Insurance Websites Review

8/10/2019 Insurance Websites Review

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Insurance Websites Review


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Executive Summary

Identify the Gap between the competitors and highlighting key areas of

improvement in order to surpass the competition. This report is based on

analytical data (inputs) from third party website and my understanding of this

sectors and user engagement.


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Competitors

Key Players studied for the purpose of analysis are:

Policybazaar

Myinsuranceclub

Insuringindia

Accuratequotes

Quickbima

Policybachat


4/20

Page Rank

PageRank (commonly called PR) is a link analysis algorithm used by Google to

assess the popularity/authority of a website. The

PageRank goes from 0 to 10. New websites start at PR0 and authority websites,

like Twitter.com, have a PR10.

Websites with a high PageRank are crawled more frequently and their outgoing

links have more passing juice.

Probus Policy

bazaar

Myinsuranc

eclub

Insuringin

dia

Accurateq

uotes

Quickbim

a

Policyba

chat

Page Rank PR0 PR4 PR4 PR3 PR3 PR0 PR0


5/20

Page Title

Probus Policybazaar

Myinsuranceclub

Insuringindia Accuratequotes

Quickbima Policybachat

Page Title ProbusInsurance

Compare:

Life |Car

|Health

|Travel

Insurance,

Child

|Pension|Investmen

t Plans,

Credit

Cards

|Loans

Online

Compare

Insurance

Policies and

Plans in India |

MyInsuranceClu

b.com

Online

Insurance|Comp

are Insurance

Quotes|Life|hea

lth|Motor|Trave

l

Online

Insurance

Quotes:

Compare Car

Insurance, Life

Insurance &

HealthInsurance India

Compare &

buy Insurance

Policy online -

Life| Car|

Travel| Health

Online

Insurance

India:

Compare and

buy the best

insurance

policiesonline |

Policy

Bachat

Characters 16 105 68 66 86 65 89

Ideally, Page title should contain between 10 and 70 characters (spaces included).


6/20

DescriptionProbus Policybazaar Myinsuranceclu

bInsuringi

ndia

Accuratequot

es

Quickbima Policybachat

Descriptio

n

NoDescription

Buy / Bookresidential real

estate property for

sale. Buy Residential

apartments,

flats, house,

bungalow, villa,

independent house.

Search rental

residential property

for sale listings in

Now! Get best

residential property

deals in delhi,

Bangalore,

Mumbai, Kolkata,

Pune from real

estate agents,brokers, dealers and

real property

owners.

Compare andget free quotes

for the best life

insurance,

health

insurance,

travel

insurance, car

and auto

insurance

plans, policies

and schemes in

India offered

by

different

insurance

companies

only atMyInsuranceCl

ub.com

Insuringindia brings

you Online

comparison

of Life,

Health,

Motor and

Travel

Insurance

policies,wit

h best

quotes

from all

insurance

companies

in india

We provideonline insurance

policies to

compare

insurance

offered by

companies

in india. Get all

types of

insurance

quotes like car

insurance, life

insurance, home

insurance, travel

insurance,

health insurance

and corporate

insurance in 3easy

steps.

Compareand buy

insurance

policies

online in

India, get

quotes for

Car

Insurance,

Life

Insurance,

Health

Insurance

policy,

Travel

insurance

We help you choosethe Best Insurance

Policies online in

various categories

like

Car Insurance, Life

Insurance, Health

Insurance, Travel

Insurance &

Personal

Accident Insurance

in 3 Easy Steps.

Characters 141 261 219 150 247 138 192

Ideally meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow s to influence how your web pages are described and displayed in search results. A good description acts

as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that meta description is explicit and contains your most important keywords. Also, each page should have a unique meta

description relevant to the content of that page.


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Keyword Cloud probusinsurance.in

insurance - 15, life - 8, lic - 4 , portfolio - 3, probus 3, knowledge - 3, launches3, current2, regulatory2, clients - 2

www.policybazaar.co

insurance53, plans39, loan14, loans14, health13, compare10, financial9,

credit9, investment9, car9,

www.insuringindia.com

insurance - 44, insuringindia17, online11, plans8, india7, news6, health6, life6, first5, term5,

www.accuratequotes.in

insurance24, plans10, quotes6, comparison5, life5, accurate4, car4, health

4, child3, product3,

www.quickbima.com

insurance94, quick56, overview54, tax54, facts54, apply32, exclusions28,

saving - 28 , plan26, group 24

www.policybachat.com

insurance30, health4, accident4, life4, travel4, personal3, policybachat3, car

3, faqs2, online2,

This Keyword Cloud provides an idea the most frequently recurring keywords. They

are likely to be the keywords with the greatest probability of ranking high in the

search engines.
http://www.policybazaar.co/http://www.insuringindia.com/http://www.accuratequotes.in/http://www.quickbima.com/http://www.policybachat.com/http://www.policybachat.com/http://www.quickbima.com/http://www.accuratequotes.in/http://www.insuringindia.com/http://www.policybazaar.co/


8/20

Google Preview

Compare: Life |Car |Health |Travel Insurance, Child |Pension |Inves

www.policybazaar.com/

We provide online insurance policies to compare insurance offered by companies in India. Compare in India, all types of insurance quotes like

car insurance, life ...

