IMInfoMarketingSECOND QuartEr 2016

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A Convenience Directions® Publication www.csdecisions.com

MillerCoors Drives Cold Vault Innovation

Selecting the right new products is critical in the beer category as innovation typically expands category sales by +0.5% and one of the hottest segments in convenience stores is Hard Sodas--up almost 90% in Q4 vs. Q3. However, until recently much of the focus has been about root beer.

Introducing Henry’s Hard Soda, a new line of deliciously refreshing hard sodas made with real cane sugar. Crafted for beer and non-beer drinkers alike with 4.2% alcohol by volume, Henry’s puts a playful spin on familiar flavors with Henry’s Hard Orange Soda and Henry’s Hard Ginger Ale. The new hard sodas are inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making flavorful beers and great soda for over a century. When Portland unveiled a new public fountain in 1887, Henry offered to pump beer through the fountain for everyone to enjoy. Today, Henry’s fun-loving personality lives on in this refreshing hard soda. MillerCoors will support Henry’s Hard Soda with a national marketing campaign similar to the success-ful Redd’s launch. Henry’s Hard Soda is available nationwide in January in six-pack 12-ounce bottles and 16-ounce single cans. Here’s what it will take to win with these exciting new products: • Ensure your coolers are stocked with Henry’s Hard Orange Soda and Henry’s Hard Ginger Ale six-pack bottles • Drive trial through 16-ounce single cans with your suction cup merchandising • Create “introductory” impact in store by engaging shoppers with highly visible POS and display merchandising

Remember: Speed matters when it comes to winning in innovation in beer.

Want Clean Gas Pumps? Talk to Garage GorillaMany of you have used Garage Gorilla products from Apter Industries to clean and maintain your gas islands. We have decided it is time to expose the beloved animal behind this massively successful line. For the first time ever, our customers had the opportunity to ask the face of Garage Gorilla products--Double G--anything. Here are some of the most interesting inquiries.

Double G, how old are you and where do you live?I live in the environmentally friendly ‘Jungle Labs’ Compound operated by Apter Industries, a company famous for producing safe, high-pow-ered cleaners. I am 26 years old, which, in human years, is also 26 years old.

How do you make garage gorilla safe yet so effective?Unlike other products that try to burn through soil, Garage Gorilla does not use harmful caustics or acids. Its unique blend of fabulous surfac-tants, detergents and emulsifiers, cuts through heavy grease and grime on diesel pumps without damaging fuel dispensers.

What about concrete pump bases and large oil spots that get tracked into the stores?The solution is simple. Flip up the directional squeeze cap on Garage Gorilla and squirt a stream directly on the pump base or oil spot. Give it a little contact time then wipe, rinse or hose thoroughly until you see nothing but white. For large areas, try Gorilla Xdx Concrete Cleaner.

Word on the street is you have a serious squeeze. Any marriage plans on the horizon?

I have to admit, female primates find me attractive. They seem to like thetwinkle in my eye and my menacing smile. But I have a lot of diesel pumps to clean, a lot of gas pumps to recondition and a lot of oil spots to remove before I head to the altar. Plus even though sales of Garage Gorilla products are strong, I need to move many more cases before I can take on that kind of expense.

Are there any new products in the works?Funny you should ask. We have the original Garage Gorilla Pump and Gas Pad Cleaner. We have Gorilla Pump Shine and Protectant. Now we have begun producing Gorilla Odor Killer. It covers up the worst odors in the jungle while killing even the toughest odors right at the source.

If you need more info on any of my products go to www.apterindustries.com or contact Joe DeLuca at jdeluca@apterindustries.com. With summer on the way, ask Joe for your free Garage Gorilla koozie.

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The Best Has Gotten Even Better

Although consumers have a variety of needs and wants when it comes to snacking, away from home, they tend to indulge, particularly when they have a sweet or savory craving later in the day. In order to compete with QSRs and gourmet cafés, c-stores must offer great-tasting products that boost impulse sales round-the-clock.

