-
Informatica PowerCenterThe Foundation of Enterprise Data
Integration
-
2
The Right Information, at the Right TimePowerful market
forcesglobalization, new regulations, mergers and acquisitions, and
business process outsourcing, for exampleare pushing your company
to operate more effi ciently and do more with less. Your business
needs access to all its data faster than ever before.
How does your IT organization respond? How does your IT
organization access, discover, cleanse, integrate, and deliver
critical datawhen, where, and how its neededto help your company
reduce costs, increase productivity, and remain agile and
competitive?
Common Challenges Facing Your IT organization
Rising Complexity of DataYour IT organization is handling more
data, in more formats, from more partners and more systems than
ever before. How do you provide a single, comprehensive view into
your critical information assets? How do you handle the complexity
of your enterprise dataits volume, its latency, its many formats
and structures?
Increasing Business DemandsTimely information fuels all your
companys competitive business initiatives, such as governance,
risk, and compliance programs and mergers and acquisitions. How do
you make data available when and how the business needs itin batch,
near real-time, and real-time modesto increase operational effi
ciency?
shrinking IT BudgetsEvery business initiative spawns a new IT
project. And each IT project requires data integration. How does
your IT organization reuse data integration logic and skills across
these projects to keep IT costs in check?
Proliferating Data Quality IssuesThe business must make
decisions quickly and base its decisions on complete, current, and
reliable data. How does your IT organization proactively prevent
questionable, inconsistent, or inaccurate data from proliferating
throughout your business? How do you resolve and fi x data quality
issues at the point of entry?
Top ThreeCustomers
Company 2008 Revenue
Acme Co. $1,324,543
Power Co. $1,234,677
West Co. $ 934,756
Top ThreeCustomers
Company 2008 Revenue
Acme Co. $1,464,600
Power Co. $1,300,100
West Co. $1,125,356
Top ThreeCustomers
Company 2008 Revenue
Acme Co. $1,102,982
Power Co. $1,090,624
West Co. $ 998,821
Which report refl ects the right data? The lack of a single,
comprehensive view of critical information assets puts your company
at risk.
-
3Informatica PowerCenter: The Foundation of Enterprise Data
Integration
The Foundation of Enterprise Data IntegrationInformatica
PowerCenter is highly scalable, highly available, high-performance
software that lets IT organizations access and integrate data from
virtually any business system, in any format, and deliver that data
throughout the enterprise at any speed to improve operational effi
ciency. PowerCenter serves as the foundation for all data
integration projects and enterprise integration initiatives,
including:
PoWERCENTER BENEFITs
Provide the right information, at the right time, to meet both
the analytical and operational data integration needs of the
business
Meet the security and scalability demands for enterprise-wide,
mission-critical deployment
Reduce the development and deployment costs of IT projects by
enhancing cross-team productivity and cross-functional
collaboration
Using the Data Integration Analyst Options intuitive Web-based
user interface, business analysts can easily defi ne mapping
specifi cations and automatically generate PowerCenter
source-to-target mappings
Access, Integrate, and Deliver Data Quickly, Easily, and
Cost-Effectively Business analysts, IT organizations, and global
development teams all rely on PowerCenter to access, integrate, and
deliver data quickly, easily, and cost-effectively.
Business AnalystsPowerCenter delivers trusted, timely data
throughout the enterprisein batch, in near real-time, and in
real-time modes or on demandto meet the businesss analytical and
operational data integration needs. Comprehensive auditing and
reporting capabilities enable business analysts to support
governance, risk, and compliance initiatives. Self-service data
integration enables analysts to defi ne and validate specifi
cations using an intuitive Web-based user interface and
automatically generate PowerCenter mappings.
IT ManagementPowerCenter offers unparalleled performance,
scalability, and high availability to help IT organizations deploy
and manage mission-critical, enterprise-wide data integration
projects while reducing development time and costs.
Developers/Global IT TeamsPowerCenter encourages collaboration
between the business and IT and across global development teams.
The software allows teams to maintain, share, and reuse defi
nitions, specifi cations, and data mapping logic across platforms
and projects. No recoding means higher productivity and faster time
to results.
Data migration and consolidation
Data synchronization and replication
Data warehousing
Master data management
B2B data exchange
Data governance
Service-oriented architectures
Integration Competency Centers
-
4
Key Features of Informatica PowerCenter
Universal Data Access
Informatica PowerCenter provides access to more enterprise data
types than any other technology on the market. Complemented by
Informatica PowerExchange and the suite of PowerCenter Options,
PowerCenter lets you access virtually any and all enterprise data
types, including:
Structured, unstructured, and semi-structured data
Relational, mainframe, fi le, and standards-based data
NoSQL big data stores such as Hadoop HDFS
Message queue data
PowerCenter accesses and delivers data when and how the business
demands it. The software offers data access in real time or batches
or through change data capture (CDC).
