INSIGHTS, FEATURES AND INTERVIEWS - ChinaGoAbroad€¦ · belgium south le journal de 19 heures (news 19:00) rtl tvi news 20.4% bulgaria novini (news 19:00) btv news 19.8% croatia

DATABASEcovering 39 countries

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INSIGHTS, FEATURES AND INTERVIEWS31 articles on new trends,

content, audience and advertising

DIGEST

COUNTRY-BY-COUNTRY DATABASEThe Television International Key Facts 2015 database is available on

www.ip-network.com/tvkeyfactsOnce connected with your personal code, you will be able to browse

our exclusive country-by-country database which provides a

detailed outline of the television landscapes, market by market.

In particular, it details the TV landscapes with domestic and foreign

channels, pay TV and digital TV as well as viewing patterns,

differentiated audience figures and advertising expenditures,

covering 35 European and 4 overseas countries.

THIRTY-NINE COUNTRIES COVERED Europe: Austria, Belarus, Belgium, Bulgaria, Croatia, Cyprus, Czech

Republic, Denmark, Estonia, Finland, France, Germany, Greece,

Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia,

Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia,

Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine,

United Kingdom. Overseas: Brazil, China, Japan, United States.

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3TELEVISION INTERNATIONAL KEY FACTS — 2015

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4 TELEVISION INTERNATIONAL KEY FACTS — 2015

113 MILLIONPEOPLE WATCHED THE 2014 SUPER BOWL IN THE USA

210 MILLIONVIEWERS IN CHINA FOR THE ANNUAL CCTV SPRING FESTIVAL

35 MILLIONPEOPLEWATCHED THE FINAL OF THE FIFA WORLD CUP

IN GERMANY (GERMANY-ARGENTINA)

61 MILLIONVIEWERSFOR THE EUROVISION SONG CONTEST FINAL SHOW

ACROSS EUROPE

MORE THAN 2/3

OF THE TOP SERIES

IN 24 TV MARKETS WERE LOCAL PRODUCTIONS

97%OF EUROPEAN TV HOUSEHOLDS OWN AT LEAST 1 TV SET

54% OF EUROPEAN HOUSEHOLDS OWN TWO OR MORE TV SETS

74% OF EUROPEAN HOUSEHOLDS OWN AHDTV

12% OF EUROPEAN HOUSEHOLDS OWN ADVR

22% OF EUROPEAN HOUSEHOLDS OWN A CONNECTED TV

81% OF THE HOUSEHOLDS IN EUROPE RECEIVE DIGITAL TV,90% IN THE EU

67% OF EUROPEANS OWN A SMARTPHONE

MORE THAN 17%OWN A TABLET IN EUROPE, IN THE UK 42% DO

58% OF EUROPEAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET

FACTS & FIGURES FROM THE ONLINE COUNTRY-BY-COUNTRY DATABASE


1All individuals, excluding Malta, Monday–SundaySource: EURODATA TV, local institutes

MOST OF THE DIGITAL TV HOUSEHOLDS IN EUROPE RECEIVE THEIR SIGNAL BY SATELLITE

TV SHARE OF AD SPENDS INCREASEDIN MORE THAN HALF

OF THE EUROPEAN TV MARKETS

MORE THAN 143 MILLION TV SPOTSWERE BROADCAST IN EUROPE IN 2014

AVERAGE SPOT LENGTH IN EUROPE22.5 SECONDS

THE MOST ADVERTISED SECTORS ON TV ARE• COMMUNICATIONS• FOOD • FINANCE, BANKING,

FINANCIAL INSTITUTIONS

276 MILLIONEUROPEANS

WATCH TV MONDAYS–FRIDAYSDURING PEAK TIME

AT 21:15

3h54PER DAY

AVERAGE VIEWINGTIME IN THE EU1

HIGHEST DAILY VIEWING TIME measured in Romania (5h40),

lowest in German-speaking Switzerland (2h08)

HIGHEST INCREASE OF DAILY VIEWING TIMEwas measured in Poland

(+13 min)

11 MARKETS INCREASED the audience measurement panel, biggest panel in Europe now in Italy

(5,666 households)

IN TOTAL THERE ARE 308 MILLION TV HOUSEHOLDS IN EUROPE

NEW MEASUREMENT INSTITUTE IN UKRAINE

TIME-SHIFTED VIEWING MEASURED IN 19 EUROPEAN COUNTRIES

KEY TABLES VIEWING TIME 8BEST SINGLE PROGRAMMES 10BEST RECURRENT SERIES 12

INSIGHTS & INTERVIEWS

Consumption, behaviour, TV: what are the trends for 2015? (M6)

“ INTERVIEW: Trends analyses influence the M6 Group's programmes (M6)

International TV trends 2014–15 (Médiamétrie)

Young target groups follow TV content to the Internet (AGF)

From TV soap to platform (RTL Nederland)

TV branding: essential for storytelling in the digital age (Gédéon)

“INTERVIEW: The power of live events & news: business channel (n-tv)

“INTERVIEW: The power of live events & news: generalist channel (RTL TVI)

“INTERVIEW: Keys to success of a programme over time (FremantleMedia)

Scan the QR codes and readall insights, features and interviews from the Television International Key Facts 2015 magazine!

TV: KING OF CONTENTWhat are the keys of successful broadcast and content brands?

Nowadays TV content’s consumption is plural: viewers are able to

choose when and where they want to see what.

Live events are the biggest audience magnets – especially in a sports

year like 2014 with the Winter Olympics in Sochi and the football

World Cup in Brazil – and an important part of a channel’s identity.

Original local fiction and US content complemented with formats

from innovative countries determine a successful programme grid.

While the audience, especially the younger target groups, is totally

connected, high quality content is a boost factor for mobile usage

and drives online conversations.

TV is King of Content, enabling viewers to be part of the biggest

moments and events of the day as well as consuming their favourite

programmes at any time on the device of their choice.

CSI: Cyber RTL


TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI

COUNTRYTARGET GROUP

INDIVIDUALS2012

MON–SUN2013

MON–SUN2014

MON–SUNMAXIMUM PEAK

MON–FRI

VIEWERS DURING PEAK

MON-FRI

AUSTRIA 3+ 160 158 162 20:45 2 777 388

BELGIUM NORTH 4+3 197 197 201 21:00 2 872 532

BELGIUM SOUTH 4+3 231 230 233 21:15 2 072 546

CROATIA 4+ 263 255 259 21:00 1 781 146

FRANCE 4+ 230 226 221 21:15 26 060 013

GERMANY 3+ 222 221 221 21:00 31 191 264

HUNGARY 4+ 286 286 288 20:45 4 621 590

ITALY 4+3 257 261 262 21:30 27 056 546

LUXEMBOURG 12+ 1434 1475 1416 21:00 207 437

NETHERLANDS 6+ 196 195 200 21:00 7 222 068

SPAIN 4+ 246 244 239 22:30 18 920 575

SWITZERLAND (G) 3+ 136 1292 128 21:15 1 578 422

SWITZERLAND (F) 3+ 151 1412 143 21:15 587 822

SWITZERLAND (I) 3+ 166 1662 177 21:15 135 594

UNITED KINGDOM 4+ 241 232 221 21:00-21:15 25 814 647

EUROPE 235 234 237

EU 2379 23610 2349

BRAZIL 4+ 216 217 224 n.a. n.a.

CHINA 4+ 164 159 157 n.a. n.a.

