Institute of Floristry 2016 Rev 6.16

2015 Floral Design Courses 1 www.kdiof.comL I C E N S E D B Y T H E M I N N E S O TA O F F I C E O F H I G H E R E D U C AT I O N

FLORAL

COURSES• 2016 •

DESIGN

2016 Floral Design Courses 2 www.kdiof.com

Welcome!We welcome you. As a student of the Institute of

Floristry (KDIOF), you will have the opportunity to learn from experienced designers ranging in skill level from

beginner to master.

We look forward to being a part of your journey to enhance your education in the floral design industry.

Thank you for choosing Koehler & Dramm’s Institute of Floristry!

Questions?

Office Phone Numbers

(612) 362-3133 or (800) 298-0495 x133

Office Hours

Monday - Friday 8:30 a.m. - 4:30 p.m.

2407 East Hennepin Avenue, Minneapolis, MN 55413 P 612.362.3133 F 612.331.5066

www.kdiof.com | www.koehlerdramm.comRevised 6/1/16

Koehler and Dramm Institute of Floristy is a licensed, private career school with the Minnesota Office of Higher Education pursuant to Minnesota Statues, sections 136A.821 to 136A.832 Licensure is not an endorsement of the institution. Credits earned at the

institute may not transfer to all other institutions.


Mission StatementWork on the expansion of the floral industry through excellence in education, appreciation and awareness by dedication to:

-Strengthening the relationship with Koehler & Dramm customers

-The continuing education and increased proficiency of Koehler & Dramm’s customer base

-Providing accessible and affordable education to all, and

-Providing students with opportunities for economic advancement, career and personal development


KDIOF accepts: Cash, check and major credit cards (Visa, MasterCard, Discover).

**Please be advised:A Late Fee of 10% is charged to any remaining balance not paid by the due date.

You can also call (612) 362-3133 or (800) 298-0495 x133 or fax the enclosed form to Cheryl at 612-331-5066

How to enroll?To sign up for classes using the online method:

On the Koehler & Dramm’s Institute of Floristry website (www.kdiof.com), click on the ‘Course/Classes/Events’ tab which is below and to the right of the institute’s logo (near the top of the website.)

Go down to ‘Classes/Courses,’ and slide to the right and click on ‘Calendar.’

This will bring you to a listing of classes that are available for the current month. The day of the classes will be to the left, and the name of the class will be to the right. You can scroll down to find all of the current month’s class listings.

To view the next month’s classes, look under the ‘Calendar’ heading at the top of the screen. You will see a picture of a calendar, or an icon of a calendar. To the right of this it will say, i.e., ‘ < JANUARY-FEBRUARY >’Use the arrow buttons to move ahead in the calendar year, or to move back in the calendar year. The arrow on the left moves back in the year, the arrow on the right moves ahead in the year.

When you have found the class/es and date/s you want to attend, click on the class name, then on the ‘Read More’ button to the right. Click on the ‘Tickets’ button. It is green.

On the next screen, enter the number of people attending the class under ‘Quantity.’ Press ‘Order Now.’ It is also a green button.

On the next screen enter: your name, credit/debit card information and billing information. Lastly,


Rates effective January 1, 2012 Early Bird One month prior or less

Fast Track Floristry 1 $439 $469Floristry 1 $695 $725Floristry 2 * $795 $825Floristry 3* $795 $825Floristry 4* $795 $825Wedding/Celebration* $795 $825Bridal Bouquets* $639 $669Ceremony/Special Events* $795 $825Today’s Tribute* $795 $825Permanent Botanicals* $165 $195Potter’s Bench Profits* $439 $469Corsages & Boutonnieres* $639 $669Holiday Design*-Two Day $439 $469 Holiday Design*-One Day $229 $259Business: A Matter of Profit* $439 $469Wednesday Workshop* $59 $69Advanced Design Workshop* $99

Course Details

*=Floristry 1-Basic Design/Fast Track Required

2016 Floral Design Courses 6

Floristry 1: Introductory Design 40 hours

You will be introduced to an extensive supply of fresh flowers and foliage. The primary media used is fresh flowers, with some interjections of other media. Taping, wiring and bow-making are covered in conjunction with an orientation to the course. Core elements of design are covered in designs such as the basic free-standing, three-sided, hand-tie and vase designs as well as corsages, basic wedding and tribute/sympathy designs. Associate instructors will introduce you to pricing and profiting in a floral shop, and how to work with your Koehler & Dramm representatives in purchasing fresh flowers, hardgoods and plants.

Fast Track Includes:Care & handling, vase design, foam design, celebration design, bridal bouquets, corsages & boutonnieres. (For pricing portion, plant & working with your sales rep go to Floristry 1-40 hours.) January 16-17 & 23-24 April 16-17 & 23-24 Sat 8-4:00, Sun 11-3 pm

DAY SCHEDULE One weekMonday-Friday7:00 am-4:00 pm

January 4-8 May 16-20 July 11-15 September 12-16 December 5-9

MIDDAY SCHEDULE 9:00 am-2:00 pm

March 8-10 & March 14-17 (40) October 11-13 & 17-20 (40)


Floristry 2: Intermediate 40 Hours*

After gaining the foundations of introducing floral design, you will dive deeper into what makes a good designer. As part of the class, you will be able to network with other designers as driven as you, define your art and design styles in a way that works for you, and put your passion into your work while still accomplishing what your customers are looking for. The instructors will step up the pace, teaching you how to have speed and accuracy in designs, how to add ribbon to designs, how to create beautiful designs with a variety of flowers, and how to use different containers and decorative accents to create custom designs.

