INSEMTIVES D8.2 - STI Innsbruck · order to show the benefits of the INSEMTIVES research results in the applicable industry sectors. We also plan to involve the potential users by

INSEMTIVES FP7-ICT-2007-3 Contract no.: 231181 www.insemtives.eu

INSEMTIVES

D8.2.1

Initial Dissemination Strategy

Editor: Olga Morozova, STI, University of Innsbruck

Deliverable nature: R

Dissemination level: (Confidentiality)

PU

Contractual delivery date: 30.09.2009

Actual delivery date: 30.09.2009

Suggested readers: General audience

Version: 1.0

Total number of pages: 32

Keywords: Dissemination, promotion, website

Abstract

INSEMTIVES’ overall goals are to increase the amount of available semantic content by looking into incentives and by bridging the gap between human and computational intelligence. This document provides the initial plan of the project dissemination. The document describes dissemination tasks, defines the target groups, identifies dissemination channels and outlines how we can maximize the dissemination of INSEMTIVES project. The elaborated plan aims to foster user participation as most of the tools developed in the project aim at the massive generation of semantic content and hence at massive user involvement.

INSEMTIVES Deliverable D8.2.1

Page 2 of (32) © INSEMTIVES consortium 2009 – 2012

Disclaimer

This document contains material, which is the copyright of certain INSEMTIVES consortium parties, and may not be reproduced or copied without permission.

All INSEMTIVES consortium parties have agreed to full publication of this document.

The commercial use of any information contained in this document may require a license from the proprietor of that information.

Neither the INSEMTIVES consortium as a whole, nor a certain party of the INSEMTIVES consortium warrant that the information contained in this document is capable of use, or that use of the information is free from risk, and accept no liability for loss or damage suffered by any person using this information.

Full project title: INSEMTIVES – Incentives for Semantics

Short project title: INSEMTIVES

Number and title of work-package: D8.2.1 Dissemination Strategy

Document title: Initial Dissemination Strategy

Editor: Olga Morozova, STI, University of Innsbruck

Work-package leader: WP8, TID

Copyright notice

2009 Participants in project INSEMTIVES

Deliverable D8.2.1 INSEMTIVES

© INSEMTIVES consortium 2009 - 2012 Page 3 of (32)

Executive Summary

This document reports on the dissemination plan of the INSEMTIVES project. It briefly summarizes the overall INSEMTIVES dissemination strategy, describes the activities carried out in the first six months of the project, and gives an outline of those planned for the near future. First, we defined target groups and outlined main dissemination activities. Second, we elaborated the plan to maximize the project dissemination and to foster users’ participation. We have also given an overview of the collaborating projects and extern organizations in INSEMTIVES’ dissemination activities. The important part of the early stage of the project dissemination was the creation of the project website. In this deliverable we highlighted the main principles, which lay in the basis of the website, described the content, provided first website’s statistics and outlined how the website will be improved with the project’s development. We have also given illustrations of the project Blog, the internal wiki and project dissemination materials. We have given description of the conferences, industrial events and journals, where we have already presented the project and where we are going to disseminate INSEMTIVES’ ideas. We emphasised the role of the “INSEMTIVES Gaming Challenge” in the development and dissemination of the project. Also we enumerated the collaborating projects and highlighted the extern firms and researchers that we would like to involve in the dissemination process. In the conclusion we summed up the taken dissemination activities and gave an outline of the future deliverables.



List of Authors

Company Author

University of Innsbruck Olga Morozova

University of Trento Marco Zamarian

Telefónica Investigación y Desarrollo

German Toro del Valle



Table of Contents

Executive Summary ........................................................................................................................................... 3

List of Authors ................................................................................................................................................... 4 Table of Contents .............................................................................................................................................. 5 Abbreviations .................................................................................................................................................... 6 1 Introduction ................................................................................................................................................ 7

2 INSEMTIVES Dissemination Plan ............................................................................................................ 8

3 Dissemination Channels ........................................................................................................................... 10

3.1 Public Promotion Materials .............................................................................................................. 10

3.1.1 Project Website .......................................................................................................................... 10

3.1.2 Project Blog ............................................................................................................................... 14

3.1.3 Project Wiki ............................................................................................................................... 15

3.1.4 Project Logo ............................................................................................................................... 15

3.1.5 Project Leaflet ............................................................................................................................ 16

3.1.6 Project Press ............................................................................................................................... 16

3.1.7 Project Deliverables, Presentation and Review Templates ........................................................ 16 3.2 Events ................................................................................................................................................ 17

3.2.1 Industry Events .......................................................................................................................... 17

3.2.2 Conferences and Workshops ..................................................................................................... 19 3.2.3 INSEMTIVES Gaming Challenge ............................................................................................. 20

3.3 Publications ....................................................................................................................................... 22

3.4 Collaborations with other Projects and Organizations ...................................................................... 22 3.5 Showcases ......................................................................................................................................... 22

4 Conclusions .............................................................................................................................................. 24

References ....................................................................................................................................................... 25 Annex A List of Conferences and Journals ............................................................................................... 26 Annex B Project Templates ...................................................................................................................... 29

Annex C Promotion Materials .................................................................................................................. 30