JAPAN 10+ 206 189 1902 20:30 26 135 701

UNITED STATES 2+ 2925 293 282 21:30 112 711 774

1Data refers to target group 12+; 2Due to a change of measurement institute figures are not comparable with previous years; 3Including guests; 4Data for 2011/2012; 5Data for 2012/2013; 6Data for 2013/2014; 7Data based on March-December period; 8Only September 17th-December 31st is taken into account; 9Weighted average without Malta; 10Weighted average without Malta, including Croatia since July 2013. Source: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

PER INDIVIDUAL (in minutes)

DURING PRIME TIME IN EUROPE approximately

276 MILLION VIEWERS are gathered in front of the TV

VIEWING TIME

MANY EASTERN EUROPEAN COUNTRIESare still extending their average viewing time

AVERAGE VIEWING TIMEin Europe increased by 3 minutes to

3h57 for all individuals in 2014

HIGHEST VIEWING TIME ROMANIA 5h40

SERBIA 5h04

PORTUGAL 4h56

BIGGEST INCREASES IN VIEWING TIMEPOLAND +13 MIN (4h20)


DAILY VIEWING TIME

Source: Television 1994-2015 - International Key Facts, Adults, Europe 1993-20142012 201420132011201020092008200720062005200420032002200120001999199819971996199519941993

3h09

3h28 3h23

3h373h47 3h47

4h02 4h06 4h10

3h58

1Including India; 2Mexico is not included; 3Only South Africa and Morocco are measured on a people-meter basis; 4Only Lebanon, the United Arab Emirates and Israel are measured on a people-meter basisSource: EURODATA TV - One Television Year in the World 2015 issue - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

INCREASING VIEWING TIME ON ADULTS TARGET GROUP IN EUROPE

Asia Pacific1

Universe: 2 billon17 Territories

2014: 2h412013: 2h41

GROWING Australia (Regional), Japan (Kansai), Japan (Nagoya), MalaysiaSTABLE South KoreaDECLINING China (National), Indonesia, Japan (Kanto), Kazakhstan, Mongolia, New Zealand, Pakistan (National), Phillipines, Taiwan, Thailand, Vietnam (National)

STABLE

2014: 4h372013: 4h46

GROWING Canada (Quebec)STABLE Canada (English)DECLINING USA

North AmericaUniverse: 330 million3 Territories

-9 MIN

2014: 3h332013: 3h28

Latin America2

Universe: 144 million14 Territories

GROWING Brazil, Ecuador, Guatemala, Panama, Peru, UruguaySTABLE ArgentinaDECLINING Colombia, Dominican Republic, Paraguay, Puerto Rico, Venezuela

+5 MIN

2014: 3h162013: 3h32

Africa3


GROWING Senegal (Dakar)DECLINING Egypt, Ivory Coast (Abidjan), Madagascar, Morocco, South Africa -16 MIN

2014: 4h292013: 4h39

Middle East4


GROWING Kuwait, Lebanon, United Arab EmiratesSTABLE Saudi ArabiaDECLINING Bahrain, Iraq, Israel, Jordan, Oman, Qatar, Syria

-10 MIN

WorldwideUniverse: 3,320 billion94 Territories

2014: 3h13 2012: 3h172013: 3h14 -1 MIN



BEST SINGLE PROGRAMMES 2014ALL INDIVIDUALS, EXCLUDING SPORTS

COUNTRY NAME CHANNEL GENRE RATING

AUSTRIA ZEIT IM BILD 1 ORF 2 News 18.1%

BELGIUM NORTH WAUTERS VS. WAES (CHANNEL VS. CHANNEL) Eén Game Show 32.0%

BELGIUM SOUTH LE JOURNAL DE 19 HEURES (NEWS 19:00) RTL TVI News 20.4%

BULGARIA NOVINI (NEWS 19:00) BTV News 19.8%

CROATIA TVOJE LICE ZVUCI POZNATO (YOUR FACE SOUNDS FAMILIAR) Nova TV Reality Show 30.6%

CYPRUS THE VOICE OF GREECE Antenna Reality Show 24.3%

CZECH REPUBLIC TELEVIZNÍ NOVINY (TV NEWS) Nova News 24.1%

DENMARK EUROSONG/FINAL DR 1 Variety Show 40.4%

ESTONIA OG OPENING CEREMONY ETV Special Event 24.1%

FINLAND ITSENÄISYYSPÄIVÄN JUHLAVASTAANOTTO (INDEPENDENCE DAY GALA) YLE TV 1 Variety Show 42.7%

FRANCE INTOUCHABLES TF 1 Movie 23.5%

GERMANY HEUTE-JOURNAL/WETTER ZDF News 44.0%

GREECE ΓΙΟΥΡΟΒΙΖΙΟΝ (EUROSONG/FINAL) NERIT1 Variety Show 23.1%

HUNGARY HÍRADÓ (NEWS) RTL Klub News 21.0%

IRELAND THE LATE LATE TOY SHOW RTÉ One Talk Show 38.6%

ITALY 64 FESTIVAL DI SANREMO (64TH SANREMO MUSIC FESTIVAL) Rai 1 Variety Show 19.2%

LATVIA IZKLAUSIES REDZĒTS (YOUR FACE SOUNDS FAMILIAR) TV 3 Reality Show 14.5%

LITHUANIA AUKSINIAI SVOGŪNAI 2014 LNK Variety Show 15.1%

MACEDONIA X FACTOR/FINAL Sitel Reality Show 21.4%

NETHERLANDS EUROVISIE SONGFESTIVAL FINALE (EUROSONG/FINAL) NPO 1 Variety Show 33.3%

NORWAY KVELDEN FØR KVELDEN (THE NIGHT BEFORE THE NIGHT) NRK 1 Variety Show 37.2%

POLAND TELEEXPRESS TVP 1 News 20.5%

PORTUGAL SECRET STORY: DESAFIO/FINAL TVI Reality Show 20.2%

ROMANIA ROMANII AU TALENT (GOT TALENT) Pro TV Reality Show 28.8%

RUSSIA OG OPENING CEREMONY Perviy Special Event 17.0%

SERBIA 70 GODINA POSLE/KORAK POBEDNIKA (70TH ANNIVERSARY LIBERATION) RTS 1 Special Event 24.3%

SLOVAKIA V SIEDMOM NEBI TV JOJ Reality Show 20.3%

SLOVENIA SLOVENIJA IMA TALENT (GOT TALENT) Pop TV Reality Show 29.4%

SPAIN LO IMPOSIBLE (MISSION: IMPOSSIBLE) Tele 5 Movie 13.8%

SWEDEN KALLE ANKA OCH HANS VÄNNER ÖNSKAR GOD JUL (DONALD DUCK AND HIS COMPANIONS) SVT 1 TV Movie 39.8%

SWITZERLAND (G) TAGESSCHAU (DAILY NEWS 19:30) SRF 1 News 18.6%

SWITZERLAND (F) LE JOURNAL (DAILY NEWS 19:30) RTS Un News 24.7%

SWITZERLAND (I) IL QUOTIDIANO (NEWS 20:00) RSI La 1 News 29.6%

TURKEY SURVIVOR Star Reality Show 11.0%

UKRAINE NEW YEAR'S ADDRESS OF PRESIDENT JANUKOVICH 1+1 Special Event 15.4%

UNITED KINGDOM NEW YEAR'S EVE FIREWORKS BBC 1 Special Event 21.5%

BRAZIL BIG BROTHER Globo Reality Show 16.7%

CHINA 2014 CCTV SPRING FESTIVAL EVENING CCTV 1 Variety Show 6.7%

JAPAN THE 65TH NHK KOHUTA UTA GASSEN NHK 1 Music Show 29.6%

UNITED STATES 86TH ACADEMY AWARDS ABC Variety Show 12.7%

1NERIT replaced EDT in May 2014 and started broadcasting as a replacement of the ERT group channels following the pubcaster's shutdown.Note: In this table sports events are excluded.Source: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE


Source: EURODATA TV, local institutes, own calculations – reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

The Voice of Holland

Eurovision Song Contest - Conchita Wurst

SPORTSis the expected winner,

followed by entertainment, fiction and factual programmes

SPORTS 58.1%ENTERTAINMENT 16.1%

FICTION 13.3%FACTUAL 11.6%

(In % of Top 20 Programmes)

REALITY SHOWSThe Voice (7 times in top list)

Your face sounds familiar (5 times)

Got Talent (5 times) are the most watched international entertainment shows

BIGGEST AUDIENCES 2014

210 MILLION CHINESE VIEWERSwatched the annual CCTV Spring Festival

113 MILLION US VIEWERSsaw the 2014 Super Bowl in the US on FOX

61 MILLION EUROPEAN VIEWERSwatched the Eurovision Song Contest final

EUROVISION SONG CONTEST SHOWS

successful in a lot of markets, most notably Denmark as well as

Greece and Netherlands.



