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Information Transformation Workbook
1
Sponsored by
Information Transformation Workbook
AuthorsPhilip Carter
Jan van VonnoSureshpal SinghApril 2017
Information Transformation Workbook
2
This workbook serves as a guide to assist CIOs and their team members in identifying areas in need of enhancement to support their organization’s digital transformation (DX) journey across perhaps the most important and central dimension of DX: Information Transformation. It is one of many resources created by IDC as part of a broader Digital Roadmap Program sponsored by SAP. The tools and exercises in this workbook correspond with IDC’s tested assessment methodologies for digital transformation as well as Information Transformation.
This workbook is appropriate for organizations both new and experienced in driving digital and Information Transformation initiatives and is designed to provide a framework to cover each component of Information Transformation:
1. Information architecture
2. Data discovery
3. Value development
4. Value realization
5. Knowledge and collaboration
A first pass at this workbook can be completed in less than a day, but to implement the learnings contained within it, we recommend users revisit this content several times over the course of the next six to twenty-four months. This workbook was created as a supplemental resource to assist CIOs in their digital transformation journeys.
Objectives
Gain an understanding of what Information Transformation really means and why it is important for your organization’s digital transformation efforts.
Map out your organization’s maturity across all five dimensions of information transformation, which you can use to benchmark your progress as you revisit this workbook over time.
Using the check lists, create an Action Plan that will allow you to focus on enhancing your information strategy over six, twelve, and twenty-four months.
Instructions
SECTION 1 The first section provides templates and tools to track your organization’s Information Transformation maturity and progress. Use the fields and figures to record your action plan and assess how you evolve over time.
SECTION 2 This section provides an introduction to digital transformation, the changes taking place within organizations, and a comprehensive description of all Information Transformation dimensions. Use this section to reflect on your organization to understand where you currently are on your transformation journey.
SECTION 3 The third section provides checklists for a six-, twelve-, and twenty-four-month action plan across all information dimensions and subdimensions. Leverage these checklists to create your own action plan that you can update over time.
SECTION 4 The final section provides a light framework for setting the first project plan and introducing the concept of Leading in 3D.
Introduction
3
1 2
YOU ARE HERE WHAT’S INCLUDED
3 4
Welcome to Section 1. This section will help you record your progress as you go through the workbook and familiarize yourself with the concepts of Information Transformation. You can use this section to note down your learnings and action items from the upcoming chapters in this workbook and assess your maturity across all five information subdimensions over time.
IDC recommends that you do not attempt to complete these assignments until you have gone through the whole workbook.
ACTION LIST
SELF-ASSESSMENT
Information Transformation Workbook
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Self-Assessment: Information Transformation
Carry out a self-assessment of your maturity across all information dimensions. The assignments in Section 2 will ask you to revisit this page to estimate your maturity. For each of the Information Transformation dimensions on the horizontal axis, put an ‘X’ where you think your organization sits across the five maturity stages on the vertical axis.
The chart below shows how information transformation maturity can evolve over time, from the very first baseline assessment to the third assessment taken twelve months later. In the meantime, you will have been executing on the action plan developed for the individual categories. Using this workbook, it is important that you measure and evaluate your progress systematically to capture where your efforts are helping you realize the goals you set out to achieve.
EXAMPLE SELF-ASSESSMENT
Self-assessment
The appendix includes a comprehensive overview on the description of each information dimension and sub-dimension for reference.
IDC Tip
SELF-ASSESSMENT: Now it’s your turn
Note that IDC has found that all information dimensions are interrelated. It is rare to find an organization at the optimized stage in one dimension, but at only at the ad hoc stage for the other categories.
InformationArchitecture
Ad hoc
Opportunistic
Repeatable
Managed
Optimized
First baseline assessment
DataDiscovery
ValueDevelopment
ValueRealization
Knowledge andCollaboration
Six month assessment
Twelve month assessment
Twenty-Four month assessment
InformationArchitecture
Ad hoc
Opportunistic
Repeatable
Managed
Optimized
DataDiscovery
ValueDevelopment
ValueRealization
Knowledge andCollaboration
Information Transformation Workbook
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Elaborate on your assessment:
BASELINE ASSESSMENT:
SECOND ASSESSMENT:
THIRD ASSESSMENT:
FOURTH ASSESSMENT:
Self-assessment
Information Transformation Workbook
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Action Plan: Information TransformationUsing the checklists in Section 3, develop your own action plans to enhance your organization’s digital transformation journey. Focus on the Information Transformation dimensions; define your objectives; and identify which 0-6, 6-12, and 12-24-month action items will help you improve your maturity. Revisit your action plan to evaluate your progress and maintain your focus on your objectives.
Example 0-6 month action plan
OBJECTIVE
• Map out all enterprise information
• Launch initiatives to standardize, consolidate redundant data, and improve quality
• Etc…
• Introduce data sourcing procedures, platforms and portfolios to the organization
• Introduce initiatives to drive data collection and analysis
• Etc…
• Start developing data models encompassing market, revenue, and financials from statistical inference
• Assess data quality across the organization
• Start defining data guidelines for all enterprise-structured and ecosystem data
• Etc…
• Introduce basic innovation management processes to business executives
• Work with the business to define and create a data valuation and monetization strategy
• Experiment with product management data-driven enhancements or initial data product creation
• Etc…
• Start integrating knowledge base and communities of practice by aligning and consolidating repositories of structured and unstructured data
• Evaluate GDPR compliance and potential threats
• Etc…
• To create a new data enhanced product or service offering…
Self-assessment
INFORMATIONARCHITECTURE
DATADISCOVERY
VALUE DEVELOPMENT
VALUE REALIZATION
KNOWLEDGE & COLLABORATION
Information Transformation Workbook
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Action Plan: Now it’s your turn
Build out your action plans in terms of short-, mid-, and long-term objectives. Define your measures for success and describe what you are aiming to realize. Use the checklists provided in Section 3 to help you define which actions you can take into consideration as you start developing your plan to support digital transformation in your organization.
Your 0-6 month plan
KNOWLEDGE & COLLABORATION
VALUE REALIZATION
VALUE DEVELOPMENT
DATADISCOVERY
INFORMATIONARCHITECTURE
OBJECTIVE
Self-assessment
Information Transformation Workbook
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KNOWLEDGE & COLLABORATION
VALUE REALIZATION
VALUE DEVELOPMENT
DATADISCOVERY
INFORMATIONARCHITECTURE
OBJECTIVE
Your 6-12 month plan
Self-assessment
Information Transformation Workbook
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KNOWLEDGE & COLLABORATION
VALUE REALIZATION
VALUE DEVELOPMENT
DATADISCOVERY
INFORMATIONARCHITECTURE
OBJECTIVE
Your 12-24 month plan
Self-assessment
Information Transformation Workbook
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1 2
YOU ARE HERE WHAT’S INCLUDED
3 4
Welcome! Here in Section 2 you will be introduced to the concept of Digital and Information Transformation. It will address the changes within organizations and provide a comprehensive description of all Information Transformation dimensions. In this section, you will be asked to read and reflect on your organization.
