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Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova February 2015

Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

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Page 1: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Information Seeking in Electronic

Environments Marchionini, G. (1995). Information Seeking in Electronic

Environments. Cambridge Press.Kathleen Padova February 2015

Page 2: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Gary Marchionini Dean, School of Information and Library Science, University of

North Carolina at Chapel Hill

Taught courses in human-information interaction, interface design and testing, and digital libraries

Published over 200 articles, book chapter, technical reports

Served on many conference committees and as chairs

Served as editor/editor-in-chief on multiple journals/publications

interfaces that support information seeking and information retrieval

usability of personal health records

multimedia browsing strategies

digital libraries

information architecture

personal identity in cyberspace

evaluation of interactive media, especially for learning and teaching

Page 3: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Information

Organization

System

ReferenceSystem

Page 4: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Information RetrievalInformation Seeking

Databases

Indices

Algorithms

Problem Identification/Clarification

Precision

Recall

Relevance

Page 5: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Learning

Information Seeking

Information Retrieval

BrowsingStrategy

(informal)Analytical Strategy (formal)

Page 6: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Information Seekers & Seeking Behavior

Problem identification/definition

Goals, tasks

Mental models

Domain expertise

Known sources

Search expertise

Known search techniques

Expectations

Situational context

Page 7: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

Information Seeking Strategies

Analytic Formal, planned

Goal driven

Indexes, organizational systems

Discrete

Complex queries

“Building blocks”, faceted searching

“Pearl growing”

Browsing Informal, casual

Opportunistic

Clarification

Terminology

Interactive

Related items

Discovery

Scanning, observing, navigating, monitoring

Less cognitive load

Directed/Undirected

Page 8: Information Seeking in Electronic Environments Marchionini, G. (1995). Information Seeking in Electronic Environments. Cambridge Press. Kathleen Padova

20 years later...

What has changed HCI Research

Interfaces, interactivity

Volume of information

Connectedness of information

Online search savviness

Expectations

Tactics

Still valid Information Seeking Behavior

Models

Information Seeking Strategies

Problem Identification/Query Development

Tactics