Compare Insurance Policies and Plans in India | MyInsuranceClub.

www.myinsuranceclub.com/

Compare and get free quotes for the best life insurance, health insurance, travel insurance, car and auto insurance plans, policies and

schemes in India offered b...

Online Insurance|Compare Insurance Quotes|Life|health|Motor|Trav

www.insuringindia.com/

Insuringindia brings you Online comparison of Life, Health, Motor and Travel Insurance policies,with best quotes from all insurance companies

in india Online Insurance Quotes: Compare Car Insurance, Life Insurance &

www.accuratequotes.in/

We provide online insurance policies to compare insurance offered by companies in india. Get all types of insurance quotes like car insurance,

life insurance, hom...

Compare & buy Insurance Policy online - Life| Car| Travel| Health

www.quickbima.com/

Compare and buy insurance policies online in India, get quotes for Car Insurance, Life Insurance, Health Insurance policy, Travel insurance

Online Insurance India: Compare and buy the best insurance polici

www.policybachat.com/

We help you choose the Best Insurance Policies online in various categories like Car Insurance, Life Insurance, Health Insurance, Travel

Insurance & Personal Acci...


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Load Time

Probus Policyba

zaar

Myinsuranceclub Insuringindia Accuratequot

es

Quickbima Policybacha

t

Load

Time

0.74 0.96 1.83 1.78 3.48 1.26

Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means the homepage is too big. If the load time/Kb is long, this could be due to a server

problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes,

analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google search results.


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Technologiesprobusinsurance.in

IIS - Web server

Microsoft ASP.NET - Web framework

Modernizr - JavaScript framework

Windows Server- Operating system

www.policybazaar.com

IIS - Web server

jQuery - JavaScript framework


SWFObject - Miscellaneous

Windows Server - Operating system

www.myinsuranceclub.com

IIS - Web server


jQuery UI - JavaScript framework


YouTube - Video player


www.insuringindia.com

Google Font API- Font script

IIS - Web server


jQuery UI - JavaScript framework




www.accuratequotes.in

IIS - Web serverWeb framework


Microsoft ASP.NET -


www.quickbima.com

Apache - Web serverCakePHP - Web framework

Google Font API - Font script


jQuery UI -JavaScript framework

Plesk - Hosting panel

PHP - Programming language

www.policybachat.com

IIS - Web server





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Back link Counters

Probus Policyba

zaar


es


t

Backlink 11 154000 317000 4650 1110 1390 893

Backlinks are links that point to your website from other websites. They are like letters of

recommendation for the site.

Since this factor is crucial to SEO, it is necessary to have a strategy to improve the quantity and qualityof backlinks.


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Social Shareability

Social

Media

Probus Policyba

zaar


es


t

Facebook Likes 0 158 0 30 0 0 17

Facebook

Shares

0 460 0 45 1 0 13

Facebook

Comments

0 39 0 2 0 0 0

Stumble Upon 0 58 1 13 0 0 0

Google + 0 550 147 64 0 3 2

TwitterBacklinks

0 895 341 132 0 5 24

The impact of social media is huge for certain industries.

Learn how to further engage your social media audiences and create a consistent fan base.

Note: This data represents social media influences from the website's URL, it does not represent data from

specific brand pages.


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Other Parameters

policybazaar.com

MyInsuranceClub.com insurax.in

insuringindia.com

accuratequotes.in

policybachat.com

buysmartpolicy.com

probusinsurance.in

Overall Score 64 60 50 58 57 55 49 35

Est. Traffic Score 60 50 38 49 54 48 42 0

SEO Score 80 86 71 87 84 81 82 69

Speed Score 71 70 60 64 92 72 71 72

Social Share Score 46 37 33 32 1 19 4 0

Number of

Warnings 8 4 3 3 4 5 4 2

Number of Errors 0 0 1 0 0 0 0 1

Number of Indexed

Pages 17700 7470 1 164 70 44 31 0

Number of Back

Links 2228 144 1 130 24 83 80

Top Keyword insurance insurance andhra insurance insurance insurance insurance insurance

Top 2 Word Key

Phrase credit cards life insurance

health

insurance

insuringindia

com life insurance

health

insurance

health

insurance life insurance

Top 3 Word Key

Phrase child plans plan

companies in

india

dadra and

nagar read the full

car insurance

health

personalaccident

insurance

choices while

purchasing

announced the

launch

Use of Top

Keywords in

Heading Tags - - - - - X X -

Use of Top

Keywords in Title

Tag - - - - - - - -

Use of TopKeywords in Meta

Description - - - - - X - -


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Features Desired by Visitors

User friendly: The mind of the consumer is preoccupied when he logs online to

seek information. Simple and easy to use interface is the most basic requirement

of the website that is expected to provide a comparison. All the aforementioned

web aggregators have a user friendly interface that gives a glimpse of the

insurance product categories under drop down menus which are easy to navigate.