As a student, you will also gain the knowledge of flowers and foliage and how to care for them. You will also learn how to design, care, and handle tropical flowers, which requires special care.

In addition to learning the finer points of designing with flowers, you will also learn how to run a great business that keeps your customers coming back. Between design sessions, you will learn how to price your designs, tactics for buying and selling flowers, and customer service skills to maintain a successful business.

This class is the next step to adding skill and confidence to your floral design. By the end of the course, you will be able to take your skills and construct designs within a number of styles including (but not limited to): Ikebana, Windswirl, Topiary, Formal linear, Western Line, Vertical, Window Box, and Zoning.

DAY SCHEDULE One weekMonday-Friday7:00 am-4:00 pm January 11-15 April 11-15 September 26-30


Floristry 3: Advanced* 40 hours

As a student, you will add to your portfolio of skills by advancing your knowledge in formal linear design. You will also learn advanced hand tying for bouquets, how to use balance, harmony, line, space, form, texture, and other design styles to create magazine cover worthy designs.

Visual appeal is what customers look for, and you will learn how to appeal to your clientele. As a trained designer, you will be able to take back knowledge on how to sell specific designs to your clients, introduce new products to your customer base, and design for a range of needs including parties, homes, and current trends.

Perfecting your craft and emerging as a unique designer who can adapt to any request is the next step in becoming a professional floral designer. By taking this class, you will be able to gain speed, confidence, and accuracy in constructing advanced designs. Designs you will learn include but are not limited to: Sheltered Meadow, Bridge, Botanical, Caged, Collage, and Landscape.

DAY SCHEDULE One week of Monday-Friday7:00 am-4:00 pm January 18-22 May 23-27 October 24-28

Floristry 4: Master’s Class* 40 hours

Knowledge is power. In this class, you will learn how to connect with consumers and develop communication skills necessary to attract customers to your store. Aside from the interpretive designing you will be doing, you will also be learning how to develop community relations, photograph your designs to create appeal and interest, and how to use social media and other marketing techniques to bring in a variety of clientele. You will learn how to sell your designs both in person and in phone conversations. Instructors will teach you how to use words to create an image for the customer.

In addition to learning how to create master designs, you will be given the tools on how to create a portfolio of your designs. Instructors will guide you through the basics of creating both online and hard copies to showcase and sell your designs. Your portfolio will be a unique interpretation of what customers are looking for. Developing a signature design style as well as networking with other floral designers will help you to create a successful business. Participation in a design competition is required for this course, and you will learn the finer points of competing including interpreting the themes and rules, the steps to creating a winning design, evaluation criteria, what the judges look for, proper pricing, and more. As a student, you will leave the class having the skills and knowledge to define your style and stand out from the competition. Explore, define, and imagine!

DAY SCHEDULE One week of Monday-Friday7:00 am-4:00 pm July 25-29

2016 Floral Design Courses 9

Potter’s Bench Profits* 18 hours

This class will increase your plant knowledge and assist in answering your clients’ plant-related questions. Green & blooming plants are covered; care & handling, planting gardens and working with commercial accounts make up a good portion, along with designing. *This class is a requirement for a Diploma in Floral Arts & Sciences.

DAY SCHEDULE One week of Monday-Tuesday, 7:00 am-5:00 pm August 1-2

Wedding/Celebration Design* 40 hours

This course encompasses Bridal & Bridesmaids Bouquets, Personal Work (Boutonnieres, Hairpieces, Corsages), Flower Girl & Ring Bearer designs, Reception Space Designs, Add-ons, and the core points in Selling & Booking a Wedding. You can now delve further into the art of creating a customer’s perfect wedding while staying in control of the essential necessities to keep all involved parties on track. DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm January 25-29 April 4-8


Today’s Tribute Designs* 40 hours

Tribute and sympathy design work is an ever-changing, profitable market, and often, the backbone of many floral businesses. You will introduce the student to traditional and contemporary design techniques and trends, which include: Celebration, Home, Vase, Set Design, Standing Sprays, Casket Sprays, Lid Pieces and Cremation urns.

DAY SCHEDULE One week of Monday-Friday7:00 am-4:00 pm June 13-17

Permanent Botanical Design* 8 hours x 5 days

You will learn to identify and create permanent botanical floral designs. We will create three separate designs. There are no substitutions for the project collections. When you learn the procedures and mechanics you will be able to recreate many designs. There is a lab fee for each class- Tools needed for the Permanent Botanical Class include: heavy-duty wire cutter, a smaller wire cutter, ribbon, scissors and knife. Other tools with be provided in the classroom for student use. DAY SCHEDULE One day sessions 7:00 am-4:00 pm May 31 August 24 October 5 November 8


Bridal Bouquets* 32 hours Seasons, colors, fabrics, styles, trends and budgets are the important factors in learning how to fine-tune and surpass the bride’s dream and statement for her special day. Custom and unique techniques and styles of the latest designs & trending industry colors of bridal bouquets will be explored, ranging from basic styles to all the way to European Design.