Abbreviations

ASWC Asian Semantic Web Conference ESTC European Semantic Technology Conference ISWC International Semantic Web Conference ESWC European Semantic Web Conference FIS Future of the Internet Symposium ICSC International Conference on Semantic Computing IPR Intellectual Property Rights EGOS European Group for Organizational Studies CSCW Computer Supported Cooperative Work HCI Human-Computer Interaction TID Telefónica Investigación y Desarrollo UIBK University of Innsbruck SemTech Semantic Technology Conference WWW World Wide Web Conference VLDB International Conference on Very-Large Database ECAI European Conference on Artificial Intelligence IJCAI International Joint Conference on Artificial Intelligence SEKE International Conference on Software Engineering and Knowledge Engineering IWSC International Web Services Conference SIGIR International Conference on Information Retrieval IEEE Institute of Electrical and Electronics Engineers (Association for the Advancement of

Technology) WI IEEE Conference on Web Intelligence ICSE International Conference on Software Engineering TRIPLE I the Innovations Conference for Knowledge Management, New Media Technology and

Semantic Systems EURAM Strategic Governance of Distributed Communities FOMI Formal Ontologies Meet Industry ACM Association for Computing Machinery SIGCOMM Special Interest Group on Data Communications ICDCS International Conference on Distributed Computing Systems CPSR Computer Professionals for Social Responsibility PDC Participatory Design Conference JASIST Journal of the American Society on Information Science and Technology IJKEDM International Journal of Knowledge Engineering and Data Mining OS Organization Studies BIT Journal of Behaviour & Information Technology CSCW Computer Supported Cooperative Work



1 Introduction

The purpose of this deliverable is to present the dissemination plan defined for the INSEMTIVES project. Therefore, within this document we enlist and explain goals and objectives related to the INSEMTIVES dissemination as well as indicate methods used to realize them. Thus, the document provides a description of dissemination tasks, defines the target groups, identifies dissemination channels and outlines how we can maximize the dissemination of INSEMTIVES project. INSEMTIVES aims to create a unified semantic data authoring framework based on incentive models and associated technology to attract massive participation of users in developing ontologies and annotating resources on the Web. This potentially contributes to the realization of the Semantic Web vision by leading to the generation of a significant amount of semantic data through highly motivated users. The objective of the dissemination and exploitation activities is to generate awareness of the project and provide an efficient way for Internet users to be informed about the progress, to get interested in the technology and to get to use it at the project website or in their own applications. This deliverable is structured as follows. Firstly, it presents the INSEMTIVES dissemination strategy (section 2). Then, the dissemination channels of information transfer are described (section 3). In section 3.1 we present first dissemination efforts: the project website, Blog, internal wiki and other public promotion materials. In section 3.2 we enlist the industrial and scientific events with the INSEMTIVES participation. The “INSEMTIVES Gaming Challenge” (highlighted in section 3.2.3) plays an important role in the demonstration activities of the project. Furthermore, section 3.3 is devoted to publications, section 3.4 enlightens the collaboration with the project partners and other organizations in dissemination activities and section 3.5 concerns the demonstration of the project showcases. The summary of the dissemination activities and some final remarks and conclusions to this topic are presented in section 4. The deliverable concludes with the annexes presenting some additional information and dissemination materials.



2 INSEMTIVES Dissemination Plan

INSEMTIVES adopts a multi-channel, multi-audience dissemination strategy in order to gain maximum visibility within our project environment including academia, industry and general public. We aim to enable commercial exploitation of project results through this work package. The dissemination activities have a threefold focus: (1) distributing relevant results to the scientific community, (2) propagating the technology to the respective public or corporate audiences, (3) keeping a general public informed and involved into developments of the project. In addition to increasing the visibility of the project and the impact of its scientific and technological achievements, these activities also promote the reputation of project partners at local, national and international level. In a nutshell, the plan of dissemination of the project consists of the following tasks:

• Establishment and maintenance of the project website • Organization of industry dissemination events • Organization of workshops and participation in other related events • Publication of the achievements of the projects at international conferences, in journals and

magazines • Organization of the Game Challenge • Showcases

As INSEMTIVES is an interdisciplinary project, the range of relevant scientific communities is broad including Social Informatics, Semantic Web, Business Informatics and Information Systems. The dissemination strategy contains a detailed roadmap of activities for each individual community. For the INSEMTIVES scientific and technological results we have identified the following target groups:

• IT guru: This group consists of experts and tool providers in related IT domains, such as

Semantic Web, Social Web, databases, human-computer interaction, information retrieval, data mining, artificial intelligence, software engineering, etc.

• Incentive/Participation guru: In this category we have experts in electronic commerce, management and organizational sciences, economics, peer-to-peer networking, and game theory. Furthermore, researchers and practitioners who work in fields that focus on user participation such as scholars of Participatory Design, End-User Development, Community Informatics, Computer Supported Cooperative Work (CSCW), experts on Human-Computer Interaction (HCI) with respect to aspects as User-Centred Design and Usability for Communities.

• Potential users: These can be categorized as experienced users (mainly ontology engineers who build and manage ontologies and instance data thereof), middle-level users (mainly undergraduate students and graduate students in IT related subjects), naïve users (mainly Internet users, notably the ones versed in or supporter of newest Web technologies).

