PowerPoint Presentation
Mentioning Nissan in Social MediaAny communication about Nissan
employees, suppliers, competitors, customers, services or
products.
Disclose your relationship using #employee, #employer or #ad in
every post, tweet, update, etc.
Be honest & accurate.
Respect copyrights, trademarks, privacy &
confidentiality.
Avoid rumors, defamation & profanity.
Mentioning Nissan in Social MediaTransparency: Disclose material
connections to the company.
Accuracy: Communicate truthful information.
Honesty: Avoid misleading or deceptive communication.
Respect: Recognize personal and property rights.
Loyalty: Communicate in a positive way to benefit the company
and/or the companys products.
Nissan Social Media Marketing
Nissan Social Media Marketing
Brianna KirbySocial Media Support Specialist
Customer EngagementNissan North America
Tech Talk: Visual Storytelling
#KK introduction, brief background5
Social Support at Nissan North America Social Command Center
Launched December 11, 2014
Product quality insights, real-time conversation, analytics,
sales leadsLive event tracking, competitive benchmarking
Crisis management, brainstorming
#Social Media Command Center on 6th floor; 7 full-time
moderators 10-7 weekdays, 8-5 weekends
12 Facebook pages: Nissan, Infiniti, Canada + all model
pages
10 Twitter handles: including 2 dedicated customer support
handles 2 Google+ accounts
4 Instagram accounts
3 YouTube channels6
#How many of you have an Instagram account? How many of you are
active on Instagram posting AT LEAST once a week?
How many of you take pictures?
So, why not share them in a visually pleasing way?
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What is it?A fun and quirky way to share your life with friends
through a series of pictures.
Transform images into memoriesSocial media platform creating a
world more connected through photos.Easy way to share pictures on
several platforms at once
Common Phrases:Capturing MomentsVisual Storytelling
Instagram Definition:
Instagram is a fun and quirky way to share your life with
friends through a series of pictures. Snap a photo with your mobile
phone, then choose a filter to transform the image into a memory to
keep around forever. We're building Instagram to allow you to
experience moments in your friends' lives through pictures as they
happen. We imagine a world more connected through photos.
CREATION:Remove the ideas that mobile cameras take mediocre
photosEase in uploading multiple pics to multiple platformsRemove
the clunk of the uploading process
Source: https://instagram.com/about/faq/ 8
Instagram: Who uses it?All numbers approximate as of August
2015- Pew Research Center
#Generations BST focus on demographics
The highest age demographic of users is from ages 18-29 and has
been for a while. (More Tech savvy)
Important to note about demographics:
26% of users make less than $30,000/ year.24% of users have
graduated from college28% of users live in urban areas.
Important note: Other demographics are increasing as well.
Article from SproutSocial:
http://sproutsocial.com/insights/new-social-media-demographics/#Instagram
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Instagram timeline
#TIMELINEStarted on October 6, 2010Hit 1 million users in
December of 2010. Filters were introduced in September 2011. (4
filters only).Made iPhone App of the Year by Apple in December
2011.Became available to Android users in April 2012.Acquired by
Facebook in April 2012.Launches Photos of You in May 2013 (well
touch on that later)Introduces video in June 2013 (15
seconds)Introduces Instagram Direct in December 2013Introduces
creative tool in June 2014Introduces Discovery and Caption Editing
in November 2014Supports Landscape and Portrait Formats in August
2015
Information collected from Instagram Press:
https://instagram.com/press/
Photos:http://www.buzzfeed.com/pablovaldivia/instagram-filters-you-wish-existed#.yeVNVvYeDhttp://blog.instagram.com/post/128118165112/150901-instagram-news-direct-v2http://blog.instagram.com/post/127722429412/150827-portrait-and-landscape
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Instagram fun factsAll numbers approximate as of June 30,
2015.
#
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Whos got the most followers?
