Ink August 2015

Pelikan Asia Sdn Bhd.

Ink Newsletter | August 2015

#Issue 20Newsletter


glued to all our communication channels i.e. the Pelikan Malaysia Facebook page and Ink Newsletter.

The coming Merdeka – Hari Malaysia season is an important period in our calendar. Like last year, we have promotions and an event lined up to mark the occasion, read more about it in the ‘In a Blink’ segment. More info about the event will be shared when we get nearer to the date. Keep reading Ink Newsletter to be the first to know about all things Pelikan in Malaysia! Yours sincerely,

Phikyin Loo

We Make Thinking Visible!

I’m absolutely thrilled about the projects happening in the next few months ahead of us. We have many exciting events planned that will keep us busy and buzzing until the end of the year. To start with, Pelikan’s first flagship retail store will be open around the 2nd week of September. The store is located at The Gardens Mall, Mid Valley City and will carry the complete range of products we have under the Pelikan brand as well as our sister brands, herlitz, Geha & Susy Card. This store is a statement to improve our brand position in the market and to strengthen our distribution channel particularly in the retail market. More information will be shared about Pelikan at The Gardens, especially on the store launching and promotional activities, so stay

Editorial

Pelikan @ The Gardens

Mall

In a Bl Marketing News/Events

FWI Raya Merdeka Promo @KLCC

Can you see the big blue wall with our logo on it? That’s our new flagship retail store! It’s not in operation yet, but it will be open soon in September. Currently work is being done on the interior of the store. Located at The Gardens Mall, Mid Valley City, the shop lot is at the third floor, next to Microsoft store (previously Nokia) and opposite to Samsung’s. The store will carry Pelikan, herlitz, Geha and Susy Card products and will also include an activity room where we can do art classes or demo for our fans. Cool isn’t it?! We are certainly very excited about this. The official launching of the store is scheduled to be on 22 September, and we are going to promote the store BIG TIME! Wait for the updates, more info will be given as we get nearer to the opening date.

This Raya and Merdeka season, Pelikan is running a promotion, Raya Merdeka Malaysia Day Promotion (mouthful we know!) at Kinokuniya and Isetan KLCC. The promotion features the Pura series, offered in sets that include ink cartridge and the elegant G5 gift box. This is your chance to get the Pura pen and the accessories at a great price! Promotion runs from 8 August until 20 September. While stocks last.

P/S: Happy 58th Merdeka Day to everyone. Anyone knows the theme

for 2015 Merdeka Day? The first person to email the correct answer to

[email protected] wins a prize!

For MO Shop Mandarin Oriental KL, the Raya Merdeka Malaysia Day promo features the Souveran M800 fountain pen that comes in a G16 gift box and with an Edelstein Ink Onyx. The fountain pen comes in 3 colour choices, black, black/green and black/blue. Promotion runs from 8 August until 20 September. While stocks last.

It’s back! Like last year, we are participating in the #paintsomethingnice campaign, organised by Zubedy Sdn Bhd for the Merdeka season. This time around, an event will be held at Encorp Strand Mall, Kota Damansara on 12 September. The event will involve pre-school and primary school children age 5-12, where they will decorate a postcard-like art sheet and write positive messages on it. The children will then ‘mail’ the postcard into a mock postbox at the event. More info on the event will be shared as we get closer to the date so wait for the updates.

Pelikan is taking part in AEON BIG Brands Fair, from 14-27 August 2015. The brands fair put special promotions from all the brands available at AEON Big together. For Pelikan, you can get writing & colouring materials at 40% off! Hurry while stocks last! Pelikan is taking part in AEON BIG Brands Fair, from 14-27 August 2015. The brands fair put special promotions from all the brands available at AEON Big together. For Pelikan, you can get writing & colouring materials at 40% off! Hurry while stocks last!

MO Shop’s Raya Merdeka

Promo

#Paintsomethingnice

AEON BIG Brand Fair

#Paintsomethingnice

Article

We are going to celebrate our 58th Merdeka Day soon. We often celebrate the day with the Malaysian flag, the Jalur Gemilang. How much do you know about our Jalur Gemilang? Do you know the history behind it? Our ‘Link to the world’ article this month features how the Jalur Gemilang was chosen as the Malaysian flag. Read on!

History Behind the Malaysian Flag

Behind the simple and slightly derivative design, the Malaysian flag has, since its creation, served as a silent testament to the country’s heritage and cultural mix, and upholding cherished values like freedom and justice.

The Malaysian flag (now known as Jalur Gemilang) was officially adopted on 16 September 1963.

History &Design

The present design features a yellow crescent moon and a 14-pointed star against a blue rectangle on the upper left corner. The entire face is adorned by 14 horizontal red and white stripes of equal height and length representing the equal status in the Federation of the member states and the Federal government.

Product Features:

M805 Demonstrator with engraving

The Special Edition M805 Demonstrator was launched back in June, now comes M805 Demonstrator with engraving! This version features technical description in English engraved on the body of the pen. This feature is a great addition to what is already a popular writing instrument.