BEST RECURRENT SERIES 2014ALL INDIVIDUALSCOUNTRY NAME CHANNEL GENRE RUNS RATING

AUSTRIA DIE ROSENHEIM COPS ORF 2 Crime 30 8.5%

BELARUS MENTOVSKIE VOYNY (COP WARS) NTV-Belarus Crime 1 13.6%

BELGIUM NORTH IN VLAAMSE VELDEN (IN FLANDERS FIELD) Eén Drama 10 29.5%

BELGIUM SOUTH ESPRITS CRIMINELS (CRIMINAL MINDS) RTL TVI Crime 24 11.2%

BULGARIA STYKLEN SVIAT (ADINI FERIHA KOYDUM) BTV Drama 1 19.7%

CROATIA KUD PUKLO DA PUKLO Nova TV Telenovela 75 16.7%

CYPRUS MPROYSKO Antenna Drama 1 16.3%

CZECH REPUBLIC ORDINACE V RŮŽOVÉ ZAHRADĚ II Nova Comedy 80 18.2%

DENMARK ARVINGERNE (THE LEGACY) DR 1 Drama 10 31.7%

ESTONIA PILVEDE ALL Kanal 2 Drama 1 17.2%

FINLAND n.a.2 n.a.2 n.a.2 n.a.2 n.a.2

FRANCE MENTALIST (THE MENTALIST) TF 1 Crime 30 13.2%

GERMANY TATORT ARD Crime 45 12.1%

GREECE ΚΑΤΩ ΠΑΡΤΑΛΙ (KATO PARTALI) Mega Comedy 15 23.8%

HUNGARY BARÁTOK KÖZT RTL Klub Daily Soap 242 12.2%

IRELAND LOVE/HATE RTÉ One Crime 6 25.3%

ITALY DON MATTEO Rai 1 Comedy 26 13.8%

LATVIA UGUNSGRĒKS TV 3 Daily Soap 1 12.6%

LITHUANIA MOTERYS MELUOJA GERIAU (WOMEN LIE BETTER) TV 3 Daily Soap 1 14.2%

MACEDONIA BURNI VREMINJA (ÖYLE BIRGEÇER ZAMAN KI) Sitel Drama 1 27.5%

NETHERLANDS DIVORCE RTL 4 Drama 12 13.6%

NORWAY MAMMON NRK 1 Crime 6 21.1%

POLAND M JAK MILOŚĆ (L FOR LOVE) TVP 2 Daily Soap 77 18.8%

PORTUGAL MAR SALGADO SIC Telenovela 91 14.9%

ROMANIA LAS FIERBINTI Pro TV Comedy 1 15.5%

RUSSIA ULYBKA PERESMESHNIKA Perviy Crime 8 10.6%

SERBIA RAVNA GORA (THE RIFT OF A NATION) RTS 1 Drama 1 21.4%

SLOVAKIA BÚRLIVÉ VÍNO Markíza Drama 1 17.8%

SLOVENIA n.a.2 n.a.2 n.a.2 n.a.2 n.a.2

SPAIN EL PRÍNCIPE Tele 5 Drama 13 11.7%

SWEDEN MORDEN I MIDSOMER (MIDSOMER MURDERS) SVT 1 Crime 5 15.5%

SWITZERLAND (G) DER BESTATTER SRF 1 Crime 6 14.4%

SWITZERLAND (F) CLEM RTS Un Comedy 5 9.7%

SWITZERLAND (I) CASTLE RSI La 1 Crime 20 17.8%

TURKEY KURTLAR VADISI PUSU (VALLEY OF THE WOLVES) ATV Action 20 10.4%

UKRAINE VERNI MOJU LJUBOV Inter Drama 1 14.0%

UNITED KINGDOM CALL THE MIDWIFE BBC 1 Drama 8 18.2%

BRAZIL AMOR A VIDA Globo Telenovela 1 24.5%

CHINA BECAUSE LOVE IS A MIRACLE Hunan TV SAT Drama 1 4.6%

JAPAN DOCTOR-X EX Drama 11 13.0%

UNITED STATES THE BIG BANG THEORY CBS Sitcom 24 7.6%

1Only the best episode is taken into account; 2No recurrent series was featured in the top programmes listSource: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE


Adini Feriha Koydum

In 2014

MORE THAN 2/3 of the top series in 24 TV markets were local productions!

MOST SUCCESSFUL GENRE OF TV SERIES

DRAMA 30.2%

CRIME 18.6%

MOST POPULAR US SERIES

TURKISH DRAMA SERIES

very successful in great parts of Eastern Europe,

especially Adini Feriha Koydum and Sila

The Mentalist Grey’s Anatomy Castle

Source: EURODATA TV, local institutes, own calculations – reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

KEY TABLES TV EQUIPMENT 16 SCREENS TECHNOLOGY 18DIGITAL TELEVISION 20 ELECTRONIC AUDIENCE MEASUREMENT 22

INSIGHTS & INTERVIEWS One TV year in the world 2015 (Médiamétrie)

Understanding the future of the TV ecosystem (Enders Analysis)

Television: the media hub (RTL Belgium)

“Always on” — the young target group in focus (IP Deutschland)

Broadcasters out to conquer online communities (Médiamétrie)

YouTube: a close-up view of an illusionary giant (IP Deutschland)

FOCUS: My audience is also on Twitter (Médiamétrie)

TV & Twitter: the power of engagement (SPOT & GfK)

From TV to Total video (comScore)

“ INTERVIEW: Multi-device video measurement in the US (comScore)

FOCUS: How will big data analytics impact television? (ARF)

nPVR: the new generation of digital recorders (IDATE)


TV: KING OF AUDIENCETV viewing, especially live, is yet on a very high level and one of the

most important parts in our everyday life. Big international events,

like the football World Cup, are still able to set new record breaking

audiences.

Due to the technological development, viewing behaviours continue

to evolve and the increasingly multiscreen consumption of TV

content blurs the boundaries between TV and online video viewing.

Thereby, audience measurement is challenged by these innovations

to find solutions that include all viewing on all screens in one

currency.

Broadcasters and producers have to provide high quality content for

every device and usage, an opportunity for the media industry to

create more sources of revenue and to commit themselves even

more to the audience.

Let's DanceRTL



1For Minsk and cities with a population 15 000+; 2Census 2011 data; 3Census 2002; 4Data from 2013; 5Refers to cities with a population 100 000+; 6Since April 2014 Crimea is excluded from the universe; 7Weighted average without Belarus, Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Macedonia, Romania, Serbia, Slovakia, Slovenia and Turkey; 8Weighted average without Belarus, Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey and Ukraine; 9Without Malta; 10Weighted average without Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Romania, Slovakia and Slovenia; Source: IHS, IP NETWORK, local institutes, Eurostat, CIA World Factbook

TV EQUIPMENTCOUNTRY

POPULATION(IN 000)

HOUSEHOLDS(IN 000)

TVHH(IN %)

TVHH(IN 000)

MULTISET(IN % OF TVHH)

DVD PLAYER/RECORDER

(IN % OF TVHH)DVR

(IN % OF TVHH)

BLU-RAY PLAYER

(IN % OF TVHH)

AUSTRIA 8 507 3 769 98.0% 3 631 45.2% 63.8% 20.4% 10.4%

BELARUS 9 481 3 859 93.8%1 3 620 20.8% n.a. 0.3% n.a.

