entertainment products have a vibrant potential in the B-Class and C-Class cities. What are Zebronics’ plans to tap this market?We are doing a lot of BTL activities in the B and C class cities like road shows, expos, shop branding, pop branding materials, hoardings, school/college events etc. We wish to further increase such events. We have 31 offices across India and huge list of loyal channel partners, making sure than Zebronics products are available in every nook and corner of the country. We are expanding the channel rapidly and aggres-sively. The new segments of televisions and surveillance has also given us even wider reach. It helps the existing Zebron-ics channel to grow further, when all these are added the sum is large than its parts. What growth prospects do you see for the digital accessories in the coming years?As said earlier this segment has grown exponentially in recent few years and will continue to do so as the mobile device

usage and penetration increases. More and more people are now using mobile devices as their primary computing device. We al-ready have a lot of products in this segment and continue to launch new products and expand our range in this segment. What are your expectations from channel partners in creating a favourable market for digital entertainment products?So far we have good response from channel partner for these products. We have added many new partners. Even our existing part-ners have option to expand their horizons in these segment of products. What are the future plans of Zebronics? Are any new products in the offing?We are very strong in IT peripherals seg-ment and one of the fastest growing brand in consumer electronics segment. We have registered 35% CAGR for last 3 years, this year we expect to do even bigger in terms of growth. A lot of this is because of careful and meticulous planning of products. We wish to make technology affordable by giv-ing value for money products to consum-ers, without any compromise in quality. We are very aggressive about our plans in consumer electronics products such as Speaker, LED TV and Tablet PC, while

retaining our strong hold on IT as the No 1 peripherals brand of the country . Our goal is going forward and staying "Always Ahead". What is your message for the channel partners?We are extremely strong with the channel and there has been increasing good rec-ognition and acceptance of the Zebronics brand. We are introducing at least 10 new products every month, to which, again, the channel reacts extremely well. Our partners were able to go back to consum-ers with attractive products every so often, that helped in spread of word-of-mouth and took our business forward. We want to re-assure our partners that increasing awareness and brand presence of Zebron-ics will mean good times for the channel community. Surveillance and consumer electron-ics segment is huge opportunity for all Zebronics partners to joins hands with us in this lucrative new segments. we will ensure that our products match the world class quality and service, this is one com-mitment to our partners.

01/DECEMBER/2015 18SCHEMES & PROMOTIONS

GIGABYTE 100 Series Motherboards Demysti-fied for Chennai Part-nersGIGABYTE Technology gave the channel community in Chennai, a formal introduction to its 100 series motherboards based on the Intel Z170 chipset with support for Intel’s new 6th Gen. Core processor.At a recently held event attended by some of the region’s most prominent IT channel players, GIGABYTE India’s tech specialist, Prathamesh Patil, gave an interactive presentation on the ground-breaking and exclusive features of the GIGABYTE 100 Series motherboards, and how these can boost performance of the PC.GIGABYTE 100 series motherboards feature the world’s First USB 3.1 with Intel®Controller. With twice the bandwidth compared to its previous generation and backwards compat-ibility with USB 2.0 as well as 3.0, selected GIGABYTE 100 series boards provide dual connectivity via USB Standard-A and the innovative USB Type-C making GIGABYTE the best USB 3.1 solution on the market with better compatibility over a wider range of devices.Patil also gave a demo that focussed on the unique Ambient LED feature that is available in select GIGABYTE 100 Series motherboards. With the Ambient LED App in the GIGA-BYTE APP Centre, you can customize the light pattern, with multiple colour options. With LED trace path lighting on motherboards, you can illuminate your system components and case mod.The GIGABYTE100 Series G1 Gam-ing motherboards feature the world’s first Audio onboard design and the Killer DoubleShot-X3 Pro. The meet received an encouraging response, with an attendance of over 40 resellers and SI partners.

ECS India Announces Certificate Program for Channel PartnersWorld’s leading hardware & PC System manufacturer Elitegroup Computer System (ECS) organized a Dealer’s Meet themed “The Synonym of New Generation system” mini PCs and “Game on” motherboards across target regions in India. At the same time, ECS has announced a Certificate Pro-gram for channel partners, these partners to whom certificate were honored are purely based on business support given to pro-mote ECS brand in India.Rajshekhar Bhatt, Country Manager, ECS India said: “ECS Partners are extremely important to our channel ecosystem. The

certificate program is one such initia-tive which is smartly poised to create a win-win situation for all the stakeholders including customers. We want our part-ners to feel motivated and enthused while offering our solutions.We look forward for the support and cooperation of all our channel partners to make ECS LIVA mini PC and Gaming Motherboard a huge suc-cess in the Indian market.”Meanwhile, these dealer’smeet were held to acknowledge channel partners and extended teams for their support and as-sistance.

DIGISOL Channel Partners Enjoy A Trip To Russia To celebrate the astounding success of DIGISOL business in Eastern region, DIGISOL took its partners for a luxury trip to Russia. This was in appreciation to that partners’ stupendous support in making DIGISOL a huge success in the East India market. The partners who completed their targets were invited to join this trip which was organized from 2nd Nov to 6th Nov 2015 . The trip saw over 20 partners joining from the eastern region.

Lenovo launches digital marketing campaign to engage B2B customersLenovo India recently launched a creative B2B marketing campaign, to spread aware-ness for one of the better kept secrets of the ThinkPad – the fact that it generates the least Fan Noise amongst computers. Conceptualized and driven by Lenovo’s creative agency, Ogilvy, this comprehen-sive B2B marketing campaign was kick started through direct mailers which then expanded into a digital campaign to include a video showcase and social media outreach. Targeted towards IT leaders and decision makers in large enterprises, this

B2B campaign is currently featured across media. The “Quietest ThinkPad Ever” digi-tal marketing activity aimed at an uncon-ventional way to reach the target audience and create buzz around the feature.

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