The dissemination strategy is based on the traditional channels of dissemination such as publications at scientific workshops, conferences, magazines and journals. Complementing this, there is a programme of papers and articles in the IT and general business literature, and presentations at IT and business seminars and conferences. Demonstration activities will be carried out in close cooperation with industrial partners in order to show the benefits of the INSEMTIVES research results in the applicable industry sectors. We also plan to involve the potential users by disseminating information in mass media, in weblogs and other Web 2.0 services as well as by presenting the project at the game platforms, preparing tutorials and creating user guides. The detailed description of these dissemination activities with the respect of aforementioned target groups is presented in sections 3.2-3.3. One of the important parts in INSEMTIVES dissemination plan is the public website, which functions as a project dissemination tool and a first stop for interested parties from outside the consortium, as it supplies the theoretical and technological achievements of the project. The website showcases tools developed in the project as well as the semantic data generated as the result of usage of these tools and provides all the



relevant publications within the research community. More information about the website is available in section 3.1.1. We are elaborating a plan to foster user participation as most of the tools developed in the project aim at the massive generation of semantic content and hence at massive user involvement. As a mid-term objective we will organize the “INSEMTIVES Gaming Challenge” at the European Semantic Web Conference (ESWC). With this event we want to draw the attention of the research community to our results in the area of games with a purpose as well as generate large amounts of experimental data for the project and the broader Semantic Web community. “INSEMTIVES Gaming Challenge” consists of two parts. In the earlier stage of the project we want to have a call for game ideas for semantic content creation. The best ideas will be awarded. Afterwards, we want to organize a gaming competition. The participants will be encouraged by attractive prizes; the ones with the most points will get iPhones, iPods, etc. We aim at a tight collaboration and cooperation with ongoing nationally funded and EU funded research projects1, with industrial players who are interested in INSEMTIVES technology and the research community in general. This includes community building and keeping a vivid, interactive climate of collaboration with key player in the area. Additionally to cooperation with other projects, the reports will maintain a list of all technical results established by other projects on which any of INSEMTIVES’ results depend as well as a list of software components developed by other teams on which INSEMTIVES depends. Further collaboration activities include meetings and brainstorming sessions with key players in the area, such as Luis von Ahn and Jim Hendler. Moreover, we have already started building a research community around the topics of INSEMTIVES by organizing workshops at the major Semantic Web conferences: INSEMTIVE 2008 was the first workshop on incentives for the Semantic Web co-located with the International Semantic Web Conference 2008 (ISWC 2008); the 1st International Workshop on Motivation and Incentives on the Web “WEBCENTIVES 09” was held during the WWW 2009 conference. We also plan to tightly collaborate with the Linked Open Data Initiative. The project takes a pragmatic approach to results' dissemination, considering dissemination instrumental to exploitation and as a vehicle to facilitate and support it. Thus, the Chair of the Exploitation Board (TID) co-ordinates exploitation activities with the dissemination ones. It selects the dissemination targets, to maximize the synergy with exploitation – events that show an industrial orientation and that demonstrate their capability of attracting a large and high-level audience of end-users.

1 more information about collaboration projects is in the deliverable D8.4.1 [7]



3 Dissemination Channels

3.1 Public Promotion Materials

Basic promotion materials such as project logo, various templates, project website, were created in the first months of the project in order to support the project dissemination and to build the project identity. These materials are presented in the following sections.

3.1.1 Project Website

During the first six months of the INSEMTIVES project one goal was to build up a website based on state-of-the-art technology and Web design to give this project an outstanding and unique Web presence. The website is available at http://www.insemtives.eu/ and complies with the guidelines of the European Commission for dissemination of project results and project websites. This section gives a short description of its content, structure, used technologies and some preliminary statistics. The website is designed and maintained by STI Innsbruck (UIBK).

3.1.1.1 Content and Structure

The INSEMTIVES Web portal should allow and stimulate bi-directional communication. The portal offers opportunities to the public and the Semantic Web community to discuss the project results and to use the end-user technology creating semantic meta-data and ontologies. The website is based on the following principles:

• Informative: the website aims at providing readers with a big picture of the INSEMTIVES vision. It presents all project relevant documentation, guidelines, roadmaps, software as well as the information about INSEMTIVES-relevant and -organized events and important links.

• Scientific: the website provides publications written in the INSEMTIVES project and the relevant

publications within the research community. • Up-to-date: the INSEMTIVES Blog is an efficient channel to communicate about news, events and

new findings as well as stimulate discussions. • Interactive: in order to follow our principles of participatory design and user participation, we allow

users to comment on blog entries as well as all documents available on the portal. • Media-rich: another important activity is the provision of multimedia material. This includes a screen

cast of a presentation pitching the INSEMTIVES idea and vision (which we will also publish on YouTube), a PowerPoint presentation pitching the INSEMTIVES idea and vision (which we will also publish on SlideShare), training material in the form of interactive media, demos of tools, and a collection of photos taken at various events, such as project meetings, conferences, as well as gaming challenges.

The INSEMTIVES website was structured in accordance to these principles. It contains the following areas:

• Home: The home site of INSEMTIVES includes the mission statement that describes the overall goals of INSEMTIVES. It was built up in the outstanding INSEMTIVES style and colors and provides the fast access to the newest information such as recent documents, blog, events and news.



Figure 1 INSEMTIVES website: Home page

• About us: This page goes into more details about the project in terms mission, approach, partners

and case studies.

Figure 2 INSEMTIVES website: About us

• Resources: This page lists all publications, deliverables, tutorials, presentations and PR material

within INSEMTIVES project. Furthermore, we provide under the related reading section a list of papers that were written outside of the INSEMTIVES consortium to highlight the relevance of INSEMTIVES results within the research community. At a later stage, when INSEMTIVES will have released software, we will maintain a list with projects or teams that make use of INSEMTIVES technology. The publications written in the INSEMTIVES project will be maintained in a repository such that search under various criteria is possible. Additionally, for enhanced



navigation of publications, we will use a tag cloud reflecting the importance of each publication in the community.

