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M-COMMERCE ON INSTAGRAM
Instagram is the new Amazon
AMAZON. 209 MILLION USERS.
INSTAGRAM. 210 MILLION USERS.
AMAZON. 11 MINUTES PER MONTH.
INSTAGRAM. 257 MINUTES PER MONTH.
AMAZON. 764 MILLION VISITS.
INSTAGRAM. 811 MILLION VISITS.
The Problem…
You just Can’t Click-2-Purchase! YOU CAN’T CLICK ON AN ITEM TO GET TO THE ITEM’S WEB PAGE!
YOU WANT THESE SHOES. YOU NEED THE ABOVE NUMBER
YOU TAKE A PEN & PAPER
YOU WRITE IT DOWN
YOU PRESS THE LOGO YOU PRESS BRAND’S LINK
YOU ENTER THE BRAND’S WEBSITE
YOU TYPE THE #NO OF THE SHOE
YOU PRESS THE RESULT YOU GOT YOU SEE HOW MUCH THEY COST
PAIN!
Today…
Our
Simple Solution MAKING INSTAGRAM ITEMS… CLICK 2 CONTENT!
ANYTHING
Patent Pending cloud platform
LIKE A PIC… CLICK BIO LINK... READY
TO CART
LIKE… CLICK... BRAND’S APP AUTO-OPEN!
CART…
Works perfect
on every PC,
mobile or Tablet!
Black Friday 2014
30.3% of online sales came from phones & tablets
Easy DIY online form Just 15 sec
production process!
Taste the
Future… Today! CLICK 2 PURCHASE
ABRAMEYSTORE@
CLICK 2 CONTENT
BLOGOOGLE@
INST_ORY@
See our traction Launched 1st Interactive Instagram For Israel’s Biggest Fashion Retail
Click Here to taste it yourself!
Black
Friday
25% CTR
Why we’re ahead of the competition
Like2know.it Vogue Instagram
Too much Friction…
Users need to
sign in before use.
NO IMPULSE BUYING
Like2buy Nordstrom Instagram
Making users go
to “fake feed”
before reaching site.
Minimum 3 clicks
per item…
Bitly Mashable Instagram
Only one item at a time…
Doesn’t work on
more than
one picture.
INST-ORE contract with Shop Direct
Only 3 clicks,
from Instagram picture
to Item’s webpage!
Social Commerce is $30B Market
18%
Growth YOY
Our
Target Audience
Glocal Commerce Brands with Instagram Audience...
Global
& Local
Our SaaS Business Model
1 link client Clients like a fashion blogger
RPU $20
Income $480K
Clients 2K
+300K clicks Clients Like Asos
$150
$450K
250
Monthly fee End of first year
4 links Client Clients like Reshet TV
$75
1K
$900K
Mega
Brands
Small
Business
Pricing 50%
from tune.com
medium
Business
Products Biz Size
Subscription plans
P&L
2017 2016 2015
U.S. Dollars in thousands
12,118 6,069 1,830 Income
COST AND EXPENSES:
775 522 254 RESEARCH AND DEVELOPMENT
956 319 156 SALE AND MARKETING
270 159 90 GENERAL AND ADMINISTRATIVE
2,000 1,000 500 TOTAL COST AND EXPENSES
Adding Premium tool$
Deep Link to apps.
CRM. Optimization.
Correlation. Influencers.
Direct marketing. Crisis alerts. Ratings.
Need $500K
CEO - Nadav 48K
CTO - Tzachi 80K
VP Product - Nimrod 60K
Programmer 40K
Designer 24K
AWS (Server) 6K
Lawyers fee 12K
Office supplies expense 12K
Rent expense 12K
Marketing 206K
TOTAL 500K
Our Team
Nadav Raviv
Founder & CEO
Former Creative Director
on Mako (IL #3 portal)
B.A. Graphic Design
(Ascola for Design)
Startup mentor on
Startup Bootcamp IL Nimrod
Cohen VP Product
Current Head of
QA & Support (Any.Do)
QA Automation Team
Leader (Quali Systems)
Linux Infra Developer
(Comverse)
Tzachi Tager
CTO
B.A. in Computer Sc.
(Tel-Aviv University)
5 years team leader
software engineer (ICAP)
4 years software engineer
(Zend Technologies) Daphna Tsror
Marketing Manager
Former Brand Manager
@ Holmes Place Israel
3 years account executive
@ Y&R Ad Agency
M.B.A. in Marketing
- IDC Hertzelia Israel