These menus make it easy for the user to click and choose the various categories. Look and feel: Besides the user friendliness, the look and feel of the comparison

website should be effective and easy on eye. Users prefer sites which are less

cluttered. Policy Bazaar gives a moderate look. Easypolicy and Policybachat are

likeable, but Myinsuranceclub and InsuringIndia are outstanding due to their

simple, gentle colour.

Live quotes and end to end purchase options: Since each one is a comparisonwebsite they ought to provide live quotes but all of them also provide purchase

option. Apnapaisa.com is an exception here and does not provide any option to

make online purchase.


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Features Desired by Visitors

Products offered: With the difference in the ranking there is a difference in the

range of product categories offered as well. All the aggregators are offering the

comparison for the main basic categories, that is, life, health, motor and travel.

However, 5 out of the 7 are comparing other categories as well.

Plug-ins: Plug-ins enhance the usability of a website. Content gives information,

however, it is static and plug-ins in a website helps in bringing interactivity towebsites. Whether it is social media buttons or any other kind of functionality that

link to various sources, increase the value of the website.


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Challenges - I

As per the new guidelines of IRDA for Web Aggregators, which poses a lot of challenges:

Remuneration structure has been changed.

The annual flat fee payable by insurers to web aggregators, for each product displayed

on the aggregator website, has been reduced to Rs 50,000 (Upper limit); earlier this fee

was Rs 1, 00,000.

Insurers will no more pay any charges per lead to web aggregator for each lead

transmitted by the latter; previously web aggregators were entitled to charge an amount

not exceeding Rs 10 for the same.

Outsourcing activities such as premium collection and policy services have been allowed.

Telemarketing has been allowed (compliance to TRAI guidelines required).

Older guideline prohibits web aggregators to display, any advertisements and sponsoredcontent or rankings, endorsements, best seller of insurance products, on the website.

The new draft further bans web aggregators to cross sell any product on their website or use

of social media sites for comparison of products.


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Negatives

Cost of operations have increased because of requirements for more frequent

audits, professional indemnity policy, requirement of principal officer etc

Cap on sale of single premium policies as well as non-single products through

telemarketing where annualized premiums exceed Rs.1, 00,000 (single premium)

and Rs.50, 000 (non-single premium)

Restriction on sale of ULIP or variable insurance product through distancemarketing.

Remuneration on renewal (2nd year onward) premium has not been allowed.


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Can IRDA Regulate Websites

RDA has no jurisdiction on web sites which are a media property. If the site is not an insurance

broker,agent or insurer, IRDA cannot regulate it. It can huff and puff, but it cant blow the house down. The

issue of jurisdiction, though, is complex , but there are few points to note a few things:

1) IRDA is about regulating insurance. It has power over insurance companies, their products, their

commissions, the agents and that ecosystem.

2) IRDA doesnt even regulate all insurance. Postal insurance and RBI deposit insurance are out of its

ambit, for instance.

They cant regulate a generic web site. They can, however, control what payments are made to what kind

of organizationbecause if they didnt, the insurers would easily be skimming off money to agents as

commissions (which are regulated strictly now). Commissions are a sore point for insurers, who like to

build complex products that no one understands and sell them to people who trust them, and eventually

charge 100% of some premium as commissions. To stop that habit, IRDA has grudgingly made rules to

compel the insurers to reveal who they pay for what and how much, and restricted total commissions to a

certain pre-approved level.

Therefore, yes, IRDA can control who insures and brokers pay.

And it follows that many comparison sites earn from lead-gen, so IRDA can regulate what they do as well,

and they stand to lose their revenue source. But only for paid-for-lead-gen sites.

An aggregator that survives on advertising or on charging the customer direct is not going to be subject to

these rules. If you choose not to be a lead-generator, you dont have to follow these rules.


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What Then?

Much is lost in the translation. Mechanisms to rate insurers, or to regulate the

income of aggregators for leads, or to disallow advertisements have been railed

against, but what was missed was that you dont need to be paid for leads.

If you dont get paid for leads, then yes, you can compare, you can rate, you can

put ads. IRDA is not in the picture.

Documents

Insurance Websites Review