Mission-Critical, Enterprise-Wide Data Integration
Only PowerCenter can handle mission-critical, enterprise-wide
data integration. No other single product on the market manages a
broader range of data integration initiatives.
PowerCenter and the suite of PowerCenter Options meet enterprise
demands for security, performance, scalability, collaboration, and
governance through such powerful capabilities as:
Metadata Manager, a key feature of PowerCenter Advanced Edition,
delivers end-to-end lineage of all data to increase insight into
complex data relationships and build trust in the data driving key
business decisions.
PowerCenter offers unique capabilities to help IT organizations
address exponential growth in data volumes and the need for
real-time integration of data across systems. Designed to respond
to the mission-critical needs of an Integration Competency Center,
the software serves as the ideal foundation for complex,
enterprise-wide data integration initiatives.
High availability/failover/seamless recovery
Grid computing support
Pushdown optimization
Dynamic partitioning
Metadata management
Team-based development
Data masking
Auto-scaling web services
Self-service data integration
Data validation
Proactive Monitoring
-
5Informatica PowerCenter: The Foundation of Enterprise Data
Integration
Global IT Team Productivity
PowerCenter enables global development teams, as well as
cross-functional IT and business analyst teams, to work together
more effi ciently and effectively. The software enhances
collaboration between IT and the business to successfully execute
and manage governance, risk, and compliance initiatives and to
increase operational effi ciency.
PowerCenter offers features specifi cally designed with
individual developers, quality assurance professionals, production
administrators, and global IT teams in mind. These features
include:
A fl exible, metadata-driven architecture that standardizes and
reuses defi nitions across platforms and projects, eliminating the
need for recoding
A set of robust visual tools to manage development and
administration and powerful productivity tools to smooth
collaboration among architects, analysts, and developers
Team-based development capabilities that automate and control
deployments across environments, locations, and teams to accelerate
development, simplify administration, and reduce ongoing
maintenance costs
Metadata management and a business glossary to consolidate
technical and business metadata into one data integration catalog,
increasing insight into complex data relationships and trust in the
data that drives strategic business decisions
Th e redesigned interface of Metadata Manager makes visualizing
data
lineage much more personalized, interactive, and intuitive,
allowing
developers to quickly understand data relationships and conduct
impact
analysis. Th is really increases our productivity, as well as
ensures consistency
and visibility across the enterprise. Furio Lanzoni
Global BI Informatica Shared Services, HP
With the unifi ed Informatica Administrator, you can centralize
all PowerCenter confi guration and monitoring tasks to simplify
management and quickly troubleshoot all your PowerCenter jobs and
services.
-
6
Meet Every Data Integration NeedBecause every data integration
project is different and includes many variablessuch as data
volumes, latency requirements, IT infrastructure, and
methodologiesInformatica offers four PowerCenter Editions to meet
your projects and organizations specific needs. Informatica Sales
can help you choose the PowerCenter Edition thats right for
you.
Informatica PowerCenter Standard Edition is enterprise data
integration software for accessing and integrating data from
virtually any business system, in any format, and delivering that
data throughout the enterprise to improve operational efficiency.
This edition offers superlative scalability, security, and
reliability.
Key features of PowerCenter Standard Edition include:
A high-performance data integration server
A global metadata infrastructure
Visual tools for development and centralized administration
Productivity tools to facilitate collaboration among architects,
analysts, and developers
PowerCenter Real Time Edition
Informatica PowerCenter Real Time Edition extends the
capabilities of PowerCenter Standard Edition with the ability to
integrate and provision operational data in real time. Packaged for
simplicity and flexibility, this edition provides comprehensive
data integration capabilities for developing and delivering
sophisticated data services to support all business needs. It is
ideally suited for service-oriented architectures.
Key features of PowerCenter Real include:
Change data capture for relational data sources
Integration with messaging systems
Rapid development of scalable and secure Web services
Dynamic partitioning for high-performance, highly scalable
concurrent data processing
By leveraging the flexible and scalable data services and
orchestration
capabilities of the Informatica PowerCenter Real Time Edition,
LinkShare
will be able to consistently roll out new products faster than
before, meet
customer demands for reporting and analysis, and grow our
business by
supplying its customers and partners with the real-time delivery
of holistic,
accurate, and secure data.Jonathan M. Levine
Chief Technology OfficerLinkShare
-
7Informatica PowerCenter: The Foundation of Enterprise Data
Integration
PoWERCENTER oPTIoNs
The suite of PowerCenter Options extends the softwares core data
integration capabilities. Informatica Sales can help you select the
PowerCenter Options that are right for you.
Data Cleanse and Match Option
Data Integration Analyst Option
Data Masking Option
Data Validation Option
Dual Load Option for Teradata
Enterprise Grid Option
High Availability Option
Metadata Exchange Options
Partitioning Option
Proactive Monitoring Option
Pushdown Optimization Option
Team-Based Development Option
Unstructured Data Option
PowerCenter Advanced Edition
Informatica PowerCenter Advanced Edition is scalable,
high-performance enterprise data integration software for accessing
and integrating data from virtually any business system, in any
format, and delivering that data throughout the enterprise at any
speed.