Figure 3 INSEMTIVES website: Resources

• Community: This page offers additional information concerning INSEMTIVES including news,

blog, related projects, internal wiki and press coverage. It is consistent with the main principles of the website in sense it contains interactive, up-to-date and media-rich information.

Figure 4 INSEMTIVES website: Community



• Contact page: This page depicts the project coordinator, the project manager and their contact information.

Figure 5 INSEMTIVES website: Contact Page

Figures 1 to 5 depict screenshots of the INSEMTIVES website.

3.1.1.2 Technologies

Being a research project concerned with Web 2.0 technology and effects, the INSEMTIVES website exploits its own technology for the website. In order to track the importance of the portal, we make use of Web analytics tools (such as Google Analytics). The website provides RSS feeds. Furthermore, in the spirit of “Eat your own Dog Food!” annotations tools, which are used to create semantic content about internal project resources, will be available on the project portal.

3.1.1.3 Statistics

Figure 6 provides the monthly and daily average statistics about the popularity of website from its creation till the deliverable date. Counting the number of visitors is the primary indicator of the success of a website. This is traditionally done by counting hits, sites and visits. The statistics depicts the constant growth of visits and hits that indicates the growing popularity of the website.



Figure 6 Statistics of INSEMTIVES website

3.1.2 Project Blog

The INSEMTIVES Blog, available at http://blog.insemtives.eu, addresses topics of interest for the INSEMTIVES project and the related community. It is regarded as one of the primary instruments for community building, networking and cross-fertilization of the project. From a dissemination perspective, individual entries of the Blog promote the vision and general ideas of the project, and point to its achievements. Figure 7 shows a screenshot of the Blog.



Figure 7 INSEMTIVES Blog

3.1.3 Project Wiki

The INSEMTIVES internal wiki, available at http://insemtives-wiki.sti2.at/index.php/Main_Page, is used for communication within the consortium and the prospected INSEMTIVES adopters’ community. It contains work packages and deliverables, the information about work meetings, management procedures and partners. Figure 8 illustrates the front page of the wiki.

Figure 8 INSEMTIVES wiki

3.1.4 Project Logo

The project consortium has selected a logo that would create a well-distinguishable brand of the project. The project logo is to be included on all materials and other documents concerning the project. It is available on our website http://www.insemtives.eu/pr_material.html. The INSEMTIVES logo is depicted in Figure 9.



Figure 9 INSEMTIVES logo

3.1.5 Project Leaflet

The project flyers, posters and factsheets are to be disseminated to events such as conferences, workshops and industry fairs. They are also presented at our website http://www.insemtives.eu/pr_material.html. All these dissemination materials are depicted in ANNEX C.

3.1.6 Project Press

A page for press enquiries http://www.insemtives.eu/press_coverage.html provides a platform for disseminating results to newspapers and digital media. The links to the press and media publications and the publication sources are available and actualized on this page.

3.1.7 Project Deliverables, Presentation and Review Templates

The deliverable template includes the project logo and a seventh framework logo. It is available in the formats MS Word and Latex. Project Presentation Template includes the project logo, a seventh framework logo and logos of project partners. It is available in PowerPoint presentation formats. Furthermore, there is an available review form with the project logo. The templates are presented on the internal wiki page. Figure 10 in ANNEX B depicts the presentation template.



3.2 Events

3.2.1 Industry Events

The industrial partners are going to present the INSEMTIVES solutions at trade fairs and similar industry-oriented public events. Prototypic solutions are developed to a near-to-market standard and relevant companies are intrinsically motivated to promote their achievements. At the early stage of the project we have presented its ideas at the 6th European Semantic Web Conference (ESWC 2009) and at the STI Offsite 2009. Here is some information about these events.

3.2.1.1 6th European Semantic Web Conference (ESWC 2009)

The annual European Semantic Web Conference presents the latest results in research and applications of Semantic Web technologies and also features a tutorial program, system descriptions and demos, a posters track, a Ph.D. symposium and a number of collocated workshops. ESWC is a focus for researchers and developers from Europe and around the world and acts as a catalyst to promote Semantic Web research results and their application in industrial settings. The vision of the Semantic Web is to enhance today's Web by exploiting machine-processable metadata. The explicit representation of the semantics of data, enriched with domain theories (ontologies), will enable a Web that provides a qualitatively new level of service. Semantic Web research can benefit from ideas and cross-fertilization with many other areas: Artificial Intelligence, Natural Language Processing, Databases and Information Systems, Information Retrieval, Multimedia, Distributed Systems, Social Networks and Web Engineering. Many advances within these areas can contribute towards the realization of the Semantic Web. Date: 31st May – 4rd June, 2009 Location: Heraklion, Greece Conference website: http://www.eswc2009.org/

3.2.1.2 STI Offsite 2009

The STI International offsite is meant as a unique annual event to support the building of the worldwide STI community and to strengthen established relationships between the members. It gives individual STI members from different countries and institutions the opportunity to get together in an inspiring environment and to shape the future development of STI and its operation. The offsite is organized as a four days event and covers a mixture of technical and networking activities, as well as invited talks on topics of general interest. The result is a generally improved understanding and acceptance of the overall mission and objectives of STI by the various members, a naturally evolving corporate identity of the network as well as established relationships and collaborations between individual institutions.