DAY SCHEDULE One week of Monday-Thursday7:00 am-4:00 pm February 22-25 April 18-21

Corsages & Boutonnieres* 32 hours You will develop mechanics and styles of fresh floral designs held and worn by women and men to complement the theme and clothing that is worn during special events, including weddings and proms. This course also covers creating and coordinating flowers, colors and styles with different events. These fashion floral accessories can be carried or worn on the shoulder, wrist, waist, neck, hair, arms or shoes.

DAY SCHEDULE One week of Monday-Thursday, 7:00 am-4:00 pm March 29-April 1 August 15-18


Ceremony Decorations/Special Events* 40 hours Dreamy bridal bouquets, bridesmaids designs, boutonnieres, hair pieces, corsages, flower girls & ringbearers....reception space pieces, add-ons and more are covered in this amazing course. Create a client’s perfect wedding while staying on top of the details. Core points are found in our Selling & Booking a Wedding textbook.

In addition, you will also be looking at owning and operating a successful wedding or event planning business; fundamentals of planning, orchestrating and delivering social events; eco-friendly options are incorporated throughout the process; pricing

DAY SCHEDULE ONLY One week of Monday-Friday 7:00 am-4:00 pm

February 15-19 June 6-10


Business: A Matter of Profit* 18 hours This class will introduce you to both studio and store-front business owners. You will have the opportunity to ask questions ranging from daily functions, media and marketing, financials, taxes, staffing components, inventory levels, designers and profitability.*This class is a requirement for a Diploma in Floral Arts & Sciences.

DAY SCHEDULE ONLY One week of Monday-Tuesday, 7:00 pm-5:00 pm

August 22-23

Holiday Design* 18 hours

Autumn current trends DAY SCHEDULE ONLY One week of Monday-Tuesday, 7:00 am-5:00 pm September 19-20: Fall 8 hours Sessions for the following dates:

November 7, 8, 9, 10, 11: Theme: Inside/Outside Designs

November 28, 29, 30, Dec 1, 2: Theme: All Through the House *Predominantly fresh product


Wednesday Workshops* 2 hoursEVENING SCHEDULE ONLY, One Wednesday 6:00 pm-8:00 pm

January 6, More than a BudvaseBringing bud vases to the more-than-usual point. Guides to make the designs that can be created as a sep-arate enitty or as a whole grouping. You won’t want to miss this class. It definitely will add to your toolbox options. #valentinesday

March 2, American Garden Design This design is inspired by the natural world, using wild fruit or vines, and unique novelty flowers with possibly some fragrant, antique roses and elements that lend to organic textures and shape; this welcoming design is a feast of botanical beauty. Romantic and lush with balance of refined and natural imperfections- used in bridal bouquets, table arrangements!

April 6, PromProm Trends for this year look floral & patterned-so what direction do you take? Come and see what route to go in accenting these beauties, plus tips on selling & gaining customers!

June 1, The Modern CenterpieceLet’s go high style and be able to sell this design emphasizing individual presentation & sensibility.

July 6, Modern TopiaryThis piece speaks for itself; design assembled into a parallel form with many layers of fresh flowers. Tall.Stat-ley.Stunning #myfav

August 3, Pot-et-fleurThis design style of many pieces includes assembling growing plants and how to use them in one container including fresh flowers and added component -perfect with the garden season!

September 7, Botanical AutumnWelcome your guests and family with a compilation of beautiful fall organic elements to feast their eyes on- Nature’s earth where you can use the end of your succulents and green plants.

October 5, Halloween & Autumn MorningsOooooooohhhh, scary! Something actually not so scary-more fun- never done before in class!

November 2, ThanksgivingAdd this beauty to your table and complete your welcoming. This table wreath lit with candles for any room, or as a gift for a neighbor or friend.

December 7, EspalierThis longer-lasting beauty is a fun design to bring together, using the season’s elements! Bring a friend or neighbor and enjoy, or give as a gift! #simplygorgeous

Wednesday Workshops are hands-on opportunities for further coaching and teach great ways to design beautiful flower pieces. It is a great way to increase your flower arranging, skills and knowledge. It is the most popular class to take with friends; it is affordable and you get to take home your design!

