”Innovation and Sustainable Development of Special ... FIANL RCONF I1816022... · „Innovation and Sustainable Development of Special Interest Tourism Products“, Zagreb, 5-6

International Conference

”Innovation and Sustainable Development of Special Interest Tourism Products”

05. 04. 2016. — 06. 04. 2016.

Hotel Panorama, Zagreb

The conference is organized by The Association of Croatian Travel Agencies with financial support from

CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb Tourist Board

„Innovation and Sustainable Development of Special Interest Tourism Products“,

Zagreb, 5-6 April 2016

www.idsit.conferenceatnet.com

Zagreb, 15th February 2016.

Ref: I1816006

Dear colleagues, ladies and gentlemen, dear friends,

It is our pleasure to invite you to the International Conference ”Innovation and Sustainable Development

of Special Interest Tourism Products” which will take place in Hotel Panorama in Zagreb, Croatia, on 5th

and 6th April 2016.

The aim of the Conference is to support innovation and sustainable development of special interest

tourism through exchanging good practice examples and improving cooperation of tour operators and

travel agencies in Central and South-East Europe.

During the conference representatives of the tourist industry, eminent experts and speakers will discuss

numerous current topics and changes affecting travel agencies, present new trends, ideas and good

practice examples, exchange different experiences and views, as well as open a dialogue and foster

cooperation in creating innovative models of development of sustainable special interest tourism

products. To this purpose the speakers and participants of the conference will present good practice

examples and establish dialogue and cooperation on development and marketing of special interest

tourism products: adventure, creative, gourmet, cultural tourism and School trip travel.

The conference is organized by the Association of Croatian Travel Agencies with financial support from

CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb

Tourist Board.

The conference will bring together travel agencies, tour operators, destination management companies,

travel associations, leading international experts, hotels, travel guides and other tourism industry

representatives, representatives of tourist boards, and public and educational institutions. Over 60 tour

operators and travel agencies from Central and South-East Europe are expected to attend so this is a

wonderful opportunity for making new business contacts.

Please consider visiting us in Zagreb as your presence and participation would be a great contribution to

the success of the event.

We look forward to welcoming you in Zagreb.

Mr. Boris Žgomba

President UHPA




Conference Programme - Tuesday, 5th April 2016 The official language of the conference is English. No simultaneous translation will be provided.

Recommended dress code: business casual for all working sessions and smart casual for social events unless otherwise noted

09:00 - 10:00 Registration

10:00 - 10:30 Opening Ceremony

Plenary Session 1: Special Interest Tourism – New Approach

10:30 - 11:00 "Special Interest Tourism Products in the German Outbound Travel Market - An overview of

the variety and diversity of offers with focus on actual trends and opportunities for Croatia

and South-East Europe“.

Speaker: Juergen Buechy, The Travel Consulting Group

11:00 - 11:15 Destination Management and Importance of Chain-linking Process

Speaker: Mihaela Kadija, Head of the Tourist Board of the Zadar County

11:15 - 11:30 Development of DMC in Split and Dalmatia County

Speaker: Joško Stella, Head of the Tourist Board of the Split-Dalmatia County

11:30 - 12:00 Coffee Break

12:00 - 12:30

Smart Cycling “Südtirol Rad - Bici Alto Adige”

Speaker: Claudia Tscherne, Weitblick Beratung & Marketing

12:30 - 13:00 New Travel Package Directive – Implication for Special Interest Tourism Development

Speaker: Željko Trezner, VERN, member of ECTAA Destination, Incoming Tourism and Sustainability Committee

13:00 - 14:00 Lunch

Plenary Session 2: Innovative, Participative, Accessible Adventure Travel -

Workshop

14:00 - 14:30 Innovation in Guiding

Speakers: Iva Silla, Iva Čaleta Pleša; Innoguide 2.0 project ATTA Guide Standards

- overview of the

background and how

it has developed

- core competencies

Speaker: Myles Farnbank,

Wilderness Scotland Ltd

14:30 - 15:00 Innovation for SIT – the Why, the Who and the How

Speaker: Kirsi Hyvaerinen, PRÁTTO Consulting d.o.o., ITB Advisory


15:30 - 16:00 Participative Tourism in Bulgaria – Mission (im)possible?

