Safety, Security and Disaster PreparednessUniversity of Missouri -St. Louis

FS17-Marketing 3776

Instructor: Michael G Edwards Center for Transportation Studies 240 J.C. Penney North edwardsmg@umsl.edu Telephone: 314.516.7273

Welcome to Marketing 3776 "Transportation Security, Safety and Disaster Preparedness." I am pleased you will be joining me as we journey together this semester exploring the interesting and rapidly-changing world of transportation security, safety and risk management. Over the past semester’s, the importance of risk management has taken many different path’s including cybersecurity, global risk management and supply chain sustainability risk. Most importantly, it has elevated to the Board Room. Transportation risk is at the heart of these concerns. This class will provide you a base of understanding that can provide a launching pad for your career choice.

The issue at stake is not “if’ these risks are pertinent to Transportation managers, but ‘when’ they will interfere with the SCM process and cause a significant disruption, including the risk of business continuity. We need to start the discussion and risk assessment programs to ensure the firm is ready when the time comes. This is a continuous process that impacts the entire firm regardless of whether it provides services or goods.

Transportation safety, security and emergency management have been treated as distinct disciplines by many scholars. Government leaders have often delineated the activities and assigned them to different departments. In practice, the three disciplines are closely related, and each succeeds best when working closely with the others. Each discipline has its own focus and tools, but successful practice requires understanding the other disciplines and their tools to create a seamless set of strategies. Joint planning, training and exercising is likely to create the most effective approaches to the common threats and challenges faced by transportation practitioners

Contacting the Instructor

The best way to contact me is via email. I ask that you include an appropriate subject line to indicate what your message is about. I typically respond to e-mail messages within 24 hours, but at least within 48 hours, seven days a week. My office phone number, 314-516-7273, is also a way to reach me. If I am unavailable to take your call, please leave a call-back number and a voice message including your name and the purpose of your call. Office telephone may result in a longer response time.

Teaching Philosophy

I believe the fundamental goal of teaching is not only facilitating the transfer of knowledge from a practitioner’s and academic perspective, but inspiring students to continuous learning beyond the classroom as well as career preparation. A s the course continues this will become very apparent to the student. Supply Chain is ‘Always On’. My purpose and goal is to facilitate learning through not only the transfer of knowledge, but focusing on current events combined with cultivating critical thinking and ultimately inspiring curiosity. As an instructor, I strive to create an atmosphere conducive to learning for everyone in the class. I encourage learning by creating a relaxed atmosphere for students and stimulating conversation about concepts being presented and organizing materials in a way that facilitates student comprehension. I value the diverse backgrounds and experiences of students.

In my online courses, I emphasize use of mini-lectures, discussion forums, article reviews, online resources, case studies, industry briefings and peer reviews, in addition to textbooks as avenues for learning.

Required text:

Edwards and Goodrich, Introduction to Transportation Security )

ISBN 9781439845769

Course Description

MKTG 3776 Transportation Safety, Security and Disaster PreparednessPrerequisites: A minimum campus GPA of 2.0, Junior standing or instructor's consent. This course emphasizes security issues related to the nation’s highway, aviation, pipeline, inland waterway, transit, and rail networks, as well as port facilities. This course provides an overview of transportation safety issues including passenger and employee safety and hazardous materials. Strategies to prepare for transportation-related disasters in addition to the transport of people and goods after terrorism events or natural disasters are also addressed. This course also introduces the student to theories, practices and current incidents surrounding transportation risk management, cybersecurity and business continuity strategies.This course provides opportunity to explore the major historic and current issues and strategies regarding keeping transportation networks safe, secure, and resilient. Those issues and strategies include, for example, the role of federal and state safety regulation, stakeholder cooperation in keeping transportation networks secure, and how technology can be used to make transportation safer and more secure while, ironically, simultaneously increasing safety and security vulnerabilities. Methodologies employed in this course consist of quizzes, article reviews, case studies, examinations and collaborative projects.

Course Goals

This course complements the competencies acquired in other transportation courses, especially Marketing 3770 “Introduction to Transportation” and Marketing 3771 “Traffic and Transportation Management.” The primary goals of this course include equipping students with a solid understanding of the vital transportation industry aspects of safety and security, as well as preparing students to enter the transportation workforce with the skills necessary to succeed. In this course students will complete numerous article reviews, take weekly quizzes and complete an accident case study, based upon National Transportation Safety Board reports, and a disaster case study, including an analysis of a major physical disaster and the role of transportation in the various aspects of that disaster. Upon successfully completing this course and the required transportation courses, students will be prepared for internships or full-time employment in the transportation industry, confident that they understand key concepts, issues and strategies related to transportation safety and security.