WELCOME TO DIGITAL
BATTLE FOR INFORMATION
INFORMATION MATURITY
INFORMATION DX DIMENSIONS
Did you know 1 in every 5 European businesses can be classified as a digital resistor??
Information Transformation Workbook
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Information DX
Digital disruption is a reality every organization faces today. Information technology
(IT) has moved from the back office to the front office, and has now finally embedded itself
into nearly every aspect of our professional and personal lives. Most of the changes we are
witnessing today are being fueled by mobile, social, cloud, and Big Data technologies, which
we at IDC collectively refer to as the “3rd Platform”. We have embarked on the third revolution
in IT and it marks an era during which the technologies and processes that businesses deploy
are so tightly linked to their customers and markets that the boundary between the internal
operations of the enterprise and its external ecosystem (e.g., customers, markets, competitors,
partners, and regulators) is rapidly disappearing. Now business leaders are challenged to
move their enterprises to the next level — not only in terms of operations but also that of the
business models. We are calling this moment of recognition “digital transformation,” and it has
sparked the urgency of change in every industry we know.
Digital transformation is not something that can happen in isolation. It involves the introduction
of digital technologies coupled with organizational, operational, and business model
innovation to create new revenue streams and engagement models. IDC has developed the
Digital Transformation MaturityScape (An IDC Maturity Model for Digital Transformation)
to help business and IT leaders understand and cope with the challenges and opportunities
that digital transformation can bring to their enterprises. It provides a framework for viewing
stages of maturity across five key dimensions: Leadership Transformation, Omni-Experience
Transformation, WorkSource Transformation, Operating Model Transformation, and the key
dimension explored in this workbook — Information Transformation.
It is fascinating to see how many companies are trying to redefine their business models in
the face of digital disruption. For example, BMW’s CEO Harald Krüger expressed his intention
to “become the leaders for digital transformation of the automotive industry”; Francisco
Gonzalez (CEO and chairman of Spanish bank BBVA) wants to build “the best digital bank of the
21st century” by transforming BBVA into a software company and converting information into
value-added services; Barclays Bank in the U.K. is now focused on becoming an “information
business”; Proctor & Gamble is striving to become the most technologically enabled business
in the world, from factory to shelf — “Turning diapers into insights,” according to Robert
McDonald (CEO of P&G); Kloeckner & Co, a leading German multi-metal distributor, is looking
to use its digital platform to connect suppliers and customers with the aim of digitizing the
firm’s entire supply chain to drive a better experience for its customers. Gisbert Ruehl, CEO,
believes the platform will start delivering 50% of its business from its digital initiatives by 2019.
IDC research shows that digital transformation has reached the corporate agenda in close to
90% of enterprise organizations in nearly every industry we know.
of European organizationshave digital transformation on their corporate agenda90%
Information Transformation Workbook
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MOST SUCCESSFUL
DIGITAL PROJECTS ARE LED BY THE
CIO, BUT WITH HIGH PARTICIPATION OF OTHER BUSINESS
EXECUTIVES
The examples above show that successful digital transformation will largely depend on how businesses leverage information collected from internal and external sources. The reality is that the amount of information stored within the enterprise is growing approximately 40% every year, and this rapid expansion of the digital universe poses an incredible challenge for organizations. IDC truly believes information sits at the heart of digital transformation projects, and enterprises that become adept at exploiting information will thrive — those that fail to master information will struggle to survive.
The formal responsibility for the management and quality of information has traditionally been assigned to the Chief Information Officer (CIO). These executives have primarily focused on maintaining and improving service level agreements (SLA) to deliver reliable IT services and infrastructure to internal users, while at the same time keeping an eye out for opportunities to lower operating expenses. However, with the advent of new disruptive business models in many industries, business leaders have aimed to increase their competitiveness by launching
digital technologies and competencies outside the realm of the CIO. Business leaders believed (and many still do) that they have the authority to
acquire digital services and information technologies through third parties, without involving the IT department. The shift from business
continuity to business agility and speed has caught many CIOs off-guard, and now they are playing catch up to integrate new business solutions instead of driving them.
In some large organizations, the notion of digital transformation has given birth to a new line of executives known as the chief digital
officer (CDO). These executives are being introduced by many across industries to facilitate the strategic business model implications of
digital transformation. However, the CDO role is not a formal one; IDC has witnessed many different types of CDOs, each addressing a variety of
responsibilities, resources, and expectations, some of which may have historically been within the remit of the CIO — from the promotion of digital media to the creation of new digital products, services, and customer engagement models. Some mature CDOs even run entire digital business units with significant revenue targets.
The fact is that both CIOs and CDOs are looking to collect information to convert it into meaningful insights, and where possible new revenue streams, by augmenting existing and new business products and services across the enterprise. A CIO or CDO capable of understanding the strategic importance of digital transformation, as well as the direction of the organization, should be in the best position to execute on digital objectives. This, however, cannot happen in isolation — it requires the involvement and empowerment of executives across all business functions. Organizations aiming to drive digital transformation require a solid digital platform that collects and connects information while providing the appropriate levels of security, governance, and analytics for business executives.
Information DX
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Information Transformation at the Heart of Digital
People often say knowledge is power. If that’s true, discovering new knowledge, enhancing products or services with intelligence, and acting on those insights, are perhaps even more powerful than the mere possession of knowledge. Business executives now see that the increased adoption of information technology is providing unprecedented computing capabilities and unlimited avenues to access information and knowledge as information itself becomes even more valuable.
However, the fact remains that Information Transformation is an enormous challenge for most. Information Transformation needs to be a critical component of an organization’s business strategy because it underpins all digital transformation efforts — i.e. Leadership, Omni-Experience, Operating Model, and WorkSource.
IDC PREDICTS THAT BY 2020, ORGANIZATIONS WILL MOVE FROM BUILDING THE DIGITAL ENTERPRISE TO BUILDING THE INFORMATION-BASED ENTERPRISE, WITH 33% OF ALL DIGITAL TECHNOLOGY SPENDING DEDICATED TO INFORMATION TRANSFORMATION.
IDC Fact
Figure 1. Information Interdependencies
Informationarchitecture
Acquisition
Smart data
Preparation
Exploration
Visualization
Real-timeorchestration
Digitalt
Serviceinnovation
Productenhancement
Production
Inference
Regression
Prediction
Machine-learningalgorithms
Intellectualproperty
Transparency
Real-timecollaboration
Integration
Riskoptimization
Data discoveryKn
owledge and
col
laboration
Value developm
entValue realization
Omni-Experience DXW
orks
ource DX
Leadership
DX
Operating Model DX
Information DX
Information Transformation Workbook
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IDC has developed a model to help executives assess their organization’s information foundation through five maturity stages to the information dimension (see Figure 2 and Table 1). Leaders in Information Transformation will treat data and information as they would any critical business asset — with investments in people, processes, and technologies that acknowledge information’s strategic importance and with a road map to maximize information’s contribution to the success of the business. The most advanced companies can accelerate the pace of sophisticated analysis, the mix of data and data types, and the ability to optimize and predict business decisions.
