Shannon Doyle

INSTITUTIONAL RESEARCH

For this task we must research into the thriller genre throughout the year 2012, to find out:

◦ How many thriller films were released

◦ How profitable the genre is

◦ Which films were most successful and why

◦ The characteristics of the genres audience

This will then be useful for us as we will be able to apply this new found knowledge into our own thriller films when it comes to

producing them ourselves.

INTRODUCTION

According to www.the-numbers.com there were 56 thriller films released during the period of 2012. They produced a profit of

$1,366,904,432 gaining a 15.96% share into the market.

HOW MANY THRILLERS WERE RELEASED DURING 2012?

WHICH THRILLERS WERE MOST SUCCESSFUL?

The Hunger Games already had an enormous fan base at the time of release due to the trilogy that was written from 2008 up to 2010,

this therefore already made it a movie which people were anticipating. The film also had broad appeal due to the romance

targeting girls, action and destruction for the boys and good acting and a mix of the above two for adults. This therefore all leads to the

reason that the film was so successful.

From www.the-numbers.com this is the top 5 best selling thrillers of 2012:

Thriller films are predominantly targeted to people aged 18+ due to the typical conventions of thrillers which could make them fairly disturbing to a younger audience: especially the

sub-genre of psychological thrillers. Although a large percentage of thrillers have a rating of 15. The genre is also apparently slightly more male orientated with a 51:49 ratio.

AUDIENCE CHARACTERISTICS.

Through conducting this research I have become aware of the typical target audiences for thriller films and what

elements have made them successful, e.g. broad appeal. From knowing this I could now apply this knowledge to my

own production in making sure that there are elements which appeal to a wider range of people as well as having a

clear target audience as well. This could ensure that it is more successful in achieving what is desired from the out-

set.

CONCLUSION.