Time Requirements:

If this course were offered on campus, you’d be in class 2.5 hours/week, along with the travel time involved. The online version is no different in terms of expectations for your involvement. This is an active online course that requires 3 hours of your time each week IN ADDITION TO the time it takes you to read the required materials and watch the videos, as well as the additional work required to complete the assigned papers. That means that you need to plan to spend a minimum of 6 hours every week, up to 9-10 hours a week, on activities related to this course. If you do not have that amount of time to devote to this course, you should

perhaps reconsider taking this course at this time.Technology Requirements:

As a student in an online course, you are expected to have reliable internet access almost every day. If you have computing problems, it is your responsibility to address these or to use campus computing labs. Problems with your computer or other technology issues are not an excuse for delays in meeting expectations and missed deadlines for thecourse. If you have a problem, get help in solving it immediately . At a minimum, you will need the following software/hardware to participate in this course:

1. Computer with an updated operating system (e.g. Windows, Mac, Linux)2. Updated Internet browsers (Apple Safari, Internet Explorer , Google Chrome , Mozilla Firefox )3. Ability to navigate MyGateway (Blackboard Learning Management System)4. Minimum Processor Speed of 1 GHz or higher recommended.5. DSL or Cable Internet connection or a connection speed no less than 6 Mbps. 6. Media player such as VLC Media Player .7. Adobe Flash player (free): http://get.adobe.com/flashplayer/ 8. Adobe Reader or alternative PDF reader (free): http://get.adobe.com/reader/?promoid=HRZAC 9. Oracle Java plugin (free): http://java.com/en/download/index.jsp 10. Microsoft Silverlight plugin (free): http://www.microsoft.com/getsilverlight

Learning Objectives:

By the conclusion of this course, students will: Understand the key historic and current issues in transportation safety and security Distinguish the roles of the various transportation stakeholders related to safety and security

Know how to evaluate and remedy security vulnerabilities in transportation facilities Understand the key historic and current issues in disaster preparedness Recognize the importance of disaster preparedness and business continuity and be able to assist in the planning

of disaster preparedness and business continuity for transportation-related firms Be able to find updated information on the topics of transportation security, safety and disaster preparedness

Instructional Strategies:

Teaching techniques used in this course include mini-lectures, case studies, article reviews, discussion forums, and peer review

Grade Composition:

You may earn up to a grand total of 500 points in the course.

ASSIGNMENTS

Article Reviews 150 points

Quizzes 375 points

Discussion Boards 160 points

Final Exam 75 points

Safety Case Study 60 points

Safety Case Study Peer Review 15 points

Disaster Case Study 60 points

Disaster Case Study Peer Review 15 points

Participation 10 points

Total 920 points possible

The scale for the final semester grade is found below:

SCALE FOR FINAL SEMESTER GRADE

920-830 points = A 599-525 points = C

829-790 points = A- 524-475 points = C-

789-750 points = B+ 474-400 points = D+

749-700 points = B 399-301 points = D

699-650 points = B- 300- 0 points = F

649-600 points = C+

EX = Excused DL = Delayed

FN = Failure/Non-Participation

Grading Scale: The UMSL Grading System is based on a four-point scale. The grade value for each letter grade is as follows:

A = 4.0 A-= 3.7

B+ = 3.3B = 3.0

B- = 2.7C+ = 2.3C = 2. 0C- = 1.7

D+ = 1.3D = 1.0D- = 0.7F = 0

EX = Excused DL = DelayedFN = Failure/Non-P a r ti c i p a ti o n

Late Submissions:

From time to time, it is understood that things come up that may result in late submissions. It is essential that the student contact the Instructor as far in advance as possible to ensure timely completion of course material. Prior permission will not result in any point deductions at Instructor’s discretion, which will not be unreasonably withheld. Late submissions without prior permission will result in a five (5) point deduction for every day late.

Course Content

MODULELEARNING BLOCK

START DATE TOPIC TEXT READINGS ASSIGNMENTS DUE TEST

DISCUSSION BOARDS **

Accident Case Study

Disaster Case Study

POINTS AVAILABLE

Course Welcome, Announcements, "Icebreaker" , Syllabus X 10

1 1 21-AugTransportation and Supply Chain Linkage and Risk Management Chapter 3 27-Aug X 35

2 28-AugRail Safety and Inland Waterways History and Trends 3-Sep X 35

2 3 4-Sep Road & Highway Transportation Safety 10-Sep X Unit 1 9/6

9/4 Receive Accident

Case Assignment 55

4 11-Sep Ocean Transportation Safety 17-Sep X 35

3 5 18-Sep Air Transportation Safety History and Trends 25-Sep X Unit 2 9/20 55

6 25-SepPipeline Transportation Safety History and Trends 1-Oct X

9/25 Post First Draft for Peer Review 35

4 7 2-OctEmergency Management and Disaster Prepardedness Chapter 2 8-Oct X Unit 3 10/4

