Innovation and Knowledge

European Management’s

Agents (INMA)

AIX DE PROVENCE, MARCH 29th & 30th 2012

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5. New Technologies of Information & Communication area

1st MODULE: New Information and Communication Technologies (ICT)

Main aim

The main aim of this module is to present the impact of new technologies, Information and Communications Technology (ICT) and their applications, on promoting business and firm performance.

CONTENTSwhat ICT is and the impact of ICT in improving business internal processes and communication with their customers.

Learning outcomes/objectives To know what Information and Communications Technology (ICT) is and what exactly means To know the main types of ICT applications and their useTo know how business can benefit from internet

Key Words / issues

Information and communications technology - or technologies (ICT)

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5. New Technologies of Information & Communication area

1st MODULE: New Information and Communication Technologies (ICT)

1st CHAPTER: What ICT is 1st subchapter is dealt with ICT and what exactly ICT means(4 units).  2nd subchapter: the role of internet and its use in the enterprise in order to be achieved business promotion and boost (4 units) 3rd subchapter : the basic services based on internet that is required for increasing business effectiveness (6 units)

4th subchapter is dealt with the advanced services based on internet (10 units) 5th subchapter is focused on the reasons and the advantages for office automation in terms of business (7 units).

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1st MODULE: New Information and Communication Technologies (ICT)

1st Module Overall Contents1ST CHAPTER: WHAT ICT IS1st Subchapter: ICT (Information and Communications Technology)Unit 1: IntroductionUnit 2: What exactly ICT means

2nd Subchapter: Internet and its use in the enterprisesUnit 1: IntroductionUnit 2: The internet as part of growing an enterprise

3rd Subchapter: Basic services based on internetUnit 1: IntroductionUnit 2: WWW2Unit 4: File Transfer Protocol (FTP)Unit 5: Cloud computing

4th Subchapter: Advanced services based on internetUnit 1: IntroductionUnit 2: The importance of having web-siteUnit 3: Web portalUnit 4: Intranet

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5. New Technologies of Information & Communication area

5. New Technologies of Information & Communication area 1st MODULE: New Information and Communication Technologies (ICT)

1st MODULE Overall Contents

4th Subchapter: Advanced services based on internetUnit 5: ExtranetUnit 6: Internet forumUnit 7: Virtual CommunityUnit 8: Corporate BlogsUnit 9: e-learning

5th Subchapter: Office AutomationUnit 1: IntroductionUnit 2: What is office automation?Unit 3: Reasons for Office AutomationUnit 5: Office suite toolsUnit 6: Operating SystemsUnit 7: MS Office (MS Word, MS Excel, MS Access, MS PowerPoint, MS Outllok)

SUMMARYSELF EVALUATION EXERCISESExercise No 1Exercise No 2ANSWERS OF SELF EVALUATION EXERCISESExercise No 1Exercise No 2BIBLIOGRAPHY

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5.New Technologies of Information & Communication area

2nd MODULE: New Technologies in the area of Strategic Management

Main aim The main aim of this module is to present the impact of new technologies in the area of strategic management on promoting business and firm performance.It includes some significant departmental ICT applications and the impact of e-commerce in business and the drastically changes that occurred in the business model because of it.

Learning outcomes/objectives By completing this module you will be able:To know and to understand the role of new technologies in the area of strategic management To know and to understand the role of e-commerce in promoting business

Key Words / issues Departmental ICT applications, e-commerce, internet marketing, social

media marketing.

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5.New Technologies of Information & Communication area

2nd MODULE: New Technologies in the area of Strategic Management

1st CHAPTER Departmental tools – ecommerce – internet as a marketing tool

1st subchapter: Includes ICT tools/applications Computer Aided Design (CAD), Computer Aided Manufacturing (CAM), Computer Aided Manufacturing (CRM), and Enterprise Recourse Planning (ERP), highlighting the benefits, advantages and disadvantages of those applications (5 units)  

2nd subchapter: This subchapter is dealt with e-commerce, e-business and online marketplace presenting the advantages and disadvantages of them in terms of promoting business (4 units).

3rd subchapter: This subchapter is focused on internet as a tool of marketing, demonstrating the characteristics of the corporate website and the relevant advantages and disadvantages of internet marketing. Finally, it includes the social media marketing that takes place through social media platforms (4 units).

