1. Others do business intelligence, we do Intelligent
Business.
2. Company Profile Our technology What is KURBI? KURBI
Development Retail Solution *Agenda
3. A new Startup company, founded in 2013 in Istanbul-Turkey
Our main focus is BIG DATA and Predictive Modeling A member of SAP
HANA Startup Focus Program A member of Microsoft Bizpark Program
Supported by THE SCIENTIFIC AND TECHNOLOGICAL RESEARCH COUNCIL OF
TURKEY ABOUT US
4. *ourTechnology Our solution based on iBeacon technology
which is a small piece of hardware functioning like an indoor GPS
system, exchanging data with apps on a phone to find a users
location. Your customer needs to have the app enabled so as to
allow your business to use it and trigger various types of
campaigns for approaching consumers.
5. Low Energy High proximity Wide Range Low cost *WhyBeacons?
Beacon technology based on Bluetooth 4.0 and available on most new
smartphones and have : Battery Duration: 2 Years Radius: 70 m
6. *Beaconusecases
7. Track people indoor, and understanding customers behavior
which is come up with new sales strategies. Tracking& business
intelligence 01
8. Depending on where the customers are in store, and if they
are carrying an enabled device , they will be able to receive
messages from the near beacons Mobile ProximityMarketing 01
9. Knowing a customer's exact location means it is easy to
deliver information which is relevant to them at that precise
moment and context Micro-locationand user targeting 01
10. with the micro location targeting, it is easier to offer
users valuable information on navigating large areas such as
shopping centers , airports or museums Indoor Navigation 01
11. Particularly interesting for museums and cities a user
could be guided through the points of interest as well as providing
further information on their visit Mobile tour guides 01
12. *whatisKURBI KURBI is our mobile platform on which we are
developing innovative applications for location based and
personalized services
13. *HowKURBIworks? Shop Owner Creates the Content 01. 03. 04.
02. Content is recorded on Cloud Servers Beacon locates the
customer Content retrieved from the Cloud Content displayed on
mobile phones and smart panels 05.
14. KURBIMOBILE SDK Using our KURBI Beacon together with KURBI
SDK and location service in order to get micro location information
in your mobile application SDK : IOS and Android SDK for your
mobile app Location Service : Retrieve micro location information
through our web services
15. *KURBIMobileApps KURBI Event KURBI Museum KURBI Retail
16. Provides a simple and secure interface to KURBI platform.
Through the CMS, licensed users can access the full suite of
capabilities, including campaign management, Application
management, analytics, live map, beacon management and platform
administration. A highly visual and intuitive design makes it easy
to get started. KURBICMS (ContentManagementSystem)
17. *TemplateDesign Design and build beautiful mobile-friendly
content that engages consumers. Even marketers with no graphic
design experience can quickly create compelling mobile
experiences.
18. *Livemap KURBI provides collecting real time location data
from the mobile app and display all of the active users real time
on the floor plan
19. *Analytics KURBI Analytics provides Retailers with
different kind of charts (line chart , bubble chart and heat map)
to represent store traffic, visit duration and much more like a
specified visitor behavior.
20. *Opportunities ADVERTISEMENT Indoor & Outdoor
Personalized Advertisement RESTAURANTS Menu, price lists, special
promotions on mobile phone MUSEUMS & ART GALLERIES Location
based content at museums and exhibitions CITY GAMES &GUIDES
Thousands of people can play real time games like treasure hunt
BANKING Mobile wallet RETAIL Loyalty programs to engage
customers
21. *KURBIRetail With more than 90% of retail sales still
taking place in physical retail stores and two-thirds of consumers
using their mobile device while they shop, retailers and brand
advertisers have a huge opportunity to engage and influence
shoppers where and when it matters by using our KURBI retail
solution.
22. 1.Real time customer loyalty programs 2.Service and product
catalog, wish list and shopping basket 3.Both IOS and Android
Operating Systems are supported, 4.Mobile payment 5.Understand the
customer behaviors based on several criteria like sex, marital
status, education level and age group 6.Indoor navigation to locate
the products and services in the wish list 7.Location Based
Customer Complaints Management 8.Rule based intelligent campaign
management & predictive analytics (road map) 9.Customer Support
Call and live map *BUSINESSVALUE
23. *HowKURBIRetailworks?
24. DISPLAYPERSONALIZED MEDIAONLCDPANELS CITY GAMES TRACKAND
DRIVETRAFFIC CUSTOMER ENGAGEMENT *Andmore Yes, WE HAVE IT ALL
25. Capturing shoppers attention Educating shoppers on the
tools available to them to make informed buying decisions It makes
mobile messaging in any location or application measurable and
accountable instantly Giving the retailer the platform to
communicate to consumers instantly and giving the consumers the
option to be immediately notified of a good offer in their area
*TRACKANDDRIVETRAFFIC 11
26. Retailers are able to attract consumers, transact with them
and measure the effectiveness of their actions efficiently and
quickly Recommending social events Turn by turn navigation to any
address Requesting the nearest business or service, such as an ATM
or restaurant *TRACKANDDRIVETRAFFIC 11
27. Bonus campaigns based on number of visits to specified
location Location-based mobile advertising, Digital coupons and
promotions on mobile phones *CUSTOMERENGAGEMENT 11
28. Personalized ads can be displayed on LCD panels based on
the social media profile Custom made messages can be displayed such
as for birthdays, valentine's day etc.
*DISPLAYPERSONALIZEDMEDIAONLCD PANELS
29. Games where your location is part of the game play, for
example your movements during your day make your avatar move in the
game or your position unlocks content. visitors all together can
play games like treasure hunt, etc. *CITYGAMES 11