Fortunately, Prairie City Bakery offers a key impulse item that is sure to make customers say, “WOW!” Prairie City Bakery’s newly reformulat-ed 3 oz. cookies are better than ever with a tasty butter formula, zero trans fats, and an incredible 21 day shelf life. Not only are these cook-ies great-tasting, but they’re merchandised for quick sale in a compact merchandiser that fits comfortably on a countertop.

Give your customers the ultimate indulgence with Prairie City Bakery’s 3 oz. cookies, available in Chocolatey Chunk, Mmm…Candy, Oat-meal Raisin, Peanut Butter, and White Macadamia Nut flavors. Here are some reasons why you should upgrade your cookie program with Prairie City Bakery 3 oz. Cookies: • 21 day shelf life • Real butter formula • Zero trans fats • Melt-in-your-mouth flavor • Hand wrapped look & feel • Super soft, free baked • Innovative merchandising options (for FREE with purchase!)

Find out how to revamp your snack program. Give us a call today at (800) 338-5122 or visit www.pcbakery.com for more information.

Providing convenient, affordable snacks has continued to be a signifi-cant area of opportunity for c-stores, as now, more than ever, 83% of consumers are snacking, according to Technomic’s 2016 Snacking Report. C-stores and QSR’s are each battling for a piece of the pie, striving to provide high-quality, convenient snack items.

Company HistorySixty years of quality and service have come together to make Deli Express® the number one selling sandwich in convenience stores nationwide (IRI, 52 weeks ending 2/15/2015). Our commitment to providing people who are “on-the-go” with high-quality, delicious food has made us one of the most recognizable brands on the shelf and in the industry.

See what’s New from Deli Express®E. A. Sween is fiercely committed to building upon its leadership posi-tion within the pre-made sandwich category. Our strategy is to provide relevant on-trend solutions developed through a deep understanding of the consumers who purchase our products. In 2014, E.A. Sween took a critical look at the future of C-store foodservice and recognized the rapid shift in consumer expectations for flavor variety and intensity. The result: An all new lineup of BOLD flavored sandwiches now available everywhere Deli Express® sandwiches are sold!

The Deli Express® BOLD Line has been chosen and optimized by consumers who shop at supermarket and convenience stores across the country. With enticing flavors like Smokehouse Turkey Breast with Chipotle Mayo and Smoked Gouda Cheese, Roast Beef & Horserad-ish, and Spicy Chicken with Bacon, the all new Deli Express® BOLD line delivers on-the-go variety that consumers crave showcasing an eye-catching packaging design, and an attractive suggested retail price point of $3.99. Amp Up Your Product Mix with NEW Bold Flavors from Deli Express®!

CONNECT Web: www.deliexpress.com Phone: 866-787-8862 Facebook: www.facebook.com/DeliExpressOfficial

E.A. Sween - Deli Express®

Swisher Introduces Two New Little Cigars: Swisher Sweets Caramel and Swisher Diamonds

Swisher International Inc. leads the category in Little Cigars and contin-ues to satisfy its loyal customers with the introduction of Swisher Sweets Caramel Little Cigars and Swisher Diamonds Little Cigars. These Little Cigars are made with high-quality tobacco that packs a big taste, at a sweet price.

As the “leader of the pack,” Swisher Sweets Little Cigars are the best selling brand of Little Cigars. The new Swisher Sweets Caramel Little Cigars have a sticky sweet caramel taste fused with juicy peach. It’s the experience of sticky sweets cigarillos in filtered Little Cigars, and the caramel and peach combination is a perfect taste.

For those who love Little Cigars with a natural tobacco taste, Swisher Diamonds Little Cigars – the un-sweet Swisher – provides pure tobacco pleasure. These filtered little cigars are not sweet, but have a smooth rich taste created by master tobacco blenders.

