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Insides from political
communication and campaigning
From the perspective of a media adviser
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Expectations???
Glamour ??
Maybe.
Hard work??
Definitely!
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How does it look a typical day of a media
adviser?
In office at eight a clock in the morning, back home at eleven
at night or maybe
later.
During morning hours reading the daily press, making the summary
of the
summary and - in case - formulating special proposals, options
for reactions,
actions. Cold calling, pitching journalist on reactions or
future topics, events.
Crafting strategic messages (news releases, posts, articles,
briefs for pressconferences, visits, talk shows, interviews).
Requesting information from the directorates about programs,
policies,
investments.
Keeping up with daily news, events and keeping my boss
informed.
Brainstorming events, strategies with the other aids. Networking
with journalists, influencers.
Going home, exhausted.
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How do you get into working closely with a
politician?
Usually, by recommendation.
In my case: initially by pure luck, then by recommendation.
That time I have been translating legal texts a very very boring
job - therefore when I heard rumors that
Marko Bela, the president of DAHR, that time deputy premier in
the Triceanu government is looking for a
press assistant, I instantly recognized my once-in-a-lifetime
opportunity. The position was outer the
government and I must admit that therefore I had had very few
competitors.
After an year during which I edited the daily newsletter of the
party, compiled the daily news-summary for
the government officials and corrected several press releases
sent by different press aids of different DAHR
officials (inclusive in weekends), I was approached by one of
the aids of Borbely Laszlo, that time deputy
minister who proposed for me a personal assistant position
related to media relations handling
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With whom I have
worked closely?
Bla Mark
Former leader of the Democratic Union of Hungarians in Romania,
he also has been the DeputyPremier in the Triceanu and the Emil Boc
governments.
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LszlBorblySince December 2009 he has been the Minister of the
Environment in the Emil Boc
government, previously serving in the
ClinPopescu-Triceanucabinet as Deputy
Minister forTransportation from 2004 to 2007, and Minister of
Regional Development,
Public Works and Housing from 2007 to 2008.
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Attila Korodi
Minister of the Environment and Sustainable Development in the
Ungureanu
government
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One word which defines the role of the media
adviser in handling media relations
Journalists
Political rivals
Attacks
Rumors
Rumors
Media adviser = Lighting rod
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Occasionallythe adviser/aid could be the
SCAPEGOAT, too
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What is the place of a media adviser in a campaign?
Between the devil and the deep sea
