Innovation Showcase: Three Institutions Share New Ways to Integrate Media in Teaching and Learning (166229755)

7/29/2019 Innovation Showcase: Three Institutions Share New Ways to Integrate Media in Teaching and Learning (166229755)

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The Use of BlogTalkRadio in Online

Management Classes

Presented by

Marjorie Chan, Ph.D.California State University at Stanislaus

Educause West/Southwest Regional Conference,

February 12-14, 2013, Austin, Texas



Abstract

This research seeks students’ perspectives withrespect to the use of BlogTalkRadio to conductinterviews with executives and entrepreneursfor online management classes.

This presentation leaves copyright of the content to thepresenter. Unless otherwise noted in the materials, uploadedcontent carries the Creative Commons Attribution-NonCommercial-ShareAlike license, which grants usage to thegeneral public with the stipulated criteria.

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Rationale of the Study

• Investigates whether students prefer the use

of BlogTalkRadio (BTR) to generate resourcematerials for management classes.

• Learn from students’ perspectives whether

the BTR interviews hosted by an instructorwith student participation can enhance

interactions.

• Students can call in to the show or cohost theshow with the instructor.

• Link students to the practice of management



Research Method

• A total of 103 students from three sections of

a fully online Business Policy course were

asked to participate anonymously in a

Qualtrics survey with respect to the use of

BlogTalkRadio in online management classes.

• The response rate was 67.96%.



Survey Questions and Results

1. Do you like the use of BlogTalkRadio tointerview entrepreneurs and executives for

online management courses?

Answer Response %

A. Yes 63 90%

B. No 7 10%

Total 70 100%



2. Would you like to participate in a

BlogTalkRadio interview show by calling in

to the show in order to ask theinterviewee (an entrepreneur or an

executive) some questions?

Answer Response %

A. Yes 25 36%

B. No 45 64%

Total 70 100%



3. Would you like to co-host an interview

show with the instructor?

Answer Response %

A. Yes 10 14%

B. No 60 86%

Total 70 100%



4. How often would you like the instructor to conduct

interviews on BlogTalkRadio during the semester?

Answer Response %

A. Do not conductinterviews on

BlogTalkRadio

3 4%

B. One interview in a

semester

18 26%

C. Two interviews in asemester

25 36%

D. Three interviews in

a semester

13 19%

E. Four interviews in asemester 9 13%

F. More than four

interviews in a

semester

2 3%

Total 70 100%



5. Do you consider online interviews

constitute good resource materials for

management classes?

Answer Response %

A. Yes 61 87%

B. No 9 13%

Total 70 100%



6. Do you consider BlogTalkRadio interviews

hosted by an instructor with student

participation a good way to enhance student-

student, student-instructor, and student-

content interaction in online classes?

Answer Response %

A. Yes 55 79%

B. No 15 21%

Total 70 100%



7. Do you consider interviews with

entrepreneurs and executives on BlogTalkRadio

as one of the ways to find out how conceptslearned in management classes are put into

practice?

Answer Response %

A. Yes 64 91%

B. No 6 9%Total 70 100%



8. In addition to hosting interviews with

entrepreneurs and executives, BlogTalkRadio

can be used to host other types of shows witheducational value. Would you recommend the

use of BlogTalkRadio as a tool in online classes?

Answer Response %

A. Yes 56 80%B. No 14 20%

Total 70 100%



Discussion

• Like the use of BTR to interview executives and

entrepreneurs for online classes (90%)• Would like the instructor to conduct interviews on

BTR (96%)

•

Online interviews constitute good resourcematerials for management classes (87%)

• BTR interviews hosted by an instructor withstudent participation constitute a good way to

enhance interactions in online classes (79%)• From BTR interviews with entrepreneurs and

executives, one can find out how managementconcepts are put into practice (91%)



Discussion (continued)

•

In addition to hosting interviews with executivesand entrepreneurs, BTR can be used to hostother types of shows with educational value(80%)

• As 69 out of 70 respondents had notparticipated in a BTR show, only 14% would liketo co-host an interview show with the instructor,and 36% would like to call in to an interviewshow.



Conclusion

•

Overwhelmingly positive responses with respectto the use of BTR in online management classes.

•

BTR can be used across different disciplines suchas:

- psychology

- sociology

- political science

- religious studies, and so forth.



Two BTR Shows I Conducted

BlogTalkRadio - An Interview with Louise

Wannier of TRUUdesigns BlogTalkRadio - a show titled "University

Students' Perspectives with Respect to Having

Office Hours on the Air"

http://www.blogtalkradio.com/mchan/2012/03/10/interview-with-louise-wannier-of-truudesigns


http://www.blogtalkradio.com/mchan/2011/02/19/university-students-perspectives-with-respect-to-having-office-hours-on-the-air



















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Innovation Showcase: Three Institutions Share New Ways to Integrate Media in Teaching and Learning (166229755)