InSequent Overview January 2013 no financials

Mobile Marke+ng and Display Adver+sing pla5orms under one roof

Symbiosis | noun | interac(on between two different organisms living in close physical associa(on, typically to the advantage of both.

© 2012 InSequent, Inc. All Rights Reserved

What we do

•  Complementary mobile marketing and display ad platform for local business

•  Instant mobile website creation, SMS engagement suite

•  Instant display ad creation, preview, deployment

•  Channel partners: –  Reachlocal, NY Times Group (Halifax), Digital First

Media, Morris, McClatchy, PricingEngine, DisplayPoints, SoHoOS, more


Why we do mobile markeCng

•  Approx. 40% of traffic currently comes from mobile devices. Increasing rapidly1

•  Mobile traffic on a mobile friendly site converts up to 2.0x beDer than desktop

•  14% of SMBs have a unique web site built with mobile consumers in mind2

•  84% of SMBs with mobile presence experience increase in new business ac+vity3

Sources: 1) BIA Kelsey, 2) ZDNet, 3) Web.com


Non-‐opCmized site = Lost sales

•  PROBLEM: Most SMB websites are not op+mized for proper display or ease of naviga+on on mobile devices – Content not legible w/out panning, zooming – Slow load +me – Not Click/Thumb-‐friendly – Too much info

•  RESULT: Sub-‐par user experience equals suppressed ROI from digital ad efforts


Mobile is a requirement

A Case for the Mobile Site... Example: •  1,000 users visit your landing page, 2% (20) of them convert. •  You do an A/B test, improving conversion by 25% (5) users. •  The mobile visitors (20-‐40% or 200-‐400 visitors) however

are ignored and presented with the desktop site. It's logical that focusing on converCng these 200+ makes more sense than the 5 new conversions, especially since mobile users are more likely to convert…


Mobile = AcCon

•  90% of text messages are read <3 minutes1

•  94% of users look for local informa+on on their phone and 90% take ac+on as a result2

•  Mobile coupons are 10x more likely to be opened3

Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily

"88% of mobile searchers take ac8on within 24 hours. About 70% take ac8on

within 1 hour." ~ Google Mobile Movement Study, 2011

The digital adver+sing world is fragmented and complicated.

Brands have in-‐house teams or agencies to execute strategy.

SMBs don’t have the +me. They don’t have the budget…

Why we do digital adverCsing

…so they s+ck with what they know.

Tradi+onal adver+sing


The Market: $500 B/$200 B to be disrupted

•  Total adver+sing industry is $500 billion in US •  All current technologies are focused on the top of market ($300 billion) •  Current local ad spend in the U.S. alone is over $150 billion •  The untapped market is worth $200 billion •  AdWords revenue from SMBs was $7 billion in 2011

One Stop Ad PlaXorm

Easy-‐to-‐use crea+ve pla5orm that allows SMBs to execute Agency-‐quality adver+sing campaigns with NO

minimum spending.

Local Adver+ser

Create Target Deploy Track


The Biggest of Them All

Source: Morgan Stanley State of Mobile Report. April, 2012


Mobile plaXorm compeCtors SMB oriented

Agency oriented Large adverCser oriented


Ad plaXorm compeCtors SMB oriented

Agency oriented Large adverCser oriented


DifferenCaCon

None of our compe+tors offer a one stop solu+on

– Mobile Websites – SMS engagement suite – Display ad create and deploy across desktop/mobile web and app networks

We drive traffic. We op+mize traffic. We convert traffic.


Team

•  Mark Porter – ops and biz dev •  Tom Flaherty -‐ channel management •  Chen Hu -‐ engineering •  Gary Allan -‐ controller •  6 part +me ad ops •  10 engineers in China •  Advisors – David Grohol (biz dev), Bill Angeloni (finance/opps), Alfredo Guilbert (biz dev/ad pla5orm), Piers Hakken (tech architecture), Steve Clinton (legal), Brian Jacobs (venture)


Addendum


Mobile Websites

Desktop conversion in 5 seconds


Mobile Engagement

Keywords & QR Codes


Mobile MarkeCng

SMS Messaging & Mobile coupons

Design: Simple Mode

Create, target and deploy stunning, rich media promo+ons

in real +me. •  Six guided steps to create & deploy web/mobile campaign

•  Drag-‐and-‐drop asset selecCon

•  All sizes supported (MMA, LAB, etc.) Custom sizes available

•  Full animaCon available

•  4Mads determines targeCng based on AdverCser objecCves.

Images > Text > Call-‐to-‐Ac(on > Customize > Target > Launch

Design: Advanced Mode

•  Full creaCve suite with pixel-‐level control.

•  Upload unlimited image assets, search www for image assets

•  Upload unlimited fonts •  Over 100 animaCon effects •  Create & store templates •  All sizes supported (MMA, LAB, etc.) Create any size

•  Publish .swf and HTML-‐5-‐friendly output with backup .gifs

•  All ads are completely exportable to .zip – publish wherever you want

Remove the high cost of developing engaging mobile and online ad crea+ve. Save thousands of dollars and hours invested in hiring Flash or HTML programmers

Design: Site Preview

The site preview func+on allows you to review your ads in context – great for both the approval and revision processes.

Documents

InSequent Overview January 2013 no financials