Informational Interview

Felicia Bailey

Dr. Lois BoyntonCareer: • Public Relations/JOMC 101/Ethics Professor since 2001• Reporter/features editor at the Observer-News-

Enterprise• Public relations/advertising supervisor for Siecor CorpEducation:• Ph.D., University of North Carolina at Chapel Hill• M.A., University of North Carolina at Chapel Hill• B.A., Lenoir-Rhyne University

Interesting Facts• History Major• Only took a few classes in journalism • Mentor advice was a retired reporter from the

Miami Herald• Worked in a company (Siecor, Corp.) that was

90% men, 80% engineers, and half of them came out of military

What does a PR/AD Supervisor do?

• Meetings• “Real world group projects”• Marketing campaigns• A lot of learning• Read magazine and trade journals about the industry• Deal with employee layoffs, etc. • Write news releases• Average day 8:30-5:00 but read journals, magazines,

etc. during weekends or at home

Necessary Skills

• Work well with others• Clearly/concisely communicate• Research… a lot• Writing• Patience and readiness to learn

What did I learn?

• Great deal of group work• Not just about reading and writing, it’s

about learning a new topic that you otherwise wouldn’t have studied

• Research is crucial, a lot of “deep-diving”