Speaker: Phd. Radostina Yotova, Odysseia-In Ltd

16:00 - 16:30 Accessible Special Interest Tourism

Speakers: Dominika Koritnik Trepel, Institute Rihtar’s Homestead

10:30 – 16:30 B2B Corner Available for Individual Meetings Throughout the Day




Conference Programme - Wednesday, 6th April 2016 The official language of the conference is English. No simultaneous translation will be provided.

Recommended dress code: business casual for all working sessions and smart casual for social events unless otherwise noted

09:00 - 09:30 Registration

Plenary Session 3: Advanced & Effective Marketing Solutions Adventure Travel -

09:30 - 09:50 Challenges of Targeted (segmented) Online Marketing – Practical Solutions

Speaker: Miroslav Varga, Escape

Workshop

09:50 - 10:10 Advanced Facebook Advertising for Agencies

Speaker: Ilija Brajković, Akcija

10:10 - 10:30 Effective Promotion in 5 Words: Give Them What They Want

Speaker: Paul Bradbury, Total Croatia News


Breakout sessions

DMC and Culture Tourism Gourmet Travel School Trip Travel

11:00 - 11:20 “How to Benefit from the

Traveller’s Special Interests -

Good Practices Bulgaria

Speaker: PhD Daniela Stoeva,

Tandem Travel

Food and Wine

Storytelling

Speaker: PhD. Romana

Lekić

Innovative Guiding for

Young Travelers

Speakers: Iva Silla, Samia

Zitouni, Innoguide, 2.0 project

11:20 - 11:40

11:40 - 12:00

Heritage Tourism: How is it

Adapting to the New World?

Speaker: Stephen Spencer,

Stephen Spencer &

Associates

Heritage in Destination

Product Development

Speaker: PhD Romana Lekić

Culinary Journey

Around Slovenia

Speaker: Špela Vodovc,

Cook Eat Slovenia

“MICE” to meet you!

Italy Food & Wine

Speaker: Arianna La

Rosa, Sensational Italy

School

Trip Travel –

Specifics

of the

German

Market

Speaker: Gesa Sellmann,

Reisenetz

12:00 - 13:00 Lunch Gourmet Travel Excursion

13:00 - 16:00 DMC and Culture

Tourism

Dance

Workshop

with

National Folk Dance

Ensemble of Croatia

*Casual, comfortable clothing

and shoes

ATTA Guide Standards

The five core

competencies - exploring

the barriers, and

opportunities

for implementing

the standard

in adventure travel

Speaker:

Myles Farnbank,

Wilderness Scotland Ltd

Cooking workshop in the

winery and restaurant

outside of Zagreb

Vuglec Breg

*Casual, comfortable

clothing and shoes

From 12:00 h to 17:00 h

Plenary Session 4: Innovation, Business, Ecology

13:00 -13:30 Customer Experience: Innovations in

the Travel and Tourism Experience

and Why it Matters

Speaker: Stephen Spencer,

Stephen Spencer & Associates

13:30 – 14:00 Adventure Means Business

Speaker: Gergana Nikolova, ATTA

14:00 – 14:30 Leave No Trace Principles

Speaker: Kirsi Hyvaerinen, PRÁTTO

14:30 – 14:45 Closing Ceremony

09:30 – 15:00 B2B Corner Available for Individual Meetings Throughout the Day

The organizer reserves the right to make changes to the event program

http://www.lado.hr/en/

http://www.lado.hr/en/

http://www.vuglec-breg.hr/?lang=en




Post Conference FAM Trip to Šibenik

Šibenik City Museum, Tourist Board of Šibenik and City of Šibenik are organizers of complimentary post

conference FAM trip for delegates of ID SIT Conference.