Date: 26th May – 29th May, 2009 Location: Kalamaki, Greece Event website: http://www.sti2.org/events/details/23-offsite-2009 Furthermore, we plan to present the INSEMTIVES project at other industrial conferences. Below is a list of a couple of the most important events in the nearest future where we are going to present the INSEMTIVES project:

3.2.1.3 3rd European Semantic Technology Conference (ESTC 2009)

This yearly organized conference is probably the most important event for industrial semantic technology adopters and vendors in Europe. The aim of the conference is to bring together the world's leading thinkers, innovators, developers, engineers, and senior practitioners within organizations responsible for information technology and systems in one place to learn about how to integrate this unparalleled technology into their operations. ESTC is Europe's most prominent and authoritative conference focusing on the growth of the ICT semantic technology



markets, highlighted by showcased industry practices, advancements in the field of semantic technologies achieved in the past year, and successful marketing strategies in delivering semantic applications that generate new revenues. Participants will learn how to develop a cohesive strategy for managing semantic technology initiatives and how to utilizing these to evolve the operations and effectiveness of their organizations.

Date: 2 - 3 December, 2009 Location: Le Meridien | Vienna, Austria Conference website: http://www.estc2009.com/

3.2.1.4 19th Annual Telecom I+D 2009

This is the most important event about innovation in the telecommunication sector in Spain. This annual conference is sponsored by the Department of Trade and Industry, and the main telecommunication companies like: Alcatel-Lucent, Ericsson, Indra, Nokia, Siemens, Telefónica, etc. participate in the event. The event is usually opened by a high government representative and it has resonance in press and media. During the three days of the event, large numbers of conferences and workshops are presented and numerous stands present informative posters of R&D projects. Date: 24-26 November, 2009 Location: Madrid, Spain Conference website: http://www.telecom-id.com/

3.2.1.5 6th Semantic Technology Conference (SemTech 2010)

The Semantic Technology Conference based in California attracts more attendees than any other event specializing in our field. The conference addresses real-world issues faced by the industry today, and the companies and organizations which are providing solutions based upon semantic technologies. Complementary to the ESTC, this yearly conference has advanced towards being the most important meeting point for early adopters, technology vendors and investors in the field of semantic technology in the US. Date: June, 2010 Location: California Conference website: http://www.semantic-conference.com/



3.2.2 Conferences and Workshops

The INSEMTIVES project has been already presented at some important IT conferences:

3.2.2.1 7th International Semantic Web Conference (ISWC 2008)

ISWC is the major international forum where the latest research results and technical innovations on all aspects of the Semantic Web are presented. The 1st Workshop on Incentives for the Semantic Web “INSEMTIVE 2008” was organized at this conference. It addressed incentives for building the Semantic Web, i.e. achieving tasks, such as ontology construction, semantic annotation, and ontology alignment. It was a networking event for discussing and brainstorming ideas for motivating people to contribute to semantic content creation. We aim at establishing this workshop annually. Date: 26-30 October, 2008 Location: Karlsruhe, Germany Conference website: http://iswc2008.semanticweb.org/

3.2.2.2 18th International World Wide Web Conference (WWW 2009)

The World Wide Web Conference is the global event that brings together key researchers, innovators, decision-makers, technologists, businesses, and standards bodies working to shape the Web. During this conference we organized the 1st International Workshop on Motivation and Incentives on the Web. The aim of the workshop was to address the following questions around incentives and motivation of Web applications: what is the motivation for a user to (install and) use a tool? Which incentive structures can be applied to the Web, which cannot? Moreover, incentives are a crucial topic for future Web generations: Web paradigms, like the Semantic Web or the 3D Web, that are novel and unfamiliar to end users, aim to involve wide user bases. WEBCENTIVES attracted contributions analyzing, applying, and designing incentive structures for Web applications. The workshop also aimed at failures, i.e. cases where incentives failed, in order to understand why they failed and to disseminate the lessons learned. Date: 20-24 April, 2009 Location: Madrid, Spain Conference website: http://www2009.org/index.html

3.2.2.3 IEEE 2009 Summer School on Semantic Computing

The summer school provided an introduction to the field to senior undergraduate and graduate students. A mix of young and well-established researchers and educators presented recent research results, as for example presented in the IEEE conferences on Semantic Computing or the International Journal on Semantic Computing. The tutorials were complemented by keynote talks by renowned experts in the areas of Semantic Technologies, Ontologies, Multimedia or Natural Language Processing. Date: 20-25 July, 2009 Location: Berkeley, California Summer School website: http://sssc2009.org/

3.2.2.4 1st ACTIVE Summer School on Advanced Technologies for a Knowledge Powered Enterprise

Organised by our partners’ project ACTIVE the summer school seeks to bring together students, scholars and researchers from industry being in order to share the recent developments, solutions and technologies from the areas of: semantic technologies and content, social software and Web 2.0, adaptive and context-



aware systems, context mining, process mining, knowledge filters, stream mining, anomaly detection, meta learning, forecasting and social network analysis. Date: 4-6 September, 2009 Location: Park Hotel, Bled, Slovenia Summer School website: http://active09.ijs.si/ Furthermore, we plan to present INSEMTIVES project at several conferences and workshops. The list of the target conferences and workshops is available in ANNEX A. The up-to-dated information about the events is presented on our website http://www.insemtives.eu/events.html. Here we enlist the main conferences due to each of target groups:

