Initial Concept Ideas

Atomic Tumbleweed

Electron Concept

• The rings of the Sheffield LIVE logo will have small red dots spinning on the rings, the dots will accelerate and fly off of the rings

• the red dots will then hit a Sheffield landmark or building and turn the building red with the Sheffield LIVE logo on it's front

• Extra:

possible marketing mascots (e.g: small toys in cars - to promote Sheffield LIVE as a TV channel)

Tumbleweed Concept

• Sheffield Live logo looks similar to a Tumbleweed

• In each sting the Sheffield live logo would bounce across a famous landmark, with the camera tracking it as it moves across the scene

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