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ENDS ENDS ENDS ENDS ENDS ENDS ENDS ENDS ENDS ENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TREND TREND TREND TREND TREND TREND TREND TREND TREND TREND INNOVATIONS TRENDS IN WRITING “uma – more than a pen, giving advertisers a signature style”

INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

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Page 1: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

TRENDS

TRENDS

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INNOVATIONS TRENDS IN WRITING

“uma – more than a pen, giving advertisers a signature style”

Page 2: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

»GUMON !«

LIQEOwrite & highlight

Check the

CHECK

Page 3: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

uma pens – TOP Innovation Leader 2019

Writers endure! We stand by this and are pleased to have had our finger on the pulse of time, inspiring our customers with innovation throughout uma’s 70-year history. This includes an in-novatively managed company, a dose of courage to invest in new projects, an entrepreneurial team and, in the age of digitization, customers who know how to place a pen innovatively in the promotional products mix of the industry.

All this together is the foundation for the new uma milestone we have achieved: being included in the top 100 most innovative companies in Germany. Yes, we are proud of that; but we will certainly not rest on our laurels, we will continue to invest in the future.

With uma Trends, experience a number of uma innovations that write success stories.

Alexander Ullmann

Page 4: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

PET PEN

PET PENPET PEN

PET PENPET PEN

PET PEN

RECYCLED PET PEN

Deutscher Nachhaltigkeitspreis 2019

Deutscher

NOMINIERTES PRODUKT

Page 5: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

The rPET material is durable and recyclable. Moreover, it is already made from recycled plastic. Combined with a refill cartridge, a recycled PET PEN can be used for a very long time in normal use before disposal of the housing becomes necessary.

How is the product used?

We shall create precisely 1 RECYCLED PET PEN from 1 0.5 litre PET bottle

Our promise and guarantee to you is this:

Sustainable, visually appealing,robust, and guaranteed to be ‘madein Europe’

For your enduring promotional messages

Drink the PET bottle dry + recycle it + get writing

500ml

The recycled PET PEN, like all other uma products, is designed to be refillable. Unfortunately, this is not true of many other so-called „sustainable products“ in the market. If the pen has to be disposed of, then the complete pen housing, can be put into the „yellow bag“ recycling bin and the rPET material can be recycled again. PET material is better suited for a recycling than conventional ABS plastic. ABS plastic tends to lose quality after the first recycling process, whereas PET can be recycled and upcycled multiple times.

How is the product made? We use rPET for the production of a PET pen. The granules required for this purpose are obtained from recycled PET bottles. A 0.5 L PET bottle gives exactly the material needed to make a ballpoint pen case. The energy required for production, and thus CO2 emissions, does not exceed that used for the production of previous plastic writing instruments. It should be pointed out that a PET recycling process has already been carried out with the production of a recycled PET PEN!

In addition, we ensure that the CO2 emissions resulting from the production of the uma PET PEN SERIES are fully offset.

Product durability

uma builds on alternative materials

Page 6: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

NATURALS

NATURALS

NATURALS

NATURALS

NATURALS

FOREST WOODY

Page 7: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

CALIBRA S

uma NATURALS – Committed to Nature

As a producer from the Black Forest, we are pleased to be able to guarantee PEFC-cer-tified wooden writing instruments and so to contribute to the protection of sustainable raw materials. It is natural for us to partici-pate in this process for sustainable forest management and the protection of an im-portant raw material.

In addition, we ensure that the CO2 emis-sions resulting from the production of uma wood pens are fully offset.

Page 8: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

GUM ON!

GUM ON!

GUM ON!

GUM ON!

STRAIGHT BRUSH GUM

Page 9: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

TRINITY

GUMON !If your pen not only looks great, but also feels great, you‘ve got one of our GUM models in your hands.

Tripled-edged and rubber-coated: no wri-ting instrument reflects the idea of haptic innovation better than the uma TRINITY.

uma GUM ON – Ahead of the Trend

Page 10: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

MIXandMATCH

MIXandMATCH

MIXandMATCH

MIXandMATCH

CHECK

Page 11: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

CHECK

MIXandMATCH – Experience colourful diversity with uma

The MIXandMATCH options of the uma CHECK series leave nothing to be desired.CI conforming advertising has never been faster and simpler.

Page 12: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

Your favourite writing instrument from the Black Forest

The uma Black Forest Pens impressively combine timeless design with high-quality workmanship and production technology. The models are designed in Germany and made with Swiss preci-sion. All items are then assembled in Fischerbach, in the heart of the Black Forest, to create an individual favourite writing device. The fact that the uma Black Forest pens not only write flawlessly but also advertise excellently is due to a finishing park in Fischerbach that is unique in Europe.

With great attention to detail, this creates a special uma writing instrument collection which communicates the Black Forest concern for quality far beyond its borders. Long-lasting writing and strikingly unique advertising meets resource-saving production technology and short delivery routes.

Write a piece of Black Forest history.

484,754colour combination-

options10 families

Short delivery routes

Mix and MatchOptions

Quality processing

Long-lasing refill Uma Tech Refill

A contemporary, design-oriented

advertising medium

3 distinct surfaces

Page 13: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

CHIC ULTIMATE PEPP

uma Black Forest Pens – A Black Forest story

Page 14: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

STRAIGHT

FINISHING

FINISHING

FINISHING

FINISHING

Page 15: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

VIP

Brilliant innovation over 360 degrees. The uma laser technology writes brilliant stories on the entire writing instrument. This advertising technology does not just adorn our bestsellers uma VIP and uma STRAIGHT!

Brilliant advertising messages – with 360° laser engraving

Page 16: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

LIQEO

LIQEO

LIQEO

LIQEO

0-0240

0-0250

0-0270

Page 17: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

WRITE & HIGHLIGHT

Bonny & Clyde, Ernie & Bert, Bud Spencer & Terence Hill... some duos simply fit perfect-ly together. Inseparable and stronger together – now also from uma: WRITE & HIGH-LIGHT.

LIQEO – new highlighter technology from uma

The world novelty uma LIQEO stands for clever design and innovative liquid highlighter technology. Longer, more even and more brilliant marking in unprecedented forms!

uma LIQEO - the highlighter novelty! New liquid ink delivery system - Better writing quality - Greater luminance - Longer writing time - Ecologically superior - Produced in acc. with EN-71, ASTM D-4236

Page 18: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

FLOW MOTION®

®

FLOW MOTION®

®

FLOW MOTION®

®

FLOW MOTION®

®

uma FlowMotion® Refill M1.2

uma FlowMotion® Refill K1.0

Page 19: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

YES F SI0-0092 F-SI

1,0 mm1.200 m

uma FlowMotion® Refill K1.08-0840

+ European plastic large capacity refill with white or black plastic tube, silver writing tip and tungsten carbide ball (1.0 mm). Writing capacity: approx. 1,200 m. German ink paste according to ISO standard.

The interplay of tip, ball and the perfectly composed ink paste create an unforgettable writing experience.

uma FlowMotion® –writes as promised

blue, black 8-0840

With uma FlowMotion® we offer a refill that writes what it promises: the interplay of tip, ball and the perfectly composed ink paste create an unforgettable writing experience. Writing has never been more elegant: Glide gently over the paper and arouse pure emotions with your handwriting – uma FlowMotion®.

Page 20: INNOVATIONS TRENDS IN WRITING - UMA Schreibgeräte€¦ · Your favourite writing instrument from the Black Forest The uma Black Forest Pens impressively combine timeless design with

More information atwww.uma-pen.com