Figure 2: IDC Information Transformation Maturity Stages
Ad Hoc
Opportunistic
Repeatable
Managed
Optimized
Data silos
Data warehouseand analytics
ArchitectedInformation
IntegratedInformation
Holistic real-timeInformation
Information is siloed. Data quality & integration issues constrain usage to limited domains. Risks are unknown.
Transactional data is managed. Data warehousing provides basic analytics and reporting. Security is assessed.
Information framework includes internal & external sources, structured & unstructured data, intelligence and security.
Comprehensive information platform includes social, mobile and IoT with advanced analytics generating new revenue streams.
Competitive strength and significant revenue streams from real-time management of information volume, velocity and variety.
Information DX
Information Transformation Workbook
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Table 1: IDC Information Maturity Stages
Operational systems run multiple instances. Data quality problems combined with integration and compatibility issues enable only limited localized business digitalization. Structured data is primarily presented in predefined reports, and unstructured data is left unexploited. Data security is unknown or guided by a no-risk approach.
Traditional data warehouse and analytics are mainly limited to structured data. Localized business experiments with socialytics, Big Data, and real-time analytic processing have yet to coalesce into a coherent strategic information architecture. Data is presented through dynamic and highly interactive visualization tools. Data security is assessed.
Information architecture, including security, allows internal and external information in a variety of forms — relational or NoSQL — to be leveraged for business-critical domains, enabling instantaneous data analysis and opportunities based on better intelligence and insight.
Enterprise gains a competitive advantage with information and social listening, Web, and mobile Big Data and analytics to assess the current and future state of customers and markets to stay ahead of competition. Enterprise generates new revenue streams from data products and services.
Information in multiple forms is integrated from a myriad of sources and enables realtime predictable analytics. Monetization of data from and about products, customers, and markets is a core part of the enterprise’s business strategy and a significant source of revenue and competitive strength.
INFORMATION MATURITY STAGE
AD HOC
OPPORTUNISTIC
REPEATABLE
MANAGED
OPTIMIZED
DESCRIPTION BUSINESS OUTCOME
The results in limited localized business digitalization.
Business intelligence and insights from structured data are limited.
Standardization and statistical programming provide insights from structured and unstructured data.
Enterprise information enables competitive advantage from digital value-add and service innovation.
Informatioin drives continuous business innovation, creates revenue stream, and fuels customer experience. Information also drives product and service innovation.
Information DX
Information Transformation Workbook
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Migration from one level to another is a journey that involves stakeholders throughout the enterprise and beyond. Table 2 shows all the information dimensions and subdimensions that require attention in order to build a robust foundation that host any digital initiatives.
As pointed out earlier, Information Transformation is at the core of digital transformation. Information Transformation directly feeds value into each of the other dimensions. Figure 1 illustrates how each of the dimensions of Information Transformation aligns with the four other dimensions of digital transformation — Leadership, Omni-Experience, WorkSource, and Operating Model.
Table 2: IDC Information Dimensions and Subdimensions
Data management & enterprise information model
Work Virtualization
Acquisition & Preparation
Analytics
Monetization
Algorithms
Productization
Program management
Real-time Orchestration
Quality
Services Innovation
IA services
Governance
Visualization
Security
Risk
Datafication
Integration & Synchronization
Knowledge Integration
Exploration
INFORMATION DIMENSIONS
INFORMATION ARCHITECTURE
KNOWLEDGE & COLLABORATION
DATA DISCOVERY
VALUE DEVELOPMENT
VALUE REALIZATION
SUBDIMENSIONS
Information DX
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Data resource management is the development and execution of architectures, policies, practices, and procedures that properly manage the full data life-cycle needs of an enterprise. Data models organize data elements and standardize how data elements relate to one another. In the realm of structured or semi-structured data, data models determine the structure of the data. For unstructured data, modeling approaches are looking at categorizations, clustering, or alternative information models. An enterprise information model (EIM) is essential.
Data integration is the combining of data from different sources to provide a unified view of these data. Though data integration traditionally targets data at rest, today, data in motion, the velocity of data creation, and the need to update a new dimension of data synchronization in real time have created the need to accelerate the timeliness of this integration. Another important aspect of data integration is the level of preservation of the raw data to enable further analysis. In many cases, data integration is complemented by data reduction, a process more accurately called data fusion. With the potential for advanced analytics to extract additional value from discarded information, this process of reduction becomes a key architectural question.
Information architecture services cover the scope and the level of support delivered to the enterprise and beyond in terms of education, information, repositories, and information expert support. The scope of audience varies from IT, business, and enterprises to partners. IA domains include transaction data, reference data, metadata, unstructured data, analytical data, and other Big Data.
Security covers all aspects of data and information security. Data should now be protected no matter where it resides, whether at rest or in motion. Security provides the means of protecting data from breaches and of ensuring data integrity. At a time when multiple apps and systems access the same data, it is necessary to design security with a data perspective so that the protection can be consistent, holistic, and in compliance with regulations.
INFORMATION ARCHITECTURE DIMENSIONS
DATA MANAGEMENT & ENTERPRISE INFORMATION MODEL
INTEGRATION & SYNCHRONIZATION
INFORMATION ARCHITECTURE SERVICES
SECURITY
Information Architecture
The information architecture is the structural design of shared information environments, the art and science of organizing and labelling websites, intranets, online communities, and software to support usability and findability, and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Information architecture encompasses processes, tools, and practices aiming at managing information as an asset and delivering business value as the business evolves.
Information DX
Information Transformation Workbook
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Where are you now?
Information DX
Try to describe how your orangization has designed its information architecture…
Go back to the self-assessment on page 5 and estimate your maturity for information architecture
Information Transformation Workbook
19
Data Discovery
Data scientists spend 50% to 80% of their days “data wrangling” for the business, or in other words, preparing digital data before it can be leveraged for useful insights. A data wrangler gathers or organizes disparate data sets collected by many investigators. The subdimensions of the data discovery dimension describe this process: acquisition & preparation, exploration, visualization, and datafication.
In the traditional world of enterprise data, where most data is created by enterprise systems, acquisition and preparation are scripted in the systems, which implement controls to ensure the quality of the data entry process. Raw data is typically collected from a variety of sources: transactional systems, logs, worksheets, hand-entered data, web pages scrapping, social feeds, video, audio, sensors, or machine-generated data. Data sources can provide a wide range of formats including text, Excel, XML, JavaScript Object Notation (JSON), or binary. Methods for handling this data have changed. Now, for richer value, raw data must not be processed, summarized, or manipulated in any way. All of these treatments directly affect the validity of statistical analysis. Even removing data from a data set changes the information. Preparation starts with a description of the data, including all anomalies, quality issues, or incomplete data. Integrating the data sources, with robust processes for capture, curation, validation, retention, and disposal, is an important part of effectiveness — getting relevant data — and efficiency — getting good data rapidly at an affordable cost.
