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Rev PA1 Mats Pettersson2006-09-26 1
Innovate and Energize the experiences of communication
in unique waysonly Sony Ericsson can do
Reality & Future of Wireless Terminals
Mats PetterssonSony Ericsson Mobile Communications
Vice President - Platform Planning
Market Growth
0
200
400
600
800
1000
1200
2005 2006 2007 2008 2009
590
750
890
10101100
Source: Market Development Analysis (MDA) SEMC
Worldwide GSM/UMTS Mobile Phone Shipment Trend [M units]
Continuous Growth!
6
Market Growth
0
200
400
600
800
1000
1200
2005 2006 2007 2008 2009
590
750
890
10101100
31%
26%19%
14% 9%
• Market is growing…• but growth rate is expected to decline⇒ Increased competition⇒ Consolidation expected to increase⇒ Smaller vendors will struggle
Source: Market Development Analysis (MDA) SEMC
Market Growth Rates (GSM/UMTS)
8
Volume Growth(GSM/UMTS Market)
20092005
1. Entry markets grows quickly2. Still more advanced phones are 2/3 of value
590
1100
49%
42%
51%
58%
Million Units
1
2
Value Share(GSM/UMTS Market)
ESTIMATE
20092005
Billion Euro
60
100
73%
67%
27% 33%
Market Growth Source: MDA
ESTIMATE
13Phone production cost spans from ~30 to ~400 USD (2006)
P990 feature set
• UMTS 2100
• GSM 900/1800/1900
• 2 MP Camera
• 128 MB Flash/64 MB RAM (60 MB for user)
• QVGA Video recording @ 15 fps
• Music player (AAC, eAAC+, MP3..)
• Video telephony
• ARM9 @ 208 MHz + ARM 9 @104 MHz
• WLAN 802.11b
• Bluetooth
• Support for Memory Stick Duo
• 114 x 57 x 24 mm
0
20
40
60
2005 2006 2007 2008 2009 2010
0
10
20
2005 2006 2007 2008 2009 2010
0
5
10
15
20
2005 2006 2007 2008 2009 2010
MIPS, Memory and Multimedia
HDD (1”)
Memory CapacityGB2010Camera: 5,000 photos Music: 500 CDsCamcorder: 2 hoursVideo Player: 12 hours Movie storage: 2 HD movies
Use Case 2005-2010Camera: 1,000 photos Music: 100 CDsCamcorder: 2 hoursVideo Player 3 hours
Memory SizeMB
Processing Capacity
2006 2007 2008 2009 2010
VideoVGA, 30fps
Pentium III 600 MHz (2001)
Pentium II 300 MHz (1997)
Nintendo DS
VideoHD 720p, 30 fps
150 MPixels/s5 MPolygons/s
100 kPixels/s1 MPolygons/s
ApplicationProcessor
Pentium III 1GHz
1
5
Relativecapacity
90
1 Picture1 Song1 min video optimized for phone screen1 min max playable video quality (TVout)
Camera resolution3 MP 5 MP7 MP
MP3 eAAC+ Audio Codecs
Video Codecs
Display resolutionVGA
QVGA
HD 720p
2 MP
Multimedia Enablers
SDTV
909030 40
HDD
Flash
Relativecapacity
cdm
a200
0W
CD
MA
DL 2.4 MbpsUL 144 kbps
1xEV-DORev 0
DL 3.1 MbpsUL 1.8 MbpsLow latency (VoIP)
1xEV-DORev A
DL 384 kbpsUL 64 kbps
WCDMADL 14 MbpsUL 384 kbps
HSDPA
High data ratesLow latency”IP optimised” WiBRO
WiMAX802.16e (mobility)
WiMAXnon mobile
BW
A iBurstIPWireless
Flarion
3G Evolution
UL 1.8-5 Mbps
EUL4G
Super 3G
2002 2003 2004 2005 2006 2007 2008 2009 2010 2010+
Mid Term Evolution Long Term Evolution
GSM/WCDMA Data Evolution
Download 1 minute of MP3 (1 MByte): Download 1 minute of MP3 (1 MByte):
WCDMA
20 sec
GPRS
5 min
WCDMA Evolved - HSDPA
4 sec
Industry trend
2002
2G (≤ 28.8 kb/s)
Year2000 2004 2006
First Step into 3G (64 - 144 Kb/s)3G (144 - 384 Kb/s)
3G Evolved (384 Kb/s - 15Mb/s)
2008
Beyond 3G (- 100Mb/s)
SMSMMS Game
Download
Music Download
Mobile DTV Video
New CommunicationStyle
• Steady infrastructure evolution
• Multimedia capability war
• All IP network
• Consumers want devices to work together and share multimedia content
• Mobile phones must play both server and client roles to share multimedia on home networks
• DLNA guidelines strive for interoperability..
