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8/2/2019 INSTORE Magazine Feature_SoftSurroundings
1/6
I N S T O R E w w w . d a l l a s m a r k e t c e n t e r . c o m22
retailerprofile
Photos
by
Julia
Noack
8/2/2019 INSTORE Magazine Feature_SoftSurroundings
2/6
W I N T E R 2 0 1 1 23
retailerprofile
Tak a ag fom ths St. Lous catalog
comans laook.
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by KriSTy ALperT
Soft Surroundings has grown
from a catalog-only business to
a storefront operation as well.
Catering to women, the store
specializes in items that are soft
and comforting.
SoftSurroundingS
8/2/2019 INSTORE Magazine Feature_SoftSurroundings
3/6
retailerprofile
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The shopping environment at Soft
Surroundings is designed for a
calm, peaceful experience.
8/2/2019 INSTORE Magazine Feature_SoftSurroundings
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W I N T E R 2 0 1 1 25
retailerprofile
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I think its going to be a long time before customers dont
like the experience of going shopping.
8/2/2019 INSTORE Magazine Feature_SoftSurroundings
5/6
I N S T O R E w w w . d a l l a s m a r k e t c e n t e r . c o m26
retailerprofile
8/2/2019 INSTORE Magazine Feature_SoftSurroundings
6/6
W I N T E R 2 0 1 1 27
retailerprofile
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Website:
www.softsurroundings.com
President and Founder:
Robin Sheldon
First year in business: 1999
address:1100 N. Lindburg Blvd.
St. Louis, 63132
Words oF Wisdom: Rethink
everything youre doing. The
landscape for retail has changed
and the level of the game has elevated, and you want to be sure you
have a niche that is strongly unique as well as product that isnt
found everywhere.
average number oF catalogs mailed annually: 35 million
st. louis
#3 The Boulevard (across from the Galleria)
Richmond Heights, MO 63117
south barrington (chicago)
100 West Higgins Road Ste R-5
The Arboretum at South Barrington
South Barrington, IL 60010
south Windsor, ct
98 Evergreen Way
The Promenade Shops at Evergreen Walk
South Windsor, CT 06074
The bedding ensembles at Soft
Surroundings are designed to help
women create sanctuaries of their
sleeping space.
f
aStfac
tS
photo courtesy of Soft Surroundings