Exploration involves understanding data properties, finding patterns, debugging analysis, and/or modeling data trategies. Source dictionaries may provide some information to help understand the data features and structures. Statistical summaries measuring mean, median, and spreads are established. Graphs and visualizations are very valuable as they supply quick and dirty representations, and it is vital to create a lot of them quickly to show comparisons, causality, mechanism, pplication, or systematic structure. In this phase, showing multivariate data (more than two variables) is valuable.
DATA DISCOVERY SUBDIMENSIONS
ACQUISITION & PREPARATION
EXPLORATION
Information DX
Information visualization has become essential to effectiveness in many parts of the information value chain. Visualization is used in the exploratory phase and in training, testing, or cross-validation to appreciate performance and in delivering the end result to the business user. The challenge of Big Data is to extract value from very large amounts of data; however, the result is still often too difficult or time consuming to understand. Visualization allows the organization to improve communication and shorten the understanding curve. However, representations cannot be the whole story and, when abused, can even obscure the conclusion. Mastering visualization is a learning curve; it is both art and science.
For some, datafication is about taking a process or activity that was previously invisible and turning it into data. For others, datafication is about turning an existing business into a data business. Datafication applies to many different entities: personality, business process, vehicle, or city. For example, the massive amount of information that can be extracted from a smartphone today goes far beyond the phone number, and the phone itself incorporates a knowledge set “datafying” the personality of the phone user. This datafication may tell more than anybody knows about this user, including the user himself or herself.
VISUALIZATION
DATAFICATION
Information Transformation Workbook
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Where are you now?
Try to describe how your orangization supports data discovery…
Go back to the self-assessment on page 5 and estimate your maturity for data discovery
Information DX
Information Transformation Workbook
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Value Development
While data volume is increasing exponentially, our capability to use this data is still very limited. IDC estimates that less than 5% of the usable data is valuable, or “target rich.” That percentage should more than double by 2020 as enterprises take advantage of new Big Data and analytics technologies and new data sources and apply them to new parts of the organization. Unlocking the value is the goal of value development and requires analytics, algorithms, program management, and quality.
Analytics covers the discovery and communication of meaningful patterns in data. While the analysis itself primarily consists of looking at data by slicing and aggregating it into meaningful reports, analytics uses statistics and mathematics to gain and derive information, develop knowledge, and create predictive models. Analytics covers many areas such as decision management, predictive analytics, risk analysis, fraud detection or correlation and causation research.
When it comes to information transformation, a family of algorithms brings disruption in how they help develop value from data. Specifically merging machine learning algorithms are giving programs the ability to learn without being explicitly programmed. Machines learn by using input data, translating data into abstraction, and creating generalizations. The choice of a model for data abstraction is typically not left to the machine but is made by a data scientist. Usually, one or more models are trained, tested, and cross-validated to reach the right model for the generalization phase. Today, machine learning powers voice, handwriting, and facial recognition. It’s also enabled systems that autonomously pilot helicopters and cars, using the most efficient routes. Machine learning has also enabled medical diagnostics, DNA analysis and has many more functions.
Program management includes the process of managing several related projects. In terms of information transformation, program management addresses larger and more complex challenges. Program management requires a well-defined organizational structure and strong leadership, with the challenge of dealing across and outside the enterprise. At the intersection of legacy data, cloud-based data, acquired data, and open source data, the success rate of information initiatives is a direct result of the ability to properly manage these initiatives with a strong cross-organization governance, multidisciplinary team, and development and implementation methodology able to support continuous delivery.
VALUE DEVELOPMENT SUBDIMENSIONS
ANALYTICS
ALGORITHMS
PROGRAM MANAGEMENT
Information DX
Data quality attributes such as accuracy, integrity, consistency, completeness, validity, timeliness, and accessibility need to be addressed. The traditional approach to data quality and these attributes looks at how well the data fits the purpose. Although this remains valid for most enterprise-generated structured data, external and unstructured data require a different assessment: preserving the integrity of source data or using transformed data. Quality is also a concern for analytics and data science because experts risk making incorrect conclusions when using low quality data. The ultimate standard for validating data science is the replication of findings. However, replication is usually unaffordable or even impossible with Big Data. Organizations must implement a process that improves the overall quality of outputs.
QUALITY
Information Transformation Workbook
22
Where are you now?
Try to describe how your orangization drives value development from information…
Go back to the self-assessment on page 5 and estimate your maturity for value development
Information DX
Information Transformation Workbook
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Value Realization
Realizing the value of data focuses on monetization, productization, real-time orchestration, and service innovation. Most companies are already participating as data buyers, brokers, or sellers. 70% of large organizations already purchase external data; IDC predicts that 100% will do so by 2019.
Monetization is the generation of revenue from information or data, the process by which data is sold or exchanged in an information value chain. Several actors play in this chain: data producers, data aggregators, and data consumers. While only some companies will initially consider participating in this activity as sellers, most companies will participate on the buyer side or be part of other organizations’ data supply chain. Managing information as an asset is key to monetization. Understanding the data market and how to build data valuation rules is essential. Data monetization, however, requires a clear understanding of the data market and data valuation. For example, a company should understand the financial value of data and how it contributes to the revenue generated. It should also know the worth of data confidentiality compared with potential direct income from sharing or selling it.
Productizing data comes in two main forms: data-driven products and data products. Data-driven products are products that are significantly enhanced by the use of data. For example, Netflix and Amazon use data analysis to provide valuable recommendations. Another word for this is “wrapping,”; i.e., exchanging data for increased revenue from core products and services. A data product is created primarily in the packaging of data in a way that a consumer is ready to purchase: it incorporates visualization, intelligence, insightful dashboards, and experience.
Real-time information represents a value by itself with an exceptional premium because other alternatives are often poor substitutes. What is the value of knowing real-time information that somebody is breaking into your house? What is the value of a GPS navigation system compared with a printed itinerary? What is the value of real-time traffic information and integrating that traffic information with your schedule to have a dynamically updated reminder? Real time is far more than an operational improvement; in most cases, real time creates a unique value or an enhanced experience and serves as the foundation for business differentiation or transformation.
Information Transformation brings a mine of new possibilities in every aspect of the service: delivery, value, outcome, costing model, or risks. Most of the data that a company owns can potentially be leveraged to create a service and enhance an existing product or service with better outcome or value such as self-service reporting, personalization, recommendations, personal history access, collaboration, best practice sharing, and smarter services. Combining company proprietary data with external data and a user’s own data from a mobile data also opens many innovative possibilities. By transitioning aspects of a product from physical to digital, the need for physical version may be eliminated (e.g. books or printed pictures). Most innovative companies create separate organizations or labs to succeed.
VALUE REALIZATION SUBDIMENSIONS
MONETIZATION
PRODUCTIZATION
REAL-TIME ORCHESTRATION
SERVICE INNOVATION
Information DX
Information Transformation Workbook
24
Where are you now?