Both Little Cigars come in 100 mm, 20-count soft packs, and are cur-rently available for shipment to stores nationwide.

For more information or to place an order today, contact your Swisher representative at (800) 874-9720.

Jacksonville, Fla.-based Swisher International has manufactured quality tobacco products since 1861. The company ships over two billion cigars a year to more than 70 countries.

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For information on how to increase your OTP profits by adding MYO to your stores contact us at 800-288-8888, ext. 1254 or email Mark Lopofsky at mmlopofsky@rpbtob.com.

Huck’s Food Stores, which operates 115 stores located throughout Illinois, Indiana, Kentucky, Missouri and Tennessee, implemented a Make Your Own (MYO) program during 2013 after an unsuccessful test in 2009.

Tim Tilford, Vice President Marketing, saw an opportunity after his Republic Tobacco key account managers many presentations and provided data showing independents and chain stores in the selling region having success in the category. Republic Tobacco provided the fixtures demonstrating their flexibility agreeing to merchandise filter cigars on the rack compensating for limited space in the stores. “Republic Tobacco is the leading MYO company in the USA. They provided a comprehensive program to us including a quarterly rotating message on the racks header cards. Their flexibility also played into the equation,” Tilford noted.

The execution and implementation was seamless coordinated through Huck’s distribution center in Carmi, Illinois, Huck’s marketing team and Republic Tobacco. Retail execution of the program was completed by the local Republic Tobacco representatives within two weeks. Product selection and merchandising has been adjusted keeping pace with legislation and trends in the profitable MYO category. Huck’s growth has exceeded 40% over the year and their average monthly sales per store now exceed $1,000.

Huck’s started with eighteen inch six shelf black wire racks in all stores supplied by Republic Tobacco. Today fixtures include two foot racks from which e-cigarettes, e-liquids, MYO and cigarette papers are merchandised. Also used are one foot fixtures housing e-cigarettes and e-liquids plus Republic Tobacco’s eighteen inch rack. “We approached Republic Tobacco with an idea and developed it together”, notes Trenton Jenney, tobacco category manager. “Republic Tobacco demonstrated their expertise in the MYO category. They continued to demonstrate their flexibility and willingness for growing sales by agreeing to remove their fixtures in a majority of our stores sharing a fixture with e-cigs and e-liquids so that we could take advantage of the growing vapor category. I have found Republic Tobacco to be reliable and have our interests in mind”, added Jenney.

Huck’s Food Stores: “This category is very important to our business.”

“This category is very important to our business as it completes our total tobacco offering, creates additional foot traffic in our stores, and adds to our bottom line gross profit”, Tilford stated. Republic Tobacco manages the category for Huck’s. Every six months Republic Tobacco analyzes sales providing Huck’s a refreshed plan-o-gram along with promotional recommendations that are reviewed by the Huck’s marketing team.

Republic Tobacco has sole distribution of Huck’s cigarette papers with their JOB® / TOP® brands based on their success managing the MYO category and willingness to partner with Huck’s developing merchandis-ing ideas. ‘’They are a trusted and reliable company,” notes Jenney.

Republic Tobacco, the leading MYO company strives to educate and assist retailers with the facts on MYO category legislation, sales, and trends in managing the category.

Tilford adds, “We value Republic Tobacco as a partner knowing I can count on them to keep me informed on legislation and changing trends in the category. By implementing their recommendations we have further grown our sales. Our strong relationships over the years have enabled us to grow our business partnership.”

Boost Profitability With AIR-servAIR-serv is the industry leader in tire inflation and vacuum services, providing the most extensive distribution and service networks worldwide.

Our machines provide additional revenue to your bottom line, at zero cost to you. Join more than 70,000 convenience stores, gas stations and car washes that enjoy generous revenue-sharing from our reliable, hassle-free air programs.

AIR-serv’s AIR for Charity program builds customer loyalty and goodwill as a unique incentive to make your location a routine destination.