STUDY VISIT POWERED BY ŠIBENIK CITY MUSEUM, TOURIST BOARD OF ŠIBENIK AND CITY OF ŠIBENIK

UNFOLD THE CITY OF FORTRESSES

7th / 8th of April 2016

Time Programme

Day 1 – 7th April 2016

From-To Subject

09.00 Zagreb, hotel Panorama - Departure

12.00-13.30 St. Michael’s Fortress – Welcome, brunch, coffee break, visit and introduction

13.30-14.30 Guided visit to Šibenik Old town, St. Lawrence medieval garden, St. Jacobs Cathedral

14.30-16.00 Boat ride through St. Anthony Channel till st. Nicholas Fortress, walkway in the St. Anthony Channel




16.00– 16.30 Transfer to the Barone Fortress

16.30-17.00 Guided Augmented Reality tour, Barone Fortress

17.00-19.00 Mediterranean Dinner on the Barone viewpoint

19.00-21.00 Sunset Wine tasting

21.00 Old town apartments, accommodation

Day 2– 8th April 2016

From-To Subject

09.00– 10.00 Coffee&breakfast - City hall, in front of the Cathedral

10.00 Departure

For more information about FAM trip program and how to register please CLICK HERE.

Delegates willing to participate in post conference FAM trip UNFOLD THE CITY OF FORTRESSES from

7th to 8th April 2016 should register directly to organizers: CLICK HERE .

The number of participants at post conference FAM trip is limited. After a maximum number of participants

for FAM trip is reached, the participation at FAM trip will not be possible.

Contact: Morana Periša, program coordinator, St. Michael's Fortress, Šibenik City Museum

T +385 (0)22 213 880 | M +385 (0)91 497 5546, [email protected]

http://svmihovil.sibenik.hr/upload/stranice/2015/04/2015-04-27/9/agendaibenikstudytrip.pdf

https://docs.google.com/forms/d/1a5Zj8oRt6VoNYE-Nu8VVDv52xDrDcfqLrqQZB4Fy-Jk/viewform?c=0&w=1

mailto:[email protected]




Conference speakers:

Juergen Buechy (The Travel Consulting Group) has 40 years of professional

experience in the airline, travel and railway industry from which 20 years of experience in

top management positions as CEO, Managing Director, Senior Vice President with

Lufthansa German Airlines, Start Amadeus GmbH and German Railways. His special

competence and experience are in the areas of strategic development, sales and

distribution, marketing, key account management, product management and pricing,

specifically in complex distribution structures with multiple distribution channels, business

and leisure customers as well as national and international markets. Juergen has

extensive experience in leading, repositioning and restructuring of large corporations, high

competence in analysis of complex management problems and strategic challenges,

development of solutions and implementation supervision as well as distinct ability of

selecting, developing and leading high competence teams.

Myles Farnbank (Wilderness Scotland) a highly experienced wilderness

guide with over 30 years of sea kayaking, canoeing, sailing and mountaineering in many

of the worlds wildest places. As well as being Head of Guides & Training for Wilderness

Scotland, Myles is still an active guide, trainer, educator and consultant. A former lecturer

on the BA (Hons) Adventure Tourism Management Myles still guest lectures on an MSc

Ecotourism and BA (Hons) Marine & Coastal Tourism at The School of Adventure

Studies, University of the Highlands & Islands. Committed to the principles of ecotourism

contributing positively to communities and wildlife, Myles has a fascination for the

traditional uses of plants and other natural resources and runs training on wild food

and the folklore of the natural world. His main area of current work is in adventure guide

training both in the UK and overseas. This includes creating the UK’s first Adventure

Guide training programme, which is run through Wild Scotland. He sits on the

governance board for the new ATTA Adventure Travel Guide Qualifications &

Performance standards and the steering group for Failte Ireland’s suite of tour guide

training courses. He is also from 2016, one of the judging panel for the Wanderlust World

Guide Awards.