• IT domain: International World Wide Web Conference; International The Semantic Web Conference; International Conference on Very-Large Database; European The Semantic Web Symposium; European Conference on Artificial Intelligence; International Joint Conference on Artificial Intelligence; International Conference on Software Engineering and Knowledge Engineering; International Web Services Conference; International Conference in Information Retrieval (SIGIR annual conference); IEEE Conference on Web Intelligence; International Conference on Software Engineering;

• Incentives/participation domain: IEEE International Conference on Peer-to-Peer Computing; ACM

Conference on Electronic Commerce; ACM Conference on Computer and Communication Security; ACM SIGCOMM; International Workshop on Economics of Peer-to-Peer System; Annual ACM CHI Conference; ACM Conference on Computer Supported Cooperative Work; International Conference on Distributed Computing Systems; International Conference on Communities & Technologies; CPSR Participatory Design Conference (PDC);

• Potential users: Annual Semantic Web Summer School, Annual PhD Symposium in ISWC, ESWC

and ASWC; Web 2.0 Summit; Web 2.0 Conference, game platforms.

3.2.3 INSEMTIVES Gaming Challenge

Another important dissemination activity is the organization of the “INSEMTIVES Gaming Challenge”. We want to foster users’ participation by organizing this challenge and also to get new game ideas for creating semantic content. At the 7th European Semantic Web Conference (ESWC 2010) we are planning to organize the challenge for collecting users’ ideas for creating “games with purposes”. At the 8th European Semantic Conference (ESWC 2011) we plan to make a game competition. The idea to use the final users, consumers of the product and external technical, design and other expert thinkers for the ideas’ and innovations’ creation is now successfully exploited by many research centres and large industrial enterprises. The IT domain leaders like IBM, Nokia, Google, are lucratively consuming the public wisdom by organizing challenges and competitions. The so-called “open innovation” is one of the fast developing business patterns in getting the community wisdom and new creative thoughts. Over the past 5-7 years there was a dramatic surge in the practice of “community-based innovation” in which forward-looking companies actively engage outside experts in the “fuzzy front end” of new product innovation. A new generation of outside-in innovation practices of corporations such as Lucent, Intel and Procter & Gamble are cited in Harvard professor Henry Chesbrough’s work in the area of “Open Innovation”2. C.K. Prahalad offers some other examples in his book “The Future of Competition: Co-Creating Unique Value with Customers”3. INSEMTIVES will also seek external expertise and inspiration by organizing such kind of challenge. The contributors will be sought within the participants of the ESWC. The following conference is specially chosen for such an event. ESWC presents the latest results in research and applications of Semantic Web technologies and also features a tutorial program, system descriptions and demos, a posters track, a Ph.D.

2 [8] Chesbrough, H. (2003): “Open Innovation: The New Imperative for Creating and Profiting from Technology”. Boston: Harvard Business School Press. 3 [9] Prahalad, C. K., Ramaswamy, V. (2004): “The Future of Competition: Co-Creating Unique Value with Customers”. Boston: Harvard Business School Press.



symposium and a number of collocated workshops. It is focused on researchers and developers from Europe and around the world and acts as a catalyst to promote Semantic Web research results and their application in industrial settings. Thus, it is attended by broad and multiple public: by researchers in Artificial Intelligence, Natural Language Processing, Databases and Information Systems, Information Retrieval, Multimedia, Distributed Systems, Social Networks and Web Engineering domains, as well as by industrial players, interested in development of Semantic Web technologies, and also by PHD students. So the talented fresh minds, the leaders in the research domain and the people who are implementing these technologies will be engaged to provide their ideas for the INSEMTIVES project. The participation will be driven by awarding of smart prizes (like iPhones or similar) as well as by the common interest for the INSEMTIVES ideas. The additional incentive is the public recognition, and competing atmosphere of the challenge. The first part of the INSEMTIVES Gaming Challenge will take place at the ESWC 2010. First, we will notify the future participants of the conference about the “INSEMTIVES Gaming Challenge”. We will provide the information about it online and will try to motivate as many people as we can by promising fascinating prizes. We want to get from people ideas and concepts for game creation, not the games themselves. By this, we ensure that many people will participate, because of the low entrance barrier. The awards will take place at the ESWC 2010. We will choose a jury of experts to judge and to award the people who submitted the best ideas. The second part of the INSEMTIVES Gaming Challenge will be organized at the ESWC 2011. We will notify the conference’s participants about this challenge and we will make the created game available online. The participants can play this semantic game for the given time during the conference. We will award three persons with the high scores at the end of the conference. The partakers will play the created games, motivated by attractive prizes for the collected points. In our turn, we will receive feedback about the games created and collect a large set of experimental data. Thus, INSEMTIVES Gaming Challenge will play a three-dimensional role. Firstly, it will help to collect data, receive feedback and wise and creative ideas from the research community. Secondly, it will investigate the incentive structure. Thirdly, it will disseminate the ideas within the research and industrial communities and foster users’ participation.



3.3 Publications

In the reporting time we prepared a special issue on: "Incentives for Semantic Content Creation" in International Journal of Knowledge Engineering and Data Mining (IJKEDM), which is to be published by the end of 2009. An up-to-date list of published papers is available from the project website. A list of publication channels of interest for the INSEMTIVES project is provided in ANNNEX A. Also we plan to create user guides and documentation targeting the potential users as integral part of the software development process. We converted some of the project materials into overview presentations of the underlying areas to allow naïve users and middle-level users to get familiar with semantic computing. These materials are available on the project Web portal.

