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INNOVATE UP
6 MAY 2015MONICA BRADLEY – PWC CHAIR DIGITAL
ECONOMY
& BARTLEY HASSELL- 3RD VIEW
My WHY
WHYCreate prosperity &
abundance for myself,
my family, my clients
and my community
HOWSense-making the changing
world with equal balance on
social, economic and climate
capital
WHATDirectorships
Consult to Boards
Keynotes
Curate - Blog/Tweet/Linked In / Facebook
Invest – Time & Capital
Innovation Mindset
• Innovations you can’t live without
• Innovations at work
Discovery
Exploring the Game Changing Trends
Business as Usual
OPPORTUNITIESFUTURE RISK
Exploring the Information Age
What’s driving our world
Digitisation of Data into Information & Knowledge (Services)
Sharing Economy – Rise of the Citizen – Communities of interest
and sticky communities
Automation – Robotics – Wearable Tech – Sensors
Share of Screen is critical
Convenience Vs Experience (Deep Customer Insights)
Supply Chain Impact - 3d Printing
Demographic Changes (Millennials)
The Autonomobile...
San Francisco–based design team Mike and Maaike’s concept car, the ATNMBL (the “autonomobile”)
3d printer…
Prototype of a 40′ X 40′ 3D Printer capable of printing a small building
• Personalized wellbeing plans
managed online are mainstream
• Health Departments are Well
Being Agencies
• Medical Data Scientists are fastest
growing profession
• Focus on preventative & lifestyle
inventions
• Self Service medical procedures &
automation of health practices are
in trial
• Health Bloggers influence 20% of
diagnosis & treatment
• Primary health is managed by
para-medical (communication
talent)
• Diagnosis is digitized
• Medical Subscription services for
knowledge, advice & diagnosis are
in trials in place of insurance
• Medical data collected by wearable
devices / mobiles
• Personal Genome mapping is
mainstream
• Food as medicine is common place
• Neuroscience is used to support
wellbeing
• Commercial TV are required to
provide a meditation break for every
15 mins of programming
• 20% of food consumption is in non-
traditional form (Pill / Powder / Drink)
• I-medicine serves 30% of all
consultations
• Diagnosis pods are available in
malls/city buildings
• Robotics provide 20% of medical
practices
• Home 3d body scanners are widely
used
• Home Automation includes medical
monitoring / assistance
• Google/Apple Medical Practices
• 3d Printing of personalised
medications
• Wearable / Chip monitors body
metrics, inputs, exercise & prompts
actions
• Cloud based medical / wellbeing
records are accessed on demand
via any device
• Personal Wellbeing Consultants
are global and manage /
recommend / program
interventions
• Health Insurance is real time based
on lifestyle data
• Public Health is reward and
evidence based
• Medical facilities 3d print all
replacement body parts &
medications
• Artificial Intelligence medical is
mainstream
• Ambulances are self drive
• Drones deliver groceries /
medications
2020 2025 2030
Possible Future
Value stream impact
Impact on Value Streams
Disruption Risk Services / Funding $m Disruption Opportunities
Break
Innovation…starts with your Customers
The Customer
Experience Breakfast Series
Customer-Based
DesignLearning Program
The Brisbane Customer
ExperienceCommunity
The
Team…
Lunch Break
Innovation Mindset
Integrated Systems
Thinking
Dissatisfaction
Delight
Expectationsexceeded
Expectationsnot
fulfilled
Revenue Resilience
- Explore new markets -
Cost Resilience
- Exploit current resource base -
Innovating Above the Line
Compete for Digital Attention- Tesco, Daimler vs Google, Dan Murphy vs Amazon
React to Digital Signals- Google, Audi, Allianz. Fitbit (‘Find, not Search’)
Integrate Private Digital Capital
- CBA, KLM, Fidor (‘Bring Your Own Data / Preferences’)
Create a Digital Community- Thermomix, Strava, Facebook, Tripadvisor, LinkedIn
Digital Access instead of Ownership- Expert360, BMW Ventures, UberRush, Airbnb
Sharing Ecomony
Idle Assets or Surplus – Digitise or Share
- Airports, Airlines, Taxis, Walmart
Create New Digital Assets
- Data Markets, services
What’s your Digital Mindset
Compete for Digital Attention
React to Digital Signals
Integrate Private Digital Capital
Create a Digital Community
Digital Access instead of Ownership
Digitise Idle Assets
Create New Digital Assets
Design Session
What is your
Problem worth solving
or
Opportunity to grow & improve
Innovation
Convenience Experience
https://www.youtube.com/watch?v=QoAOzMTLP5s
Fever PITCH
• Congratulations now you have an innovation
• Now determine who will need to support you with resources
(investment or human) in order to bring it to life
• Create a 3 min PITCH to this stakeholder
• Compelling Reason
• Who is the CUSTOMER
• Use the CANVAS to tell the story of your innovation
• What is your ASK
What next - tools?
Client Insights (Move from Assumptions to Insights) Empathy Maps Experience Management Co-Create Living Labs
Business Models (Why do we exist) Purpose is Key Value Proposition Open Innovation Learn through Experiments Collaborations
Impact Investing (How will we fund our mission) Crowd funding Philanthropy Government Benefits Bonds Social Enterprise
Governance (How will we guide our organisation) Exercise Strategy / Mindset Talent / Skills Collaborations & Partnerships
Storytelling Capabilities (How will we communicate) Diagrams Intuitive Navigation Cartoons / Video / YouTube