#Following Slides information taken from
http://www.statista.com/statistics/421169/most-followers-instagram/
and numbers modified by Instagram. 12
#On August 24, 2015 Kim Khardashian Wests follower count became
breaking news! 13
Queen B
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Who should I follow?
#EVERYONE has one, so why not follow them?
What are you interested in? They probably have an Instagram
account. 15
Instagram Settings
#Under the Settings gear:
Edit Profile: Instagram display and username, LINK, Bio, email,
phone number and gender.Posts Youve Liked: Easy access to posts you
like on your timelinePrivate Account Mark Account as Private will
discuss later
Linked Account Used to easily posts pictures to multiple sites
at once if linkedPush Notification Settings turn notificatons off
or select to get them from people you follow/everyoneCellular Data
Default or Use Less Data16
How do you use it?
#Two views: Computer and Phone.
Phone more functionally/most used.Computer can view profiles,
search, edit, comment and like. Cannot upload.
Gear - Settings
Top follower countDots grid view Lines Steaming Timeline
ViewLocator Location DeviceSmall Profile Photos of You
Bottom House TimelineMagnifying Glass SearchHeart Notifications
(follower requests, likes, and comments)Profile Your Profile
LINK: Important Only clickable link on you can post. MUST be
used wisely17
Lets demonstrate!
#Take selfie with crown and do a step-by-step on how to upload a
photograph.
Lead into Privacy by telling audience they will not be able to
search photo without following me. 18
Privacy
#Privacy:
Only approved followers can like/comment on your uploaded
photos.Comments left on public photos will be seen.When sharing
Instagram posts on other social platforms, a URL will link to the
post. The post still may still not be visible to those who do not
follow you.Blocking (then unblocking) a follower disables them from
following you.
Hashtags:Cannot be seen by the larger community of users only
followers.
Taken from Instagram Privacy and Safety Center
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HashtagsA way social media users can tag their posts with
keywords, which in turn make them easier for social networks to
organize and users to search.Used to involve oneself in a larger
conversation
Hashtags:
Started in 2007 by a Google employee, Chris Messina, via
Twitter. Great way to track social media reach when
advertising/marketing.
Instagram:Hashtagging on Instagram is great if you want to see
photos similar to the ones that youve taken. Simply hashtag the
picture you took and it will create a link to a page with other
pictures of the same subject.
http://sproutsocial.com/insights/how-to-use-hashtags/
Very Popular for:Television shows bottom of screenMajor Events
weddings, games, etc.Brand Promotion utilize trending hashtag or
create original hashtag
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Hashtags
#TBT#TGIT
Rules of #TBTPast: Think 3+ years old, and ideally,
20+Relevant/Relatable: Relevant to your businessandyour
audienceAppealing: Fun, funny, catchy, nostalgic, or otherwise
coolInteresting: Especially to people outsideyour company (besides
your mom)Shareable: Great#TBTs make others look cool for
re-sharingExciting:Choose subjects that create interest, discussion
and even excitement
http://blog.hubspot.com/marketing/throwback-thursday-guide-tbt
Instagram Post:
https://instagram.com/p/7vsax4NjNS/?taken-by=theellenshow
#TGIT:ABC revived the trend in July, aggressively using #TGIT
(Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced
Thursday fall lineup21
Engagement
#Forrester, a top research and advisory firm,analyzedmore than
3million user interactions with more than 2,500 brand posts on
seven social networks.Instagram posts generated a per-follower
engagement rate of 4.21 percent. Instagram delivered brands 58
times more engagement per follower than Facebook and 120 times more
engagement per follower than Twitter.
http://sproutsocial.com/insights/5-instagram-stats/ 22
Social Support on Instagram
#Offer support on Instagram for Nissan USA, Infiniti USA, Nissan
Canada and INFINITI Canada.Due to Instagram being owned by
Facebook, we can direct customers to Private Message us here.
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Lets Talk DONTsBe a Ghost FollowerOver-PostOver Hashtag
Questions?Brianna KirbyEmail: [email protected]
#
