Product Development Inspiration & Ideas

Sample presentation that gives a simple and generic overview of the work that will be presented

Current ProductReview

What you would expect to find - weddings

○ Save the date cards

On the day:

○ Personalised favours ○ Wedding signs○ Placemat place cards○ Alternative table plans

○ Cards○ Hanging elements

○ Will you be my bridesmaid card & token gifts

○ Thank you groomsmen cards

New area - Grecian wedding

○ Mix natural influences such as herbs, laurel & bay leaves with luxe elements such as fabric, gemstones and metallics.

○ Layering works well here.

○ Colours - different hues of green with pops of Santorini blue, blush and coral.

○ Brush letter writing.

Trend Inspiration Presentation

Colour trend - natural metallics

● Mother of pearl ● Iridescent colours● Tarnished, natural and worn metallics● Add texture and tactility ● Metallics influenced from crystals● Gold is still trending for weddings

Under the sea

● Add ocean textures to add texture and tactility ● Use fringing, beading, rope and layering to

represent ripples, waves and shells● Take inspiration from minerals and agate

slices

New Product Development Ideas

Modern pearls

● Oversized pearls. Use large pearls create a point of difference - mix with smaller pearls for contrast. Mix two - five different sized pearls so the finished look remains subtle.

● Clustered pearls - cluster similar sized pearls together to create a statement piece. Feature different sizes or colours. ● Drop pearls - feature one to five pearls that drop from earrings, necklaces and bracelets. Use different sizes, colours and finishes.

Arrange the pearls so they are not in size order.

Personalisation placement & typography● Unusual text and personalisation placement:

○ On the reverse

○ Personalisation on or around the edge

of the pocket

○ Text underneath the pocket flap -

hidden

○ Personalised straps

○ Oversized text

● Use text within illustrations

● Use of long pieces of text to tell stories

● Handwriting

Prints

● Break up text for prints in different ways - long passages of text around a shape with a short message inside of this● Create quotes and personalised text within shapes● Layer text over photographs that have their transparency reduced● Text could be based on memories, wedding vows or quotes● Look at magazine layouts for inspiration and new takes on prints

Full Day Brainstorming Session

The full day session means we’ll come up with ideas together. And I’ll bring some pre-work that’ll be a mix of the previous projects and slides.

Important information regarding this document:

1.1. If a person or entity proposes to act or acts on the basis of the above, it must carry out its own due diligence enquiries and rely only on its own findings and judgment. All persons are recommended to seek their own financial and legal advice before they develop any product on the basis of the above (including in respect of product safety/product marking/intellectual property laws/regulations). For the avoidance of doubt, Joanne Griffin will not accept any liability in any circumstance for any action taken or product developed on the basis of the product development guidance above.1.2. Joanne Griffin will not in any circumstances be liable for any costs, expenditure, work or effort incurred by a person or entity in carrying out enquiries in relation to, proceeding with, or acting on the above.1.3. The contents of the product development guidance above must not be not copied, reproduced, distributed or passed to any other person at any time without the written consent of Joanne Griffin. 1.4. All images included are for inspirational purposes and are not to be copied or used to infringe any copyright or IP laws.