Instroduction (video) Itau´s role

Project contextualizationPartnership with IDB and IFCProject Steps

What we´ve learnedWomen´s Economics RoleWomen Entrepreneurship motivationWomen as Entrepreneur

Solutions offered in the Pilot

Video

income is more than R$ 1 Trillian reais

40% of the income in their household

Up to 85% of the financial decision

Respond better to relationship oriented strategies

Banks that focus on women, regain public confidence

Study more but make less money

More than 13 milion entrepreneurs = representing 49% of the market

There are gender wage GAP

Low flexibility in their schedules

Large number of women that entrepreneur by choice

Normally delegate the burocratic management

Democratic and collaborative leadership style

More revenue with half of the investment

Smaller professional networks

Few femalerow models

Very intuitive management

Businessare less innovative

Recognize with more facility when they needs help

Plataform

articles toolkit

infographics videos

Marina Terepinsmarina.terepins@itau-unibanco.com.britaumulherempreendedora@itau-unibanco.com.brwww.imulherempreendedora.com.brwww.facebook.com/imulherempreendedora