2015 Floral Design Courses 15 www.kdiof.com2016 Floral Design Courses 15 www.kdiof.com

ADVANCED DESIGN WORKSHOPS 3 Hours Fridays, 10:30-1:30 pm Bulb flowers artistically presented, March 4, 10:30-1:30Easter and Spring automatically bring us to celebrating. The simplicity of the presentation is only on the outside. The mechanics are the important part. The presentation suggests an Oriental influence. The design will show stages of a flower’s life making it a botanical design style. Tropical Treat, March 18, 10:30-1:30Tropical Treat: Surprise! You have a floral delivery of tropical flowers!!!! Floral designs create drama in all of life’s events and celebrations. Tropical floral designs create a stunning visual interest & drama...Everyone loves the drama of tropical, taking us away to a warm sunny climate, enjoying the beach. Far from Ordinary, April 22, 10:30-1:30Prom Offerings: Think FRESH - find flowers, ribbons, decorative accents that will set your business apart with class, flair & with a popular price. How to sell prom flowers: What is a Prom Bar? How do you set it up? How do you price corsages? How do you calculate labor costs? Can you sell online? What do I do for that strapless dress? For weddings, what about offering flowers to the Mother of the Bride? How do you choose flowers for corsages?American Garden, May 13, 10:30-1:30This latest direction in design trends, uses a classic line of the crescent design and bringing it into the present. Life is an everyday celebration, you don’t need a reason or event or holiday. This design will surround yourself, or your friends, with things that bring comfort in the home.Asian Fusion, June 3, 10:30-1:30The form will be created with lines and shapes to create visual interest. Fresh flowers are nestled at the base of the arching lines to anchor. You will learn how to shape flowers and foliages with branches to create a design that can be used every day. Often Oriental designs are interpreted as a design done on site. ...because you are an artist, it is natural for you to seek inspiration and challenge. #breathoffreshairRose, July 8, 10:30-1:30The Romance of Roses: There is an aura of romance about roses. Roses, say ‘I love you’ at Valentine’s Day; are a cherished flower in bridal bouquets...they are always complete and lovely... Develop your own style while keeping your labor costs in line with your customer base. The design is in an armature constructed from fresh materials for stability and virility. Monobotanical, August 26, 10:30-1:30The purity of the variety-Sunflower: breaking from the traditional hospital floral gift, or open house, a happy birthday, any personal special life event deserves recognition with a fresh floral design. Botanical Autumn, September 9, 10:30-1:30Maximizing product and providing a modern take on table wreaths, a container is nestled in the center of a bo-tanical wreath. .. Each creation will be unique with your personal flair. The gold, burnt oranges, with the surprise of apples. The design will do double duty for you alone, or as a holder for a plant, cake plate or candle. #beau-tyallaround Chrysanthemum, October 21, 10:30-1:30Within every flower there is form and structure that suggests new styles and ideas... The Chrysanthemum is an “everyday” flower & sometimes overlooked because sometimes they are perceived to be too common. We will create a low, high-style design that will communicate with each other by reaching across a distance to connect to each other and a Modern style to challenge space.The second is dedicated to the potential of the Chrysanthe-mum with form and space. We will highlight the flowers uniqueness while creating an impressive composition that is pleasing and saleable. #researchhistory

2015 Floral Design Courses 16 www.kdiof.com2016 Floral Design Courses 16 www.kdiof.com

2016 Registration FormYour deposit or full payment reserves your space

Your Name: ________________________________________________________________ ____________________(Write your name as you wish it to be printed on your certificate & letter of recommendation.)

Social Security Number: ______________________________________________________________________(This is so we can complete tax form 1098-T for you.) ($50 fee after the end of the year)

Mailing Address: ______________________________________________________________________________City/State/Zip: ________________________________________________________________________________Home Phone: ______________________________ Work Phone: ____________________________________Cell Phone: ________________________________ Email: ___________________________________________

COURSE NAME Pymt Amt COURSE DATE(S) D / E Floristry 1 - Introductory Design Floristry 2 - Intermediate Design* Floristry 3 - Advanced Design* Floristry 4—Masters Class* Wedding/Celebration Design* Today’s Tribute Design* Permanent Botanical Design* Potter’s Bench Profits* Corsages & Boutonnieres* Bridal Bouquets* Ceremony/Special Events* Business: A Matter of Profit* Holiday Design* Wednesday Workshop* Advanced Design Workshop* TOTAL ENCLOSED: $

Please note that payment is due the Wednesday prior to class. Unpaid amounts will charged a late fee of 10% the total of the class. “For registration, you may pay either $100 as a deposit to hold your spot then pay the balance by the Wednesday before class start

date, or pay in full 2 months in advance to receive the lowest class rate (See ‘Early Bird’ column on page 5 of school catalogue.)

* = Pre-requisite: Floristry 1 - Basic DesignFor Pre-registration, you may pay either the $100.00 deposit or the full balance due. Make checks payable to: Institute of Floristry Mail checks to: 2407 East Hennepin Avenue, Mpls, MN 55413, or -We can take your course registration payment over the phone via Visa, MasterCard or Discover. Call (612) 362-3133 or (800) 298-0495 x133 ** Senior Citizens (age 60) receive a 20% discount ** Fax 612-331-5066, or you may register online through Eventbrite.

Please mail me a map/driving directions. I am working toward the Diploma of Floral Arts & Sciences. Please send hotel information.


Photo Release Form I hereby grant Koehler & Dramm’s Institute of Floristry permission to use my likeness in a photograph in any and all of its publications, including website entries, without payment or any other consideration. I understand and agree that these materials will become the property of Koehler & Dramm’s Institute of Floristry and will not be returned.

I hereby irrevocably authorize Koehler & Dramm’s Institute of Floristry to edit, alter, copy, exhibit, publish or distribute this photo for purposes of publicizing Koehler & Dramm’s Institute of Floristry’s programs or for any other lawful purpose. In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my likeness appears. Additionally, I waive any right to royalties or other compensation arising or related to the use of the photograph. I hereby hold harmless and release and forever discharge Koehler & Dramm’s Institute of Floristry from all claims, demands, and causes of action which I, my heirs, representatives, executors, administrators, or any other persons acting on my behalf or on behalf of my estate have or may have by reason of this authorization. I am 21 years of age and am competent to contract in my own name. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release. _____________________________________________ ________________________(Signature) (Date)

______________________________________________________ _____________________________(Printed Name) (Date) I am the parent /guardian of a minor student attending Koehler & Dramm’s Institute of Floristry and give permission for my child’s image to be used by Koehler & Dramm’s Institute of Floristry. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release.

