Inspirato 2013 Press Kit

T H E N E W DE S T I N AT I ON f o r E L I T E LU X U RY T R AV E L E R S

2013 PRESS KIT

PRAISE & ACCOLADES

THE NEW DESTINATION for ELITE LUXURY TR AVELERS

“ONE OF AMERICA’S MOST PROMISING COMPANIES”Launched in 2011, this members-only luxury-vacation club arranges travel and activities for wealthy clients, who pay a $15,000 initiation fee and a $2,500 annual fee. In October 2011 it raised $17.5 million from Kleiner Perkins Caufield Buyers and individuals including Mark Teixeira, first baseman for the New York Yankees.

“2012 BEST OF THE BEST: VACATION HOMES”Inspirato has been recognized as one of Robb Report magazine’s “2012 Best of the Best” in it’s signature annual issue.

“LUXURY TRAVEL CLUB INSPIRATO RAISES $20M AT VALUATION CLOSE TO $200M”

“INSPIRATO’S NEXT-GEN VACATION RENTALS”Newcomer Inspirato aims to combine the best of luxury lodging choices in one package.

“TOP 10 DIGITAL LUXURY MARKETERS OF Q2”Luxury Daily recognizes Inspirato as a top 10 digital luxury marketer, citing the microsite www.inspiredgiving.com, developed for Inspirato’s philanthropic division.

“2012 DREAMY DESTINATIONS”

“INSPIRATO, A NEW SPIN ON LUXURY VACATION RENTALS”

“LUXURY VILLA RENTALS & VACATION HOMES”Inspirato Announces 100% Growth in Luxury Vacation Portfolio Offerings.

“GOLD MEDALIST, FOLIO MAGAZINE’S 2012 EDDIE & OZZIE AWARDS”The industry authority awarded Inspirato Magazine top honors for both Editorial and Design Excellence in the Custom Publishing category in 2012.

“The first issue was beyond spectacular! I still can’t believe how incredibly beautiful it was.

Honestly, I have not seen anything in print quite like it.”

Jim HeringVice President & Co-Founder / HW Home, Inc.

“Please give a Huge congratulations to

tHe team tHat Put tHis magazine togetHer.

i’m comPletely blown away.wHat an incredible

Publication.”

david m. KeuHner Founder & CEO / Destination Cellars

“What a FABULOUS first issue! I unwrapped it today while sitting

in the doctor’s office and several patients in the waiting room asked if they

could read it when I was through! An outstanding product for avid luxury

travelers, this is still our premier source for information and INSPIRATION!”

virginia levyCEO / Round Midnight Films, LLC

“After receiving your magazine today...I can say that none of the

magazines I’ve been involved with have as nice a paper quality, eye popping

photography, clean layout and editorial variety as Inspirato. Even my wife,

who never comments on magazines, saw it and was wowed...”

scott KramerFormer Senior Editor / Golf Magazine

“we Just received tHe new insPirato magazine and wanted to let you Know wHat

a beautiful Publication it is...we are so tHrilled witH tHe magazine and exPosure!”

Jennifer ferKenHoofDirector of Marketing / Hyde Park

LOOK WHO’S TALKING



FROM THE EDITOR

This new and unique glossy offers an unparalleled opportunity for you to reach a highly qualified and precisely targeted luxury consumer: The Inspirato member. ¶ We created Inspirato Magazine to offer the very best in luxury travel, geared specifically toward our membership demographic. Brimming with the latest styles, travel trends, and unforgettable journeys, our readers rely on Inspirato to deliver the type of experience they can’t find anywhere else. ¶ The Inspirato brand is synonymous with luxury travel. Inspirato Magazine is the tangible extension of this brand, where affluent international travelers turn for ideas and inspiration as they seek the greatest experiences that money can buy. This is not “just another” luxury travel magazine. It is a unique publication that embodies the level of excellence our members — and the affluent demographic they represent — expect from our one-of-a-kind club. ¶ Inspirato is not for everyone. And therein lies the beauty. We cater to an extremely niche audience of powerful consumers and engage their buying behavior. Our readers are highly affluent super-buyers who trust our brand and the affiliations that we bring to the table. ¶ We invite you to explore this one-of-a-kind print and digital media vehicle as an opportunity to extend your own brand and place your products in the hands of truly qualified consumers.

Exceptional endeavors await us all,

Katherine Strauss EDITOR-IN-CHIEF

With great enthusiasm and pride, we welcome you to Inspirato Magazine.

INSPIRATO IS NOT FOR EVERYONE.

AND THEREIN LIES THE BEAUTY.


ABOUT INSPIRATO

OUR MISSION IS SIMPLE: TO BE THE PREEMINENT NAME IN GLOBAL LUXURY TRAVEL

Inspirato is a private, members-only destination travel club that is revolutionizing the way affluent travelers vacation. We have combined best-in-class service and amenities with world-class destinations and properties to create the premier club for a new generation of luxury travelers.

Launched in January 2011 by the founders of Exclusive Resorts, Inspirato offers exceptional experiences and extraordinary value as an alternative to risky, overpriced vacation rentals. Inspirato is neither a rental agent or villa broker, but an elite destination club that manages and services a steadily growing portfolio of more that $225 million in exceptional residences in the world’s finest locales. A revolutionary destination club, Inspirato is changing the face of luxury travel.

