INFORMATION TECHNOLOGY

SKILL BASED QUESTIONS

Why skill based questions?

• To determine knowledge, and abilities for the implementation of theoretical skills in real-world, practical situation.

• To ascertain whether the applicant has the type of intelligence called for in the job.

• To determine an individual’s maturity level and ability to render seasoned judgments.

• To establish a person’s ability to tackle different kinds of challenges.

Simpler…….Q

• One College student says “… Anna, using my computer I can share information only with my seniors, juniors, teachers etc…, sometimes with Principal with prior permission, all only when, I am in the campus. How ridiculous”?

• PESIT Student replies “ Machha…., my computer allows me to contact anybody across the globe, I can upload to, download from them anything, anytime, in no time”.

• What provisions their computers have?

Intranet & Internet

Simplest…….. Q

• East Bengal V/s Manchester United,• match organized on Monday(Just day after). • Fan across world are expected.• Tickets available are 20,000, which have to be

sold, but selling them over the counter is ruled out because of much less time available

• What now?

Online selling

Online selling

• Online sales portal• Design if already not existing• Website registration, host, domain name• Online payment arrangements• Marketing the website & sales• Tie up with search engines

1) IT enabled services improve the effectiveness and efficiency of businesses in comparison with non-it enabled ones. Discuss.

Ans: IT enabled services improve the effectiveness and efficiency of businesses in comparison with non-it enabled ones in following ways –

• IT helps in making a firm decentralized• It improves the flexibility of the firm• It helps the firm in attaining location independence• It helps to reduce transaction and coordination costs• It helps to attain collaborative work and team work• It helps a firm to compete globally

2. IT involvement in BPOs is very important. Do you feel “There is no BPO without IT”? Justify your views.

Ans:

3)In what major ways have IS in business changed during the last 20 years? What is the major change you think will happen in the next 10 years?

4) Peter Black ,the marketing manager of West star Inc. plans to have a marketing IS in the organization. How would he go about improving the existing system?

Ans: Sales force automationContact and lead managementInteractive marketing – Cross selling & Up sellingMarket ResearchAdvertising and Promotion

5) How can Internet technologies help a business form strategic alliance with its customers, suppliers and others?

5a) Why is there a trend towards cross functional Integrated enterprise systems in business?

6. If personalizing a customer’s website experience is a key success factor, then electronic profiling processes to track visitor website behavior are necessary. Do you agree or disagree with this statement?

Ans: When companies personalize the shopping experience of their customers, they are encouraging them to buy and make return visits. Through specialized software companies are able to automatically record details of their customer’s visits and build user profiles of them. . Companies use profiling in order to build one-to-one marketing and relationship with their customers. This is done in the name of marketing – in order to capture market share.

7.Trendz Inc. is a retail company which plans to have an online presence. Explain the process of Web store development

Ans:

Web Store Requirements

8)Information systems play strategic roles to improve company’s competitive position. Identify the strategic roles of information systems that can give an organization competitive advantage.

Ans: 1)Promoting business innovation2)Locking in customers and suppliers3) Cost leadership4) Raising Barriers to entry5) Differentiation

9) XYZ Inc. has a very effective information systems. However, to keep the data secure, the security controls of IS in the company are very essential. What are the major types of controls that are needed to ensure the security of IS in XYZ. Inc?

Ans: Encryption, Firewalls, e-mail monitoring,Virus defenses, Biometric security, Back up files,Security codes

10) Neglecting the ethical dimensions of IT can have an effect on the functioning of a business. Explain in brief the ethical and social dimensions of IT.

Q

• The regional director of a marketing company wants to have an emergency meeting with all his sales team members and to show them a new protocol developed by the competitor. But all are at far-away places on sales assignments.

• Suggest how a suitable technology based method helps him.

videoconference

videoconference

• DSS GDSS Videoconference• set of interactive telecommunication

technologies allowing two or more locations to interact via two-way video and audio transmissions simultaneously.

• Arrangements in videoconference

Q

• Marketing Managers of a manufacturing firm are planning to increase the sales this year at any cost and they are supposed to prepare a proposal to show the management saying, what-if they increase the advertisement budget this year by 10%, 20% and 30% over the last year’s budget.

• Suggest a suitable Information system which helps them in their What-if analysis and comment.

DSS

DSS

• A DSS is an interactive, flexible, and adaptable CBIS, specially developed for supporting the solution of a non-structured management problem, answering in an ad-hoc, interactive environment & in what-if mode, for improved decision making. It utilizes data, it provides easy user interface, and it allows for the decision maker’s own insights

Q

• Japan is planning host a football tournament, surprisingly for ROBOTS to showcase their technological supremacy.