Try to describe how your orangization deals with value realization…
Information DX
Go back to the self-assessment on page 5 and estimate your maturity for knowledge & collaboration
Information Transformation Workbook
25
Knowledge and Collaboration
Digital transformation has revolutionized knowledge and collaboration. Many users of smartphones employ an augmented reality instead of traditional communication: they may exchange information on their device even when physically facing their interlocutor. Technology can greatly enhance the access, sharing, and integration of knowledge.
Work virtualization converts all aspects of work including physical aspects to a computer-generated simulation of reality. Work virtualization focuses on data and information aspects. Virtualization provides not only a replacement of the physical reality but also additional possibilities in an augmented reality. Work virtualization requires a rich collaboration platform, business rules, technical support, and a robust digital collaborative culture. Work virtualization may range from simply enabling remote work to an extended working experience including an endless possibility of tools and functionalities. In addition, as for all digitally enabled experiences, information can automatically be captured or recorded.
Knowledge integration is the process of synthetizing multiple knowledge representations or models into a common one. Knowledge integration is a continual and real-time process that must incorporate new information into a body of existing knowledge while determining how the new information interacts. This integration of knowledge represents multiple perspectives and interpretations in a consistent whole. With social business and Massive Open Online Courses (MOOCs), the knowledge universe is expanding at increasing speed.
Governance covers data, information, and knowledge. Governance is the set of structures, stakeholder accountabilities, procedures, policies, and processes supporting all the enterprise needs to manage and protect these valuable assets. Data governance traditionally focused on standards, definition, integrity, or quality throughout the data supply chain from entry to business outcome, with a primary focus for data quality at the capture and entry phase. In the world of Big Data, however, data governance requires a new, adapted approach. The focus is more on the business outcome, which ultimately dictates appropriate levels of controls, data preparation, and validity.
While risk concerns are often now an integral part of transaction and reporting systems, the power of new tools and the ability to correlate data across many data sets unleashes new risks. When bringing a data set in-house, a company may easily expose itself to privacy and legal issues. The source of data must be investigated to understand if it is open data, free for the specific use, paid for the specific use, or restricted or even illegal. Anonymizing data limits exposure but is a weak solution. A comprehensive approach — including rules for vetting, segregation, location, retention, and auditing — must be implemented, and it must address all types of data.
KNOWLEDGE & COLLABORATION SUBDIMENSIONS
WORK VIRTUALIZATION
KNOWLEDGEINTEGRATION
GOVERNANCE
RISK
Information DX
Information Transformation Workbook
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Where are you now?
Try to describe how your orangization deals with Knowledge and Collaboration…
Information DX
Go back to the self-assessment on page 5 and estimate your maturity for data discovery
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YOU ARE HERE WHAT’S INCLUDED
3 4
Welcome! In this third section, you will be provided with an elaborate overview of checklists for a six, twelve and twenty-four-month action plan across all information dimensions and subdimensions. Use the checklists to create your own action plan that you can focus on over time.
INFORMATION MANAGEMENT REBORN
CHECKLIST: INFORMATION ARCHITECTURE
CHECKLIST: DATA DISCOVERY
CHECKLIST: VALUE DEVELOPMENT
CHECKLIST: VALUE REALIZATION
CHECKLIST: KNOWLEDGE & COLLABORATION
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Disruptive CIO
Now that you’ve performed a baseline assessment of your maturity across the five information transformation dimensions, you should have a rough idea where the gaps are in your information strategy and what you need to focus on. The tables below provide a comprehensive overview of potential activities you can consider for your action plan (page 5). As you go through the check lists, identify the action items that will be relevant for your information transformation objectives. Note that the checklists describe activities that need to be pursued over a six, twelve or twenty-four-month period.
Map enterprise information
Design and implement a basic information architecture
Develop a standard process for extracting business insights
Start identifying all internal and external sources of both structured and unstructured data
Champion a data quality initiative
Audit data security and compliance
Assess the market for data-enhanced products
Champion an initiative to create or improve dataenhanced products or data products
Educate both business and IT leaders about the benefits and importance of information
Develop and enforce information governance and compliance with a community of practice
Champion a knowledge-centric culture and provide a collaboration platform that enables continual global cooperation
Develop advanced analytics capabilities including infrastructure, PMO, and quality centrally
Share analytics capabilities with business functions to drive engagement
Set a priority to enhance all products, services, and solutions with data
Make extraction of data value a priority for all products and services
Democratize advanced analytics capabilities including tools, training, and program management
Set a goal that information represents the highest-value differentiator for all products and services in the company offering.
Develop processes, standards, and infrastructure to support semistructured and structured data
Acquire data scientist skills and create a basic platform for experimentation, evaluation, and knowledge acquisition
Manage datasets as a portfolio of assets
Extend advanced analytics to enterprise wide capabilities
Start exploring realtime predictive analytics and machine learning
Develop an information Architecture that includes internal and external data sources
Optimize information architecture to cover all data varieties, volume, and velocity
INFORMATION DIMENSIONS
INFORMATION ARCHITECTURE
KNOWLEDGE & COLLABORATION
DATA DISCOVERY
VALUE DEVELOPMENT
VALUE REALIZATION
6 months 12 months 24 months
CHECK LIST: Information Transformation
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Map out all enterprise information
Identify areas of consolidation of business-critical data
Assess risk levels for consolidation
Launch initiatives to standardize, consolidate redundant data, and improve quality
Define and publish the vision and guiding principles for the information architecture
Align the design to business objectives
Establish an EIM team to influence application development and integration
Create inventory with security control for all data in an enterprise dictionary – not just structured data
Develop a security policy for data varieties, both regulatory and arbitrary data
Encrypted repository of critical data resources
Methods, procedures, and access privileges tracked
Ongoing assessment and standardizing of Big Data collection handling and compliance with public document source
Data protected at rest, in motion, and in use
Master directory and auditing of all data resources in compliance with corporate systems and development specifications; ensured compliance for all sources
Publish all artifacts through a repository
Champion and write up best practices and standards
EIM team influences SaaS and vendor selection
Include information and parameters on data value and risk
Deliver autonomous access to all stakeholders, including partners
EIM team drives application and product design
Consolidate data sources
Centralize data management with a corporate framework
Develop a data service layer that maintains a service repository with embedded synchronization
Support all data formats as dictated by regulatory practices
Move all applications to a single, comprehensive master data repository with stewardship and KPIs
Enforce information management on varieties of data with toolsets
Introduce automated oneand two-way synchronization, duplication checks, and validation through a service layer
INFORMATION ARCHITECTURE
DATA MANAGEMENT & ENTERPRISE INFORMATION MODEL (EIM )
INTEGRATION & SYNCHRONIZATION
INFORMATION ARCHITECTURE (IA) SERVICES
SECURITY
6 months 12 months 24 months
Disruptive CIO
CHECK LIST: Information Architecture
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Introduce company guidelines for data acquisition and preparation
Move data sourcing responsibility from individual to project development
Create a standardized platform or leverage IaaS resources to data scientists to conduct exploration
Acquire data analytics visualization software to harmonize reports and dashboards
Introduce basic visualization techniques for reporting systems and dashboards
Align digital initiatives to (digital) persona, business concepts, or business processes to drive data collection
