INSURING BUSINESS GROWTH WITHDATA ANALYTICS

Lack a complete, consolidated customer viewWith customer data scattered across multiple channels and platforms, insurers do not have clear insight into available customer data which could be helpful in tailoring the buying experience for their customers.

Unable to target prospects accurately Insurers are not able to utilize their customer data to identify their customer segments distinctly and may end up creating a one-size-fits-all approach which then a�ects brand reputation.

said they would definitely buy more products from their current insurance provider ³

said they would definitely buy more products from their current insurance provider ³

ofcustomers

Only

16%

say they would buy a financial package or bundle that was customized for a specific time in their life ¹

ofconsumers42%

of bundle customers say they “definitely will” renew withtheir provider

46%

of non-bundle policyholders ²

28%VS

CHALLENGES ININSURANCE TODAY

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1 Mintel Group Ltd, Insurance Marketing Trends 2018, 20172 V12, 88% of Insurance Consumers Demand More Personalization From Providers, 2017

3 Insurance Journal, Insurers Face Risks of Declining Customer Loyalty, Tech-Savvy Firms, 2015

say their firms are already engaging and/or expanding their engagements with external data and analytics service providers 4

of decision-makers 49%

plan to do so in the next 12 months 5

Another

22%

Simple: big data empowers you with the capabilities to provide continuous value throughout your customer relationship lifecycle, transforming key parts across your value chains such as in the innovation of your products – which is what DXC Technology’s insurance intelligence facilitates.

This means using data analytics to produce personalized insights that can be distributed across channels, rapidly find new customer insights and automate decisions to innovate your customer strategies.

1 2 3 5 64

4,5 Forrester, Methodology To Select Business Intelligence Implementation Service Providers, 2017

SO, WHY INCORPORATEDATA ANALYTICS INTO INSURANCE?

DXC’s insurance intelligence gives you actionable insights to drive business outcomes.

Get a unified view of your customers across all internal information sources

Access to accurate customer informationon any channel made available anytime, anywhere

Gain better control over the reams of scattered data in your organization

Empowers you to react quickly and decisively to the needs of your customers

Enables you to explore the di�erent ways to leverage internal data systematically

Allows you to incorporate valuable information into your analysis (e.g. in cross-selling and upselling)

Allows you to analyze historical data and consumer trends to project future customer behavior

1

2

Use predictive buying insights to anticipate what your customers want and need

3

STEP INTO YOUR 360⁰ CUSTOMEROBSERVATION DECK

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With the power of insurance intelligence, you now have the speed and ability to tailor your product and services to the right market segments.

Improve speed-to-market by integrating real-time data from multiple sources

Open up a huge opportunity to foster stronger customer engagement, satisfaction, and loyalty with every interaction

of Millennial customers

believe the integration of services across all channels is important 6

Deliver customized and integrated omnichannel experiences

of Generation X customers of Baby Boomers

You will be able to:

78% 68% 63%

ELEVATE YOUR BUSINESS WITH YOUR CUSTOMER SEGMENTATION APPROACH

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6 EY, Adapting To The Omnichannel World, 2016

Imperative in o�ering new, improved and di�erentiated services and products in your portfolio

Improve your competitive positioning, by empowering you to:

Apply data analytics to growth diversification

Optimize channel flow

Enhance distribution

Make more informedpricing decisions$

USESOCIAL

MEDIA TO GIVE YOUR

INSURANCE PITCH A LIFT

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Hence, harnessing the maximum value of data available in the social sphere can give you the competitive advantage you need to o�er a hyper-personalized customer experience.

of socialconversations are unbranded ⁷96%

The vast majority of customer discussions that occur on social platforms do not feature any mentionof brands.

Instead, it is more about their needs, preferences, and influences in purchasing behavior.

of usersresearch online ⁸76%

before they call the insurer to make their purchase

Customers today do their research outside of traditional channels and only make contact with the insurance company after they have made their decision.

Keep up with real-time conversations and sentiments

In addition, integrate internal with external data to develop targeted campaigns, services and products that address existing market gaps.

7 Brandwatch Blog, Marketing: Dark Matter, Social Media, and the Number 96, 20158 Microsoft, Empowering The Digital Insurer, n.d

Microsoft Data Platformis the top performing datawarehouse as per TPC – H benchmarking tests

Improve customer loyalty and satisfaction

EVOLVING THE INSURANCE

EXPERIENCE WITH DXC

TECHNOLOGY

90%

of Fortune 500 companies trust their business on the Microsoft cloud

#1

Gartner positions Microsoft as a leader in BI and Analytics Platforms for ten consecutive years

10 62

compliance o�erings - the largest portfolio in the industry

Increase revenuewith timely, personalized o�ers

Optimize costs by integrating front and back-end o�ce systems

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provider ofcore insurance systems

years of industryexperience

insurance professionals worldwide serving insurance clients in more than 70 countries

With an understanding of the insurance business ecosystem like no other, DXC o�ers deep domain expertise and experience to operationalize end-to-end analytics across your organization

Combine DXC’s advanced analytics expertise with the power ofMicrosoft Azure to deliver consistent experiences, which:

Why Microsoft?

$

#1 45+ 17,000

For more information:dxc.technology/insurance

of Fortune 500 insurance companies are DXC clients

85%

To understand how DXC’s insurance intelligencecan insure your business growth,

Contact a DXC Technology expert today.