Stephen Spencer (Stephen Spencer & Associates) has worked for or with many of

the UK’s most prestigious Retail, Tourism and Hospitality brands, including the Royal

Collection, Historic Royal Palaces, the National Trust for Scotland, Hamleys, The O2 and

the Science Museum Group, delighting over 30 million visitors along the way. In addition

to his formal and consulting roles Stephen co-founded two major public/private sector

tourism initiatives in Scotland: The Tourism Innovation Group (the tourism industry

leadership group; focused on promotion of best practice via benchmarking and

collaboration); Pride & Passion for Scotland (a nationwide movement designed to raise

Scotland’s game as a welcoming destination via a series of community-based initiatives,

support and tools). In addition, Stephen led the development and management of a new

suite of national tourism training courses for the Scottish Government. Having distilled the

experience of 25 years and 30 million customers into his POSITIVE Customer Experience

programme, Stephen works with organisations to create POSITIVE Experiences for teams

and customers, leading to POSITIVE business results.

http://idsit.conferenceatnet.com/Agenda/Speaker/1522




Gergana Nikolova (ATTA Development Lead Europe / Adventure) Three things

best describe Gergana: passionate about sustainable tourism, eager for new challenges

and with a truly Balkan heart. She holds a Masters degree in Tourism from The George

Washington University School of Business, Washington DC. In 2008 Gergana’s heart took

her back to Bulgaria and the Balkans. Gergana has work experience with a variety of

sustainable tourism projects across countries with different socio-economic profiles.

Throughout her career she developed strong strategic planning and management

experience that considers the multidimensional nature of tourism as well as the

complexity of the stakeholder networks it involves. She worked as an independent tourism

consultant for different projects, including a series of European Union- and USAID-funded

projects. Since 2013, Gergana has collaborated on numerous activities with the

Adventure Travel Trade Association and in 2014 became part of their team. She is now

leading ATTA’s projects and initiatives in Eastern Europe and is supporting the ATTA

Executive Director - Europe with other activities throughout Europe. Gergana is a nature

lover, active skier and adrenaline seeker. She enjoys being close to her family and friends

while working in tourism on global level.

Kirsi Hyvaerinen (PRÁTTO Consulting) has been leading and consulting on

change processes in travel and tourism since the mid-90s. She focuses on sustainable

development in destinations, capacity building, organizational change, product

diversification, branding and marketing. After working with Montenegro´s National Tourism

Organisation and its partners 2006-2013, she continues as Managing Director of PRÁTTO

Consulting, a European based international consultancy, and as one of the founding

Partners of ITB Advisory. She is member of the Adventure Travel Trade Association and

The International Ecotourism Society. Multi-level national and international co-operation,

consulting to governments, tourism businesses and NGOs, facilitation of association

development, and support for EU / cross border projects have kept her busy. In the past

two years, she has worked in Albania, Armenia, the Dominican Republic, Montenegro,

Serbia and the Sichuan Province of China. Under her project management, the VDR

Business Travel Report Germany continues to deliver representative facts and trends on

occupational mobility. Of Finnish origin, Kirsi loves the great outdoors and voluntarily

works also as „Leave No Trace“awareness raiser and trainer. She holds a degree in

Business Administration (Tourism Management and Marketing) from Heilbronn University,

Germany.

Mihaela Kadija (Head of the Tourist Board of the Zadar County) after graduation of

Croatian and English language and literature, has received Master of Science degree in

Business Marketing at the Faculty of Economics (Topic: „The Strategy of Development of

Film Tourism“). During ten years of work experience in the Croatian National Tourist

Board she was involved in various projects and activities related to promotion,

organization of events and public relations. Since 2009 she was engaged in products

development projects within the Office for Cultural Tourism initiative and then as the Head

of Products Development Department. The same was in charge for complex marketing

processes such as strategic management of selective forms of tourism, launching of

projects directed towards products improvement, cooperation with regional tourist boards

in setting their goals and strategies, development of DMCs, branding and strengthening

image of Croatian tourism etc. In 2014 Mihaela became the Director of the Tourist Board

of the Zadar County where she has initiated and developed a number of key strategic

projects with the objective of destination management such as the development of

regional DMCs, labelling programs and resource based products development. For

Mihaela a long-term and sustainable development of tourism is possible only with

involvement, respect and crosslink of all stakeholders at the destination.