10/2 Post Peer Review 70

8 9-Oct Homeland Security Chapter 1,3,4 15-Oct X

10/15 Post Accident

Case Study 95

5 9 16-Oct Road & Highway Security Chapter 5,6 22-Oct X Unit 4 10/18 55

10 23-Oct Pipeline Security 29-Oct X

10/2 3 Receive

Disaster Case Assignment 35

6 11 30-Oct Rail Based Mass Transit Security Chapter 7 5-Nov X Unit 5 11/1 55

12 6-Nov Heavy Rail Security Chapter 8 12-Nov X

11/12 Post First Draft for Peer Review 35

7 13 13-Nov Air Transportation Security Chapter 10 19-Nov X Unit 6 11/1511/19 Post

Peer Review 70

20-Nov FALL BREAK

14 27-Nov Maritime and Port Security Chapter 9 3-Dec X 35

8 15 4-Dec SCRM, Cybersecurity and Business Continuity Chapter 11 9-Dec XUnit 7 12/6Unit 8 12/9

12/9 Post Accident

Case Study 135

16 11-Dec FINALS WEEK & Research Paper 16-Dec X X 75

Grades Posted 19-Dec

1. Participation (expectations)

Course Policies

o It is vitally important that our classroom environment promote the respectful exchange of ideas. This entails being sensitive to the views and beliefs expressed during discussions whether in class or online. Please speak with me before recording any class activity. It is a violation of University of Missouri policy to distribute such recordings without my authorization and the permission of others who are recorded.

o I will not respond to each post but will be monitoring each discussiono Your success in this course will heavily depend on your ability to communicate, engage and participate in

all course activities. Successful completion of this course requires that a student keep up with all assignments, coursework and discussions. Timely participation in online discussions is a very important part of this course and participation in these discussions, and other activities as assigned, is not optional. You are expected to prepare and post to discussions in a timely manner consistent with the requirements contained within the course syllabus and discussion rubric*.

o If you are unable to participate in the scheduled class activity or discussions you must notify the instructor within the week of that class module or discussion. An unexcused failure to engage or participate with the class will be counted as an absence; unexcused absences may result in failure. The instructor reserves the right to make judgment to accept and/or make–up assignments missed because of failed participation in the course activities.

2. Online Discussion Protocol

o Participation in the course should maintain a positive work and learning environment, as outlined in the UMSL Student Planner: http://www.umsl.edu/~studentplanner/index.html

o Postings should be evenly distributed during the discussion week.o Postings should be a minimum of three sentences, or one short paragraph, and a maximum of two

paragraphs.o Responses should be well written with proper punctuation, spelling and grammar.o Avoid short one-word postings, for instance, “I agree,” unless accompanied by supporting statements

from the readings or prior knowledge (work and life experience).o Stay focused on the topic.o Ask questions; challenge other postings that lack supporting evidence or present incorrect information.o Encourage further discussion by building on current threads.o Check your postings for responses from others and respond in kind.o Use proper “netiquette” **

3. Attendance Policies

o “Present” in class for online courses is determined by participation in an “academically related activity,”i.e. submission of an assignment, assessment or discussion forum posting. The last day of attendance is the last day a student is academically participating in the online course.

o Documentation that a student has logged into an online class is not sufficient by itself to demonstrate academic attendance.

4. Academic Integrity/Plagiarism

o You are responsible for being attentive to and observant of University policies about academic honesty as stated in the University’s Campus Policies and Procedures in the Triton Manual (p. 30)

o Academic dishonesty is a serious offense that may lead to probation, suspension, or dismissal from the University. One form of academic dishonesty is plagiarism – the use of an author's ideas, statements, or approaches without crediting the source. Academic dishonesty also includes such acts as cheating by copying information from another student. Plagiarism and cheating are not acceptable.

o Academic dishonesty will be reported to the Office of Academic Affairs for possible action. The instructor will make an academic judgment about the student’s grade on that work and in that course. The campus process regarding academic dishonesty is described in t he “Po licies” sec tio n o f t he Academic Affairs website

o You will be expected to include citations in the safety case study and the disaster case study. You may use the style format (such as MLA, Chicago, etc.) with which you are familiar. I only ask that you be consistent in style format throughout the document.

5. Access, Disability and Communication

o Students who have a health condition or disability, which may require accommodations in order to participate effectively in this course, should contact the Disability Access Services Office. Information about your disability is confidential.