BELGIUM 11 204 5 234 98.0% 5 254 49.1% 69.0% 40.7% 25.4%

BULGARIA 7 246 2 730 99.4% 2 854 35.4% n.a. 3.1% n.a.

CROATIA 4 247 1 5192 97.8% 1 485 22.8% 66.7% 2.0% 13.5%

CYPRUS 858 306 98.7% 307 70.0% n.a. 0.5% n.a.

CZECH REPUBLIC 10 512 4 3752 96.5% 4 273 38.8% 62.1% 2.9% 9.1%

DENMARK 5 656 2 621 93.7% 2 456 75.5% 76.9% 10.7% 26.7%

ESTONIA 1 316 597 96.0% 573 59.3% n.a. 5.3% n.a.

FINLAND 5 472 2 595 95.0% 2 439 61.4% 57.3% 4.2% 24.4%

FRANCE 65 836 27 923 97.0% 27 134 76.1% 71.8% 14.5% 25.2%

GERMANY 80 767 40 384 96.9% 38 711 39.9% 67.1% 7.7% 26.3%

GREECE 10 993 4 1352 100.0% 4 135 56.4% 51.5% 10.5% 29.9%

HUNGARY 9 877 4 1062 95.6% 3 926 49.8% 66.5% 7.1% 12.0%

IRELAND 4 606 1 707 93.0% 1 587 65.1% 93.9% 38.4% 14.7%

ITALY 60 783 25 792 97.4% 24 744 68.2% 91.4% 14.5% 26.5%

LATVIA 2 001 834 95.1% 751 54.0% n.a. 7.7% n.a.

LITHUANIA 2 943 1 2672 97.1% 1 231 54.3% n.a. 3.4% n.a.

LUXEMBOURG 550 209 97.0% 216 74.4% n.a. 8.1% n.a.

MACEDONIA 2 066 5643 99.9% 564 34.3% n.a. 0.7% n.a.

NETHERLANDS 16 829 7 513 97.4% 7 393 51.9% 82.4% 9.0% 22.1%

NORWAY 5 108 2 349 98.0% 2 232 64.2% 75.5% 14.3% 47.6%

POLAND 38 018 13 5722 95.6% 12 973 57.4% 45.3% 13.5% 11.8%

PORTUGAL 10 427 4 063 96.4% 3 915 52.5% 80.2% 21.7% 19.8%

ROMANIA 19 947 7 452 95.2% 7 470 46.3% n.a. 7.3% n.a.

RUSSIA 143 700 52 7074 99.0%5 52 179 52.9% 18.3% 0.1% 18.3%

SERBIA 7 147 2 4882 98.3% 2 431 47.0% n.a. 5.3% n.a.

SLOVAKIA 5 416 1 7582 98.0% 1 723 71.5% n.a. 8.8% n.a.

SLOVENIA 2 061 8622 97.9% 829 40.0% n.a. 9.1% n.a.

SPAIN 46 512 18 253 99.3% 17 281 69.5% 76.3% 9.8% 16.1%

SWEDEN 9 645 4 274 98.2% 4 876 64.5% 80.7% 8.9% 25.9%

SWITZERLAND 8 140 3 618 92.0% 3 262 45.3% 80.2% 23.3% 42.1%

TURKEY 76 668 20 705 97.7% 18 429 42.9% n.a. 10.6% n.a.

UKRAINE6 45 246 17 402 96.5% 15 542 19.0% 25.3% 0.4% n.a.

UNITED KINGDOM 64 308 26 703 94.3% 27 442 71.7% 84.0% 45.7% 23.1%

EUROPE 804 093 318 245 97.1% 307 868 54.3% 60.0%7 12.2% 22.0%8

EU9 506 537 214 553 96.8% 209 609 59.1% 73.6%10 16.3% 22.4%10

BRAZIL 202 769 57 324 97.7% 59 947 55.3% 59.2% 5.2% 8.6%

CHINA 1 360 720 432 729 87.3% 429 714 33.8% 37.2% 0.0% 0.4%

JAPAN 127 298 54 1664 96.5% 53 029 80.1% 33.7% 1.3% 45.0%

UNITED STATES 318 892 122 651 97.2% 120 555 84.4% 79.0% 29.3% 33.3%


VTM Nieuws VTM



COUNTRY

TV FLAT SCREEN

(% OF TVHH)

TV HIGH DEFINITION

(% OF TVHH)CONNECTED TV

(% OF TVHH)PC

(% OF HH)TABLET PC

(% OF POP.)MOBILE

(% OF POP.)1SMARTPHONES

(% OF POP.)BROADBAND

(% OF HH)

AUSTRIA 66.8% 75.3% 18.3% 83.7% 18.3% 153.4% 54.7% 61.2%

BELARUS 44.0% 42.9% 7.9% n.a. n.a. n.a. n.a. n.a.

BELGIUM 83.0% 81.1% 22.7% 74.4% 16.9% 119.6% 64.0% 71.1%

BULGARIA 48.1% 47.1% 10.8% 53.2% 0.0% 152.6% 80.6% 36.6%

CROATIA 46.4% 44.7% 8.3% n.a. n.a. 119.1% 62.3% n.a.

CYPRUS 84.0% 82.2% 25.2% 70.3% n.a. n.a. n.a. 79.3%

CZECH REPUBLIC 71.2% 69.3% 18.1% 74.6% 10.5% 136.2% 72.4% 54.5%

DENMARK 86.3% 84.0% 37.8% 89.9% 22.9% 169.3% 105.7% 88.2%

ESTONIA 74.5% 73.0% 17.0% 72.0% 6.9% 153.7% 112.4% 69.0%

FINLAND 81.4% 78.8% 22.3% 85.0% 25.0% 182.3% 104.8% 66.2%

FRANCE 87.8% 86.1% 29.7% 83.0% 26.8% 105.4% 77.6% 66.6%

GERMANY 85.8% 85.0% 38.0% 86.0% 27.1% 143.1% 73.4% 64.8%

GREECE 78.0% 75.8% 12.0% 61.0% 5.6% 139.8% 62.8% 53.4%

HUNGARY 68.6% 67.1% 17.1% 73.4% n.a. 109.8% 61.8% 55.8%

IRELAND 83.7% 80.9% 22.7% 83.2% 17.6% 114.8% 63.8% 62.7%

ITALY 85.6% 84.1% 16.9% 66.8% 10.6% 143.4% 81.1% 50.0%

LATVIA 64.5% 63.0% 16.1% 88.0% 7.2% 128.1% 74.3% 55.4%

LITHUANIA 57.6% 56.0% 14.3% 62.3% 5.5% 138.4% 43.6% 55.3%

LUXEMBOURG 88.3% 84.8% 40.0% 97.5% n.a. n.a. 82.2% 86.0%

MACEDONIA 48.0% 47.2% 10.9% n.a. n.a. n.a. n.a. n.a.