Joško Stella, (Director of the Tourist Board of Split-Dalmatia County) has initiated

and successfully implemented numerous projects such as the Master plan for Tourism Development, the Strategy Development of Cultural Tourism, Ethno - eco Villages, Development of Thematic Trails, Revitalization and Promotion of the Fort on the Cetina River, Development of Eco-ethno Village, Development of Cycling Tourism, Development of Destination Management Companies and Creative Internet Advertising and marketing

mix design.

Claudia Tscherne is a single entrepreneur in the sector of tourism for more than

10 years. Her company, Agentur Weitblick, is located in Krumpendorf am Wörthersee,

Carinthia, Austria, internationally active with a team of 3 employees. Claudia Tscherne is

specialized on marketing and consulting, combined with quality management and sales

activities. A large focus lies on international bike tourism. Since 2006, she is working on

the strategic development of the drau cycle path, including product-development, -

presentation and –marketing. She could also gather various experiences in the

management of EU projects (LEADER, Interreg A and B) for example within the just

finished project “Cycling route München-Venezia”. In addition to that, Weitblick offers

graphic design, public relations and project management.

Željko Trezner (VERN' University of Applied Sciences, Zagreb) is active in different

projects, expert councils and groups in the field of tour operator and travel agency

management and sustainable tourism in general. He is the Advisor of Management board

of the Association of Croatian Travel Agencies and teaches at VERN' University of

Applied Sciences. As a scholar with a strong background in business, he has successfully

merged theoretical knowledge with practical solutions that he has published in numerous

manuals and professional papers and presented in more than a hundred workshops,

seminars and conferences in Croatia and abroad.

Daniela Stoeva is co-owner and General Manager of Tandem Travel, an inbound

tour operator and DMC which is based in Sofia, Bulgaria. She has more than 20 years’

experience in the travel industry. Daniela has PhD degree in cultural tourism management

(„Transnational cultural tourism routes in the Eastern Balkans“). She has actively

participated in Development of European Tourism Quality Label project as the Member of

Working Group, as partner in researches in the area of cultural tourism (Research

program ACRE, 6. Framework, Program of the EU Commission), and as consultant

(Development of local products, TIO Veliko Trnovo). She is a member of the Board of

Directors of Association “Authentic Bulgaria” and the Chair of Ethic Commission of

ABTTA.




Professor Dr. Romana Lekic is the Chair of the Tourism Department at Vern’

University in Zagreb, Croatia. She has received her PhD in Cultural Anthropology:

Croatian traditional heritage and cultural tourism, The Possibility of Including Intangible

Heritage through Representative Samples, as well as receiving professional training in

drama, dance, and art. She has worked as a trainer and consultant in the field of tourism

and culture. She is involved in numerous European projects in Cultural Tourism and

Special Interest Tourism, as well as being an associate for the Croatian National Tourist

Board, the Ministry of Tourism, the UHPA (the Association of Croatian Travel Agencies),

as well as other institutions, organisations and developmental agencies located in Croatia

and abroad. She teaches as a visiting professor at Universities in Slovenia and

Montenegro, where she gives lectures and trainings on topics such as: personal

development, creativity, creative leadership and nonviolent communication,

transformational leadership, and group dynamics.

Dominika Koritnik Trepel (Institute Rihtar’s Homestead) has many years of

experience as a outgoing and incoming tourist guide. She is a member of Slovenian

Association of Tourist Guides and the Secretary of Slovenian Professional Guides

Association, and as that, she provides an education for tourist guides about accessible

tourism. Trepel also works on development of innovative and sustainable tourism

products, promotion of cultural heritage, networking and cooperation with tourist guides

from Europe and around the world.

Ilija Brajkovic (Akcija) has been a member of the internet scene for years, while the

last six years he has actively devoted himself to social networks. A geek at heart, life has led him to something he enjoys even more. Today he is a partner at the Akcija full-service agency for social networks where he supervises client and fan communication. He has been working as a community manager for the most famous Croatian startup ShoutEm where he had managed a community made up of users from all around the world. After that he worked for large clients such as Microsoft Croatia, the Zagreb Tourist Board, Suzuki and Renault. He lectures regularly at various conferences and seminars in the region and abroad, and is always among the top rated lecturers.

