Inside Out, the AOP’s Digital Publishing Convention, …...• Zack Sullivan, Operations & Marketing Director, Future plc 13.00 4.00 1 – Networking & Lunch afternoon 004. 1 15

Inside Out, the AOP’s Digital Publishing Convention, will shine a light on the most urgent challenges and emerging opportunities for the digital publishing sector.

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Event Partners

Join us at Inside Out, the AOP’s Digital Publishing Convention, to build your understanding of what will drive the future for digital publishing; to understand how to tackle the internal challenges; and how to demonstrate the value of premium content in the digital world.

Throughout 2017, the AOP has been leading discussion across data, adblocking, advertising UX, mobile monetisation, audience development and new commercial ventures: join us at the Convention to understand how common challenges are being addressed, to identify new opportunities, and to shape the future of your business.

Inside Out is designed to be a fully inclusive event for digital publishing leaders and their teams. Join us for the specific Convention modules with greatest relevance to your role, or join for the full Convention experience. Running alongside the Convention modules will be a series of Academy sessions, providing education and development for digital pubishing’s rising stars.

In short, Inside Out provides everything you need to safeguard and build the future for your digital publishing business in a compact two-day programme. We look forward to seeing you there.

why attend?

• Hear how other premium publisher groups are adapting their business and publishing models to meet new challenges

• Ensure you are fully updated on new tech solutions which will drive the future of digital publishing

• Learn from new research shedding light on how to deal with ad blocking, improve Ad UX and successfully monetise premium content

• Identify new ideas and opportunities for increasing revenues

• Learn how your organisation can benefit from new collaborations and initiatives being coordinated by the AOP

• Understand how premium publishers are building an increasingly competitive pitch for advertising budgets

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agenda at a glance

DAY ONEWednesday 1 November 2017

DAY TWOThursday 2 November 2017

Module 1

Premium Content is King

Module 2

Winning the Ad Blocking War

Academy Session 1

morning

Module 3

Positive Ad UX is THE way forward for the industry

Module 4

Putting premium publisher data back on top

Academy Session 2

afternoon

Breakfast Round Table Discussions

Attendance by invitation only, for publishers only

Module 5

Building power publisher products for growth

Academy Session 4

morning

Module 6

The AOP Ad Quality Charter: premium standards and safety

Module 7

The upgraded premium publisher ad offer

afternoon

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Ensuring that we extract the most from every module and that all the dots are joined will be our Convention Chairman, Juan Señor, Partner at Innovation Media and a Visiting Fellow of Oxford University. Juan is a former CNN journalist who works with publishers and broadcasters on digital transformation strategies.


Academy Session 3

morning

08:50 –11:10 Module 1Premium Content is King

The world has never needed premium publishers more than it does today, but does the world know it? Momentum is moving in our direction: the big platforms are propelled by our content and data; new and more subtle business models are emerging; and truth is the answer to a “post truth” world. Join this session to hear how leading publishers are innovating approaches to delivering premium content to build ever stronger audience connections and drive commercial revenues.

Speakers include:• Christian Broughton, Editor, The Independent• Nic Newman, Reuters Institute for the Study of

Journalism• Richard Reeves, MD, AOP• Juan Señor, Partner, Innovation Media• Leon Siotis, MD UK & Southern Europe, SpotX

11.10 –11.30 Networking & Refreshments

11.30 –13.00 Module 2Winning the adblocking war

Learn from the AOP’s 2017 action plan on adblocking; attend this session to gain a clearer understanding of the threat to revenues, to learn from clear advice and from examples of best UX employed to combat ad blocking. Plus ‑ hear from Google on their support for The Coalition For Better Ads and the impact this will have on the industry standards.