_____________________________________________ ________________________(Minor’s Name) (Date)

______________________________________________________ _____________________________(Parent/Guardian’s Name) (Date)


Classroom Details Courses will be conducted in the Education Center located inside the Koehler & Dramm Wholesale Florist facility in NE Minneapolis, Minnesota. -The classroom is located at the end of Aisle 1. -You can enter through the entrance by Dock Door #1-it opens at 6:30 am. The front door locat¬ed on East Hennepin opens at 8:00 am. -There is a storage cabinet, coat hook, high-backed stool, worktable and a floor stress mat for each student. -Students design in a standing position. -Each student will be responsible for his/her own work area to ensure cleanliness and safety. -Students are responsible for all their items left in the building. -Smoking is not allowed in the building or near the doorways. This facility fully complies with fire safety regulations. -For the all-day schedule courses, each day there will be two 15-minute breaks and a one-hour lunch break.-Students may bring their own lunches or purchase these off-site. Food vending machines, microwaves and a refrigerator are on the premises.

Phone Use Cell phones that are turned on and/or phone conversations are NOT allowed in the classroom. Please change cell phones to the vibrate option. We do have a phone by the reception desk if you would need to make calls during breaks.

Required Tools May Be Purchased On Day 1 Each student must provide his/her own following three tools: 1) Small, sharp non-serrated knife 2) Ribbon (fabric) scissors 3) Wire cutter

Tools may be brought from home or may be purchased at wholesale prices from Koehler & Dramm the first day of class, after the tool identification portion of the course is complete. (Please read “Shopping” above)Tool costs vary; students spend anywhere from $10.00 to $60.00 or more, depending on what they desire/ need. 7.775% Minnesota State sales tax will be added. All tools are professional quality. Wholesale tool prices are subject to change. Koehler & Dramm sells an extensive line of tools for the student who wishes to purchase additional items for the advanced courses (i.e., heavy-duty wire cutters for the Permanent Botanical course.) Please Note: THE SCHOOL DOES NOT LEND TOOLS

Recommended Items To Bring Some students find it helpful to bring: • Notebook & Pen • Camera • Apron • Hand towel • Large plastic bags to take your arrangements home • Lunch/dinner/snacks

Complaint Procedure

For complaints, please contact the president of Koehler & Dramm at (612) 362-3108. Complaints may also be made to the Minnesota Office of Higher Education;1450 Energy Park Drive; Suite 350; St. Paul, MN 55108-5227 at (651) 259-3975.


January 4-8 Floristry 1-Introductory Design M-F (40)6 Wednesday Workshop, PM W (2)11-15 Floristry 2-Intermediate Design M-F (40) 16-17, 23-24 Floristry 1 - Introductory FAST TRACK Sat-Sun x 2 (24)18-22 Floristry 3-Advanced Design M-F (40)25-29 Wedding/Celebration M-F (40)

February 15-19 Ceremony Decorations M-F (40)22-25 Bridal Bouquets M-Th (32)26 Advanced Design Workshop F (3) March 1 Open House 12-1:30, 4:30-6 T2 Wednesday Workshop, PM W (2)8-10, 14-17 Floristry 1-Introductory Design *MIDDAY T-TH, M-TH (40)18 Advanced Design Workshop F (3)29-Apr 1 Corsages & Boutonnieres T-F (32)

April 6 Wednesday Workshop, PM W (2)11-15 Floristry 2-Intermediate Design M-F (40)16-17 & 23-24 Floristry 1 - Introductory FAST TRACK Sat-Sun x 2 (24)18-21 Bridal Bouqets M-Th (32)22 Advanced Design Workshop F (3)25-29 Wedding/Celebration M-F (40) May 10 Open House 12-1:30, 4:30-6 T13 Advanced Design Workshop F (3)16-20 Floristry 1-Introductory Design M-F (40)23-27 Floristry 3-Advanced Design M-F (40)31 Permanent Botanicals T (8)

June 1 Wednesday Workshop, PM W (2)3 Advanced Design Workshop F (3)6-10 Ceremony/Event Design M-F (40)13-17 Today’s Tribute M-F (40)

*9:00-2:00pm

2016 Class Schedule

July 6 Wednesday Workshop, PM W (2)8 Advanced Design Workshop F (3)11-15 Floristry 1-Introductory Design M-F (40) August 1-2 Potter’s Bench M-T (18)3 Wednesday Workshop, PM W (2)15-18 Corsages & Boutonnieres M-Th (3222-23 Business Class: A Matter of Profit M-T (18)24 Permanent Botanicals T (8)26 Advanced Design Workshop F (3)30 Open House; 12-1:30, 4:30-6 T September 7 Wednesday Workshop, PM W (2)9 Advanced Design Workshop F (3)12-16 Floristry 1-Introductory Design M-F (40)19-20 Holiday Design M-T (18)26-30 Floristry 2-Intermediate Design M-F (40)

October 4 Open House, 12-1:30, 4:30-6 T5 Permanent Botanicals W(8)5 Wednesday Workshop, PM W (2)11-13, 17-20 Floristry 1-Introductory Design **Midday T-Th, M-W (40)21 Advanced Design Workshop F (3)24-28 Floristry 3- Advanced Design M-F (40) November 1 Open House, 12-1:30, 4:30-6 T2 Wednesday Workshop, PM W (2)8 Permanent Botanicals T(8)7, 8 , 9, 10, 11 Holiday Design: Inside/Outside M, T, W, Th, F (8)28, 29, 30, 1, 2 Holiday Design: All Through the House M, T, W, Th , F(8)

December 5-9 Floristry 1-Introductory Design M-F (40)7 Wednesday Workshop, PM W (2)

*9:00-2:00pm


Enrollment and Eligibility

Eligibility: All students having a strong interest in floral design, and at least 16 years of age. There is no application process or fee for standard registration.