With credit card capabilities, digital and calibrated equipment options and wireless monitoring technology for fast service, AIR-serv turns air into income for you. No provider in the market today can match AIR-serv’s combination of service, technology and design.

CBE: From Ideation to Installation Retailers today are faced with the same challenge many of us face – how to do more with less. CBE’s Vigil Trends Dashboard, when used with the deployment of CBE’s industry-leading 3xLogic video recording solutions, combines real time point-of-sale (POS) data and real-time video analytics to create a an easy-to-read overview of a site, to the entire retail enterprise’s performances in many key areas.

The cloud-based data and video stor-age makes accessibility simple and eliminates the need for internal network access. Easily monitor:• Customer Traffic Counts• Average Wait Times• Transaction Counts• Line Queue Reports• Cashier Exceptions• Exception Reporting • Instant Access to Corroborating Video Clips

Retail operations managers and loss prevention teams now have an “at your fingertips” tool for quickly spotting issues and making actionable deci-sions based on facts, not assumptions.

Please contact CBE Inc. at (800) 447-7038 to learn how we can help your Retail Enterprise do more with less.

For more information from AIR-serv Group LLC contact us at (800) 247-8363 or visit us online at http://www.air-serv.com.

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Chef’s Cut Real Jerky was created by Chef Blair Swiler and Dennis Riedel. Blair has been smoking meats his entire life; a tradition passed along from his father. In 2009, becoming tired of having to buy terrible jerky every time they played a round of 18, golf buddies, Blair and Dennis, teamed up and began smoking and selling Chef’s Cut to golf and country clubs across the US (turns out jerky is the perfect golf bag accessory). Today the vision to change the jerky world has resulted in the best tasting, highest quality jerky on the market.

The secret? We stay true to Chef Blair’s relentless attention to quality and flavor. We use only premium cuts of steak and white breast meat – unlike the tough, chewy pieces of “mystery meat” our competitors use. We always hand-cut each piece, using only the finest real ingredients--just like you would find at your favorite steak house. The result? A healthy, high in protein, low in fat and great-tasting jerky, making Chef’s Cut the perfect alternative to the standard high-fat, high-calorie snacking fare. And while we have grown to reach people beyond the golf course, our goal is still the same--change the way people think about jerky--one healthy snack at a time. As Chef’s Cut has penetrated the convenience store market, the positive reviews have been pouring in. In 2015, Chef’s Cut was voted a Best New Product brand by Convenience Store Decisions and received an award at the NACS Show for its steak, chicken and turkey flavors.

For information, visit Chef’s Cut at www.chefscutrealjerky.com or call (877) 210-2575.

Taking Jerky to a New LevelLow in calories, high in protein and full of flavor, good beef jerky may be one of the world’s greatest snacks.

Presence From Innovation (PFI), LLC has announced the first-ever total store gravity-feed solution for both cold and ambient shelving. The greatest merchandising remedy to date combines user-friendly divider adjustability with innovative gravity-feed flooring to continuously front problematic packaging.

Roller and glide floors include a numbering system to bring merchan-disers the next level in efficient and accurate merchandising across all shelves and cooler doors for one consistent look. The Intelli-System was designed for stores looking for a one-size-fits-all approach with one look for packages of all sizes, shapes and types such as paperboard, sticky dairy cartons, unconventional tall and skinny bottles, shrink-wrapped water and beyond. The Intelli-system continuously fronts problematic packaging as product is shopped. Better yet, brands gain multiple SKUs and endless packout combina-tions on a singular shelf for a more impactful brand offering.

Scan the QR code to view the Intelli-System video and see firsthand how this product will solve cold and ambient shelving merchandising difficulties. Select from roller or glide flooring options and small, medium and large product stops.