NETHERLANDS 84.8% 82.8% 39.4% 95.4% 23.6% 110.2% 91.0% 82.6%

NORWAY 90.9% 88.4% 37.1% 90.6% 16.2% 116.4% 82.4% 88.0%

POLAND 70.1% 68.5% 22.7% 66.2% 11.4% 145.9% 63.5% 54.1%

PORTUGAL 77.7% 75.9% 16.4% 82.0% 7.7% 158.9% 83.7% 64.3%

ROMANIA 55.3% 54.1% 13.8% 57.0% n.a. 124.7% 49.5% 52.2%

RUSSIA 67.2% 65.9% 17.0% 55.8% 7.1% 166.6% 56.8% 41.0%

SERBIA 65.0% 63.9% 16.5% n.a. n.a. n.a. n.a. n.a.

SLOVAKIA 68.7% 67.2% 15.8% 79.7% 10.4% 123.0% 60.9% 56.2%

SLOVENIA 67.6% 65.8% 12.9% 74.0% 9.6% 104.4% 65.1% 54.6%

SPAIN 85.3% 83.3% 18.9% 73.3% 11.1% 104.7% 72.6% 60.9%

SWEDEN 80.8% 78.9% 29.7% 86.0% 21.0% 152.4% 94.9% 64.9%

SWITZERLAND 86.7% 85.2% 35.5% 90.9% 36.3% 137.3% 86.4% 88.4%

TURKEY 57.9% 56.8% 13.2% 49.8% 7.2% 95.3% 28.3% 37.9%

UKRAINE 32.1% 44.8% 10.1% 50.6% n.a. 141.9% 53.4% n.a.

UNITED KINGDOM 85.3% 83.2% 21.9% 90.3% 41.8% 130.5% 89.2% 78.5%

EUROPE 74.4% 73.7% 22.0% 71.6%2 16.8%3 134.5%4 66.5%5 58.1%6

EU7 81.1% 79.6% 24.9% 78.7%8 21.0%9 130.7%10 75.7%11 63.4%8

BRAZIL 68.7% 67.9% 23.3% 46.2% 9.5% 139.7% 30.9% 32.8%

CHINA 52.8% 53.2% 14.2% 55.2% 7.4% 94.7% 63.6% 39.8%

JAPAN 92.3% 90.2% 40.7% 88.4% 15.0% 121.3% 96.5% 74.0%

UNITED STATES 87.3% 87.3% 32.5% 83.8% 40.7% 112.8% 82.8% 73.2%

1Figure is calculated on the number of private mobile phone contracts, in referance to the total population. One person can have more than one contract; 2Weighted average without Belarus, Croatia, Macedonia and Serbia; 3Weighted average without Belarus, Croatia, Cyprus, Hungary, Luxembourg, Macedonia, Romania, Serbia and Ukraine; 4Weighted average without Belarus, Cyprus, Luxembourg, Macedonia and Serbia; 5Weighted average without Belarus, Cyprus, Macedonia and Serbia; 6Weighted average without Belarus, Croatia, Macedonia, Serbia and Ukraine; 7Without Malta; 8Weighted average without Croatia; 9Weighted average without Croatia, Cyprus, Hungary, Luxembourg and Romania; 10Weighted average without Cyprus and Luxembourg; 11Weighted average without CyprusSource: IHS, local institutes

SCREENS TECHNOLOGY


More than 74% of European TV households had a

FLAT SCREEN TVin 2014

Nearly ¾ of the TV households in Europe own a

HDTV (73.7%)

CONNECTED TV reached almost

25% penetrationin the EU

In the EU

THE TABLET PENETRATION SURPASSED the 20%mark

TABLETS are very well distributed in

UNITED KINGDOM 42%SWITZERLAND 36%GERMANY 27%

2/3 of Europe’s population

own a smartphone (66.5%)! In the EU it’s now

3/4 (75.7%)

Development in the EU:

2011 2.7%

2012 7.1%

201314.2%

201421%

2011 33.1% 2012 51.8% 2013 64.0% 2014 75.7%



1Since April 2014 Crimea is excluded from the universe; 2Without MaltaSource: IHS, local institutes

DIGITAL TELEVISION

COUNTRYTVHH

(IN 000)ALL DIGITAL

(IN % OF TVHH)IPTV

(IN % OF TVHH)

DIGITAL CABLE

(IN % OF TVHH)

DIGITAL SATELLITE

(IN % OF TVHH)

DIGITAL TERRESTRIAL

(IN % OF TVHH)

ONLY ANALOGUE

TERRESTRIAL (IN % OF TVHH)