3.4 Collaborations with other Projects and Organizations

INSEMTIVES aims not only at actively attending the conferences and fairs mentioned above to increase the visibility of the project achievements. We are also initiating special-purpose community-building events and joint dissemination activities in collaboration with selected EU initiatives such as Salero, ACTIVE and LarKC (all confirmed). INSEMTIVES actively seeks collaboration with other national and international projects. Such collaborations are likely because the INSEMTIVES participants have a large network of research and industry partners throughout Europe. In the following we provide only a selection of the most important and relevant projects in this category: ACTIVE (IST-2007- 215040) is a project that aims at increasing the productivity of knowledge workers and thus exploiting the “hidden intelligence” of enterprises. ACTIVE performs surveys on the incentives of Web 2.0 applications, which can be re-used in the INSEMTIVES project. While ACTIVE’s focus lies on methods for knowledge workers in enterprises, the field of incentives will be further researched in the INSEMTIVES project. WEKNOWIT (IST-2007- 215453) aims to develop techniques for exploiting multiple layers of intelligence from user-contributed content, which together constitute Collective Intelligence. INSEMTIVES collaborates with WEKNOWIT on the implementation of incentive models. KIWI (IST-2007- 211932) is focusing on knowledge management in semantic wikis. KIWI's objective is to investigate how knowledge management in highly dynamic environments can be supported using Semantic Wiki technologies. KIWI, however, does not consider the motivations of users to contribute to wikis voluntarily. We actively monitor progress in these and other international and national projects to see what possibilities exist for collaboration and reuse of research results in the research areas of INSEMTIVES. The collaboration with other organizations includes the dissemination events with the participation of Google, Yahoo!, Mozilla, Playence KG, etc. We also get the ideas from the key players in this area. We plan to organize events with the participation of Luis von Ahn and Jim Hendler. Michael Fink from Google Research Israel has attended the project meeting of INSEMTIVES in July, 2009. Peter Mika from Yahoo! Research is going to give a talk for the project meeting in October, 2009. We are also preparing a series of interesting invited speakers and brainstorming sessions for the future conferences. Involving external “Thought Leaders” is a breakthrough approach to improving idea quality, facilitating implementations and disseminating project within the research community.

3.5 Showcases

The showcase will contain public versions of the three use cases. The functionality of the showcases might under circumstances vary from the functionality of the implemented case study prototypes due to IPR issues. However, in the sum, the three prototypes will cover the entire range of methods and techniques developed in the project. Particularly, the following key innovations will be targeted to achieve within the project and implemented in the use cases:

• Users will be facilitated in generating metadata from their personal data collections by extracting (a part of the) metadata in a (semi) automatic way;

• Users will be able to annotate data or their parts (e.g. an object on a picture) not only using free text tags but also using concepts from the (community generated) background ontology;



• Users will be able to add new concepts to and to change existing ones in the background ontology in a collaborative way, thus converging on the meaning of semantic annotations used within the community;

• Users will be able to automatically discover and define links between their data collections and those of other users using the formal annotations they created for these collections;

• Users will be able to perform a semantic search within their collections and in the collections of their acquaintances. Because the search will be (partially) based on a formal ontology, it will avoid the main problems of search in conventional folksonomic communities: synonymy, homographs, and mismatch in the level of abstraction. For instance, a user searching for Web services about "transportation" will be able to find services about "flight booking" even if the term "transportation" does not appear in the service descriptions;

• Users will be able to navigate from one data item to another or to a Web resource using the automatically discovered or manually defined links. For instance, given a document about the Pisa tower, the user will be able to navigate to pictures on which the Pisa tower or other towers are shown or to a page where the Pisa tower is described (e.g., Wikipedia)

The INSEMTIVES toolkit is envisioned to be deployable as Web and client-side applications and will target the broad Internet public. Individual tools will be further refined and customized in the course of the case studies, whilst others will be showcased on the project Web portal. The semantic data generated as the result of the usage of these tools will be publicly available on our website. All materials will be reusable by scientific communities.



4 Conclusions

This deliverable has given an overview of the most important dissemination activities undertaken by the INSEMTIVES consortium in the first six month of the period. Here we have formulated the initial dissemination plan taking into account the specificity of the project and the goals of dissemination, have defined the target groups and outlined the main dissemination channels for each target group. A follow-up of this deliverable is due M12. Besides summarizing publications, workshops, and events with INSEMTIVES involvement, it will also report on those efforts specifically targeted at the promotion of the INSEMTIVES platform, whose first version is meantime publicly available, and on demonstration activities in relation with the use cases.



References

[1] INSEMTIVES project: http://www.insemtives.eu

[2] Salero project: http://www.salero.eu/

[3] ACTIVE project: http://www.active-project.eu/

[4] LarKC project: http://www.larkc.eu/

[5] WEKNOWIT project: http://www.weknowit.eu/

[6] KIWI project: http://www.kiwi-project.eu/

[7] Deliverables D8.4.1 “Initial Collaboration Plan”: http://www.insemtives.eu/deliverables.html

[8] Chesbrough, H. (2003): “Open Innovation: The New Imperative for Creating and Profiting from Technology”. Boston: Harvard Business School Press.

[9] Prahalad, C. K., Ramaswamy, V. (2004): “The Future of Competition: Co-Creating Unique Value with Customers”. Boston: Harvard Business School Press.