PFI’s Intelli-System Gravity-Feeds Problematic Packaging

Oscar Mayer Can Pump Up Your Sales with ProteinProtein Snacking is a $19 Billion category, with a projected annual growth rate of 7%1, and 3 out of every 4 adults are adding more protein to their diet. Oscar Mayer’s Portable Protein Pack (P3) is a refrigerated protein snack containing simple, protein-rich foods with no artificial preservatives.

Each serving delivers 13 grams of protein for those adults who lead an active lifestyle and are looking for energy to keep going strong. P3 offers real Oscar Mayer Select meat, Kraft Natural Cheese and Planters Nuts packed into one PROTEIN-RICH WHOLESOME snack.

Since market introduction in 2013, sales for P3 have been 71% incremental to the refrigerated case and seen turns 2-3 times greater than any other outlet.2

P3 is available in a variety of combinations and has a suggested retail price of $1.99. New for 2015 are Ham, Monterrey Jack & Cashews and Chicken, Monterrey Jack & Cashews. Kraft Heinz is offering a rebate incentive on new distribution of Oscar Mayer and Kraft Cheese. To learn more contact (888) 695-6733, visit www.kraftinsights.com or email kraftcscommuni@kraftfoods.com for more information. Sources:(1) The NPD Group/National Eating Trends 2013 (2) Nielsen xAOC 52 Weeks Ending 3/28/15

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This quarterly publication is made available to convenience store and petroleum marketing executives on a complimentary basis, thanks to the sponsorships of a select group of interested and involved

industry suppliers.

John PetersenPublisher

John LofstockEditor

InfoMarketing is published quarterlyfor convenience store and petroleumcompany executives, operatorsand marketers.

ADDRESS CHANGES:Send address changes to:

Convenience Directions®19111 Detroit Rd, Suite 201Rocky River, OH 44116

or via e-mail toinfo@conveniencedirections.com

Phone: (440) 250-1583

AIR-serv Group

Apter Industries

CBE, Inc.

Chef’s Cut Real Jerky

Deli Express

Detour/Forward Foods

E & J Gallo Winery

HAVI Global Solutions

Kellogg’s Convenience Store Team

Kraft Heinz

Miller/Coors

Nestlé USA Confections

Nestlé USA Foodservice

Nestlé Waters North America

Pilgrims Pride Chicken

Prairie City Bakery

Presence From Innovation (PFI)

Republic Tobacco

Swisher International

Teazzers

URN Higher Profits with Teazzers Tea Programs & Products Tea is among the most profitable product in those stores that have implemented a fresh-brewed program. The category has earned the highest gross profit of the entire beverage category, including ready-to-drink (40% GP) and fountain (45% GP).

Big Opportunities, Easy-to-Implement Solutions Tea is one of the most underdeveloped beverage categories in convenience stores and food service establishments. Teazzers® is your total tea-solution provider with a vast portfolio of flavors--raspberry, mango, black currant, passion fruit, peach, green tea and more--plus the service, quality and freshness you won’t find anywhere else.

Happy Customers, More Profit Traditional soda is on the decline, and consumers are seeking fresher, better quality beverages now more than ever. Teazzers Fresh Brewed Tea Programs provide your customers with the tea they love, while you earn higher profits. Teazzers Fresh Brewed Tea Programs are available in a brewed, stand-alone solution for a counter top environment that’s easily implemented and will help drive traffic to your stores.

Sweetening the Deal Teazzers also offers liquid sweeteners in two formats: a Bag-In-Box pumped directly into your iced tea urn with a Bunn ITB brewer, or a 16 oz. bottle to sweeten your tea without additional equipment. Blend our sweet and unsweetened varieties, and enjoy up to a 93% profit margin!

To setup a demonstration or to place an order, please call (888) 759-0195 or visit us online at www.teazzers.com.

