Embed Size (px)
Citation preview
DATA SHEET
PARTNER MARKETING ENABLEMENT KIT
As a Channel Manager responsible for Partner Marketing Enablement – WHAT DO YOUR PARTNERS NEED? How can
you provide your partners with the ESSENTIAL Marketing assets that can be used to ACCELERATE their ability to
GENERATE AWARENESS and LEADS for Solutions based on your Products? Something that is CONSISTENT and EASY
for them to use?
OVERVIEW As a Channel Manager responsible for ensuring that
your channel partners have access to the required
Marketing assets, content and guidance about new
products and solutions quickly, and in a consistent
manner – it helps to have access yourself, to a set of
packaged offers that are designed to do just that –
create a standard set of partner enablement assets
for your new product or solution.
PARTNER ENABLEMENT KITS Our predefined Partner Enablement Kits are
designed to help Vendor Channel Managers more
easily create packaged collections of the key assets
required by channel partners in order to prepare
and get ready to market, position, sell and deliver
your new product or solution to customers.
These Partner Enablement Kits are built on Best
Practices and contain the elements and assets that
channel partners need in order to put together their
own marketing campaigns, and to help their sales
teams to sell, and their technical teams to design,
implement and configure the products and solutions
– without having to invest a great deal of effort or
resources.
Our unique Enablement Factory approach allows us
to build these Enablement Kits for you rapidly –
Saving you money, while adding unique value.
Our Partner Enablement Kits are aligned with the
key partner business areas and are targeted towards
specific roles within a partner organization.
The standard Partner Enablement kits are:
Business and Operations
Marketing
Sales
Delivery and Support
PARTNER MARKETING ENABLEMENT KIT Having access to a packaged kit of Marketing Assets
for a product, solution or service can significantly
accelerate the ramp to readiness for the partner’s
marketing teams. Our Marketing enablement kit
incorporates leading practices and reusable
frameworks, coupled with industry knowledge which
helps accelerate the development and ensures great
quality.
The Partner Marketing Enablement Kit includes:
Product Data Sheet
Press Release Template
Marketing Email Template
Customer Value Proposition
Product Whitepaper
Telemarketing Calling Script
Having access to a packaged Marketing Kit also
means that the partner does not have to create
these assets themselves and that the partner will be
able to run their marketing campaigns faster, with
better results and more qualified leads.
NEXT STEPS To find out more about our PARTNER ENABLEMENT
KIT offers and to Get Started, contact us as soon as
possible:
Innovative Channel Services
470 Merida Drive
Santa Barbara, CA 93111
866-497-7387 phone
805-392-8109 fax