Credit Transfer

If you have not completed Floristry 1 - Basic Design, but have completed a basic course at an approved floral-instructed school, or have five (5) or more years design experience in the floral industry, please call 800-298-0495 to have the Primary Instructor determine if you pre-qualify to take any course following Floristry 1 - Basic Design. Once you have been pre-approved by the Instructor, you will be sent our written application form to be returned with two letters of floral design experience recommendation and a $50.00 application fee. The submitted application will then be evaluated and the student will be contacted if he/she is qualified to enroll in any advanced courses without enrolling in Floristry 1 - Basic Design. Please allow approxi-mately two weeks turn-around time for the phone interview and application process. The guides for the Diploma of Floral Arts Science are the stu-dent will complete 350 hours of class time. All courses must be completed within a three-year period. It is the duty of the

student to keep track of his/her own courses and hours.

Floristry 1, Business Basics, Permanent Botanicals and Potter’s Bench Profits are re-quired courses of the Diploma of Floral Arts and Sciences. Courses may be taken in any order after completing Floristry 1 - Basic Design. A Certificate of Achievement will be awarded at the completion of each 18-40 hour course; the Diploma of Floral Arts and Sciences will be awarded upon completion of the 300 hours within a three-year period.

To total 350 hours, you may take as many 18-hour cours-es, 32-hour courses, 40-hour courses, Hands-On-Wednesday Seminars as you will need (each 18-hour, 32-hour or 40-hour course counts only once).

The student must fill out an ‘Intent to Graduate’ Form at least one week prior to gradu-ation date in order to receive a Diploma.

Please check the box on the registration form or notify our office if you intend to work to-ward the Diploma. The student may decide to work toward the Diploma at any time during his/her coursework. Classroom Details

Courses will be conducted in the Education Center located inside the Koehler & Dramm Wholesale Florist facility in NE

Minneapolis, Minnesota. The classroom is located at the end of Aisle 1.

You can enter through the entrance by Dock Door #1-it opens at 6:30 am. The front door located on East Hennepin opens at 8:00 am.

You will design in a standing position.

Smoking is not allowed in the building or near the doorways. This facility fully complies with fire safety regulations.

For the all-day schedule courses, each day there will be two 15-minute breaks and a one-hour lunch break.

You may bring your own lunches or purchase these off-site. Food vending machines, microwaves and a refrigerator are on the premises.

Enrollment Policies Courses fill up quickly, so register early to reserve your selected date.

Enrollment is based on a first-come, first-serve basis. Each course is limited to 16 students maximum.

Prospective students are not allowed to attend any course without pre-registering.

We accept cash, check, Visa, MasterCard, Discover or money

order. Tax will not be added to tuition. For pre-registration, students may pay either the $100.00 deposit or the full balance due. If a credit card is used to pay a deposit, the Institute of Floristry will not automatically charge the balance of any tuition owed without the consent of the payer.

Upon receipt of registration form and deposit, a prospective student’s course space will be held and a confirmation letter (and invoice, if applicable) will be mailed. The confirmation letter will contain informa-tion of the final date that any balance due must be received by our office. (For example: if a course begins on a Monday, the balance must be in our office on or before the Wednesday prior; if a course begins on a Tuesday, the balance must be in our office on or before the Thursday prior.)

If the student does not attend the first day of any day course or the first two evenings of any evening course, and has not informed the Institute of Floristry’s office of the ab-sence, the Institute of Floristry has the right to fill the seat with another student.

We reserve the right to cancel any course due to the enrollment level or unforeseen circumstances. A minimum of 5 students is required to run a course as scheduled. Students


who have paid tuition or registration fees for a course that canceled will receive a complete refund.

Course dates are subject to change. Please call to verify dates before enrolling (the Institute of Floristry will inform the enrolled students of the change(s), if applicable).

With Koehler & Dramm’s Insti-tute of Floristry being a private institute, we do not offer financial aid.

If a student has received a gift certificate for a course, the student must include the cer-tificate with a registration form and follow pre-registration requirements. The Refunds & Cancellation Policy will apply to Gift Certificates if a student needs to cancel a course for which he/she is registered. Tools must be brought/pur-chased if not included in the certificate’s value. (Please read “Required Tools” on page 13).

There will be a $20.00 fee for any non-sufficient funds check received. Refund & Cancellation Policy Each prospective student will be notified, in writing, of his or her acceptance or rejection upon receipt of the registration and/or tuition payment. If a student is denied, all tuition, fees and other charges shall be refunded.

If a student gives written notice of cancellation within

five (5) business days after the day on which the student is accepted by the school, all tuition, fees and other charges paid by the student shall be refunded, regardless of whether the course of instruction has started.

If a student gives written notice of cancellation following the fifth business day after the day of acceptance by the school, but before the start of instruction, all tuition, except 15 percent of the total cost of the course, shall be refunded to the student. If only a deposit was made, no more than $50.00 shall be refunded to the student.