AUSTRIA 3 631 84.7% 7.7% 27.4% 52.5% 4.8% 1.0%

BELARUS 3 620 52.6% 28.6% 5.0% 11.9% 7.1% 1.5%

BELGIUM 5 254 85.6% 27.6% 48.6% 6.0% 0.9% 0.0%

BULGARIA 2 854 93.9% 5.6% 22.1% 40.7% 25.5% 0.0%

CROATIA 1 485 96.7% 24.0% 6.5% 12.4% 53.7% 0.0%

CYPRUS 307 95.5% 22.3% 9.8% 4.1% 59.3% 0.3%

CZECH REPUBLIC 4 273 94.6% 6.3% 11.2% 34.4% 42.6% 0.0%

DENMARK 2 456 86.5% 18.9% 43.2% 9.4% 15.1% 0.0%

ESTONIA 573 90.6% 31.4% 25.4% 10.3% 23.6% 0.0%

FINLAND 2 439 100.0% 10.2% 60.3% 4.5% 25.0% 0.0%

FRANCE 27 134 94.6% 41.1% 4.0% 34.9% 14.6% 0.0%

GERMANY 38 711 78.7% 2.2% 26.9% 46.1% 3.5% 0.0%

GREECE 4 135 100.0% 1.5% 0.0% 24.5% 74.0% 0.0%

HUNGARY 3 926 74.0% 13.1% 20.2% 25.5% 15.2% 0.0%

IRELAND 1 587 97.6% 4.2% 22.1% 56.9% 14.4% 0.0%

ITALY 24 744 100.0% 0.3% 0.0% 26.7% 73.2% 0.0%

LATVIA 751 81.9% 19.7% 18.8% 15.0% 28.3% 0.0%

LITHUANIA 1 231 81.0% 10.8% 11.6% 9.3% 49.2% 0.0%

LUXEMBOURG 216 99.9% 19.8% 46.6% 21.0% 12.6% 0.0%

MACEDONIA 564 78.4% 16.9% 9.7% 3.4% 48.4% 0.0%

NETHERLANDS 7 393 88.7% 23.5% 48.8% 9.7% 6.7% 0.0%

NORWAY 2 232 95.1% 15.7% 31.4% 33.8% 14.2% 0.0%

POLAND 12 973 85.4% 2.2% 18.0% 54.2% 11.0% 0.0%

PORTUGAL 3 915 99.4% 33.8% 34.5% 17.7% 13.4% 0.0%

ROMANIA 7 470 67.2% 0.9% 29.3% 32.8% 4.2% 2.6%

RUSSIA 52 179 65.5% 7.7% 6.4% 35.2% 16.2% 7.9%

SERBIA 2 431 52.2% 11.2% 10.0% 11.3% 19.7% 12.3%

SLOVAKIA 1 723 79.5% 12.2% 10.9% 39.3% 17.1% 0.0%

SLOVENIA 829 98.4% 31.9% 29.9% 7.0% 29.6% 0.0%

SPAIN 17 281 99.5% 11.8% 6.4% 12.7% 68.7% 0.0%

SWEDEN 4 876 74.4% 15.6% 17.2% 17.1% 24.5% 0.0%

SWITZERLAND 3 262 77.1% 32.0% 52.0% 7.1% 1.6% 0.0%

TURKEY 18 429 60.3% 1.6% 3.3% 53.4% 2.0% 37.2%

UKRAINE 15 5421 42.4% 0.7% 8.7% 24.7% 9.9% 41.4%

UNITED KINGDOM 27 442 100.0% 7.7% 13.3% 42.7% 36.3% 0.0%

EUROPE 307 868 81.1% 10.6% 14.3% 33.4% 23.1% 5.8%

EU2 209 609 90.4% 12.1% 17.2% 32.9% 28.3% 0.1%

BRAZIL 59 947 72.8% 0.3% 12.5% 52.2% 7.8% 27.1%

CHINA 429 714 84.6% 8.4% 42.8% 32.2% 1.2% 4.0%

JAPAN 53 029 100.0% 7.9% 50.4% 29.6% 12.0% 0.0%

UNITED STATES 120 555 96.1% 10.5% 40.9% 28.6% 16.1% 0.0%


Grey's Anatomy

20 European countries have an

ALL-DIGITAL TV SHARE

above 85%

In 2014,

more than 80% of European TV households received

A DIGITAL TV SIGNAL. Development of the European digitalization

In the EU the penetration was even higher

with more than 90%

Most of the digital TV households in Europe

receive their signal by satellite

IPTV IS WIDELY USED IN

FRANCE 41.1%PORTUGAL 33.8%

SWITZERLAND 32%

HIGHEST DTT PENETRATIONGREECE 74%ITALY 73.2%

2009

50.3%

2010

55.0%

2011

66.5%

2012

72.5%

2013

76.2%

2014

81.1%



OVERVIEW

1Until 2013 only cities with a population 50 000+ were covered, since 2014 the panel covers cities with a population 15 000+; 21 second is technically possible, but 1 minute data is being used; 3Annual average panel size; 4Cities with a population 100 000+ and aged 4+; 5On the basis of 1 second but the system requires 15 seconds to allocate the signal to a channel; 6Since April 2014 Crimea is excluded from the universe; 7Former institute: GfK Ukraine; 8Individuals in households with TV in cities 5 000+; 915 markets are being surveyed (Florianópolis, Campinas, Porto Alegre, Distrito Federal (Brasilia), São Paulo, Rio de Janeiro, Curitiba, Grand Belo Horizonte, Salvador, Vitória, Manaus, Goiânia, Fortaleza, Recife, Belém)Source: EURODATA TV, IP NETWORK, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

ELECTRONIC AUDIENCE MEASUREMENTCOUNTRY

POPULATION (IN 000)

TVHH (IN 000) SERVICE

POPULATION REPRESENTED BY THE PANEL (IN %)

LAUNCH OF PEOPLE-METERSYSTEM

PANEL SIZE

HH

INTERVAL OF MEASURE-

MENT

EUROPE

AUSTRIA 8 507 3 631 GfK Austria, since 1968 100% 1991 1 605 1 sec

BELARUS 9 481 3 620 GEVS, since 2008 63.6%1 2010 420 1 min2

BELGIUM NORTH 5 937 2 550 Audimétrie S.A., since 1996 100% 1989 750 1 sec

BELGIUM SOUTH 4 404 2 030 Audimétrie S.A., since 1996 100% 1985 750 1 sec

BULGARIA 7 246 2 854 GARB Audience Research Bulgaria, since 2006 100% 2001 1 045 30 sec

CROATIA 4 247 1 485 AGB Nielsen Media Research, since 2002 100% 2002 810 1 min

CYPRUS 858 307 Nielsen Audience Measurement, since 1998 100% 1998 375 1 min

CZECH REPUBLIC 10 512 4 273 Mediaresearch, since 2002 100% 1997 1 833 1 sec

DENMARK 5 656 2 456 TNS Gallup, since 1992 100% 1992 1 000 1 min

ESTONIA 1 316 573 TNS Emor, since 1990 100% 2003 383 1 min

FINLAND 5 472 2 439 Finnpanel Oy, since 1975 100% 1987 1 100 1 min2

FRANCE 65 836 27 134 Médiamétrie, since 1985 100% 1989 5 006 1 sec

GERMANY 80 767 38 711 GfK Fernsehforschung, since 1985 100% 1985 5 640 1 sec

GREECE 10 993 4 135 Nielsen Television Audience Measurement, since 1988 100% 1988 1 403 1 min

HUNGARY 9 877 3 926 AGB Nielsen Audience Measurement, since 1992 100% 1994 1 040 1 min

IRELAND 4 606 1 587 Nielsen TAM, since 1996 100% 1996 1 050 1 min

ITALY 60 783 24 744 Auditel/Nielsen TV Audience Measurement, since 1986 100% 1986 5 666 1 min

LATVIA 2 001 751 TNS Latvia, since 1993 100% 1999 3993 1 min

LITHUANIA 2 943 1 231 TNS LT, since 1995 100% 2000 460 1 min

MACEDONIA 2 066 564 Nielsen Audience Measurement, since 2007 100% 2008 400 1 min

NETHERLANDS 16 829 7 393 Intomart/Nielsen Media Research, since 2000 100% 1987 1 220 1 sec

NORWAY 5 108 2 232 TNS Gallup, since 2000 100% 1992 1 000 1 min

POLAND 38 018 12 973 Nielsen Audience Measurement, since 1996 100% 1996 1 737 1 min

PORTUGAL 10 427 3 915 CAEM/GfK, since 2012 100% 1993 1 100 1 min

ROMANIA 19 947 7 470 Kantar Media, since 2012 100% 1998 1 320 1 min

RUSSIA 143 700 52 179 TNS, since 1994 45.4%4 1996 5 000 1 min

SERBIA 7 147 2 431 Nielsen Audience Measurement, since 2002 100% 2002 880 1 min

SLOVAKIA 5 416 1 723 TNS Slovakia, since 2004 100% 2004 1 200 1 min2

SLOVENIA 2 061 829 Nielsen Television Audience Measurement, since 1999 100% 1999 450 1 min

SPAIN 46 512 17 281 Kantar Media, since 1988 100% 1988 4 625 1 min

SWEDEN 9 645 4 876 AGB Nielsen Media Research, since 1993 100% 1993 1 200 1 min

SWITZERLAND (G) 5 062 2 334 Kantar Media, since 2013 100% 1985 1 000 1 sec5

SWITZERLAND (F) 1 761 777 Kantar Media, since 2013 100% 1985 600 1 sec5

SWITZERLAND (I) 324 151 Kantar Media, since 2013 100% 1985 270 1 sec5

TURKEY 76 668 18 429 TNS/Kantar Media, since 2012 64.0% 1990 4 000 1 min

UKRAINE6 45 246 15 542 Nielsen Ukraine7, since 2014 100%8 1998 3 570 1 sec

UNITED KINGDOM 64 308 27 442 Kantar Media, since 2010 100% 1981 5 100 1 min

OVERSEAS

BRAZIL 202 769 59 947 IBOPE Media, since 1988 9 1989 5 081 n.a.

