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Guideline for the development of a Search Engine optimized and user Friendly Internet presentation, with consideration of human behaviour and technical aspects
21.04.23 © 2010 SAGO-Tec GmbH Seite 1
Oliver Schnell, 2015717
• Summary• Introduction• Problem Definition• Guideline• Research• Results
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• SEO vs. WU– SEO
(Search Engine Optimization) ist a set of methods to improve a Website‘s ranking on a search engine.
– Website Usability is a quality attribute relating to how easy a website is to use.
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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Guideline for the development of a Search Engine optimized and user friendly Internet presentation, with consideration of human behaviour and technical aspects
SummaryIntroductionProblem DefinitionGuidelineResearchResults
21.04.23 © 2010 SAGO-Tec GmbH 4
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SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• The online marketing strategy must not stand alone.
• It has to be integrated part of the whole strategy and adopt its goals, design and content.
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• The Domain name has to be– Unique
(even in other countries)– Available
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Landing Pages for different target groups of the website
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Images and other, visual content should be used– Text must not be
substituted!
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SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Do not make the user scroll – The averaged minimum
resolution of monitors is currently 1024x768.
– By using this resolution the visitor should see the whole content of the website.
• A search function has to provide suitable results– It is better to use no search
function than a „bad one“!SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• No experiements with the site structure– Standards have to be met:Summary
IntroductionProblem DefinitionGuidelineResearchResults
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SummaryIntroductionProblem DefinitionGuidelineResearchResults
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SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Do not use any design elements!– Except it• Simplifies the user‘s task(s) or• Adds value to the user
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• SEO Results
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• SEO Results
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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Shutdown of www.fastconsulting.de &
Restart www.sago-tec.de Major Re-Design at the
start of the research
• Survey– 93 answers– 35 completed
questionnaires– One deleted entity
63% male
• Duration: One Week
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Survey Demography
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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• Results– SEO• Increased PageRank!• Unexpected Search Strings• Increasing visitors
– Mostly B2B-Visitors– Good Usability Results• Still improvement possible• Technical and Structural
Limitations
SummaryIntroductionProblem DefinitionGuidelineResearchResults
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SummaryIntroductionProblem DefinitionGuidelineResearchResults
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