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#InternetOfEverything
Long checkout queues remain a major pain-point for shoppers
Nearly 40% of smartphone-carrying shoppers abandon in-store purchases due to
long lines. Another 21% will bail on buying if there are no
registers open. Source: Businessdaily.com
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52% of consumers would actually take their business elsewhere if their wait times exceed 5-10
minutes.Source: Great Clips Customer Survey
Customer retention is the key to increased sales
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80% of your future revenue
comes from 20% of current
customers. Source: Gartner
If you can improve your digital customer retention by 5%, you can increase your profitability by
up to 95%. Source: Bain
The cost of a bad customer experience:
Long queues ‘cost British retailers £1bn a
year.’
Source: Telegraph
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Nearly half of all customers will actively avoid the retailer
or brand in the future if the wait in line was longer than 5 minutes.
Source: Brickstream
For companies that have experienced a security
breach, 12% of their loyal shoppers say they
stopped shopping at that retailer.
Source: Cisco Consulting Services
When it comes to queue management…
• 62% of retailers do not have a buffered queuing solution in place.
• 42% are using technology to actively deliver information useful to customers as they queue in waiting
areas.
• 11% are working with technologies that compensate customers with
rewards as they wait in line.Source: Qmatic
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The future of retailRetailers believe that by 2017,
56% of all transactions will be completed via mobile point of
sale, self-checkout at a terminal or on a shopper’s mobile
device.
Source: Motorola
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Customers could pay for items with a single swipe of a mobile device from
anywhere in the store and exit without ever queuing
up.
Source: The Atlantic
• Smart shelves sense when you’re running low on items and has them delivered to you.
• Additive manufacturing (3D-printing) allows digital delivery of more goods to your home.
• Camera/computer combinations allow you to see yourself in clothes and purchase from the comfort of your own home.
• Cameras, sensors, and RFID tags to automatically bill shoppers and forecast checkout lines.
• Employees with Bluetooth and mobile payment options can scan items, no registers necessary.
Where can leading retailers start?
Analytics is projected to play a key role in understanding the customer behavior and preferences. The analytics market for retail in-store tracking
could exceed USD $3 billion by 2018.
Source: ABI Research
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The dollar value of transactions performed at self-service kiosks in North America surpassed will reach to more than USD $1 trillion by the
end of 2015. Source: Retail Touch Points
A recent survey showed 39% of consumerswould like to see improvements in the ease and efficiency of
selecting and purchasing goods (for example, having the products they want in stock and an efficient checkout process).
Source: Cisco Consulting Services
Leading retailers today
U.S. grocery giant The Kroger Co. used infrared sensors and predictive analytics to reduce the
time spent in line to check out from an average of
four minutes to less than 30 seconds today.
Source: BizJournal
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U.K. specialist shopping center intu recently invested £8 million in its network backbone and mobility strategy.
After just 4 months with Wi-Fi, intu grew its customer database by 25%.
This data enables them to understand foot traffic, dwell time, offer targeted sales, and better interact with consumers.
Tesco saw a 10% increase in sales thanks to implementing
cameras for queue management.
Source: Iris Case Studies
By virtualizing POS applications,
Columbia Sportswear
Company ensures smooth-flowing checkout lines and saves USD
$20,000 annually.
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
See how Cisco is confining the last checkout line to yesterday.
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