Annex A List of Conferences and Journals

Conferences, Symposia, Workshops

Event Domain

WWW (International World Wide Web Conference) IT (Semantic Web)

ISWC (International The Semantic Web Conference) IT (Semantic Web)

VLDB (International Conference on Very-Large Database) IT (Database and Information Systems)

ESWC (European The Semantic Web Symposium) IT (Semantic Web)

ECAI (European Conference on Artificial Intelligence) IT (Artificial Intelligence)

IJCAI (International Joint Conference on Artificial Intelligence

IT (Artificial Intelligence)

SEKE (International Conference on Software Engineering and Knowledge Engineering)

IT (Software Engineering, Knowledge Engineering)

IWSC (International Web Services Conference) IT (Web Services)

SIGIR (International Conference on Information Retrieval) IT (Information Retrieval)

WI (IEEE Conference on Web Intelligence) IT (Artificial Intelligence, Web Services, Web Systems)

ICSE (International Conference on Software Engineering) IT (Software Engineering)

IEEE International Conference on Peer-to-Peer Computing Incentives (Peer-to-Peer Computing)

ACM Conference on Electronic Commerce Incentives (eCommerce)

ACM Conference on Computer and Communication Security Incentives (Communication Security)

ACM SIGCOMM Incentives (Communications and Computer Networks)

EGOS Annual Conference Incentives (Organizational Dynamics and Motivation)

Sunbelt conference Incentives (Social Network Analysis)

ESTC (European Semantic Technology Conference) IT and Incentives (SOA and Semantic Technology, Semantic

Business Intelligence)

TRIPLE I (The Innovations Conference for Knowledge Management, New Media Technology and Semantic Systems)

Incentives (Knowledge Management, New Media

Technology and Semantic Systems)

EARIE Conference Incentives (Economic Incentives Proper)

EURAM (Strategic Governance of Distributed Communities) Incentives ( Social Network Communities)

FOMI (Formal Ontologies Meet Industry) Incentives (Knowledge Management)

International Workshop on Economics of Peer-to-Peer System Incentives (Peer-to-Peer



Computing)

Annual ACM CHI Conference Incentives (Human Factors in Computing Systems)

ACM Conference on Computer Supported Cooperative Work Incentives (Social Networks)

International Conference on Distributed Computing Systems (ICDCS)

Incentives (Data Management, Distributed Algorithms, Social

Networks)

International Conference on Communities & Technologies Incentives (Network Communities)

CPSR Participatory Design Conference (PDC) Incentives (Participatory Design)

Annual Semantic Web Summer School Potential Users (Semantic Web)

Annual PhD Symposium in ISWC Potential Users (Semantic Web)

Annual PhD Symposium in ESWC Potential Users (Semantic Web)

Annual PhD Symposium in ASWC Potential Users (Semantic Web)

Web 2.0 Summit Potential Users (Web 2.0)

Web 2.0 Conference Potential Users (Web 2.0)

Journals

Journals Target Group

IEEE Computer IT (Semantic Technologies, Ontologies, Multimedia, Natural

Language Processing)

IEEE Intelligent System IT (Semantic Technologies, Ontologies, Multimedia, Natural


IEEE Internet Computing IT (Semantic Technologies, Ontologies, Multimedia, Natural


IEEE Transactions on Knowledge and Data Engineering IT (Knowledge and Data Engineering)

The Knowledge Engineering Review IT (Knowledge Engineering)

Information Processing and Management IT (Information Processing and Management)

Journal of the American Society on Information Science and Technology (JASIST)

IT (Information Science and Technology)

Journal of Automated Software Engineering IT (Software Engineering)

International Journal of Human-Computer Studies IT (Computing, Artificial Intelligence, Psychology, Linguistics,

Communication, Design, Engineering, and Social

Organization)

International Journal of Expert System IT (Expert and Intelligent Systems)

International Journal of Knowledge Engineering and Data IT (Knowledge Engineering and Data



Mining (IJKEDM) Mining)

Computers in Human Behaviour Incentives (Use of Computers in Psychology, Psychiatry)

Journal of Information Sciences Incentives (Information and Knowledge Management)

Organization Science Incentives (Organization Theory, Strategic Management, Sociology,

Economics, Political Science, History, Information Science, Communication Theory, and

Psychology)

Organization Studies (OS) Incentives (Social Sciences)

Journal of Organizational Behaviour Incentives (Organizational Behaviour)

Organizational Behaviour and Human Decision Processes Incentives (Organizational Behaviour, Organizational

Psychology, and Human Cognition, Judgment, and Decision-Making)

International Journal of Organization Theory and Behaviour Incentives (Organization Theory, Management, Development, and

Behaviour)

Journal of Economic Behaviour and Organization Incentives (Economic Decision, Organization and Behaviour)

Journal of Organizational and End User Computing Incentives (Organizational and End User Computing)

Journal of Behaviour & Information Technology (BIT) Incentives (Psychology, Cognitive Science, Computer Science,

Ergonomics, Sociology, Management Education and Training)

Journal of Organizational Computing and Electronic Commerce

Incentives (eCommerce)

Computer Supported Cooperative Work (CSCW) Incentives (Social Sciences)



Annex B Project Templates

Figure 10 INSEMTIVES Template



Annex C Promotion Materials

Figure 11 INSEMTIVES flyer



Figure 12 INSEMTIVES poster



Figure 13 INSEMTIVES factsheet

Documents

INSEMTIVES D8.2 - STI Innsbruck · order to show the benefits of the INSEMTIVES research results in the applicable industry sectors. We also plan to involve the potential users by