In recent years, confections category manufacturers have driven category growth by positioning distinguished and trusted brands like Reese’s, Twix, M&Ms, KitKat, Snickers and Butterfinger® in different eating formats. Most major brands have embraced the hand-to-mouth eating experience by creating bite-sized versions of their highly-successful original versions. For example, you will now find KitKat Minis, Milky Way Bites, Snickers Bites and Butterfinger® Bites on shelves in most convenience stores around the country. These items have collectively helped drive confections category sales plus-4% during the past year.

As we head into 2015, we expect the bite-sized trend to continue as it provides the convenience store shopper a sharable and affordable indulgence. To continue growth, c-stores will need to embrace new formats and new items. One of the more popular new items for 2014 was new Butterfinger Peanut Butter Cups by Nestlé.

This item attracted national notice three months before launch with an October USA Today article, as well as October and December Good Morning America features. Nestlé plans to heighten the excite-ment by featuring Butterfinger Peanut Butter Cups in its first ever Super Bowl TV commercial. Due to the strong publicity this popularly-branded item received it was a “can’t miss” item for 2014 and is expected to continue to grow in 2015.

To expand on the Butterfinger Cups and capitalize on the growing bite-size category, Nestlé is launch-ing New Butterfinger Cup Mini’s which will hit stores February 2015. This item will be available in two growing and popular pack sizes for convenience stores, Share Pack and Stand Up Bag. These larger packs not only provide a value for the customer, but bring in a higher dollar ring and larger profits for the retailer.

Overall, customer awareness of new items and pack sizes will be key for 2015. Take advantage of the high-impulse nature of this category by supporting 2015 new items with display vehicles, call outs on-shelf and promotional support where applicable. After all, who wouldn’t like to give the latest and greatest delicious new candy items a try?

New Formats For Traditional Confections Brands

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Are You Ready For the Next Big Thing in Chicken?The poultry experts at Pierce Chicken® are innovating the category yet again, and our new Funny Bones™ are no joke! These rib-like, bone-in chicken thighs have the tender texture and delicious flavor that can come only from dark meat. Your customers are sure to come back for more!

These handheld tasty treats are right on trend: • Retail sales volume of value-added, bone-in chicken thighs is up 183% in the past year, which is the strongest growth of any retail chicken category for that time period. • More than 55% of consumers want a greater variety of chicken entrées.

These delicious chicken thighs are unlike any other chicken product on the market:• Trimmed, skinless, bone-in thighs.• Lightly seasoned and ready for a custom sauce or spice rub.• Fully cooked, then frozen to preserve flavor.• Cook from frozen in the fryer or oven.• Fun, handheld portion size.• Better meat to bone ratio than wings.• Minimal labor and prep time.

Point of sale materials are available to help you advertise Funny Bones in-store, and they qualify for Foodservice Rewards points for an added purchasing incentive. To find out why thousands of operators across the country trust Pierce Chicken, contact us today.

About Pierce ChickenSince the 1950s, Pierce Chicken has been driven by its passion to offer absolutely the best-tasting, highest-quality chicken available in foodservice. Customers–then and now–know Pierce Chicken for its superior flavor and product consistency. But the Company isn’t rest-ing on its laurels; innovation is in its blood. Pierce Chicken is always working to be first to market with the next great taste in chicken. Pierce Chicken wants to earn your business with great chicken, great value and a great fit for your menu. If you’re ready for a roll-up-the-sleeves partner that’s as essential to your business as chicken is to your hot food program, Pierce Chicken welcomes your call.

For more information, contact Cameron Danielson at (970) 506-8149 or email us at poultryinfo@pilgrims.com. Visit us online at www.poultry.com.

Improve Fresh Food Sales with Smart Packaging: Three Quick Tips from HAVI Global Solutions

What if you could impact the sales of your fresh food selection by simply rethinking how you package the items? HAVI Global Solutions highlights three ways you can improve your fresh food offerings to positively impact sales through a focus on thoughtful packaging.