CHINA 1 360 720 429 714 CSM Media Research, since 1997 100% 1999 8 000 1 min

JAPAN 127 298 53 029 iNEX2 Video Research, since 1962 76.0% 1997 1 800 1 min

UNITED STATES 318 892 120 555 The Nielsen Company, since 1950 100% 1981 21 263 1 min


PANEL INFORMATION

1Partially; 2Cable channels only; 3Measured but not included in ratings; 4Viewing on the same day as live (VOSDAL) only; 5Started to be measured and included in the ratings since September 2014; 6Included since 1st October 2014; 7Guest viewing included in ratings but not in reach; 8Since April 2014 Crimea is excluded from the measurement; 9Web TV measure-ment since 2011 Source: IP NETWORK, local institutes, EURODATA TV / Médiamétrie Médiamat - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

ELECTRONIC AUDIENCE MEASUREMENTCOUNTRY

FOREIGN CHANNELS

CABLE AND SATELLITE CHANNELS

DIGITAL CHANNELS

DTT CHANNELS

INTERACTIVE APPLICATIONSIN DIGITAL TV

TIME-SHIFTED VIEWING INCLUDED

GUEST VIEWING INCLUDED

EUROPE

AUSTRIA Yes Yes Yes Yes Yes1 Yes Yes

BELARUS No Yes2 No No No No No

BELGIUM NORTH Yes Yes Yes Yes n.a. Yes Yes

BELGIUM SOUTH Yes Yes Yes Yes n.a. Yes Yes

BULGARIA Yes Yes Yes Yes No No Yes

CROATIA Yes Yes Yes Yes No No No

CYPRUS Yes Yes Yes Yes No No No

CZECH REPUBLIC Yes Yes Yes Yes No 3 Yes

DENMARK Yes Yes Yes Yes No Yes4 Yes

ESTONIA Yes Yes Yes No No Yes5 No

FINLAND Yes Yes Yes Yes Yes Yes Yes

FRANCE Yes Yes Yes Yes n.a. Yes Yes

GERMANY Yes Yes Yes Yes No Yes Yes

GREECE No Yes Yes Yes n.a. No Yes

HUNGARY Yes Yes Yes Yes No Yes6 No

IRELAND Yes Yes Yes Yes Yes3 Yes Yes7

ITALY No Yes Yes Yes No Yes Yes

LATVIA Yes Yes Yes Yes No No No

LITHUANIA Yes Yes Yes Yes No No No

MACEDONIA Yes Yes Yes Yes No No Yes

NETHERLANDS Yes Yes Yes Yes No Yes Yes

NORWAY Yes Yes Yes Yes No Yes Yes

POLAND Yes Yes Yes Yes No No Yes

PORTUGAL Yes Yes Yes Yes No No No

ROMANIA Yes Yes Yes Yes No Yes Yes

RUSSIA Yes Yes Yes Yes No No No

SERBIA Yes Yes Yes Yes No No Yes

SLOVAKIA Yes Yes Yes Yes No 3 Yes

SLOVENIA Yes Yes Yes Yes n.a. No Yes

SPAIN Yes Yes Yes Yes Yes 3 Yes

SWEDEN Yes Yes Yes Yes No Yes Yes

SWITZERLAND (G) Yes Yes Yes Yes No Yes Yes

SWITZERLAND (F) Yes Yes Yes Yes No Yes Yes

SWITZERLAND (I) Yes Yes Yes Yes No Yes Yes

TURKEY Yes Yes No No No No No

UKRAINE8 Yes Yes Yes Yes No No No

UNITED KINGDOM Yes Yes Yes Yes n.a. Yes Yes

OVERSEAS

JAPAN No No Yes Yes No No No

UNITED STATES n.a. Yes Yes Yes Yes9 Yes Yes

KEY TABLES TOP ADVERTISERS & ADVERTISING SECTORS 26

INSIGHTS & INTERVIEWS

The challenges of a revised Audiovisual Media Services Directive (egta)

“ INTERVIEW: Update on European studies (egta)

Payback 4: pathways to profit (Thinkbox)

Emotional journey to a new perfume (Aegis & IP Deutschland)

“INTERVIEW: MirriAd and the native in video advertising (MirriAd)

The bright future of branded content (FremantleMedia)

“INTERVIEW: easyJet, the newadvertising strategy (easyJet)

“INTERVIEW: The new challenges of programmatic buying (SpotXchange)


TV: KING OF ROICentre stage in every media plan and by far the most effective

advertising medium, TV advertising has been helped by the new

ways of consumption to become even more creative, more personal

and more effective.

Branded content and product placements have enriched the

marketer’s portfolios lately and new forms of in-stream video

advertising using virtual placements are already reality. Moreover

programmatic buying adds a completely new automated form of

buying and selling.

The combination of innovative advertising formats and the increasing

engagement of the viewers is strengthening TV’s leading position in

the market. Ongoing studies and new analysis of big data are further

investigating the effectiveness of television advertising, its boost

factors and spill-over effects for other media.

World Cup Winners 2014ITV





TV SHARE OF MEDIA EXPENDITURE

TOP 3 ADVERTISING SECTORS

1 2 3

FOOD COSMETICS/PHARMACEUTICALS HOME & GARDEN

SOFT DRINKS COSMETICS, PERFUMERY, BODY & HAIR CARE CONFECTIONERY

CULTURE, TOURISM & LEISURE FOOD & DRINKS BEAUTY & HYGIENE

FOOD COSMETICS PHARMACEUTICALS

COMMUNICATION/TELECOMMUNICATION FOOD RETAIL

STORES/SHOPS SERVICES FINANCIAL SERVICES

OTHER PROCESSING INDUSTRY FOOD & DRINKS CROSS-SECTION CATEGORIES

CARS MOBILE COMMUNICATION RETAIL

n.a. n.a. n.a.