Digital initiatives are introduced to support data collection and analysis
Communicate and operationalize findings and implications of data
Introduce the datafication of persona, services, products as a way to drive business value by delivering a differentiated experience or business service
Educate company executives on information visualization and interpretation
Distribute information visualization standards and guidelines across the enterprise
Launch an expert team with advanced visualization
Distributed teams provide flexible business support
Introduce data sourcing procedures, platforms and portfolios to the organization
Data sourcing and preparation is documented for all projects
Launch multi-disciplinary teams to conduct data exploration within an industrial class standard environment including directory, library, tools, and documented procedures
Develop a portfolio of datasets available to data scientists and business analysts to source all data needs
Offer data sourcing and preparation as a service, with realtime provisioning of tools and expertise
Focus on knowledge sharing by introducing coaching and mentoring programs to talents
Top experts drive data exploration with partners or customers
DATADISCOVERY
ACQUISITION &PREPARATION
EXPLORATION
VISUALIZATION
DATAFICATION
6 months 12 months 24 months
Disruptive CIO
CHECK LIST: Data Discovery
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Educate business executives on the types of statistics/ analytics to drive decision making
Start developing data models encompassing market, revenue, and financials from statistical inference
Deploy a central analytics infrastructure or IaaS to give model builders ample computing resources to work with large batches of data
Expand traditional program management office (PMO) to address IT projects, digital initiatives, and analytics
Record and share best practices across the enterprise
Assess data quality across the organization
Start defining data guidelines for all enterprisestructured and ecosystem data
Create a data quality framework that includes policies, governance, and tools for all ecosystem data
Launch an enterprisewide data quality framework that supports continual improvement and real-time business-driven performance
Make calculating business outcomes, resources, risks, and progress default to program deliverables
Start communicating achievements across the enterprise to harmonize various practices
Introduce “agile” program and portfolio management in processes, talent sourcing, and platforms
Focus on continual delivery of innovative projects and retirement of obsolete systems
Introduce forecasting and predictive analytics on internal and external data using correlations and multivariate analysis
Infrastructure team operates infrastructure and provides IaaS
Start building a basic API library
Design and share instrumentation with functions
Start trialing with prescriptive analytics to suggest decision options to leverage predictive analytics combined with impact analysis and performance evaluation
Expand library of APIs
Define service levels for supporting Big Data sets with real-time performance capability
VALUE DEVELOPMENT
ANALYTICS
ALGORITHMS
PROGRAM MANAGEMENT
QUALITY
6 months 12 months 24 months
CHECK LIST: Value Development
Disruptive CIO
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Work with the business to define and create a data valuation and monetization strategy
Identify the most valuable information for every business function
Experiment with product management datadriven enhancements or initial data product creation
Map out what business areas will benefit from realtime operations
Assess real-time orchestration aptness on information processes, storage, motion, and access systems
Establish a service innovation community
Introduce basic innovation management processes to business executives
Launch a dedicated innovation management unit including budget, personnel, and infrastructure
Move to agile service innovation life cycle processes to enable fast turnover
Launch an autonomous digital innovation lab
Include innovation lab in all internal and external marketing communications to secure participation and/ or joint ventures
Acquire infrastructure and resources to embed real-time operations
Introduce real-time data processes for mission-critical requirements
Embed real-time orchestration of information (including processes, storage, motion, and access) into products and services for customers and partners
Start treating information as an asset by calculating financial value
Introduce a companywide approach to information valuation
Champion best practice and competitive edge
Start introducing data enhancements to all products, services, and solutions
Ensure customers understand and leverage data enhancements and insights
Make the assessment of data value a mandatory practice
Introduce return on information (RoI) metrics for business to use
Differentiate existing and new portfolio of products and solutions through its data enhancements
VALUE REALIZATION
MONETIZATION
PRODUCTIZATION
REAL-TIMEORCHESTRATION
SERVICE INNOVATION
6 months 12 months 24 months
CHECK LIST: Value Realization
Disruptive CIO
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Introduce flexible working practices by supporting offline work capabilities for office functions
Move traditional communications tools to digital alternatives
Start integrating a knowledge base and communities of practice by aligning and consolidating repositories of structured and unstructured data
Define governance framework on a role-based approach, applying this to access, protection, ownership and compliance
Assess all data risks and privacy concerns of enterprise transactions systems and reporting systems
Evaluate GDPR compliance and potential threats
Create a comprehensive overview of risks related to the vetting, segregation, location, retention, and auditing for all types of data
Embody common practices for managing risks across transactional systems, social media data, machinegenerated data
Govern information by ensuring IT and business accountability
Define range of policies and penalties for full stakeholder involvement
Centralize governance and provisioning to support speed of business change
Unify business communication platforms to allow employees to perform their work at any place, any time, as part of a global team and with access to all needed information
Integrate knowledge platform with persona access policies, subscription, communities, and decision-making tools
Launch virtualized devices, clients, apps, and data to enable a full omniexperience with continuous synchronization, whether tethered or offline
Extend knowledge management center from frontend to back-end or vice versa
KNOWLEDGE & COLLABORATION
WORK VIRTUALIZATION
KNOWLEDGEINTEGRATION
GOVERNANCE
RISK
6 months 12 months 24 months
CHECK LIST: Knowledge & Collaboration
Disruptive CIO
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1 2
YOU ARE HERE WHAT’S INCLUDED
3 4
Welcome! This short, final section provides a light framework for setting the first project plan and introducing the concept of Leading in 3D. By now, you should be well on your way to becoming the disruptive CIO!
PROJECT FRAMEWORK
LEADING IN 3D
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Leading in 3D
YOUR PROJECT PLAN
Use this project plan template as a framework to document the details and various elements of your Information Transformation maturity project. You can leverage your action plan and information maturity benchmark in Section 1 as a way to get the buy in you need from the rest of your organization. It will also come in handy when engaging supporting partners.
Phase 1: Digital Strategy
• Identify the digital business strategy for your organizations
• Align the business strategy to your IT goals
• Define the measures for success
Phase 2: Data at the Core
• Identify the information you need
• Map the data sources that can deliver this
• Identify the risks associated with change
Phase 3: Preparing yourself
• Assess the talent you need and have
• Assess your current processes
• Estimate the resources you require to realize your goals
• Master the tools you need (e.g., distributed computing, data management)
Phase 4: Operationalize
• Anticipate and connect to new digital initiatives from the business
• Automate legacy data processes as much as you can
• Introduce data-driven innovation resting in your information environment
• Revisit this workbook from time-to-time to assess your progress
Information Transformation Workbook
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BE A DISRUPTIVE CIO BY LEADING IN 3D
Make sure you use the checklists, maturity model, and guidelines that are outlined in this
workbook to enable your organization to successfully execute on this digital transformation
strategy. Wherever you are on your digital journey, and no matter the size of your project, with
this in your arsenal we’re confident you can address the many challenges coming at you. Just
don’t forget to be tactful with your resources and stay focused on developing processes and
skills that are transferable, scalable, and constantly improving. Maintain a long-term focus,
combined with short-term objectives to support all digital transformation requirements as the
organization matures.