Tip 1: Leverage packaging design: Bundling fresh food items can create an easier, more convenient purchasing experience. Your customers are accustomed to the “meal deal” concept, but they need a way to collect and carry the bundled items through your store and out the door. Consumers will walk away from an additional item in convenience stores because they simply do not have a convenient way to carry it. Make sure your packaging facilitates ease in carrying your bundle offer, from a soda, chips and sandwich combination to a coffee and donuts promotion. By making it easier for them to bundle and carry more, you can increase your average customer transaction. Tip 2: Understand your product: Using the right packaging for your product can maximize the eating and drinking experience. When designing and sourcing your packaging, consider and evaluate how the eating and drinking experience is impacted. Is your cur-rent packaging accurately designed for your customers’ and product needs? Is your cold cup designed to keep products cold, and does your hot cup prevent heat from transferring to your customer’s hands? There are technologies today that further reduce cold cup condensa-tion or prevent heat transfer. The right packaging for the right product will set you apart in your customer’s eyes, improve their experience, and increase their visits. Tip 3: Have a call to action: Ensure your packaging delivers key messages developed to drive customer action. Your packaging is an opportunity to sell more through strategic, concise and high-impact messaging. If you use a generic offering, you might be losing potential sales. Use your packaging as a marketing opportunity to promote the additional purchase of accompanying food or beverage items or to encourage a revisit to your store. To further drive action, graphics on your packaging can increase sales by plac-ing an idea or offer at your customer’s fingertips. HGS is your expert partner in managed services and consulting solu-tions across the global business supply chain, delivering value and growth from source to consumer by leveraging expertise in supply chain management, packaging, analytics, and recycling and waste solutions. Learn more at www.havigs.com

For more information, contact us at haviglobalsolutions@havigs.com or www.havigs.com

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Did you know, that when it comes to wine sales despite almost zero promo-tion, alternative packages are nearly as large as the two hottest categories: Luxury and Moscato.

Alternative Packages have been a primary growth driver for the entire category.

Why? Consumers are discovering the versatility of wine and how it fits into their casual lifestyle. Fun, practi-cal and convenient packaging has been the catalyst for this trend.

Here’s what consumers are saying...1. Sustainability “Light weight, Easy to recycle.”2. Portion Control “Sometimes I just want one glass.”3. Convenience “It goes where we go.”

Here is what convenience store operators can do to capitalize on this growing trend:1) Expand AssortmentExpand your selection of 187ml, tetra, pouch, zip lids and cans. Whether it be concerns about waste, portability, “non-wine” occasions or convenience, alterna-tive packages can be the answer.2) Promote the CategoryLike other products, location and com-munication are key when it comes to promoting the wine category. Feature the alternative packages in a perimeter position since these products answer the concerns of so many infrequent or non-purchasers of wine.

Detour Makes Clean Eating “Simple” With Launch Of New Gluten-Free, Non GMO Detour Simple BarNew Detour Simple breaks the mold with clean ingredients, delicious candy bar taste.

Protein products company Forward Foods, LLC, the maker of the award-winning Detour® bar, is making clean eating simple with the introduction of its new line of Detour Simple™ protein bars.

The new line of Detour Simple™ bars breaks the protein bar mold with clean ingredients and 20 grams of protein. Detour Simple bars are certified gluten free, non-GMO and contain zero artificial ingredients, but have the same great candy bar taste Detour is known for.

“Eating well is a driver of better health, but we know that with today’s active, on-the-go lifestyle, fueling your body with clean, healthy foods can be difficult,” said Patrick Muldoon, CEO of Forward Foods, which owns Detour. “With Detour Simple, we took great care to choose the most contempo-rary, best ingredients, but with equal consideration we picked what to leave out. For Detour Simple that means no artificial sweeteners or artificial flavors, no sugar alcohols, no trans fats and no genetically modified ingredients. We believe that if you put the best in, you get the best out.”

Detour Simple bars come in three flavors: Caramel Peanut, Chocolate Chip Caramel and Salted Caramel Cookie Dough.

