IMPACTING COMMUNITIES YOU EVER IMAGINED

UnitedHealth Group: Innovative Technology Strategies toInnovative Technology Strategies to

Engage EmployeesJanuary 24, 2012

Agenda

• UnitedHealth Group Overview

• United Giving Campaign Overview

• Technology Strategies to Engage Employees• Technology Strategies to Engage Employees – SharePoint site for Captains & Coordinators– Giving Campaign Intranet site– Virtual Photo Wall– Campaign Blog– Virtual Auction– Video Contest

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UnitedHealth Group Overview

• A diversified health and well-being company with a mission “to help people live healthier lives”

F t 22 $94B i 2010• Fortune 22 - $94B in revenue 2010

• 87,000 employees, 400+ sites, 18 countries

• Distinct businesses:

Health Benefits: Health Services:Employer & Individual OptumHealthEmployer & Individual OptumHealthMedicare & Retirement OptumInsightCommunity & State OptumRx

• Two of our core values, compassion and relationships, are an integral part of Social Responsibility

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United Giving Campaign Overview

Campaign Strategy and Goals:

The United Giving Campaign is the most visible, annual company-wide initiative for employee engagement in social responsibility.

O Ni Gi i P tCampaign Strategy and Goals:• Build Employee Engagement

– Open campaign: any 501(c)(3) organization eligible– Dollar for dollar match to any of our nine Giving Partners

d th i b i

Our Nine Giving Partners:

and their member agencies– Donations via one-time or ongoing payroll deductions,

check or stock– Central resources with local coordinators and events

Vi ibl l d i l t– Visible leader involvement

• Demonstrate Commitment to our Communities– Over 11,500 organizations match eligible (over 16,000

i ti i d t b )organizations in our database)– Wide array of causes– Employee and company giving complement employee

volunteerismGl b l d d ti iti t d

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– Global and domestic communities supported

Technology Strategies to Engage Employees

• The 2011 United Giving Campaign theme was MAKE THE DIFFERENCE.

• A wide variety of Web, new media and other technology was used to spread the campaign message and enable employees to share how they Make The Difference through giving.

• Strategy was focused on innovation and providing fresh messaging with the• Strategy was focused on innovation and providing fresh messaging with the voice of employees.

• Seven different tools were used, including:

2011 RESULTS:

Reached goal of over, g– Pledge site– SharePoint site for Captains & Coordinators– Giving Campaign Intranet site

Reached goal of over 50% employee participation

Total employee dollars g p g– Virtual Photo Wall– Campaign Blog– Virtual Auction

pledged = $8.6 million

Total dollars raised including company

t h $15 5 illi

5– Video Contest

match = $15.5 million

SharePoint Site for Captains and Coordinators

• Helped Captains & Coordinators plan campaign at local level

• Corporate materials were posted on the site

• Each business had a section for centrally housing information specific to themspecific to them

• Site was updated each morning with current corporate-wide resultscorporate-wide results

“Just have to say the SharePoint site was AWESOME. It was an exceptional tool to have this year.”

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- Campaign Coordinator

Giving Campaign Intranet Site

• Expanded from one webpage to a multi-page “one-stop shop”p g p p

• Place for employees to find out anything and everything about theeverything about the campaign

• Link to site was prominently featured onprominently featured on company’s main intranet homepage

• One of the most popular• One of the most popular intranet sites within the company

7Received over 76,300 visits by employees in 2011!

Virtual Photo Wall• Created to showcase

the many ways our employees Make The DifferenceDifference

• Hundreds of employees submitted photos and briefphotos and brief statements online which were added to the mosaic

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Campaign Blog

• Used internal social media to engage

l i femployees in a fun, fresh way

• Featured guest bloggers from around the company who shared why giving is important to them

• Employees were able to "like" and/or post comments on the blogs gentries

9Received over 3,300 views, comments and “likes.”

Virtual Auction• Another opportunity for

employees to participate

• Takes place the second week of the three-week campaign

• Executives donate hundreds of fun and unique items to the auctionauction

• Winning bidders can designate their donation t f Gi ito any of our Giving Partners, and the company matches it dollar-for-dollar

10Raised more than $163,600 and had nearly 600 donated items!

Video Contest

• Encouraged employees to share cou aged e p oyees to s a ehow they Make The Difference by creating a video

• Winners were based on the most "like" votes their video received on the company intranet site

• Grand Prize winner received $1,000 donation to the Giving Partner of their choice

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Questions?

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