144 Millennium Student Center Phone: (314) 516-6554 Website: http://www.umsl.edu/services/disabled/

o If you have difficulty communicating in English with the instructor of this course, contact the Office of International Students and Scholar Services:

Phone: (314) 516-5229 Email: iss@umsl.edu Website: http://www.umsl.edu/~intelstu/contact.html

RUBRIC

EXCELLENT BETTER GOOD POORNumber of Postings and Replies

5 points

3 or more postings, well distributed throughout discussion period

4 points

At least two postings, well distributed throughout discussion period

3 points

At least two postings, not distributed throughout the discussion period

2 points

1 posting

Quality of Postings and Replies

13 points

Use of analysis, synthesis and evaluation. Critical and/or creative contribution. Very clear that discussion question and unit material were understood and incorporated well into posting(s). Asks questions that extend the discussion and makes insightful comments.Contributes new information and identifies the source.

11 points

Extensive use of analysis. Critical and/or creative contribution. Clear that discussion question and unit material were understood and incorporated well into posting(s). Contributes new information.

9 points

Some use of analysis. Clear that discussion question and unit material were understood.

7 points

No use of analysis. Not clear that discussion question and unit material were understood.

Grammar 2 points

Post(s) contain very few grammatical errors, post(s) are easy to read

1 point

Post(s)contain some grammatical errors, but post(s) are not difficult to read

0 Points

Post(s) contain many grammatical errors, post(s) are difficult to read

0 Points

Post(s) contain many grammatical errors, post(s) are difficult to read

**Online Class Netiquette/behavior

o Be self-reflective before you post an emotional response and reread what you have written to be sure it is positive. Think of your comments as printed in the newspaper. Your online comments will be seen, heard and remembered by others in the class.

o Use effective communication.

o Avoid the use of all caps or multiple punctuation elements (!!!, ??? etc).o Be polite, understate rather than overstate your point, and use positive language.o If you are using acronyms, jargon or uncommon terms, be sure to explain them so everyone can

understand and participate in the discussion.

o Ask for clarification to a point if you feel emotional from a classmate’s post. It is likely that you misunderstood his/her point. This strategy will also help you step away from the intensity of the moment to allow for more reflection.

o Sign your name. It is easier to build a classroom community when you know to whom you are responding.

o Foster community. Share your great ideas and contribute to ongoing discussions. Consider each comment you make as one that is adding to, or detracting from, a positive learning environment for you and your classmates.

o Be constructive. You can challenge ideas and the course content, but avoid becoming negative online. When you disagree politely you stimulate and encourage great discussion. You also maintain positive relationships with others with whom you may disagree on a certain point.

o Keep the conversation on topic by responding to questions, adding thoughtful comments about the topics at hand.Online dialogue is like conversation. If there is a particular dialogue going on, please add to it, but if you have something new to say, please post it in another thread.

o Define your terms. When using acronyms or terms that are particular to your field (or new to our course), please define them for others.

Student Support and Services

Students who have a health condition or disability, which may require accommodations in order to participate effectively in this course, should contact the Disability Access Services Office. Information about your disability is confidential.

o 144 Millennium Student Centero Phone: (314) 516-6554o Email: linder@umsl.edu o Web: http://www.umsl.edu/services/disability

If you have difficulty communicating in English with the instructor of this course, contact theOffice of International Students and Scholar Services:

o Phone: (314) 516-5229o Email: iss@umsl.edu o Web: http://www.umsl.edu/~intelstu/contact.html

Academic Support

The Online Writing Center: At our My Gateway site, students can send their papers to our tutors, who will read them and send them back with suggestions. Students can also access Turnitin, which identifies quoted material in their essays.

o Visit the online Writing Lab page on MyGateway to submit drafts online.o We try to respond within 48 hours, but it may take longer, so allow

ample time.

NetTutor: Online tutoring in many subjects is now available through NetTutor. In your courses on MyGateway, click on Tools and select NetTutor® to log in.

Student Retention Services offers assistance tailored to specific student needs.

o 225 Millennium Student Centero Phone: (314) 516-5300o Email: umslsrs@umsl.edu o Web: http://www.umsl.edu/~umslsrs/

Technical Support

My Gateway (Blackboard): If you have problems logging into your online course, or an issue within the course site, please contact the Technology Support Center:

o Phone: (314) 516-6034o Email: helpdesk@umsl.edu o Web: http://www.umsl.edu/technology/tsc/

If you are having difficulty with a technology tool in MyGateway (wiki, voicethread, Kaltura, etc.) consider visiting the Online Course Orientation in your MyGateway course list . The orientation has overviews of each tool and tutorials on how to use them.