PowerCenter Advanced Edition is for IT organizations that are
standardizing data integration at an enterprise level, across
numerous projects and departments. It combines all the capabilities
of PowerCenter Standard Edition and extends them with additional
capabilities ideally suited for establishing data governance
practices and Integration Competency Centers.
Key features of PowerCenter Advanced Edition include:
Dynamic partitioning for high-performance, highly scalable
concurrent data processing
Powerful metadata management for data lineage and impact
analysis
A business glossary for a common taxonomy of business names
linked with technical artifacts
Team-based development to help global teams operate more
efficiently
Web-based data profiling and reporting capabilities
PowerCenter Cloud Edition
Informatica PowerCenter Cloud Edition is the worlds first cloud
data integration infrastructure that enables seamless integration
of data in the cloud and in on-premise systems. This edition
combines the power and scalability of PowerCenter Standard Edition
and PowerCenter Real Time Edition, with the flexibility, ease of
use, and affordability of the latest cloud computing platform. The
result is a comprehensive data integration Infrastructure as a
Service (IaaS).
Key features of PowerCenter Cloud Edition include:
Runs in true virtual computing environments, such as the Amazon
Elastic Compute Cloud
Built-in data partitioning support for unlimited scalability
Data processing latency support, including batch, trickle feed,
and real time
Connectivity to data sources both in the cloud and on premise,
and the ability to move data across the two
PowerCenter Advanced Edition includes all the essential
capabilities we
needhigh-performance, high-productivity data integration with
metadata
management designed for enterprise deployments. The integration
metadata
catalog, with personalized lineage, comprehensive impact
analysis, and
reporting, boosts confidence in our data with enhanced
visibility into data
relationships.Remy van der Kleij
Information ArchitectAhold
-
Benefits of Informatica PowerCenter
Provide the Right Information, at the Right Time
PowerCenter provides universal, right-time data accessthat is,
batch, near real-time, and real-time access. This means your IT
organization can deliver trusted, timely data throughout the
enterprise to meet both analytical and operational needs of the
business. You can improve the confidence the business has in the
data by supplying enterprise-wide visibility into data definitions,
lineage, and relationships and increasing data accuracy and
consistency. PowerCenter helps you to answer the questions your
business has about its data and to supply the high-quality data it
needs, when it needs it, to make better and timelier decisions.
Meet the Demand for Enterprise-Wide, Mission-Critical
Deployment
PowerCenter meets enterprise demands for security, scalability,
and performance and establishes a foundation for enterprise-wide
data integration initiatives. Your IT organization can
cost-effectively scale to meet increased data demand, save hardware
costs, and reduce the expense and risks associated with data
downtime. You also reduce the risk of security and privacy breaches
with PowerCenters ICC-grade security features.
Boost Cross-Team Productivity and Cross-Functional
Collaboration
PowerCenter enables teams of developers, analysts, and
administrators to work faster and better together. IT projects can
be readily administered and managed across complex teams whose
members have different roles and responsibilities. And these teams
can easily share and reuse work and results with a powerful set of
common tools, assistants, wizards, and templates. PowerCenter
reduces IT costs by encouraging collaboration, minimizing
development complexity, managing the impact of changes, increasing
productivity, and accelerating time to delivery.
PowerCenter is the hub of our integration infrastructure.
With
PowerCenter, we will be able to upgrade our data integration
capabilities and
take on even more projects, without sacrificing responsiveness
or scalability.Mark Cothron
Software Engineering ManagerAce Hardware
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA
94063, USAphone: 650.385.5000 fax: 650.385.5500 toll-free in the
US: 1.800.653.3871 www.informatica.com
Informatica Offices Around The Globe: Australia Belgium Canada
China France Germany Ireland Japan Korea the Netherlands Singapore
Switzerland United Kingdom USA
2011 Informatica Corporation. All rights reserved. Printed in
the U.S.A. Informatica, the Informatica logo, and PowerCenter are
trademarks or registered trademarks of Informatica Corporation in
the United States and in jurisdictions throughout the world. All
other company and product names may be trade names or trademarks of
their respective owners.
6659 (04/19/2011)
Learn MoreLearn more about Informatica PowerCenter and the
Informatica Platform. Visit us at www.informatica.com or call (800)
653-3871.
About InformaticaInformatica Corporation (NASDAQ: INFA) is the
worlds number one independent provider of data integration
software. Organizations around the world gain a competitive
advantage in todays global information economy with timely,
relevant and trustworthy data for their top business imperatives.
More than 4,000 enterprises worldwide rely on Informatica to
access, integrate and trust their information assets held in the
traditional enterprise, off premise and in the cloud.