Speakers include:• Thomas Schreiber, Director, Google• Tom Jenen, Director, Oriel Ventures Limited• Richard Brindley, CIO & UK General Manager,

Vibrant• Nick Flood, Product & Commercial Operations

Director, Dennis Publishing

afternoon

13.00 –14.00 Networking & Lunch

14.00 –15.00 Module 3Positive ad UX is THE way forward for the industry

The new tech revolution raises UX expectation everyday: find out how premium publishers are responding. How do you balance ad revenue generation with a high‑quality user experience? Join us to learn how a focus on few formats and higher yields is providing the answers, and to learn from the buy‑side perspective.

Speakers include:• Lolly Mason, VP Media Partnerships EMEA,

Celtra• Ian Curtis, Product Manager, The Telegraph• Alisdair Cross, Global Commercial Director,

Bibblio• Alison Ashworth, Global Strategy Partner, Carat

UK


15.20 –16.45 Module 4Putting premium publisher data back on top

Data is the key to top table advertiser relationships: which is why Google, ad agencies and data DSPs are investing heavily to build superior data products. In this session, we’ll share learnings from abroad of publisher‑led data collaboration and unveil a new data sharing initiative the AOP is leading with premium publisher members. Join us to see how data will be the key to delivering beyond the expectations of the market.

Speakers include:• Richard Foster, UK MD, Liveramp• Ryan Rummery, Global, Head of DAX Digital and

Mobile• Johan Smit, PMA Bureaus

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agenda

DAY ONEWednesday 1 November 2017


morning

09.00 –10.30 Breakfast Round-Table Discussions

Attendance by invitation, for publishers only ‑ join us for breakfast and the opportunity to join solutions‑focused round‑table discussions on some of the more pressing challenges and opportunities facing the digital publishing sector. Each discussion will be led by a solutions provider, who will steer discussion to ensure you are able to share your thoughts and can learn from the experience of your peers.


11.00 –13.00 Module 5Building power publisher products for growth

In this session we will deep‑dive into the emerging hyper flexible approaches to paid content and explore the natural deployment of owned ecommerce as a graduation from affiliate revenues. Plus: learn more about the common organisational culture blocks to innovation, and how to overcome these, in order to deliver new revenue streams.

Speakers include:

• Christian Heise, Manager, Google DNI Innovation Fund

• Ben Pheloung, Director of Sales and Account Management, Pulsepoint

• Tim Rowell, Director, Pianoio• Zack Sullivan, Operations & Marketing Director,

Future plc

13.00 –14.00 Networking & Lunch

afternoon

14.00 –15.15 Module 6The AOP Ad Quality Charter: premium standards and safety

Join buy‑side guest delegates in this session to learn how the new AOP Ad Quality Charter will deliver a matured, cleaner, safer ad offer. Developed in conjunction with the correct industry bodies and buy‑side leaders, the Charter promises the peak of ad quality: attend the unveiling to ensure that you are up to speed with the opportunities this will create.

Speakers include:• Steve Chester, Digital Strategy Consultant for

ISBA, AOP and JICWEBS• Dilip Shukla, Head of Content Strategy, AOP• Paul Astbury, Business Development Director,

EMEA, Integral Ad Science• Bethan Crockett, Brand Safety & Digital Risk

Director, Group M EMEA• Daniel Spears, Programmatic Director, Guardian

News & Media

15.20 –16.10 Module 7The upgraded premium publisher ad offer

Find out how the new Ad Quality Charter, a powerful data offering, improved ad UX, quality content offerings and other initiatives are ensuring that premium publishers have a persuasive, market‑leading ad offer. Join this session to hear the offer encapsulated in front of a high‑level client audience.

