innolab - Welcome to · PDF fileinnolab TM A fast and ... bathrooms to Vodafone’s sustainability strategy. ... • Oriflame: new value propositions for Central/Eastern Europe

innolab

© GeniusWorks 2012

TM

© GeniusWorks 2012 +genius

innolab TM

A fast and facilitated process for developing better insights and ideas, strategies and solutions. Innolab brings teams together, with focus and energy to deliver innovation with more speed, collaboration and impact. It is based around creative techniques, through a series of workshops (ideally three two-day workshops with additional work before and after by participants and ourselves). The process can be used for any form of creative development - developing new strategies, products, business models, propositions, communications, channels and more. There are three phases: •  Ideas Factory ... exploring insights and ideas, exploring parallel markets and global practices,

framing issues, thinking bigger and better

•  Design Studio .... shaping and connecting the best ideas into richer concepts and potential solutions, then evaluating the best options

•  Impact Zone ... focusing on the winning propositions, solutions and business models, and accelerating concepts to market for faster impact

The process is supported by a portfolio of proprietary tools used largely within the workshops. The outcomes of each phases are consolidated and enhanced as blueprints. Innolab has been used across many sectors, geographies and applications – from banking to retailing, telecoms and travel, VB Beer market entry to Visa’s Olympic sponsorship program, Vitra’s future bathrooms to Vodafone’s sustainability strategy.


Ideas Factory Design Studio Impact Zone

innolab TM


TM

innolab TM

Customer insights Change drivers Parallel worlds

Profit pools

Connecting ideas Reframing concepts

Processes and partners Simplicity filters Best scenarios

Business model design Issues/impact analysis

Concept evaluation Blueprint and Horizons

How can we innovate to create value

for customers and the business? In a way that harnesses our best ideas,

engages people and delivers results faster?

Opening up

Creative exploration

Closing down

Commercial

focus

innolab


process

TM

Exploring the best opportunities to grow based on future scenarios, customer immersion, parallel worlds, emerging trends and creative hypothesise. Insights emerge out of the collation of knowledge from different perspectives, fused with creative thinking. Insights are “flashes of inspiration”, and platforms from which to generate better ideas. By understanding the problem better, we have more chance of creating successful solutions. By focusing on real insights, we develop new ideas, more ideas and better ideas.

Exploring the possibilities for innovation Outputs include:

1.  Opportunity maps 2.  Future scenarios 3.  Parallel worlds 4.  Customer insights 5.  Ideas generation

IMPACT Ideas Insight Explore Stretch Focus

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Innolab process

Ideas Factory

© GeniusWorks 2012.

Elevating ideas to a more powerful and conceptual level – so that they are stronger and better able to solve the problem. Connecting ideas into bigger concepts, finding the bigger idea. Considering the function and then the form of these bigger ideas, enhancing their practical usability and aesthetic appeal. Looking beyond products and services to design new business models and experiences, how they fit as part of a broader solution, and evaluating their value potential for customers and business.

Creating and shaping the best ideas Outputs include:

1.  Context framing 2.  Disruptive creation 3.  Idea fusion 4.  Evolutionary design 5.  Concept evaluation

IMPACT Evaluate Shape Fuse Create Frame

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Innolab process

Design Studio


Turning best ideas into market success Outputs include:

1.  Accelerated delivery 2.  Value propositions 3.  High impact entry 4.  Delivery horizons 5.  Managing the vortex

IMPACT Evolve Deliver Launch Define Develop

Accelerating the best new concepts into the market. Focusing your creativity and innovating the market too. But launch is just the starting point - changing people’s attitudes, encouraging new behaviours. Finding spaces in the market that you can make your own, defend and grow. Telling your story, in ways that are compelling and contagious. Shaping markets in your own mind rather than being a slave to somebody else’s vision. Stretching and evolving ideas so that can have even more impact, and stay a step or two ahead.

© GeniusWorks 2010 © GeniusWorks 2010 © GeniusWorks 2010

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Innolab process

Impact Zone


innolab


toolkit

TM

innolab toolkit

+genius © GeniusWorks 2012.

innolab toolkit


innolab toolkit


innolab


results

TM

Innolab results


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Innolab results

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M&S New Store Concepts


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Innolab results


© GeniusWorks 2012

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innolab TM

Recent clients are global, across sectors, addressing diverse issues:

•  Aeroflot: new brand strategy for the Russian airline •  Apotex: developing new sales-based solutions for key accounts •  Co-operative Bank: customer strategy, innovation and value proposition •  Fosters: launch of new brands into the European market •  Marks & Spencer: developing new food and homeware ranges •  Oriflame: new value propositions for Central/Eastern Europe •  Petrol Ofisi: business and brand strategy facilitation •  Pinar: brand strategy, architecture and portfolio optimisation •  Sabre: exploring the future of travel with Europe’s leading agents •  Skanska: developing client-centric solutions in the construction world •  Savola: developing new brand extensions for Arabic food •  Tata Steel: brand strategy and communication for Europe •  Telia Sonera: customer insight, propositions and strategy •  Turkcell: retail experience design and business propositions •  Visa: London 2012 Olympics sponsorship strategy •  Vitra: accelerated innovation, brands and marketing •  Vodafone: global sustainability co-creation and strategy The process can also be used as part of developing a “Gamechanger” strategy for your business, based on the Gamechanger methodology, and sector research (Futurebank, Futurestore etc). See Gamechangers.pro For more information about working together, contact Peter Fisk [email protected]

The Innolab name, process and toolkits are copyright and the property of GeniusWorks, to be used only by Genius companies and their clients. The process and toolkits can also be licensed by agreement. © GeniusWorks 2014. All rights reserved.

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Documents

innolab - Welcome to · PDF fileinnolab TM A fast and ... bathrooms to Vodafone’s sustainability strategy. ... • Oriflame: new value propositions for Central/Eastern Europe