• What branch of computer science will help them in designing the ROBOTS to play the game? Comment.

AI

AI

Artificial Intelligence is an area of computer science whose long range goal is to develop computers that can think, as well as see, hear, walk, talk and feel, involving projects like-development of natural computer interfaces, advanced industrial robots, intelligent computer software etc.., and these projects normally associated with human intelligence such as reasoning, learning, problem solving etc..

Practical Info. System= ES

Q

• A logistics company want to provide up-to date information to their clients about their shipment regarding their place or location, movement, and time of arrival at the destination, at any point of time the clients want to know about, in order to have a satisfied customer base.

• Suggest what technology they should adopt to continuously track the shipments and how can they achieve their goal.

RFID

RFID

• Radio-frequency identification (RFID) is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking.

RFID applications

• automobile assembly line. • Pharmaceuticals can be tracked through

warehouses. • Livestock and pets• RFID tags can be attached to clothing,

possessions, or even implanted within people.

Q

• Company ABC is planning to do all business activities including collaboration with all stake holders using the telecommunication network while, company XYZ is planning to do only sales transactions using the same telecommunication network.

• Identify the technologies each of the firms are planning for and differentiate between them.

• ABC- e-business• XYZ-e-commerce

e-business e-commerce

covers online transactions, but also extends to all Internet based interactions with business partners, suppliers and customers such as: selling direct to consumers, manufacturers and suppliers; monitoring and exchanging information; auctioning surplus inventory; and collaborative product design.

refers to online transactions - buying and selling of goods and/or services over the Internet.

Q

• Business organizations want to purchase a software package which helps them to go global for all their needs including market reach, interaction with customers and sales across the globe with better efficiency. The vendor companies have come forward to offer the same which is a multi module application software with features like single database, integration of all stand alone functional packages and which typically attempts to cover all basic functions of organizations.

• What they are planning to sell to Business organizations and if that software fails what would be the reasons?

ERP

ERP

• is an integrated software package • integrates all facets of the business (including

planning, manufacturing, sales, inventory, HRIS (Human Resource Information Systems), finance and marketing)

• integrates cross functional department centrally

• single database• multi-module application software

Reasons for ERP failure

• ERP software (implementation failure)

• Business Processes (Many ERP systems aren't flexible enough to accommodate evolution of business processes. AN ERP system that worked well last year may need major overhaul. )

• Users of ERP systems, (Failure of User Acceptance)

• Hardware and Operating Systems that run ERP applications.(Failure in HW & SW)

• Management involvement• Organizational readiness• Industry Readiness• Changing Technology

Q

• Today one information system is used commonly by sales representatives, field service managers, feedback collection executives, response center agents, follow up executives, sales campaign managers, customer relationship executives etc… at Honeywell to collect the orders, feedback, maintain the customer database, to send product brochures etc….

• Explain that information system.

CRM

About customers

CRM is

CRM, or Customer Relationship Management, can be defined as a

software program, business strategy, orinternet system

that helps a business manage and organize its customer database.

…..this includes contactingcustomers more efficiently, keeping leads hot, aiding in workplace effectiveness, and generally improvingcustomer service and business relationships.

Q

• American companies off load their jobs to South Asian countries especially India, in order to reduce their operating and processing costs due to availability of cheap labour in such countries.

• What the business we are talking about? How internet is helpful in doing such businesses.

BPO

BPO

• Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business functions (or processes) to a third-party service provider

Out sourced processes include both• back office ( internal business functions such as human

resources or finance and accounting)

• front office ( customer-related services such as contact centre services)

Role of internet in BPOs

• BPO is also referred to as ITES• Since most business processes include some

form of automation, IT "enables" these services to be performed.

• IT usage makes it easy to transfer, process and update data over long distances with efficient security and control systems.

Q

• Thirteen years ago when you purchased mobile phone and went to activate your SIM card, it took almost 2-3 days to start making calls.

• Now if you do so, you can start immediately.

What particular information processing activities are applied?

TPS-(BATCH & OLTPS/RTPS)

Two ways of transaction processing• -Batch processing-all transactions are

saved/accumulated over a period and processed once at a time periodically.

• -Real time (Online) processing-data is retrieved, processed, and saved back to the database immediately after a transaction occurs.

Toughest………..Q

• Describe your involvement in a large software development project, either as part of the commissioning team, or in developing the systems concept or in writing components of the software.

• How did your involvement relate to the involvement of others and

• how was the work of the different participants coordinated?

• How was the project overseen and managed? • In what ways to you think the management of the project,

or its implementation, could have been improved?

Thank u ….!