At IDC we call this digital transformation leadership framework “Leading in 3D.” It allows
enterprises to enable transformative innovation while driving operational excellence —
incorporation. This approach depends on the art of integration: managing a continuous 50
exchange of lessons learned and technology developments achieved. It is now up to you to
navigate yourself around the many pitfalls and maintain a strong commitment to your vision
for this project.
Leading in 3D
Information Transformation Workbook
37
Next Steps?Ready to start applying the things you’ve learned? Or do you want to explore the realm of
Information Transformation a bit more?
To find out more click here
Leading in 3D
38
No single coherent information architecture
Local and insulated approach to data management
Integration is driven by applications
Rare documenta-tion, process,workflow, orartifacts helpbusinesscope withfragmentedinformation
Data mainlyprotected bycontainment;minimalsecurityapproachdriven by aneffort tosatisfyregulatorycompliance;little control ofdata; limitednumber ofdatabasesprotected
Information architecture framework targets basic operational structured data
Enterprisewide consolidation of select business critical data; data consolidationeffort
Multiple initiatives to standardize, consolidate redundant data, and improve quality
Informationarchitecturevision andguidingprinciples arepublished.Design is alignedwith businessobjectives. Aknowledgeableteam is in place.EIM influencesapplicationdevelopment
Informationinventory withsecurity controlfor all data inenterprisedictionary —structured dataonly
Information architecture framework includes business critical patterns for Big Data and analytics
Centralized data management with corporate framework is in place. Data stewardship and KPIs maintain quality
All applications are integrated through a service layer that maintains a service repository with embedded synchronization; interoperability of data formats as dictated by regulatory practices
Information architecturepublishes all artifactsthrough a repository;center of excellencechampions best practicesand promotes standards;holistic approach toinformation; EIMinfluences SaaS andvendor selection
Data protected at rest, in motion, and in use; shared, encrypted repository of criticaldata resources;methods, procedures,and access rivilegestracked; ongoingassessment andstandardizing of Big Data collection handling andcompliance with public document source
All applications and repository refer to a single, comprehensive master data repository with stewardship and KPIs
Synchronization, data duplication checks, and data validation are automated through a service layer. Data rules built into master data tool support dynamic interoperability and adaptation to changes
Informationarchitectureprinciples aredynamically alignedwith businesspriorities andobjectives; IArepository includesinformation valueand risk; auto-mated access foall stakeholders,including partners;EIM drivesapplication andproduct design
Defense in depthapplied to data;master directoryand auditing of alldata resources incompliance withcorporate systemsand developmentspecifications;ensured compliancefor all sources
Information architecture encompasses volume, velocity, and a variety of capabilities for both structured and unstructured data
Information architecture underpins digital business transformation, supporting the full range of dynamic capabilities of velocity, variety, and volume
Data management encompasses all data and information variety with toolsets
Real-time and dynamic integration of information at the speed of business change; supports streaming data and real-time monitoring data
Informationarchitectureservices aredelivered as selfservicein realtime and coverholisticinformationdomains for andwith allstakeholders
Seamlessintegration ofsecurity andregulatorycomplianceenables bothbusiness andpersonal usage inan integratedexperience
INFORMATION ARCHITECTURE
DATA MANAGEMENT & ENTERPRISE INFORMATION MODEL (EIM)
INTEGRATION & SYNCHRONIZATION
INFORMATION ARCHITECTURE (IA) SERVICES
SECURITY
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Only structured transactional data is managed and analyzed methodically
Data acquisition and preparation are individuals’responsibilitywith no companyguidelines
Data exploration is left to individual experts
Visualization is unmanaged and left to individual judgement
Data is collected without a unifying strategy
Data warehouse and operational data store are in place. Web and content management targetunstructured data
Data sourcing andpreparation are partof project development and project managementfor enterprise systems. Businessintelligence andother data expertteams have theirown standards andtoolsets.
Standardized platform or infrastructure as a service is provided to enable data scientists to conduct exploration
Basic, and largelystatic, visualizationtechniques are usedfor reporting systemsand dashboards.Office suite is theplatform of choice
Company identifiesd i g i t a l pers ona,business concepts, or business processesthat can focus on itsdigital efforts.
Data sourcing procedures, platforms,and sourcing portfolios are in place. Data competency center champions standards, methods, and education.Sourcingand preparation aredocumented for allprojects.
Multidisciplinaryteams conduct dataexploration within an industrial-class standard environmentincluding directory,library, tools, anddocumented procedures
Information visualizationexpertise is availableas a competency center.Company executivesare educated on information visualization and interpretation.Information visualization standards and guidelines are available throughout the enterprise.
Business process, business concept, digital persona, or other business entities are defined and systematically targeted for data collection andanalysis. Conceptsare communicated and operationalized.
Portfolio of datasets, data extraction and proparation toolset, and preparation environment allows data scientists and business analysts to source all data needs efficiently and rapidly
Experiencedmultidisciplinaryteams conduct dataexploration andcoach other teamssupported by anenvironment provided as a service that includes directory, library, tools, and automated procedures
Advanced visualization capability with expert team provides state-of-the-art information visualization. Distributed teams provide flexible business support.
Datafication providesacompetitive advantage byproviding a betteruser experience,process value, and/or other holisticsubject knowledgeadvantage.
Top experts drivedata explorationsupported by astate-of-the-art comprehensive data exploration environment provided as a service and shared across the enterprise and withpartners or customers
Real-time advanced visualization capability with interactivity is supported by expert teams that provide state-of-the-art information visualization. Distributed teamsprovide flexiblebusiness support.
Datafication allows creation of unique business value through delivering a differentiated experience or business service
Data Discoveryplatform includes data storage strategy, standard toolset for data acquisition and preparation, exploration,visualization, andaccess to competentdata skills
Data Discovery environmentprovides data setsfro multiple sources and powerfultoolsets to uncovervalue both for datascientists and forbusiness analysts
Data Discovery is aservice thatincludes real-timeprovisioning of allneeded resourcesincluding data sets,expertise, andtools.
Data acquisition and data preparation are provided as a service that includes real-timeprovisioning of allneeded resourcesincluding data sets, expertise, and tools
INFORMATION DIMENSIONS
DATADISCOVERY
ACQUISITION & PREPARATION
EXPLORATION
VISUALIZATION
DATAFICATION
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Information value is provided in hindsight
Descriptive analytics is analytics focusedon reportingthe past
Insulated experimentation at departmental level on smal data sets
Program management addresses IT projects, but analtics projects use their own approach independently
Data quality rulesare embedded inother quality programs
Information enhances value stream, but information’s intrinsic value is not assessed
Diagnostic analytics is basic analyticsthat inform decision making
Central analytics infrastructure provides model builders with computing resources and theability to work onlarge data sets inbatch mode
Program management is arecognized priority,and a PMO champion implements best practices acrossthe company
Enterprisewide data quality is defined for enterprise-structured data. Guidelines exist forall other data.