WINTER 2013

TUSCAN MOON Jenna Bush-Hager’s

memorable week at a storied Italian villa

CUTTING EDGESix young chefs

who are changing the way we dine

FRESH TRACKS Three ski vacations custom fit for you

AMBER REVIVAL Craft Irish whiskey enjoys a renaissance in the New World

WINTER RETREAT PLAN THE PERFECT GETAWAY FROM KAPALUA TO CÔTE D’AZUR

INSPIRATOMAGAZINE.COM

DREAM DESTINATIONS AROUND THE

WORLD

How Inspirato is Unique

TARGET AUDIENCE

How the Inspirato Reader is Unique

The Inspirato reader is extremely affluent, worldly and cultured. They expect and appreciate the best experiences and finest products available, but above all else they value quality time with family and friends. The Inspirato audience has supreme confidence in the magazine’s endorsements and rely on Inspirato to help deliver a high quality travel experience. They trust the information and affiliations we present. This loyalty is key in turning prospective customers into buyers.

Our tightly focused target audience is smaller in numbers and bears huge spending power that translates into luxury sales. They spend freely across an array of categories, always seeking the finest products and services to help them live the good life.

Ultimately, they appreciate the unrivaled value Inspirato Magazine delivers as it mirrors their own elevated standards and lifestyles.

AVERAGE HOME VALUE

AVERAGE NET WORTH

MINIMUM HOUSEHOLD INCOME

AVERAGEAGE RANGE


THEINSPIRATO

READER

$1.5M

$2.5M

$250K

35-54

INSPIRATO MEMBERS ARE SUPER-BUYERS. THEY HAVE THE STRONGEST PROPENSITY & CAPABILITY FOR SPENDING.


THE ESTABLISHED ELITE..

Based on a national average of 100, Inspirato Magazine readers score likely

to make purchases on the following:

785 = APPAREL754 = AUTOMOTIVE636 = DESIGNER JEWELRY528 = ELECTRONICS185 = WINE & SPIRITS

ADDITIONAL INTERESTS..

Frequent online and mobile shoppingGourmet food and dining

Five-star vacations and transportation

SOURCE: INSIGHTS CONNECTION RESEARCH DATA, 2012

DISTRIBUTION PLAN


WE OFFER A HIGHLY EFFECTIVE MEANS TO REACH A HIGHLY QUALIFIED AUDIENCE.

HUDSON NEWS AIRPORT OUTLETS u JFKu LaGuardiau Miamiu Ft. Lauderdaleu Orlandou Reagan Nationalu Denveru Dallas / Ft. Worth u Houston Internationalu Boston Loganu John Wayne Santa Anau San Franciscou Seattleu Las Vegas

AIRLINE AFFILIATIONSMEMBERS-ONLY CLUB LOUNGES u USAirways u USAirways Shuttle u Continental u United u Delta u Air Franceu Air Indiau British Airwaysu Korean Airlinesu Lufthansau Virgin Atlantic

BARNES & NOBLE STORES WORLDWIDE

80,000TOTAL DISTRIBUTED TO A NARROWLY FOCUSED

LUXURY AUDIENCE

DISTRIBUTEDTO A HIGHLY QUALIFIEDDATABASE

INCLUDING THE INSPIRATO

MEMBERSHIPROSTER

50,000AVAILABLE ON SELECT

NEWSSTANDS AND IN EXCLUSIVE,

MEMBERS-ONLY AIRPORT LOUNGES

WORLWIDE

30,000

CONTENT STRATEGY


How We Invite, Engage & Inspire Action

SAVVY TRAVELER SECTIONAn image-rich front-of-the-book section highlighting style, trends, insights, technology and high-end tools for the elite luxury traveler. Readers turn to the Savvy Traveler section as a trusted resource on what’s hot and what they need to enrich their lives at home and abroad. Full-page display ads mesh with dramatically packaged, deeply layered editorial content for a rich consumer experience.

INSPIRATION SECTIONThese short-read department stories include celebrity profiles, culinary trends, wine and spirits, unique travel ideas and irresistible destinations. Stories inform and inspire readers to act on what they see. Spread display ads help pace the section and grab readers’ attention as they move from one engaging story to the next.

EXPERIENCE SECTIONInspirato’s full-length feature well delves deeply into idyllic journeys and destinations bringing the luxury travel experience to life with award-winning writers and vibrant photography.

MEMBERSHIP SECTIONThe back of the book is dedicated to Inspirato members and prospects. Readers relish in the Portfoliio pages, an exhibit of luxurious properties around the globe. They learn about the club’s philanthropic efforts, unique opportunities and membership details. They are open and engaged in this section, and reach out to Inspirato as a result. This section offers superb advertising placement potential with an audience highly likely to act upon your message.

PUBLISHING OUTLOOK


March 2013

July 2013

November 2013

March 2014

SPACE RESERVATIONS AD MATERIALS DUE PUBLICATION DATE

February 8, 2013

June 7, 2013

October 7, 2013

February 7, 2014

February 14, 2013

June 14, 2013

October 14, 2013

February 14, 2014

SPR

ING

SUM

ME

RW

INT

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SPR

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Deborah JurisPublisher

[email protected]

— or —

laurie o’connellnational account manager

[email protected]

15% PREMIUM FOR PLACEMENTPLEASE CONTACT US FOR MORE DETAILEDCOVER & PREMIUM PLACEMENT PRICING

ADVERTISE

FULL PAGE ADBLEED = 10.25” x 12.25”TRIM = 10” x 12”SAFE = 9” x 11”

SPREAD ADBLEED = 20.25” x 12.25”TRIM = 20” x 12”SAFE = 9” x 11” ( each page )

$5,800

$10,500

RESERVESPACE NOW

LIMITEDOFFERINGS

RATES & SIZES


1637 WA Z EE STREET | DENVER, CO 80202 | INSPIR ATO.COM

Documents

Inspirato 2013 Press Kit