If a student who has regis-tered for a course does not ap-pear for the course and cancels before 75 percent of the course of instruction, all tuition, ex-cept 15 percent of the total cost of the course, shall be refunded to the student. If only a deposit was made, no more than $50.00 shall be refunded to the student. After 75 percent of the course of instruction, no refunds are given.

If a student gives written notice of cancellation after the start of the course of instruc-tion, but before completion of 75 percent of the course of instruction, the amount charged for tuition, fees, and all other charges for the complet-ed portion of the course shall not exceed the pro rata portion of the total charges for tuition, fees, and all other charges that

the length of the completed portion of the course bears to its total length, plus 25 percent of the total cost of the course, but not to exceed $100.00.

If you have signed up for your class on Eventbrite and find you are unable to take the class at the designated time and cannot commit to a future class date, commiserate of our previous policies, your refund would exclude the cost of the Eventbrite processing fee and ticket fee.

‘Oops, I forgot I had class!’ There are no refunds or switching to other classes for a missed class.

Course Achievement Certificate A Certificate of Achievement and a letter of recommenda-tion will be awarded to each student at the satisfactory completion of each 18-hour, 32-hour or 40-hour course. If you need to have a copy of your certificate re-printed at a future date, there is a fee.

Diploma of Floral Arts and Sciences• You will complete 350 hours

of class time. All courses must be completed within a three-year

period. It is the duty of the student to keep track of his/her courses and hours.

• Floristry 1, Business Basics, Permanent Botanicals and Potter’s Bench Profits are

required courses of the Diploma of Floral Arts and Sciences.

• Courses may be taken in any order after completing Floris-try 1 - Basic Design.

• To total 350 hours, you may take as many 18-hour cours-es, 32-hour courses, 40-hour courses, Hands-On-Wednes-day Seminars as you will need (each 18-hour, 32-hour or 40-hour course counts only once).

• You must fill out an ‘Intent to Graduate’ Form at least one week prior to graduation date in order to

receive a Diploma.

• Please check the box on the registration form or notify our office if you intend to work toward the

Diploma. The student may decide to work toward the Diploma at any time during his/her coursework.

For more information, visit out website at www.kdiof.com or contact Cheryl at (612) 362-3133


Job Center/Employer Enrollment Procedures

A Minnesota or private Job Cen-ter/Employer that is enrolling a student must adhere to the followingconditions: A Koehler & Dramm Customer Application form will need to be submitted to Koehler & Dramm’sCredit Department.

The Enrollment Procedures above must be adhered to, with the exception that in place of a registrationfee, an authorization formcan be sent to hold a student’s place in class.

A student’s place in class cannot be held without either the registration fee or an authorization formthat promises payment will be forthcoming. If the Job Center/Employer is combining many courses ontoone Purchase Order,please itemize the Purchase Order to clarify which courses the student prefers.

An invoice for class, tools, or both can be issued to the Job Center/Employer from our office. Full paymentis due on or before TWO BUSI-NESS DAYS BEFORE the first day of class.Please fax authorizations to 612-331-5066 to the attention

of Cheryl.

Grading & Attendance Policies

Students will be evaluated on:• participation in designing,

• completing projects within the time frame allotted,

• following directions, prompt attendance, and• cleaning up after each project.

Satisfactory completion of these elements is required to success-fully finish each course. There are nowritten or oral tests given. There are no letter grades given.

• Attendance is important. You must inform the office if you will be absent for any of thecourse hours or days.

• If a student misses any hours, he/she must make-up the hours to satisfactorily complete thecourse.

• A Make-Up Request Form, lo-cated outside of the classroom, must be filled out, turned in and confirmed within five business days of when the form was issued, or make-up time will not be allotted. The student may attend missed hours at the next same course scheduled if there is room in the course

A Certificate of Achievement and a letter of recommendation will be awarded to each student at the satisfactorycompletion of each 18-hour or 40-hour course.Organizational Framework

President/Treasurer: Lee Spence

School Director/Instructor: Ardith E. Beveridge AAF AIFD PFCI CAFA MSF

Secretary: Eugene Brunk

Executive Administrative Assistant: Cheryl Stanius-Deiman

Instructors:

Ardith E. Beveridge AAF AIFD PFCI CAFA MSF (All Courses)

Ardith is an internationally accredited floral designer and judge.. Her accomplishments in the floral industry include: international floral designer, consultant, commentator and panel designer for floral design shows; judge in floral design contests; a Rose Bowl Parade Float lead floral designer; and the Presidential Inauguration’s floral designer. She also received the Tamy Bright Award from the Society of American Florists for Lifetime Achievement in the floral industry. Ardith continues to gain education and certification by attending and teaching courses and remaining active in a wide array of organizations within the floral industry throughout the world.

ASSOCIATE INSTRUCTORSSue Bagge Floristry 2-Intermediate Design (Ikebana section)

workshops and to study the culture and gardens. She has developed workshops for the Minnesota Landscape Arboretum that have focused on ikebana using plants that are

native to our area. She is also a horticulturist and landscaper known in Minnesota for her garden and floral designs as well as for teaching.

Bobby Bernstrom Floristry 1–Basic Design

Bobby is a Fresh Flower and hard goods sales representative at Koehler & Dramm Wholesale Florist. He has worked in the floral industry for 10 years at Koehler & Dramm from Order Pulling to Plant Associate to present. Bobby enjoys working with people and the floral medium.