Information ismanaged as an asset, and its intrinsic value is established
Reporting and decision analytics provide insight to improve operational efficiency and encompass markert, revenue, and financials from statistical inference
Enterprisewide analytics infrastructure operated by theinfrastructure teamprovides PaaS or IaaS for Big Data sets — dashboards and instrumentation and basic API library
An enterprisewideapproach includes all aspects from prioritization of program deliverables to the achievement ofbusiness benefits while managing resources, mitigatingrisks, and reportingand communicatingprogress
An enterprisewidedata quality framework includes policies, governance, and tools. Scope covers all data variety.
Information provides competive advantage by adding proven value to all company products, solutions, and services
Predictive analyticsand statisticalanalysis of internaland external dataallow insightfulcorrelations andassociations
Federated analyticsinfrastructure provides basic and advanced capabilities to thebusiness organi-zation. A large library of APIs and different service levels support BigData sets with realtime performancecapability
VC-like portfoliomanagement, failfast and succeedfast agile processes,dynamic and flexible talent sourcing, andcorporate portfolioand program management platforms
An enterprisewidedata quality framework is instrumented, and quality is monitored with KPIs.
Information represents the highest value differentiator for the company.
Prescriptive analytics suggests decision options to leverage predictive analytics combined with impact analysisand performanceevaluation
Distributed analytics infrastructure witha large library ofmodels and resourcesempowers a BigD a t a f a c t o r ymodel. Service ismonetized withecosystem.
Agile program andportfolio management enalbles a continual delivery of innovative projects and retirement of obsolete systems
An enterprisewidedata quality frameworks is in place, with emphasis on continual improvement andreal-time business driven performance
VALUEDEVELOPMENT
ANALYTICS
ALGORITHMS
PROGRAMMANAGEMENT
QUALITY
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Data value isfrom operationsand business process automation
No monetizationstrategy. Dataacquisition isunsupervised.
Company doesnot leveragedata to enhanceits offerings
Real-time is nota company priority
Service innovation is left to the service managementteams
Information valueis from businessprocess improvement andvalue accretionthroughout thevalue stream
Immature datavaluation and monetization strategy; data procurement policy is in place; identification of most valuable information
Experimentationwith data-drivenenhancement orinitial data product creation
Complexenvironment doesnot allow realtimeoperationsexcept for selectand limited businessprocesses
Service innovationis encouraged withsome Web site andcollaboration communities in place. Some service innovation initiatives are championed by business executives.
Information managed as an asset; companywide approach to information valuation; mandatory assessment of datavalue; procurement policy for data acquisition and data marketknowledge
All products, services, and solutions are enhanced with data
Real-time orchestra-tion of information processes, storage, motion, and access is available for business-criticalneeds
Business and ITleadership areformally committed toservice innovation.Innovation labincludes budget,personnel, andinfrastructure.Service innovation portfolio’s managed at the exrcutive level.
Companywide management of information as a asset; a business team with an understanding of data market champions best practices; evaluation of a business’ return on information
Data-driven enhancement to allproducts andsolutions provide acompetive advantage to thecompany. Pure dataproducts are bestsellers.
Real-time orchestration of information processes, storage,motion, and accessprovides a competitive advantage and enhanced customer experience
Service innovationcreates some competitve advantage.The company innovationlab is publicizedexternally and benefits from external participation and/or joint ventures. Service innovation life cycle enalbles fast operationalization.
Company’s line of products and solutions is differentiated by data-driven enhancements that enable the companyto lead its markets
Real-time orchestration of information processes, storage,motion, and accessis available at allexternal touch points, providing ongoing market leadership and competivedifferentiation
Continual serviceinnovation withreal-time operationalizationof new services;company leads as arecognized top service innovator with ongoing publicized successes
Value is from operation optimization, real-time orchestration, and business modelinnovation
Value is from businessmodel innovation,digital fulfillment,product enhancement, anddigital products
Value is realized through agile business model innovation, and digital value is added to all company offerings
Companywide management of information as an asset is deeply embedded in the culture.Management drivesthere turn-on-information asset as competitiveadvantage
VALUE REALIZATION
MONETIZATION
PRODUCTIZATION
REAL-TIMEORCHESTRATION
SERVICEINNOVATION
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Knowledge sharing and collaboration are left to the individual, withstandard communicationcapabilities inplace
Limited capabilityto work remotelybeond basic information exchange
Knowledgeframework
No common governance beyond limited policy
Basic data risk isaddressed mostlyby basic policies
Knowledge sharingand collaborationplatform s are provided, with limited guidance
Basic communication work elements are digitized needs and allow some complemented withoffline workcapabilities
Clearly definedgovernance with arole-based approach to access, protection, ownership, and compliance
Risk and privacyconcerns areintegral part oftransactions systemsand reportingsystems. Big data/social data/externalsource exposure isunassessed
Repositories
Knowledge management framework withgovernance andleadership supportcreates a collaborative culture
Business and communication platforms allow workers to performtheir work at anyplace, any time, aspart of a globalteam and with access to all needed information
Integratedknowledge base andcommunities ofpractice
Strong governancewith IT and businessalignment; a fullrange of policiesare in place andautomated; fullstakeholder involvement
There is a comprehensive approach, includingvetting, segregation, location, retention,and auditing for alltypes of data
Knowledge-centricculture with powerful collaboration platform enablescontinuous globalcollaboration andaccountability
In addition to office environment, mobile platformsallow workers toperform all tasks intethered mode
Integrated knowledge platform with profiles, subscription, communities, and decision-making tools
Strong governanceestablishes trust ininformation withclearly defineddegree of confidence and ofcompliance
Organization structured with automation manages risks fortransactional systems, social media data,machine-generateddata, and all theircombinations and/or associations
Information governance is integrated in allaspects of the business processesat the speed ofbusiness change
Seamless management of risk enables the company to use information,including streaminginformation, in realtime
Comprehensive virtualization of devices, apps, anddata enable a workfull of omni-experience with continuoussynchronization,whether tethered oroffline
Advanced knowledge processes, platforms, and tools
Real-timecollaboration andknowledge sharing,both internally andexternally, withpowerful knowledgeaccess algorithms
KNOWLEDGE& COLLABORATION
WORKVIRTUALIZATION
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About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence,
advisory services, and events for the information technology, telecommunications and
consumer technology markets. IDC helps IT professionals, business executives, and the
investment community make fact-based decisions on technology purchases and business
strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on
technology and industry opportunities and trends in over 110 countries worldwide. For 50
years, IDC has provided strategic insights to help our clients achieve their key business
objectives.
IDC is a subsidiary of IDG, the world’s leading technology media, research, and events
company. Further information is available on our websites at www.idc.com
About SAP
As the market leader in enterprise application software, SAP is at the center of today’s business
and technology revolution. SAP helps you streamline your processes, giving you the ability to
use live data to predict customer trends – live and in the moment. Across your entire business.
When you run live, you run simple with SAP.
For more information, visit www.sap.com