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How to Collect & Convert Your Email Leadsa webinar by Formstack

FEATURING JELLE MOSTERT & CHRIS LUCAS

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Flexible online form building platform. Quickly capture responses with branded web forms.

INTRODUCTION

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@formstack #formchat Join the conversation on Twitter!

Tweet and get entered to win one of several book prizes.

This webinar is being recorded and will be emailed to registrants.

INTRODUCTION

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Jelle Mostert Chris LucasChris Lucas is the VP of

Marketing at Formstack.

Jelle Mostert is the Relationship Manager at

INinbox.

INTRODUCTION

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Today’s Webinar Agenda A. How to collect more email leads B. Best practices for deliverability C. Tips to boost your email open rate D. Driving email leads to landing pages

INTRODUCTION

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Part 1 - How To Collect More Email Leads

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Grow your subscribers list with online forms.

PART 1: HOW TO COLLECT MORE EMAIL LEADS

E-Mail

Text

Phone Call

Name*

How would you like to hear from us?*

First Name

Last Name

Complete this form.

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Think outside the “contact form” box.

Contact

PART 1: HOW TO COLLECT MORE EMAIL LEADS

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Consider the value proposition - “Why should I complete this form?”

52%Complete

PART 1: HOW TO COLLECT MORE EMAIL LEADS

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Write compelling submit buttons.

PART 1: HOW TO COLLECT MORE EMAIL LEADS

Register now!1

2

Not Spam!Not JunkIncrease traffic on your forms with this 100% free solution

Increase traffic on your forms with this 100% free solution

1

Submit Registration

52%Complete

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Make your “thank you” count.

PART 1: HOW TO COLLECT MORE EMAIL LEADS

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Part 2 - Best Practices For Email Deliverability

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Get your email in the inbox!

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

1

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Avoid spam-triggering words in your subject line.

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

“Increase traffic on your forms with

this 100% free solution”

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Ask subscribers to keep you out of spam.

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

Register now!1

2

Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution

Increase traffic on your forms with this 100% free solution

1

52%Complete

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Limit or cloak affiliate email links.

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

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Make sure your emails are branded.

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

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Pay attention to who you send the email from.

PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY

jelle@gmail.comjelle@ininbox.com

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Part 3 - Tips To Boost Your Email Open Rates And Engagement

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Get subscribers to read your email.

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

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Don’t ignore your email list! Email regularly.

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

Just checking in!

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Use autoresponders for hassle-free engagement.

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

1

2

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Test attention-grabbing subject lines

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

Just checking in!

Register now!1

2

Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution

Increase traffic on your forms with this 100% free solution

1

52%Complete

36% Open Rate10% Conversion Rate

Are you committing one of these 4 form

faux pas?

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Send your email at the optimal time.

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

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Ensure the click with effective calls to action.

PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT

Submit Registration1

2

Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution

Increase traffic on your forms with this 100% free solution

1

52%Complete

36% Open Rate10% Conversion Rate

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Part 4 - Drive Email Leads To Landing Pages

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Complete the circle with a customized landing page.

PART 4: DRIVE EMAIL LEADS TO LANDING PAGES

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Keep the landing page focused on one product or offer.

PART 4: DRIVE EMAIL LEADS TO LANDING PAGES

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Make sure the landing page matches the email campaign.

PART 4: DRIVE EMAIL LEADS TO LANDING PAGES

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Learn more about your subscribers with surveys.

PART 4: DRIVE EMAIL LEADS TO LANDING PAGES

Excellent

Fine

Not Great

Name*

How was your experience?*

First Name

Last Name

take a quick survey.

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Questions?

CONCLUSION