TAP IT NSW Group

Nick Bolton, Viocorp

11.20am - 11.50am, Wednesday 9th October 2012

Instiute of Charters Accountants Australia

L9, 33 Erskine Street, Sydney

AGENDA

Why online video?

How are accounting firms using online video to market themselves?

How can you get started?

Turning accountants into talent, getting them “camera ready”

What you need to think about the ensure success?

ABOUT VIOCORP

Ten years old

Sydney, Melbourne, Canberra, Singapore

75 staff, 40 engineers

Products– Live streaming– Online video platform– Web and IPTV portals– Rich media advertising

www.viocorp.com

ABOUT FEVERPITCH

We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and more

ABOUT ME

WHY ONLINE VIDEO

LOCAL – MARKETING MAGAZINE

COMMERCIALISATION

COMMERCIALIZATION

Branding

Engagement

Longtail

Lead generation

Speed to market / geographical dispersion

Direct response / call to action– Subscribe, sample, demo, make appt, forward, feedback, survey,

Social networking integration,

COMMERCIALIZATION

MONETISATION

MONETIZATION

Advertising

Sponsorship

Pay per view

Subscription

Downloads

Syndication / Licensing

Branded content

Self funded

ACCOUNTING / FINANCIAL SERVICES

EFIC

AZURE GROUP

AZURE GROUP

ALLENS

ENHANCED MEDIA PLAYER – TELSTRA SUPER

WEB TV PORTAL - DELOITTE

HOW DO YOU GET STARTED?

CREATING THE BRIEF

Project overview

Objectives and Marketing Proposition

Target Market

Tone of voice

Timelines

Examples – good & bad

Stakeholders sign off

TIP: Treat it as a pilot! Always!

THE RUN SHEET (SCRIPT)

First draft

Include creative overview

Audio, video and animations / overlays

Doesn’t have to be word for word unless using teleprompter

Get sign off from stakeholders

Film multiple clips in one day

10 x 2 minute clips (short form) better than 1 x 20minute clip (long form)

TIP: Discipline yourself to shoot third Thursday of every month

THE CALL SHEET

Contact Details of Cast and Crew

Location, Parking, Transport

Schedule on the day

Wardrobe

Script

Other production notes

TIP: Plan for double the time, and provide a ‘super early’ call time for each Talent.

LOCATION LOCATION LOCATION

Studio or Boardroom or On location

Sound

Light

Availability

Bumping in the gear

Dressing the set

TIP: Be quiet for two minutes during recce – listen to the audio

THE HARDWARE

CAMERA

Basic – Flip / iPhone

Intermediate - Canon 5D – consumer DSLR with tripod

Professional - Outsourced professional

AUDIO

Handheld

Boom

Zoom

Lapel mics

Outsourced

LIGHTING

Natural lighting (golden hour)

Soft box

LED’s

Outsourced

ACCESSORIES

Autocue and teleprompter

Batteries

Power

Gaffer

‘Quiet Please’ signs

PREPARING TALENT

STAFF V TALENT

STAFF

No cost

Staff leave

Better educated

Poor performance

Very slow on set

Slower edit

TALENT

Cost

Image rights

Trained to deliver

Can be too polished

Much quicker on set

Quicker edit

TALENT BRIEF AND RELEASE FORM

Create a Talent Brief eg age, gender, accent characteristics

If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration)

Talent Release Form. (recommended for staff as well)

WARDROBE AND MAKE UP

Talent providing own can be risky

Stripes are your enemy

Gents: Black suits and black backgrounds

Ladies dresses (lapels) and accessories

Blue shirts

Glasses and reflections

Lights and sweat, esp bald

PREPARING THE TALENT

Talk through the production, and go through the Run Sheet and the Call sheet

What to wear

Rehearsal

PREPARING THE TALENT – DURING THE EVENT

Vocal exercises

Autocue or Interview

Making them at ease

Etiquette on set

The rehearsal and the safety

TIP: Always do an audio read of the script to start off with. And record it.

HOW TO INSURE SUCCESS?

5 FINAL TIPS FOR HEAD AND SHOULDERS PRODUCTIONS IN BOARDROOM

1. Pre-production is your friend on Production Day

2. Keep people in room to a minimum and remember the Stakeholders / Director/ Talent etiquette

3. Do it conversational Interview style – talent looks off camera

4. Always do a Safety

5. Create your multimedia assets

And treat it as a pilot, and have fun!

Nick Bolton

www.nickbolton.com.au

e: nick@feverpitchentertainment.com / nick.bolton@viocorp.com

m: 0412 101726

t: @nickybee99

Slideshow available at www.nickbolton.com.au/tapit

Viocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorp

Feverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW 2010w: www.feverpitchentertainment.comt: @feverpitchent