“Clean ingredients deliver better nutrition and cleaner taste. It is really that simple,” said Muldoon. “There is no other bar on the market like Detour Simple, with its combination of real ingredients in a delicious chocolate coating.”

Detour Simple™ bars will be available at select retailers beginning in February.

For more information, visit www.detourbar.com/simple.

The top five annual pizza category sales days are: New Year’s Eve, Halloween, the night before Thanksgiving, New Year’s Day and football’s Big Game day! Customers are beginning to plan their Big Game meals now, and whether they are cheering for their beloved team, rooting against their hated rival or just simply there to watch a good game with friends and family, they will all appreciate a great warm meal.

This year, some Americans will order from one of the dominant pizza delivery chains while numerous others will choose to forgo the potentially-long delivery wait times and select one of the appetizing frozen pizza options found in their nearest convenience store to satisfy their game-day craving. After all, who wants to wait for pizza delivery when a great-tasting frozen pizza is conveniently in hand?

Beyond the Big Game, consumers turn to their favorite c-store for frozen pizza throughout the year. Frozen pizza is a $105 million business annually in the convenience store channel and is growing. Nestlé leads the category with a 63% share, and General Mills, Schwan’s and Private Label collec-tively comprise the rest of the category.

Nestlé has earned this category leadership due to the popularity of the DIGIORNO® brand, which revolutionized the frozen pizza category in 1996 with the first rising-crust pizza. The brand now in-cludes several varieties including a Classic Thin Crust, Cheese Stuffed Crust, Garlic Bread Pizza, and the new Pizzeria™, which offers a flavorful sauce and premium toppings on a crispy crust.

Now is the time to make sure c-store frozen food doors are filled with pizza and that there is signage throughout the store to provide awareness for this important meal solution. To ensure maximum sales for all casual entertainment occasions and to provide consumers with a complete party experience, c-stores should also have other popular frozen items such as HOT POCKETS® sandwiches and ice cream, such as BREYER’S®/EDY’S ® and HAAGEN DAZ® fully stocked. With all these items avail-able in your stores’ frozen doors, you and your customers will be ready to party from the Big Game, through the college basketball season and beyond!

For more information, please visit www.nestleusa.com.

Building a Pizza Game Plan

Boosting Wine Sales

Contact your local Gallo representative for more alternative strategies for increasing wine sales or visit www.gallo.com.

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®

Be Better at Breakfast Webinar Now AvailableLong touted as the most important meal of the day, breakfast continues to be top of mind for on-the-go consumers. The pressure keeps increasing on operators to meet consumer needs in this critical and competitive daypart. With quick-service restaurants leading the breakfast charge...How can non-commercial operations and convenience stores effectively compete for a bigger share of consumers’ morning dollars?

Visit www.KelloggsConvenience.com/GrowMyStore to watch this recorded webinar now and get ready to Rethink Breakfast!

Find the answer here: Rethink Breakfast on-demand webinar, presented by Foodservice Director. In just one hour, you will:

• Discover how to use the grab-and-go opportunity to boost your morning sales.• Learn how to help customers find portable or nutritious products easily.• See how to better implement promotions and programs that make your operation part of consumers’ morning habits.• Listen in on relevant Q&A from foodservice directors and retailers and learn from the best.

The Nestea Plunge

The new Nestea® “Plunge” campaign which debuted last year, will be brought to life through television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to Millennials and long-time Nestea® fans alike.

The 15-second spot shows a stranded musician in the desert. After grabbing a cold Nestea®, he plunges backwards into water and is quickly transported to a state of crisp, clean Nestea® refreshment with the tagline “Nothing Refreshes Like Nestea®.”

In 2015 Nestea® is launching a larger, re-sealable 23-ounce PET bottle and two refreshing new flavors Peach and Half and Half. With the launch of new packaging and flavors, Nestea® will be supported in-store with signage and coupon to drive trial.

For more information on Nestea, visit www.nestea-usa.com.