Instant Messaging ServicesConnecting the Internet and Mobile space

Presented at ISOC-IL annual meetingMarch 2004

The Consumer IM Landscape 500 million IM accounts existed in 2003

Dominated by major brandsMSNAOL (+ ICQ)Yahoo!

Despite recent announcements, interoperability is a long way off

No other messaging service is a brand play (email, SMS, voice-mail) – the difference is interoperability

IM Market Share - USA

Source: Nielsen/NetRating

Standardization and Protocols OMA IMPS “Wireless Village”

Handset makers AOL Mobile Yahoo! Mobile

SIP / SIMPLE Microsoft RTC VoIP 3GPP

MSP MSN Mobile

XMPP Open source community Accepted by the IETF

Mobile IM Market Opportunity

Alternative Strategies For Mobile IM Private Label IM

AOL / MSN / Yahoo! Mobile Extensions

IM Interlink Gateway

Presence Enhanced Phonebook

Private Label IM Any other messaging format is private label

SMS Voice Mail MMS Unified messaging Video messaging

Why not IM? The main challenges

Branding (mindshare dominated by big ISPs) Usage ramp-up (“nobody’s online…”)

Any other INTEROPERABLE messaging format is private label…

ISP mobile extensions Mobile clients developed by AOL / MSN / Yahoo

User perspective:Different communities offer completely different

interface Operator perspective:

Different communities require separate projectsLimited control

IM InterlinkIM Interlink Gateway

IM Interlink Gateway (cont.)

Presence Enhanced Phonebook

Billing models for mobile IM Pay per message

Pay per month – subscription

Pay per day of use

Balancing Mobile Originated / Mobile Terminated

Prepaid and Postpaid

Premium services

About MessageVine Founded in 1999, with product focus on Presence and Mobile

Messaging solutions to Mobile Operators

Long history of innovation and deployments

Commercial experience bridging Wireless Operators and ISPs

Customers : Deutsche TelekomTELUSBell South International Hutchinson 3GAdditional signed operators