Speakers include:• Dora Michail, MD Digital, Telegraph Media

Group• Winnie Palmer, Director, Digital Marketing &

Media, EMEA, HP Enterprise• Dan Hagen, Chief Strategy Officer, Carat UK• Rhys Denny, Director of Publisher Development,

Verve• Pete Wotton, Managing Director, Dennis Digital

agenda

DAY TWOThursday 2 November 2017

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09.30 – 11.00 Academy session 1 UKOM – Setting the industry standard for online audience measurement

• UKOM: who, what, why?• Digital Market Overview – How UK online audiences are behaving online.• New news: Video Metrix MultiPlatform• The UKOM Interactive quiz with the chance to win BIG money prizes!!!• What’s on the roadmap and what’s on the radar

Led by Ian Dowds, CEO, UKOM

11.30 – 13.00 Academy session 2 How Leading Audience Development Teams Win on Facebook

• Optimized content distribution on social platforms includes targeting the right audiences, using the right articles, and presenting the right creatives. In this workshop, you'll learn how leading publishers are optimizing their Facebook posts to engage with readers, based on data from 400+ publishers and over a million Facebook posts.

• We'll present real world examples of top‑performing Facebook posts and the best practices driving their success, from top publishers such as The New York Times, National Geographic, The BBC, Refinery29, Huffington Post, Red Bull, Viacom, and Conde Nast.

Led by Martin Thouroude, GM EMEA, Keywee

14.30-16.00 Academy session 3 More impressions, less problems: automating optimisation

• Imagine a world where delivering on custom viewability metrics is as easy as asking for it, where discrepancies in reporting are office folklore, and make‑goods don’t exist. Imagine a world with more impressions, and less problems. Yes, it’s really possible.

• Join Integral Ad Science as we discuss current publisher obstacles, and how the industry is working together to achieve transparency, eliminate waste, and drive ROI.

Led by Paul Astbury, Business Development Director, EMEA, Integral Ad Science

11:15 - 12:45 Academy session 4

Today, adblock users are blocking all native, skins, preroll and other video, rich media and premium display, and over 1/3 of adblock users now block all analytics: publishers don't even know those users were there in the first place. In this session, Oriel will share data on adblock usage across devices and technologies, to help publishers understand the full picture. And then, with case studies and a detailed financial model, we'll help the audience estimate their own adblock impact.

Led by Tom Jenen, Director, Oriel

Running alongside our convention modules will be a series of Academy sessions, designed to provide education and development for digital publishing’s rising stars.

academy sessions

DAY ONE - Wednesday 1 November 2017

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How to Measure the Financial Impact of Adblock Users on Your Business

DAY TWO - Wednesday 2 November 2017

BOOK AS AN INDIVIDUAL

Attend up to THREE modules of your choice from the convention or academy programmes

MEMBERS£295 + VAT

NON MEMBERS £345 + VAT


Attend up to FIVE modules of your choice from the convention or academy programmes.

MEMBERS£425 + VAT



A full event pass providing access to all SEVEN convention modules, with the freedom to also choose alternative options from the Academy programme.

MEMBERS£595 + VAT


BOOK AS A GROUP

Book our PLATINUM package to provide an unlimited number of tickets for your employees to attend any, or all, convention and academy modules.

AOP MEMBERS ONLY£2,750 + VAT

Bronzepackage

Silverpackage

Goldpackage

Platinumpackage

AVAILABLE TO MEMBERS ONLY

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Join us for the specific modules which have the greatest relevance to your role within your organisation, or join us for the full Convention experience. Our Platinum ticket package, exclusively for AOP publisher members, allows open access for all employees. The Convention is designed to bring the whole industry together to learn, share ideas and drive the future of the business.

The event’s unique modular format ensures that, whether you are on the leadership team, or responsible for content, product design, audience development, commercial performance, ad ops, data or research, you can pick and mix the sessions which are of the most relevance to your role.

Just register your place to be sure you are there and you will then be invited to download the Inside Out App before the conference date, to “favourite” your chosen sessions and build your own personal agenda.

ways to register


how to book

Documents

Inside Out, the AOP’s Digital Publishing Convention, …...• Zack Sullivan, Operations & Marketing Director, Future plc 13.00 4.00 1 – Networking & Lunch afternoon 004. 1 15