Iva Čaleta Pleša (Marija Juric Zagorka Society, Zagreb Tourist Guide Association)

a tourist guide for Zagreb and Zagreb County since 2004. Member of Educational Board

of Zagreb Tourist Guide Association from 2007, organizing educational activities for

Association members. Patner on Zagreb Inside – theme city tours project 2009 -2011. As

a Head of Section for cultural tourism of Marija Juric Zagorka Society participates in

Erasmus+ project Innoguide 2.0 and search for new ways of learning and education.

Iva Silla (Marija Juric Zagorka Society, Zagreb Tourist Guide Association, Secret

Zagreb) A tourist guide for Zagreb alternative tours, writer and editor of Secret Zagreb

blog, creates special cultural and creative tourist products, knows where Zagreb dragon

sleeps and interprets heritage of other Zagreb. In real life owner of small business

Storyteller and project leader for Croatian partner on Erasmus+ project Innoguide 2.0.

Croatian society of journalists in tourism and Croatian journalists' association awarded her

for promoting Zagreb on her blog. Local editor for Like a local guide app and a writer for

Van Zagreba magazine.






Miroslav Varga (Escape Ltd.) is one of a few Google AdWords Certified Trainers in

the Google Adriatics region with experience in working on hundreds of AdWords

campaigns. He is a Google Adwords Certified Professional and also has a GAIQ

Certificate. He has two postgraduate degrees and works as a PPC control manager for

the Escape company. Computers and the Internet fascinated him from the moment he

was introduced to them. He tries to transfer this fascination to his listeners, yet not in a

"geeky" way, but very dynamically, interestingly and with a moderate amount of humor.

He is one of the best-rated lecturers and experts in the field of internet marketing, with

thousands of references from satisfied participants and clients.

Samia Zitouni (Marija Juric Zagorka Society, Zagreb Tourist Guide Association,

Best of Zagreb) An experienced travel agent and tourist guide for Zagreb and Zagreb

County, owner of small business Netragom Travel, writer and editor of webpage Best of

Zagreb where she offers interesting tours and excursions. As a member of Cultural

tourism section in Marija Juric Zagorka Society participates in Erasmus+ project Innoguide

2.0. Special interest for Intercultural Communication competences.

Paul Bradbury (Owner/Editor of Total Croatia News) born in the rain in Manchester,

settled for life on the sunniest island in Europe (and the most beautiful) - Hvar in Croatia,

via Somalia, in 2003. Author and co-author for guidebooks for Hvar and Split, as well as

'Lebanese Nuns Don't Ski' and 'Lavender, Dormice and a Donkey Named Mercedes', Paul

runs various tourism and news websites for Croatia (www.total-croatia-news.com), as well

as being the official blogger for the Central Dalmatia Tourist Board. Winner of the 2014

FIJET Marco Polo award for best international promotion of Croatia.

Špela Vodovc is co-founder, owner and General Manager of Cook Eat Slovenia, a

unique tourist agency, based in Ljubljana, Slovenia. She has more than 10 years of

experience in event management, organization and marketing. Špela is outdoor and

cooking enthusiasts in love with Slovenian cuisine, wines and nature. She carries on the

rich culinary traditions of her mother and grandmother. When she is not busy with guests

she enjoy the thrills of hiking, sailing, running and skiing powder with her friends. Špela’s

ultimate goal is to create an environment in which travelers are able to enjoy tailored small

group adventures, which highlight all that defines Slovenian nature, gastronomy and

entertainment.

The conference is organized by The Association of Croatian Travel Agencies with financial support from

CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb Tourist Board



http://www.total-croatia-news.com/

Documents

”Innovation and Sustainable Development of Special ... FIANL RCONF I1816022... · „Innovation and Sustainable Development of Special Interest Tourism Products“, Zagreb, 5-6