The home – the next battle field
Web as a common platform for all communication
PC
Database&
Content
Mobile
WEB/IP Platform
HomeCE
Engine
Seamless connectivity and interoperability
WCDMA Bands
Table 5.0: UTRA FDD frequency bands (from 25.101 version 7.1.0)
Operating Band
UL FrequenciesUE transmit, Node B
receive
DL frequenciesUE receive, Node B
transmitI 1920 – 1980 MHz 2110 –2170 MHzII 1850 –1910 MHz 1930 –1990 MHzIII 1710-1785 MHz 1805-1880 MHzIV 1710-1755 MHz 2110-2180* MHzV 824 – 849 MHz 869-894 MHzVI 830-840 MHz 875-885 MHzVII 2500-2570 MHz 2620-2690 MHzVIII 890-915 MHz 935-960 MHzIX 1750-1785 MHz 1845-1880 MHz
The Mobile Broadcast Showstopper Puzzle
Codec
Conditional access
Streaming protocol
Bearer technology
Frequency band
470-750 MHz
NagraDRM
DVB-H
RTP
H.264 level 1.2
OMA Smartcard
DRM
NagraDRM WMDRM Irdeto
WMV9
Windows Media
Multi-2
ISDB-T
174-230 MHz
T-DMB
Hutch Italy
MPEG-4 SL
Vfe, O2, T-Mobile
Germany
H.264 level 1.2
RTP
DVB-H
470-750 MHz
TIMItaly
H.264 level 1.2
Operator
RTP
DVB-H
470-750 MHz
ModeoUS
1670-1675 MHz
DVB-H
CMCC Guangdong
China
H.264 level 1.2
470-750 MHz
MPEG-4SL
H.264 level 1.2
Softbank Japan
Showstoppers
Planned 2008
Supported 2007
ESG CBMS OMA BCAST CBMS CBMS T-DMB
SpecificISDB-T Specific
18 Crypt
DVB-H
470-750 MHz
RTP
H.264 level 1.2
CITICChina
OMA BCAST
All in a mobile phone challenge
• Time to market • Cost• Size• Quality• Current Consumption• Volume & logistics• Operator requirements
Possible solutions
• Scaleable chip-sets
• Multi-purpose accelerators
• Multi-function modules
• Generic serial interfaces
• Intelligent Power Management
• Modular/intelligent radio (=> SW radio?)
• Modular/intelligent antenna
• Multi-TV chip-sets
• Advanced high volume packaging
Time to market CostSize
QualityCurrent Consumption
Volume & logisticsOperator requirements
P990@2010 feature set
• UMTS 2100
• GSM 900/1800/1900
• 2 MP Camera
• 128 MB Flash/64 MB RAM (60 MB for user)
• Video recording QVGA@15 fps
• Music player (AAC, eAAC+, MP3..)
• Video telephony
• ARM9 processor @ 208 MHz
• WLAN 802.11b
• Bluetooth
• Support for Memory Stick Duo
• 114 x 57 x 24 mm
•
+ Band II - IX
+850 MHz8MP Camera + Optical zoom
WVGA@30fps
ARM 11 @400 MHz+ ARM 9
802.11 a/b/g/n
Multiple cards+ 8 GB built-in100 x 40 x 12
Smallest possible
+“any” codec
TV, GPS, Compass, NFC, RF-ID, Accelerometer etc
+ UWB