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Insight to Innovation: Insight to Innovation: Doctors Should be Doctors Should be
Designing Healthcare, Not Designing Healthcare, Not Just Delivering ItJust Delivering It
Angela Fusaro, MDAngela Fusaro, MD
EMORY UNIVERSITY SCHOOL OF MEDICINE
DEPARTMENT OF EMERGENCY MEDICINE
GoalsGoals
What is Healthcare Innovation?What is Healthcare Innovation? Why is it important that MDs participate?Why is it important that MDs participate? Why do Emergency Medicine MDs excel Why do Emergency Medicine MDs excel
as innovators? as innovators? What barriers exist?What barriers exist? How do we to get involved?How do we to get involved?
What is innovation?
Healthcare InnovationHealthcare Innovation
New match between a solution and a New match between a solution and a needneed
A clear, deep and unbiasedunderstanding
of the healthcare need is the
critical starting point.
The technology needs to follow The technology needs to follow
the problem, not the other way the problem, not the other way around.around.
Emergency Medicine Emergency Medicine Physicians are Perfect in this Physicians are Perfect in this
Role Role Process favors imperfect Process favors imperfect
information over extensive data information over extensive data collectioncollection
Balance between efficiency and Balance between efficiency and accuracy accuracy
Observational studiesObservational studies Low resource environmentLow resource environment
Healthcare professionals Healthcare professionals have been trained to try to have been trained to try to
eliminate variability in eliminate variability in processesprocesses
Some Universities Exploit Their Some Universities Exploit Their Intellectual Property More Than Intellectual Property More Than
OthersOthers
GeographyGeography Industry-funded researchIndustry-funded research Policies with greater incentivesPolicies with greater incentives
Traditional academic culture, Traditional academic culture, centered on publications and centered on publications and recognition from peers, has recognition from peers, has
not changed.not changed.
Exceptional Ideas Are RareExceptional Ideas Are Rare
Increase:Increase:
Quality, Variability or QuantityQuality, Variability or Quantity
Protect Time To
Brainstorm
Explore Ideas InGroups
Reward Smart Failure
Generating InnovationGenerating Innovation Alternative approaches to existing Alternative approaches to existing
solutionssolutions Follow a passionFollow a passion Annoyance-driven innovationAnnoyance-driven innovation De-commoditize a commodityDe-commoditize a commodity Trend-driven innovationTrend-driven innovation
SolutionsSolutions
Idea Challenge of the Month Idea Challenge of the Month Hack-a-thonHack-a-thon Partner with a BME programPartner with a BME program Fellowship and Certification Fellowship and Certification
ProgramsPrograms Medical School ElectivesMedical School Electives
““You never know when that small You never know when that small idea is going to take wings and idea is going to take wings and literally change the course of literally change the course of
history.” history.”
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