Upload
tsahoo3
View
241
Download
0
Embed Size (px)
Citation preview
8/8/2019 Infosys Value Chain
1/16
Value Migration At Infosys: Case(A)
By:
Tusharakanta Sahoo
Vandit Bhurat
Vibha Bharati
8/8/2019 Infosys Value Chain
2/16
Migration up the Value Chain: Compelling Factors
Global IT solutions Providing
A. Excellent Offshore Delivery
B. Business Domain Excellence Commoditisation at the lower end
Not able to uphold high Operating Margins
MNC IT consulting firms moving down the Value Chain
Moving up the Value chain is needed More End-to-End Solutions, High End Value Services to
increase Project Life
8/8/2019 Infosys Value Chain
3/16
Value Chain : IT Services Business
8/8/2019 Infosys Value Chain
4/16
Value Chain : IT Services Business
8/8/2019 Infosys Value Chain
5/16
Value Chain : IT Services Business
Source: http://chaotic-flow.com/media/software-value-chain.jpg
8/8/2019 Infosys Value Chain
6/16
Stage 1: Programming Maintenance Services
System Availability
Utilization of employees
Bench strength New software development cycle time
Onsite-offshore ratio
CMM levels (industry certifications)
8/8/2019 Infosys Value Chain
7/16
Stage 2: Project Implementation
Number of Service level agreement (SLA) misses
Time to market
On-time delivery SOX compliance
8/8/2019 Infosys Value Chain
8/16
Stage 3: Package Implementation
Installation time for entire package
System downtime
8/8/2019 Infosys Value Chain
9/16
Stage 4: System Integration
Ease of use
Integrated software and resold
Number of platforms supported Compatibility of software
Upgradeability
8/8/2019 Infosys Value Chain
10/16
Stage 5: IT-Led Business Strategy
Proposition of product or service cost locked in prior to
commercialization
Types of customers serviced
Number of industries and verticals served
% of repeat orders
Feasibility of strategy suggested
8/8/2019 Infosys Value Chain
11/16
Stage 6: Business Strategy
Revenue per employee
% share of wallet
Competitive advantage Types of customers
% of repeat orders
Feasibility of strategy
Types of industries and verticals
8/8/2019 Infosys Value Chain
12/16
Infosys Position
Currently, at STAGE 4: Convergence of Systems & Processes
Needs to move to Stage 5th and 6th Assessment of future
impact of IT on the industry and Evaluation of Business Model
respectively
8/8/2019 Infosys Value Chain
13/16
Stage 6: Business Strategy
Revenue per employee
% share of wallet
Competitive advantage Types of customers
% of repeat orders
Feasibility of strategy
Types of industries and verticals
8/8/2019 Infosys Value Chain
14/16
Target Segments & New Basis of Selection
Offshore Outsourcing many big firms like GE
Maintenance of Legacy Systems in response to Y2K Issues,
created middleware product
IT Organisational Performance of Clients Total IT
Organizational Performance of clients by increasing share of
customer wallet
New Basis will be a shift from focussing on Delivery Excellence
to Business Domain Excellence
8/8/2019 Infosys Value Chain
15/16
Change in Marketing Approach
Broadening Sales and Distribution Network
Taking Onsite to Offshore Staff Allocation while assigning Cost
Drivers
Effective Value proposition for company by building
relationships with CEO/COO
Selling as a Total Solution Provider rather than just a
Technical Solution provider to clients DMUs having
stronger relationship with CIOs
8/8/2019 Infosys Value Chain
16/16
Core Competencies & Capabilities
Organising Workforce Across Domain/Expertise
Bridging the Gap between Functional Groups and improving
domain specific trainings
Offer New Services catering to more profitability
Bolster Business Domain Capabilities & Scale up consulting
Domain
Helping client company address all the problems Reduction
in Margins, Improving its customer & Employee Retention
etc... (One to One Consulting)