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2nd Module Overall Contents1st Subchapter: Departmental toolsUnit 1: IntroductionUnit 2: Computer – Aided Design (CAD)Unit 3: Computer – aided ManufacturingUnit 4: Customer Relation ManagementUnit 5: Enterprise Resource Planning (ERP)2nd Subchapter: e-commerceUnit 1: IntroductionUnit 2: e-commerceUnit 3: e-businessUnit 4: Online marketplace

3rd Subchapter: Internet as a Marketing ToolUnit 1: IntroductionUnit 2: Corporate websiteUnit 3: Internet marketingUnit: 4 Social media marketingSUMMARYSELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 ANSWERS OF SELF EVALUATION EXERCISES BIBLIOGRAPHY

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5.New Technologies of Information & Communication area

5.New Technologies of Information & Communication area

3rd MODULE: New Technologies in the area of Knowledge Management

Main aim The main aim of this module is to present the impact of new technologies in the area of knowledge management on promoting business.It includes the role, the meaning and value of data and information and the management of information as well their impact on firm performance.

Learning outcomes/objectives To know and to understand the role of new technologies in the area of Knowledge management

  Key Words / issues

Data and information, data sources, electronic files, business efficiency, knowledge management

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5.New Technologies of Information & Communication area

3rd MODULE

1st CHAPTER: From data to knowledge in the enterprise

This chapter is composed by 10 units presenting the significant role that data and information play in promoting business.

It starts with the difference between Data and Information as well as the purposes and why businesses and organisations need information, distinguishing between the main kinds of information.

It focuses on sources that data and information in business may come from (e.g internal information, external information), and highlights the main categories of information systems in business.

It presents the main methods of data collection (manual input methods and automated input methods), the main methods of data storage and also data processing and document management, and the reasons why a company needs to consider utilizing online document management software.

Finally, is dealing with customer service, customer support and automated customer service and the role of help desk.

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5.New Technologies of Information & Communication area

3rd MODULE Overall Contents

1st CHAPTER: From data to knowledge in the enterpriseContentsUnit 1: What the difference between Data and Information?Unit 2: What information does a business need?Unit 3: Sources of data and informationUnit 4: Types of information systemUnit 5: Methods of data collectionUnit 6: Methods of data storageUnit 7: Computer data processingUnit 8: Document managementUnit 9: Customer ServiceUnit 10: Help deskSUMMARY

SELF EVALUATION EXERCISESExercise No 1Exercise No 2ANSWERS OF SELF EVALUATION EXERCISESBIBLIOGRAPHY

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5.New Technologies of Information & Communication area

4th MODULE: New Technologies in the area of Corporate and Social Responsibility (CSR)

Main aim The main aim of this module is to present the impact of new technologies in the area of Corporate and Social Responsibility.Is dealing with the significant role that ICT and new technologies play in promoting Corporate Social Responsibility (CSR).

 Learning outcomes/objectives

By completing this module you will be able:To know and to understand the role of new technologies in promoting Corporate Social Responsibility

Key Words / issues

Corporate Social Responsibility (CSR), social media, ICT.

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5.New Technologies of Information & Communication area

4th MODULE

1st CHAPTER: ICT a tool to implement and drive Corporate Social Responsibility

1st unit: is dealing with Corporate Social Responsibility (CSR) and its goal,

2nd unit: highlights the seven ways that any sized business can embrace social responsibility and

3rd & 4th unit: is focusing on significant role that ICT and Social Media play in promoting Corporate Social Responsibility in business.

5th unit: conclusions regarding the role of ICT in promoting Corporate Social Responsibility

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5.New Technologies of Information & Communication area Module 4 – Overall Contents

1ST CHAPTER: ICT A TOOL TO IMPLEMENT AND DRIVE CORPORATE SOCIAL RESPONSIBILITYContentsUnit 1: What corporate social responsibility isUnit 2: Reasons for adoption activities on CSRUnit 3: The attainment of CSR through ICTUnit 4: Why Social Media is vital to Corporate Social ResponsibilityUnit 5: Conclusion

SUMMARYSELF EVALUATION EXERCISESExercise No 1Exercise No 2ANSWERS OF SELF EVALUATION EXERCISES Exercise No 1Exercise No 2 BIBLIOGRAPHY

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