Beverly Colson Wedding/Celebration Design

Beverly, floral designer and founder of Posies Studio, is a certified graduate of Koehler & Dramm’s Institute of Floristry. Beverly has studied and instructed in various styles of American, European and Ikebana design. She specializes in designing for weddings, other events.

Lynne Tischler Lynne Tischler is the owner of Your Enchanted Florist in St. Paul which has been in busi-ness for 15 years. In 1994 Lynne earned her advanced floral certificate at Lane Community College in Eugene, Oregon. She is extremely creative and keeps herself current on the latest ideas and trends. Her designs have received numerous awards and many of her creations have been featured in Midwest Home, The Knot (Minneapolis and New York), as well as Brides Magazine. Lynne was the 3rd place winner in the Minnesota State Floral design competition in 2006,


was Koehler and Dramm’s floral artist of the year in 2011, and participated in the Sylvia Cup in 2012. Your Enchanted Florist was awarded encore awards from the Minneapolis Improve-ment District for continued excellence and enhancing the downtown public realm in 2011, 2012 and 2013. In 2014, Your Enchanted Florist was awarded the St. Paul Blooming Program’s Bronze Bloom Award for out-standing public art.

Kiesa Goodwin Floristry 1-Basic Design

Kiesa has been at Koehler & Dramm since 2005. She formerly worked as the Design Supervi-sor and really enjoyed the fast paced work and the detailed nature of the job. She is now a valuable member of the Plants Department. When Kiesa isn’t working with flowers she loves to cook. Since she was a little girl, her dream was to work with flowers and plants, so she considers herself blessed every day to be able to work in the floral industry.

Emily Gorg Floristry 4-Masters Class (Photography)

Emily is currently the Marketing Manager for Koehler & Dramm Wholesale Florist and has also worked as a professional photographer specializing in weddings since 2009. She earned her BS in Advertising from the Art Institutes International Minnesota, and comes to Koehler with a background in graphic design and marketing for the wedding and powersports industries. Al-though she is a relative newbie in the floral industry, she has

quickly found a new niche for her skills,

Jessica Leopold Floristy 4-Masters Class

Jessica has been an active member of the floral industry since she was 15 years old—attending an Agriculture-based high school and working in a lo-cal flower shop throughout her high school and college career. She has completed floral design classes in Denver, Colorado and has expanded her design skills and floral know-how by working with multiple florists through-out the United States. Her design aptitude has aided her to design hundreds of weddings/events both here at home as well as across the US. She has also designed for the Rose Bowl Parade in Pasadena, California, helping to complete five of the floats in the 2009 parade. She has worked closely with the operations of surrounding state florists and has served three terms as a board member of the Minnesota State Floral Association.

Marna Hansen Floristry 1-Basic Design

Marna is a native to both Minnesota and its floral industry. Her great-grandparents owned a SE Minneapolis floral/greenhouse operation established in 1885. As a fourth-generation florist, she has a passion for flowers, people and learning. Marna is the past President of Teleflora’s Minndakota Unit and is the current Floral Operations Manager and Senior Design Specialist of Sympathy Florists in Plymouth. She also serves on the Minnesota State Florist Association Board as Education

Chairperson. She has worked and designed at the National Level for FTD, and organizes and designs trade shows at the wholesale level, teaches design classes industry-wide, and judges floral design at the national and local level.

Claudia Lindsey Potter’s Bench Profits

Claudia was raised in the retail floral and garden industry, and she earned a B.S. in Ornamental Horticulture from the University of Illinois. Her experience has brought her through many in-dustry changes, firsthand. Clau-dia feels the customer has more choices, but their reasons for purchasing flowers and plants remain still centered on wanting to convey their emotions.

Lee Reynolds Potter’s Bench Profits

Lee is a professional garden and landscape designer, working with tropical and hardy subjects. For more than a decade, she has given talks on gardening, sharing her knowledge on how to choose and care for appropriate plants. For the institute, she applies her experience in indoor plant maintenance to a segment of Potter’s Bench Profits.

Sandy Von De Linde Business Basics

Sandy’s background is in accounting and she was an owner of a floral shop, Potpourri Flora. She has meshed the two worlds to teach how to be a wise business owner. and many referrals.

Education terminology

The Diploma of Floral Arts and Sciences (DOFAS) can be received from the Institute of Floristry when you complete 350 hours of coursework in full. You will then be recognized with the acronym ‘CPFD’ which will follow your name. It stands for ‘Certified Professional Floral Designer’.


Compiled by Ardith Beveridge AIFD, PFCI, AAF

DesignForms

ColorCompiled by Ardith Beveridge AIFD, PFCI, AAF


DesignStyles

Principles, Secondary Principles, and Elements of Design


Koehler & DrammInstitute of Floristry


Terminology of Floristry Techniques

We also sell aprons!

Books & Materials by ArdithBooks

Fabulous Faux Florals: 50 Easy, Extraordinary Projects with Silk Flowers and Permanent Botanicals

Wreaths and Wall Flowers: Gorgeous Decorations with Silk and Dried Florals

Faux Florals in Glass: 30-Plus Unique Arrangements in Clear Vases and Other Glassware

Faux Florals for Your Wedding: Fifty Easy and Original Projects

Compilations

Terminology of Floristry Techniques

Principles, Secondary Principles and Elements of Design

Design Forms and Styles

Color

DVD

Floral Design With Ardith, Volumes 1-4

Documents

Institute of Floristry 2016 Rev 6.16