Available at KSGILL Online Penshop, Isetan KLCC and Mandarin Oriental KL (MO Shop).

RSP: RM 1999


The moon and star represent Islam, the main religion of the country. The yellow colour of the moon and star represents the Yang di Pertuan Agung (or paramount ruler) who is looked upon by Malaysian Muslims as the the leader of the faith. The 14 points of the star serve the same purpose as the 14 horizontal stripes. The blue background symbolises unity for all Malaysians.

A very early design of the country’s flag, in 1905, featured four different coloured bands representing the four states namely Perak, Selangor, Negeri Sembilan and Pahang.

As more states joined, the Malay Federation was founded on 1 February 1948. Two years later, a new flag was introduced.

How the present design came about

To commemorate the formation of the Federation of Malaya, a flag designing competition was held by the Federal Legislative Assembly. A total of 373 entries were submitted and three made it to the finals.

The first design featured a pair of crossed kris’s (a Malay weapon) surrounded by a halo of 11 five-pointed stars. The second design was similar to the first.

It was the third design however, featuring the now familiar stripes and yellow crescent moon and star, that cinched the prize and assured the designer, Mohd b. Hamzah, an architect from Johore, of a permanent place in Malaysian history. The winning design was chosen through a public poll held by the Malay Mail.

After a few amendments to the original design (for example the changing of the stripes from blue and white to red and white), the flag received the approval of the Council of Rulers and then King George, in 1950, with the following declaration: “That in the opinion of this Council the Flag of the Federation of Malaya should be as follows: Eleven horizontal stripes alternately red and white in colour, the uppermost stripe being red, having a blue quarter with a cresent and eleven pointed star in yellow superimposed, the standard size of the flag to be six feet by three feet.” It was with much pomp and ceremony that the first public fluttering of the flag took place on 26 May 1950 at the istana of the Sultan of Selangor, attended by rulers of the Malay States and British officials.

The inclusion of Sabah, Sarawak dan Singapore into the Federation added three more stripes to the flag, making a total of 14. This new incarnation was given a public launch on 16 September 1963. Although Singapore broke away from Malaysia two years later, the number of stripes has remained the same.

Finally, after 40 years of independence, the Malaysian flag was bestowed the affectionate title of Jalur Gemilang or Stripes of Glory.

This article was featured in greatpenang.com. You can find the full article by following this link http://www.greatpenang.com/index.php/culture-a-heritage/148-jalur-gemilang-the-stripes-of-glory

Back to School meeting @ RUANG

The Back to School (BTS) season is just around the corner so PASB organised a BTS meeting (aka brainstorming session) at the Ruang SS18, an event space for rent. The meeting that was held on 3 August 2015 discussed the direction and strategy for the upcoming Back to School season and it was attended by all PASB staff. The whole day event saw the theme and plan for 2015 BTS being presented and ideas and suggestions came pouring in to firm up the overall strategy for this season’s BTS.

What’s up!

So long Mamat & AJ..

..all the best for the future! PASB team bids goodbye to Mamat (warehouse/driver) and AJ (marketing intern) who had their last day at Pelikan on 14 August. A farewell lunch was organised at Ole Ole Bali to thank both of them for their time at Pelikan. At the lunch, a teary Mamat thanked all his ‘soon to be’ ex-colleagues for “the love they have shown” him all this while. Farewell Mamat & AJ!


If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at [email protected]. Any suggestion is welcome. Thank you.

Message:

www.facebook.com/mypelikan

Please visit our Facebook page and like us.

Today’s the big day,That comes once a year,

It’s your birthday,The day is here!

August Babies

We have so many colleagues who celebrate their birthday this month. Happy birthday! They are:

Alicia Chan – PASBSteven Lim - PASBNorjamnah Binti Mhd Yusof - PASB Frankie Foo – PICBHaryati Binti Ismail - PICBNorazlina Binti Ahmad - PPMSBZahrah Binti Parman - PPMSBNguyen Thi Tinh -PPMSBLim Thi Hong Biet -PPMSBDam Thi Hong Son - PPMSBLuong Thi Lan - PPMSB

Merdeka Promo for Staff

Pelikan staff promotion is back for this Merdeka season! It’s your chance to get great writing instruments at great prices. Also included in the promotion by popular demand are the exclusive mini-friends series! So don’t miss out, check out the catalogue online by following this link http://issuu.com/pelikanmy/docs/merdeka_sale.

New Addition to Pelikan Family!

Our Pelikan family continues to expand. 3 new faces this time around. They are;

LIM WEN XING IANProcurement ExecDate join : 27/07/2015

NURFARAHIN BINTI MOHD SHUHAIMISales Executive – RetailDate join : 04/08/2015

SHAMSUL HAFIZ BIN AHMADWarehouse Assistant cum DriverDate join : 13/08/2015

Please give your warmest welcome to them. Welcome to the club Ian, Farah & Shamsul!

Documents

Ink August 2015