FOOD RETAIL PHARMACAUTICAL PRODUCTS & MEDICINES

FOOD BEAUTY CARE CARS & TRANSPORT

RETAIL & MAIL ORDER FOOD COSMETICS & TOILETRIES

MOBILE COMMUNICATION FOOD/BEVERAGES MEDICAL-PHARMACEUTICAL

MEDICAL PRODUCTS TRADE FOOD

RETAIL FOOD ENTERTAINMENT & MEDIA

FOOD AUTOMOTIVE TELECOMMUNICATON

RETAIL REMEDIES FINANCIAL INSTITUTIONS, SERVICES

MOBILE COMMUNICATION RETAIL FINANCIAL INSTITUTIONS, SERVICES

TRANSPORT HOUSEHOLD EQUIPMENT SERVICES

MEDICAMENTS MOBILE COMMUNICATION GOVERNMENT PROJECTS

FOOD RETAIL PERSONAL CARE

PHARMACEUTICAL PRODUCTS & MEDICINE FOOD RETAIL

PHARMACEUTICALS/HEALTH BEVERAGES FOOD

PHARMACEUTICALS FOOD PERFUMERY & COSMETICS

FOOD, NON-ALCOHOLIC BEVERAGES PHARMACEUTICALS RETAIL

BANKING, INSURANCE, FINANCIAL SERVICES TELECOMMUNICATION FOOD

BEAUTY & HYGIENE FOOD RETAIL & DISTRIBUTION

RETAIL FOOD/BEVERAGE/TOBACCO FINANCIAL ADVERTISING

FOOD PERSONAL HYGIENE/COSMETICS AUTOMOBILES

FOOD COSMETICS & PERSONAL CARE COMMUNICATION

PHARMACEUTICALS ALCOHOL FOOD

FOOD FINANCE ENTERTAINMENT & LEISURE

COSMETICS/TOILETRIES INFORMATION/COMMUNICATION FOOD

AUTOMOTIVE COMMUNICATION RESTAURANTS

TOP 3TELECOMMUNICATION/MOBILE COMMUNICATION FOOD FINANCE/BANKING/FINANCIAL INSTITUTIONS

COUNTRY

TV SHARE OF MEDIA EXPENDITURE TREND

AUSTRIA 28.0% ↑

BELARUS1 52.7% ↓

BELGIUM 38.5% ↓

BULGARIA 87.0% =

CROATIA 85.7% ↑

CYPRUS1 72.9% ↓

CZECH REPUBLIC 46.9% ↑

DENMARK 35.3% ↑

ESTONIA1 31.2% ↑

FINLAND1 22.5% ↓

FRANCE 35.5% ↓

GERMANY 46.9% ↑

GREECE 50.4% ↑

HUNGARY 76.4% ↑

IRELAND 35.0% ↑

ITALY1 60.0% ↑

LATVIA 49.7% ↓

LITHUANIA 75.1% ↓

LUXEMBOURG 10.9% ↓

MACEDONIA 93.8% =

NETHERLANDS 53.0% ↑

POLAND 43.9% ↓

ROMANIA1 63.1% ↑

RUSSIA1 47.0% ↓

SERBIA1 53.2% ↓

SLOVAKIA 69.5% ↑

SPAIN1 41.7% ↑

SWEDEN 53.5% ↑

SWITZERLAND 32.9% ↑

TURKEY1 57.6% ↑

UKRAINE1 42.5% ↓

UNITED KINGDOM 41.3% ↓

JAPAN 47.9% ↑

USA 59.1% ↑

1Net figuresSource: Local institutes, gross figures Source: Local institutes

TOP ADVERTISERS & ADVERTISING SECTORS

27TELEVISION INTERNATIONAL KEY FACTS — 2015 27TELEVISION INTERNATIONAL KEY FACTS — 2015

TOP 3 ADVERTISERS

COUNTRY 1 2 3

AUSTRIA FERRERO PROCTER & GAMBLE XXXLUTZ

BELARUS NESTLÉ PROCTER & GAMBLE MONDELEZ

BELGIUM PROCTER & GAMBLE UNILEVER RECKITT BENCKISER

BULGARIA PROCTER & GAMBLE MONDELEZ NESTLÉ

CROATIA AGROKOR T-HRVATSKI TELEKOM HENKEL

CYPRUS LIDL ALPHAMEGA OPAP

CZECH REPUBLIC UNILEVER PROCTER & GAMBLE L'ORÉAL

DENMARK DANSKE SPIL TDC UNILEVER

ESTONIA n.a. n.a. n.a.

FINLAND UNILEVER VALIO VEIKKAUS

FRANCE L'ORÉAL PSA NESTLÉ

GERMANY PROCTER & GAMBLE L'ORÉAL FERRERO

GREECE MARINOPOULOS-CARREFOUR AB VASILOPOULOS DINO

HUNGARY RECKITT BENCKISER ALLEGRO GROUP UNILEVER

IRELAND UNILEVER PROCTER & GAMBLE DIAGEO

ITALY PROCTER & GAMBLE BARILLA FERRERO

LATVIA TELE 2 RECKITT BENCKISER PROCTER & GAMBLE

LITHUANIA TELE 2 STUDIO MODERNA BITĖ

LUXEMBOURG P&T LUXEMBOURG PEUGOT NISSAN

MACEDONIA MACEDONIAN GOVERNMENT PROCTER & GAMBLE COCA-COLA

NETHERLANDS UNILEVER PROCTER & GAMBLE JUMBO

POLAND ALOFARM PROCTER & GAMBLE ORANGE

ROMANIA EUROPEAN DRINKS PROCTER & GAMBLE RECKITT BENCKISER

RUSSIA PEPSICO PROCTER & GAMBLE MARS

SERBIA PROTON SYSTEM AGROKOR PROCTER & GAMBLE

SLOVAKIA SLOVAK TELEKOM ORANGE TELEFÓNICA

SPAIN RECKITT BENCKISER L'ORÉAL DANONE

SWEDEN UNILEVER SV SPEL L'ORÉAL

SWITZERLAND PROCTER & GAMBLE UNILEVER L'ORÉAL

TURKEY UNILEVER PROCTER & GAMBLE TURKCELL

UKRAINE PROCTER & GAMBLE MONDELEZ NESTLÉ

UNITED KINGDOM PROCTER & GAMBLE UNILEVER BRITISH SKY BROADCASTING

JAPAN n.a. n.a. n.a.

USA AT&T VERIZON GEICO

TOP 3PROCTER & GAMBLE UNILEVER RECKITT BENCKISER

Source: Local institutes

28TELEVISION INTERNATIONAL KEY FACTS — 2015 28TELEVISION INTERNATIONAL KEY FACTS — 2015

IMPRINTTELEVISION INTERNATIONAL KEY FACTS 201522ND EDITION - SEPTEMBER 2015Editor – Director of publication Marc Schorestene, Managing Director

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[email protected]

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T. +49 221 456 21980 – [email protected]

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T. +49 221 456 21950 – [email protected]

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©RTL Stefan Gregorowius | 17 VTM Nieuws, VTM ©VTM | 24-25 World Cup Winners 2014, ITV ©Ben Queenborough/BPI/REX | 29 Mentalist ©CBS |

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BROADCAST & DIGITAL MEDIA SOLUTIONS

IP Network, 100% RTL Group

company, provides broadcast

and digital media solutions to

advertisers who want to reach

the European populations out-

side of their home market.

International representation of more than 50 major TV channels,

20 radio stations and over 200 digital platforms across 12 coun-

tries, IP Network links advertisers to a daily audience of millions

of Europeans. Its powerful multiscreen portfolio gives access to

European most successful contents on every screen.

IP Network has been a European advertising sales consultant

agency for 24 years. The company offers advertisers valuable

keys to entering new exports territories. Working closely with ad-

vertisers and agencies, IP Network endeavours to provide the best

advertising solutions, enabling assessment of a foreign market

and optimal media decisions.

IP Network has a worldwide presence. Thanks to a multicultural

team of broadcast & digital media experts with thorough knowl-

edge of European markets, the company offers advertisers and

agencies simple and direct access to foreign media.


With interests in 54 television

channels and 29 radio sta-

tions, RTL Group is the lead-

ing European entertainment

network.

The Luxembourg-based company owns stakes in TV channels

and radio stations in Germany, France, Belgium, the Nether-

lands, Luxembourg, Spain, Hungary, Croatia and South East

Asia. It is one of the world’s leading producers of television

content: from talent and game shows to drama, daily soaps

and telenovelas, including Idols, Got Talent, The X Factor, Good

Times − Bad Times and Family Feud.

The roots of the company’s history date back to 1924, the year

Radio Luxembourg first went on air. Compagnie Luxembourgeoise

de Radiodiffusion (CLR) was founded in 1931. As a European pi-

oneer, the company broadcast a unique programme in several

languages using the same frequency.

RTL Group itself was created in spring 2000 following the

merger of Luxembourg-based CLT-UFA and the British content

production company Pearson TV, owned by Britain’s Pearson

PLC media group. CLT-UFA was created in 1997 when the share-

holders of UFA (Bertelsmann) and the historic Compagnie Lux-

embourgeoise de Télédiffusion – CLT (Audiofina) merged their

TV, radio and TV production businesses.

Bertelsmann has been the majority shareholder of RTL Group

since July 2001. RTL Group’s shares are publicly traded on the

regu lated market (Prime Standard) of the Frankfurt Stock Ex-

change as well as the Brussels and Luxembourg stock exchang-

es. Since September 2013, RTL Group has been listed in the

prestigious M-Dax stock index.

INTERNATIONAL IP NETWORK – Marc Schorestene

45 boulevard Pierre Frieden – L 1543 Luxembourg +352 42142 4721

[email protected]

IP NETWORK ParisCarine Jean-Jean

16 cours Albert Premier – 75008 Paris – France +33 1 56 69 42 85

[email protected]

IP NETWORK AmsterdamSumatralaan 47 – 1217 GP Hilversum – The Netherlands

+31 35 711 39 [email protected]

IP NETWORK BrusselsAvenue Jacques Georgin 21030 Brussels – Belgium


IP NETWORK ColognePicassoplatz 1 – 50679 Cologne – Germany

+49 221 456 [email protected]

IP NETWORK London22 Long Acre – London WC2E 9LY – England

+44 20 7438 [email protected]

IP NETWORK MilanVia Cosimo del Fante 15 – 20122 Milano – Italy


APACMAP Media Asia – Mark Pimbley

388 Exchange Tower, Room No.2915, 29th Floor, Sukhumvit RoadKlongtoey, Bangkok 10110 THAILAND

+66 (0) 800 645 [email protected]

www.ip-network.com/[email protected]

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